Pharmacy-style display cabinets installed within Prada Mode at ICD Brookfield Place.

Luxury cultural events demand environments where art, architecture, furniture and technical integration operate as one carefully controlled experience. For the eighth edition of Prada Mode in Downtown Dubai, Evolution Scenic delivered bespoke scenic and artistic elements for the two-day programme at ICD Brookfield Place.


Centred around Damien Hirst’s Pharmacy concept, the event combined contemporary art, music, dining and conversation within a highly curated setting. Evolution Scenic’s scope included a suspended DNA molecule, a custom central bar, bespoke furniture, a life-sized medical display cabinet, column and window treatments, and collaborative rigging coordination with FARO Studio lighting designers and VCA Projects.

Custom outdoor counters fabricated to continue the Prada Mode visual language.

The Challenge


Prada Mode required a scenic environment that could support a highly distinctive artistic concept while maintaining the level of refinement expected from an international luxury fashion house.


The suspended DNA molecule needed to achieve significant visual impact while remaining lightweight enough for overhead installation. Its form, material choice and internal weight distribution therefore had to be considered carefully.


The existing venue architecture also needed to be transformed without losing its premium character. Eight-metre-high circular columns, windows, furniture and bar elements all had to contribute to the wider Pharmacy-inspired visual language.


The ceiling conditions added another layer of complexity, requiring accurate scanning and close collaboration with the wider design and rigging teams to position suspended scenic and lighting elements safely.

Premium exhibition installation for Prada Mode Dubai

The Solution


Evolution Scenic fabricated a large-scale Styrofoam DNA molecule as one of the principal visual features of the event.


The structure was engineered specifically for suspension, with material strength and weight distribution considered throughout the fabrication process so that the sculptural form could be installed safely while maintaining its intended scale.


A custom central bar was designed and built as a major functional feature within the space, supported by bespoke comfort furniture tailored to the luxury hospitality environment.


A life-sized medical display cabinet was also fabricated in response to Damien Hirst’s Pharmacy concept, creating a more literal connection between the scenic environment and the artistic narrative.


Eight-metre-high circular columns were wrapped with custom wallpaper to transform the venue architecture, while transparent vinyl graphics were applied to the windows to extend the visual treatment across the wider interior.


Ceiling scans were carried out to support the rigging strategy, with Evolution Scenic collaborating with FARO Studio lighting designers and VCA Projects to coordinate the suspended scenic and lighting installations accurately and safely.

Pharmacy-style display cabinets installed within Prada Mode by Evolution Scenic

Delivery Highlights


  • Scenic fabrication for the eighth edition of Prada Mode.
  • Two-day event at ICD Brookfield Place, Downtown Dubai.
  • Damien Hirst Pharmacy-inspired environment.
  • Large-scale suspended DNA molecule.
  • Styrofoam sculptural fabrication.
  • Engineered weight distribution for suspension.
  • Custom central bar.
  • Bespoke comfort furniture.
  • Life-sized medical display cabinet.
  • Eight-metre-high column transformations.
  • Custom wallpaper application.
  • Transparent vinyl window graphics.
  • Ceiling scanning.
  • Collaborative rigging coordination.
  • Coordination with FARO Studio lighting designers.
  • Coordination with VCA Projects.
  • Luxury scenic finishing and installation.


Circular bar and surrounding cabinets fabricated as coordinated modular MDF elements.

Outcome


The completed Prada Mode environment transformed ICD Brookfield Place into a highly controlled art and hospitality setting aligned with the event’s luxury and avant-garde character.


The suspended DNA molecule created a strong sculptural focal point, while the central bar, medical display cabinet, bespoke furniture and architectural treatments extended the Pharmacy-inspired concept throughout the space.


The project demonstrates Evolution Scenic’s ability to deliver art-led event environments where sculptural fabrication, premium finishing, venue transformation and rigging coordination all need to work together at a high level of precision.

Custom upholstered seating and tables integrated into the Prada Mode scenic layout.

Project Ecosystem


Evolution Scenic – Sculptural scenic fabrication, suspended DNA molecule, central bar, bespoke furniture, medical display cabinet, column treatments, window graphics, ceiling scanning, rigging coordination, delivery and installation.


FARO Studio – Lighting design collaboration.


VCA Projects – Rigging and installation coordination.

Evolution Scenic suspended Styrofoam molecule rigged above the Prada Mode Dubai interior.