CIRCLE OF EXCELLENCE

Dubai, 2023

HSBC’s Circle of Excellence (COE) 2023, held at the Museum of the Future, was a high-profile event featuring an exhibition area, sponsor stands, a conference space, a VIP lounge with a VR experience, and an executive networking lounge.

MCM Creative Global entrusted Evolution Scenic with delivering custom scenic elements, sponsor activations, and premium event spaces that aligned with HSBC’s sustainability and brand values while maintaining a high-end aesthetic.

Sustainable Scenic Design and Premium Event Spaces

• Exhibition & Activation Spaces: Designed and built immersive exhibition areas and sponsor stands that adhered to HSBC’s brand and sustainability objectives.
• VIP & Executive Networking Lounges: Created a premium VR experience space and an executive networking lounge, ensuring a refined and engaging atmosphere.
• Sustainable Materials & Scenic Fabrication: Utilized eco-friendly scenic, furniture, and technical elements to reduce the event’s environmental footprint.
• Flawless Execution: Delivered a seamless and polished experience through detailed planning, high-quality fabrication, and on-site management.

A premium and sustainable event experience
The Circle of Excellence 2023 successfully combined innovation, sustainability, and brand alignment, creating a high-impact and visually striking event environment.

Evolution Scenic’s ability to seamlessly integrate scenic fabrication with sustainable materials resulted in a sophisticated and environmentally responsible event that met HSBC’s high standards and left a lasting impression on attendees.

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