Evolution Scenic fabricated black conference stage backdrop and screen surround for Marsh in Dubai.

Global industry conferences require environments that support formal presentations, networking, delegate services and interactive experiences while maintaining a consistent and professional visual identity. For the 7th Marsh Biennial Conference in Dubai, Evolution delivered scenic production and event support for more than 560 participants from 50 countries.


The main conference was held at The Westin Dubai, with the gala dinner taking place at Emirates Towers. Evolution’s scope included custom stage sets, scenic backdrops, signage, event branding and a series of specialist delegate environments including Marsh’s Pop-Up Café, Cyber Lounge and Mobile App Helpdesk.

Branded lecterns positioned against the black scenic presentation backdrop at The Westin Dubai.

The Challenge

The conference needed to support a large international audience across two separate venues while maintaining a cohesive visual and operational experience.


The main conference environment had to feel sophisticated and professional, while also encouraging interaction between delegates. In addition to the principal stage and conference areas, several specialist zones were required to support networking, digital engagement and attendee assistance.


The event identity also needed to remain consistent across The Westin and Emirates Towers despite the different functions and architectural character of each venue.

Printed branded panels applied across custom counters, plinths and conference display structures.

The Solution


Evolution developed a coordinated scenic package for the conference and gala environments.

Custom stage sets, backdrops and signage were designed and fabricated to create a refined setting for the formal conference programme.


Interactive delegate areas were also developed to add functionality and encourage engagement throughout the event.


Marsh’s Pop-Up Café was created as a dedicated hospitality and networking area incorporating a coffee bar and truck, providing a more informal setting for delegate interaction.


A Cyber Lounge was developed to support digital engagement, while a Mobile App Helpdesk provided a clearly defined location for attendee assistance.


Thematic branding and signage were applied across the wider event environment, helping maintain a consistent visual identity across guest-facing areas.


Evolution also coordinated scenic delivery across both The Westin and Emirates Towers, adapting the individual environments while maintaining continuity between the main conference and gala dinner.

Evolution Scenic panel-session tables and display units arranged across the conference stage.

Delivery Highlights


• Scenic production for the 7th Marsh Biennial Conference.

• More than 560 participants.

• Delegates from 50 countries.

• Main conference at The Westin Dubai.

• Gala dinner at Emirates Towers.

• Custom stage sets.

• Bespoke scenic backdrops.

• Event signage.

• Thematic branding.

• Marsh Pop-Up Café.

• Custom coffee bar.

• Café truck feature.

• Cyber Lounge.

• Mobile App Helpdesk.

• Delegate engagement zones.

• Multi-venue scenic coordination.

• Conference and gala environment integration.

• Delivery and installation.

Timber-framed registration counters finished with printed Marsh branding and durable laminate surfaces.

Outcome


The completed Marsh Energy Industry Conference environment supported both formal programme content and a wide range of delegate interactions across two venues.


The custom staging and scenic backdrops created a professional setting for the main conference, while the Pop-Up Café, Cyber Lounge and Mobile App Helpdesk introduced more informal and functional spaces for networking, digital engagement and attendee support.


The project demonstrates Evolution Scenic’s ability to deliver complex multi-venue conference environments where staging, branding, hospitality, delegate services and event continuity all need to work together within one coordinated production.

Evolution Scenic fabricated custom stage and black scenic backdrop for the Marsh conference in Dubai.

Project Ecosystem


Evolution Scenic – Scenic production, stage sets, backdrops, signage, thematic branding, Pop-Up Café, Cyber Lounge, Mobile App Helpdesk, multi-venue coordination, delivery and installation.