ADIDAS at SOLE DXB
At Evolution, we are proud to bring cutting-edge solutions to life. Commissioned by Jack Morton Worldwide, we delivered a triple deck stand for Adidas at the annual Sole DXB Festival that left a lasting impression on visitors. Utilizing our innovative TSG hybrid structure, we crafted an immersive experience that showcased the gritty inner-city world of London’s Underground system.
Visitors were transported to a section of a tube tunnel as they entered the ground level shop. Our attention to detail in blending retail displays with urban architecture created a seamless, fully realized environment. The highlight of the first floor was a life size Victoria Line train, complete with a chic and lively bar, that dominated the space. The second-level viewing deck provided a place for guests to relax and take in the festival’s main stage from a VIP viewpoint. Topping off the stand was a giant 3D foliage-covered billboard featuring the classic Adidas Superstar shoe.
At Evolution, we prioritize the safety of our structures above all else. Our careful planning, including STAAD Analysis requirements for Municipality approval, allows us to execute and deliver efficiently. Our commitment to class-leading finishing ensures that we deliver knockout projects every time!