ADIDAS @ SOLE DXB

Dubai, 2019

Commissioned by Jack Morton Worldwide, Evolution Scenic delivered a triple-deck stand for Adidas at the Sole DXB Festival—an immersive experience that captivated visitors and left a lasting impression.

Using a TSG hybrid structure, we recreated the gritty, urban atmosphere of London’s Underground, transporting guests into a tube tunnel-inspired retail space on the ground level.

The first floor featured a life-size Victoria Line train, complete with a chic bar, while the second-level viewing deck offered VIP views of the festival’s main stage. Crowning the stand was a 3D foliage-covered billboard showcasing the iconic Adidas Superstar shoe. 

Key Highlights:

• Triple-deck structure featuring an immersive tube tunnel-inspired retail space.
• Life-size Victoria Line train with a fully functional bar.
• Second-level VIP viewing deck overlooking the festival’s main stage.
• 3D foliage-covered billboard featuring the Adidas Superstar shoe.
• Innovative TSG hybrid structure ensuring safety, stability, and design flexibility.
• STAAD Analysis approval for structural compliance and Municipality standards.

Prioritizing safety and precision, we ensured the structure met Municipality approvals without compromising on design.

This project highlights our ability to blend creativity, functionality, and flawless finishing to deliver truly standout experiences.
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