Roche Conference – Scenic Production & Gala Dinner Environment, Dubai (2020)
Corporate conferences often need to move between formal presentations, interactive workshops and evening hospitality while maintaining a consistent visual identity throughout the programme. For Roche’s two-day conference and gala dinner in Dubai on 3–4 February 2020, Evolution Scenic delivered scenic and technical solutions for an international audience of 100 representatives.
The event combined company results presentations, partner recognition, product-focused workshops and an awards gala. Evolution Scenic’s scope included a bespoke conference stage, integrated LED screens, branded scenic elements, workshop environments, modular partitions, a dedicated gala dinner stage, custom lighting and supporting furniture.
The Challenge
The event required two distinct environments to be delivered within one coordinated corporate identity.
The daytime conference needed to support presentations, workshops and product communication, while the evening gala dinner required a more formal and celebratory atmosphere for partner recognition and awards.
Workshop areas also needed to remain flexible and functional, with scenic panels, AV setups and modular partitions supporting smaller interactive sessions.
The challenge was therefore to create multiple event environments that could fulfil different programme requirements while remaining visually consistent with Roche’s brand.
The Solution
Evolution Scenic delivered a bespoke conference stage with integrated LED screens and branded scenic elements, creating a strong focal point for the presentation of Roche’s 2019 results and wider company content.
Dedicated workshop areas were fitted with custom scenic panels, AV setups and modular partitions to support smaller interactive sessions and product-focused discussions.
For the gala dinner, Evolution Scenic designed and built a separate awards stage complemented by elegant scenic backdrops, custom lighting treatments and branded elements aligned with Roche’s corporate identity.
The project also involved coordination with other Evolution departments to support technical requirements including audiovisual systems, staging and bespoke furniture.
By integrating scenic production with technical support and furniture, Evolution created a complete environment for both the daytime conference and evening gala programme.
Delivery Highlights
• Two-day Roche conference and gala dinner.
• Event dates: 3–4 February 2020.
• 100 international representatives.
• Bespoke conference stage.
• Integrated LED screens.
• Branded scenic elements.
• Workshop environments.
• Custom scenic panels.
• AV setups.
• Modular partitions.
• Gala dinner awards stage.
• Elegant scenic backdrops.
• Custom lighting solutions.
• Branded gala elements.
• Bespoke furniture.
• Coordination with other Evolution departments.
• Audiovisual and staging support.
• Delivery and installation.
Outcome
The completed event environments supported both the business and hospitality objectives of the Roche programme.
The conference stage and workshop areas provided clear settings for results presentations, product communication and interactive sessions, while the gala dinner created a more refined environment for recognising top-performing partners.
The project demonstrates Evolution Scenic’s ability to deliver multi-format corporate events where conference scenery, workshop infrastructure, technical integration, furniture and evening hospitality staging all need to work together within one coordinated production.
Project Ecosystem
Evolution Scenic – Conference scenic production, stage fabrication, LED integration, workshop scenic panels, modular partitions, gala dinner staging, scenic backdrops, custom lighting, bespoke furniture, delivery and installation.
Other Evolution Departments – Audiovisual systems, staging and technical support.
