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Executive events require environments that can support formal programmes, brand engagement and high-level networking while maintaining a consistent standard across every guest area. For HSBC’s Circle of Excellence 2023, Evolution Scenic delivered bespoke scenic elements, sponsor activations and premium hospitality spaces at Dubai’s Museum of the Future.


Working with MCM Creative Global, the team created an integrated environment comprising exhibition areas, sponsor stands, a conference space, a VIP lounge with a virtual-reality experience and an executive networking lounge.


Sustainability and brand alignment informed the scenic approach, with environmentally considered materials and elements incorporated while maintaining the refined aesthetic required for a high-profile HSBC event.

The Challenge


The event included several spaces with distinct operational purposes. Exhibition and sponsor areas needed to communicate brand messages effectively, the conference environment needed to support the formal programme, and the VIP and executive lounges required a more exclusive hospitality experience.


These environments had to feel connected while responding to HSBC’s visual identity and sustainability objectives. The scenic design therefore needed to balance brand consistency, premium finishing, visitor engagement and environmental considerations.


The Museum of the Future also provided a distinctive architectural setting. Each installation needed to complement the venue while creating a recognisable event identity within it.

Delivery Highlights


  • Scenic production for HSBC Circle of Excellence 2023
  • Installation at the Museum of the Future
  • Immersive exhibition environment
  • Custom sponsor stands
  • Sponsor activation spaces
  • Conference environment
  • Premium VIP lounge
  • Dedicated virtual-reality experience
  • Executive networking lounge
  • Brand-aligned scenic design
  • Environmentally considered materials
  • High-quality scenic fabrication
  • Detailed production planning
  • On-site installation and management
  • Collaboration with MCM Creative Global


Outcome


The completed environment brought HSBC’s Circle of Excellence programme together across its exhibition, conference, activation and hospitality spaces.


Sponsor stands supported brand engagement, while the VIP and executive lounges provided distinctive settings for immersive experiences and professional networking. Consistent scenic detailing connected the different areas and maintained the premium character of the event.


By integrating sustainability considerations with brand-led scenic production, Evolution Scenic delivered a polished environment suited to HSBC’s requirements and the architectural setting of the Museum of the Future.

Project Ecosystem


Evolution Scenic – Scenic design, exhibition environments, sponsor stands, activation spaces, VIP and executive lounges, sustainable material integration, fabrication, production planning and on-site management.