PRADA MODE
Dubai, 2022
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Italian fashion powerhouse Prada recently hosted its 8th edition of Prada Mode - a traveling social club that offers members a unique blend of art, music, dining, and conversation. The highlight of the event was a new edition of Damien Hirst's "Pharmacy". If you're not familiar with Hirst, he's a renowned artist who has been exploring the intersections of art, beauty, religion, science, life, and death since the late 80s.
The event took place at the brand new ICD Brookfield Place in Dubai and members got to participate in workshops, panel discussions, and other nighttime activities like cocktail tastings and dining. Evolution Scenic was thrilled to bring Hirst's vision to life and transformed the building into a dining and bar event space. Our team built a custom bar in the middle of the venue and provided comfortable furniture for visitors. A medical display cabinet was also a key feature, based on Hirst's creation. We covered the venue's glass windows with transparent vinyl stickers and added a special wallpaper to a 8m tall circular column. And to really make an impact, our in-house Styro team created a hanging DNA molecule as a centerpiece to capture visitors' attention. Thanks to our client Kennedy London, we were able to bring this exciting event to life! |
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