Evolution Scenic DUCAB double-decker stand with curved glazed mezzanine and illuminated exhibition displays

Multi-level exhibition stands need to combine visual impact with structural performance, clear visitor circulation and practical business functionality. For DUCAB at the Middle East Electricity exhibition at Dubai World Trade Centre, Evolution Scenic designed and fabricated a custom-built double-decker stand incorporating a mezzanine-level meeting space above a product showcase and reception environment.


Measuring 12 metres by 10 metres, the stand combined custom shelving, integrated LED lighting, branded focal points, patterned vinyl flooring, furniture and decorative elements. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, ensuring that the finished stand met both operational and safety standards within a limited delivery programme.

Evolution Scenic curved mezzanine frontage with tempered glass and backlit acrylic signage.

The Challenge


The stand needed to accommodate several functions within one compact exhibition footprint.


Private meetings were required at mezzanine level, while the ground floor needed to support product display, reception and visitor engagement. These areas had to remain visually connected while operating independently.


The elevated floor introduced additional structural and compliance requirements, including load testing in line with Dubai Municipality regulations. At the same time, the fabrication and installation had to be completed within a restricted exhibition build programme.


The challenge was therefore to coordinate scenic fabrication, structural performance, branding, furniture and finishes within one multi-level environment.

Raised exhibition platform with front access ramp and integrated DUCAB LED backdrop.

The Solution


Evolution Scenic designed and built a 12m x 10m double-decker exhibition stand with a dedicated mezzanine floor for private meetings.


The lower level was developed as the main visitor-facing area, incorporating reception functions and product display.


Custom spray-painted shelving was fabricated throughout the stand and fitted with integrated LED strip lighting to enhance product presentation. DUCAB logos were positioned at key focal points to maintain strong brand visibility across the environment.


Circular-patterned vinyl flooring was installed to introduce a more distinctive visual treatment while creating a consistent finish across the ground-level space.


Furniture and decorative elements were supplied to complete the exhibition environment and support both visitor engagement and business use.


To confirm the structural performance of the elevated floor, mezzanine load testing was carried out in accordance with Dubai Municipality regulations.


By coordinating the structural and scenic elements from the outset, Evolution Scenic delivered a stand that combined a strong branded presence with practical meeting and exhibition functionality.

Main LED-screen scenic backdrop incorporating concealed storage and technical truss support.

Delivery Highlights


• Custom DUCAB exhibition stand for MEE.

• Installation at Dubai World Trade Centre.

• 12m x 10m stand footprint.

• Double-decker exhibition structure.

• Mezzanine-level private meeting space.

• Ground-floor reception area.

• Product showcase environment.

• Custom spray-painted shelving.

• Integrated LED strip lighting.

• Branded DUCAB focal points.

• Circular-patterned vinyl flooring.

• Furniture and decorative elements.

• Mezzanine load testing.

• Dubai Municipality compliance.

• Multi-level scenic fabrication.

• Fast-track exhibition delivery and installation.

Evolution Scenic interactive world map and integrated digital display features within the DUCAB exhibition stand.

Outcome


The completed DUCAB stand created a strong multi-level presence within the exhibition while supporting both public engagement and private business activity.


The mezzanine provided a dedicated meeting environment above the main exhibition floor, allowing the available footprint to be used more efficiently. Below, custom displays, lighting, branded elements and flooring created a cohesive visitor-facing environment for product presentation and reception.


The project demonstrates Evolution Scenic’s ability to deliver double-decker exhibition stands where scenic fabrication, structural compliance, visitor functionality and brand presentation all need to be resolved together within a restricted exhibition build programme.

Fire-retardant MDF product wall with illuminated glass shelves and acrylic graphic panels.

Project Ecosystem


Evolution Scenic – Exhibition stand design and fabrication, double-decker structure, mezzanine construction, custom shelving, integrated lighting, flooring, furniture, decorative elements, load-testing coordination, delivery and installation.

MDF coffee counter with concealed cove lighting inside the DUCAB exhibition stand.