Large freestanding hashtag scenic signage installed for the ADNOC Jubilee Festival.

Milestone celebrations require scenic environments that can communicate heritage, achievement and identity through both visual impact and visitor interaction. For the ADNOC Jubilee Festival at ADNOC HQ from 26–28 November 2021, Evolution Scenic delivered a series of custom scenic installations created to celebrate 50 years of ADNOC’s achievements and innovation.


The project combined large-scale branded features, interactive elements, technical flooring and heavy-duty structural fabrication. Key installations included the ADNOC 50 Faces gallery stands, a main stage platform, giant hashtag signage, a pledge booth and custom branded backdrops. CNC and laser cutting were used throughout the fabrication process to achieve the precision required by the design.

The Challenge


The festival required multiple scenic elements to express the significance of ADNOC’s 50th anniversary while also functioning safely within a live public event environment.


Several elements combined decorative treatment with technical or structural requirements. The 50 Faces gallery stands had to achieve a highly specific form, while the main stage needed to support repeated use and provide safe ramp access.


The 336m² technical flooring system also required structural planning to ensure stability and even load distribution across the gallery environment.


The project therefore demanded close coordination between design interpretation, detailed fabrication, structural support and installation, all within a tight production programme.

The Solution


Evolution Scenic translated the detailed design concepts into a coordinated package of scenic and structural installations.


The ADNOC 50 Faces gallery stands were fabricated in the shape of the number “50,” using technical PVC flooring and reflective vinyl to reinforce the anniversary theme and create a strong visual focal point.


A heavy-duty main stage platform was constructed with PVC flooring and custom ramp access, providing a functional central area for the festival programme.


A large freestanding hashtag installation was also fabricated as both a visual landmark and an interactive photo feature.


The pledge booth introduced a participatory element, giving attendees a dedicated space to engage with the celebration and contribute their own messages.


Custom backdrops and branded scenic elements were produced across the wider event environment to maintain consistency in the overall visual identity.


Advanced CNC and laser cutting were used throughout the fabrication process to achieve accurate profiles and repeatable components. The 336m² technical flooring system was supported by metal tube gallery frames, with calculations and planning carried out to ensure structural stability and even load distribution.

Delivery Highlights


• Scenic production for the ADNOC Jubilee Festival.

• Event held at ADNOC HQ.

• Event dates: 26–28 November 2021.

• Celebration of ADNOC’s 50th anniversary.

• ADNOC 50 Faces gallery stands.

• Gallery structures formed in the shape of the number “50.”

• Technical PVC flooring.

• Reflective vinyl finishes.

• Heavy-duty main stage platform.

• Custom ramp access.

• Giant freestanding hashtag signage.

• Interactive pledge booth.

• Custom event backdrops.

• Branded scenic elements.

• CNC fabrication.

• Laser cutting.

• 336m² technical flooring system.

• Metal tube gallery frame supports.

• Structural planning for stability and load distribution.

• Fast-track fabrication and installation.

Outcome


The completed ADNOC Jubilee Festival environment combined large-scale visual features with interactive and functional scenic elements to create a cohesive 50th anniversary celebration.


The 50 Faces gallery, main stage, hashtag installation and pledge booth each contributed a distinct role within the visitor experience, while the branded backdrops and reflective finishes maintained a consistent anniversary identity.


The project demonstrates Evolution Scenic’s ability to deliver precision-led event fabrication where decorative form, structural performance, interactive features and technical flooring all need to be developed as part of one coordinated scenic package.