Daytime view of the scenic entrance portal and circular rotating golf-ball feature.

Major sporting events rely on strong arrival experiences and memorable fan activations to establish energy from the first point of contact. For the first-ever LIV Golf event in Riyadh, Evolution Scenic designed and fabricated a series of high-impact scenic environments and interactive installations that combined bold branding, immersive lighting and audience engagement.


The scope included a custom main entrance feature, a branded wayfinding tower, an immersive IBC container maze and an interactive putting activation. Across these elements, the project brought together scenic fabrication, branded structures, controlled lighting and experiential design to create a visually striking event environment aligned with the LIV Golf identity.

The Challenge


The event required multiple scenic and experiential elements to work together as one cohesive branded environment while also serving different operational and visitor functions.


The main entrance needed to deliver a strong first impression, combining architectural treatment, scenic branding and lighting with a central focal feature. Elsewhere across the site, additional installations needed to support wayfinding, visitor immersion and interactive participation.


Each element also required a distinct technical and fabrication approach. ACP cladding, scaffolding integration, DMX-controlled lighting, LED systems, Resolume-driven effects and interactive scenic features all had to be incorporated into installations that were visually consistent and engaging for attendees.

The Solution


Evolution Scenic designed and built the main entrance experience around the supplied scaffolding structure, cladding it in ACP to create a more refined and event-specific architectural finish. DMX-controlled signage and accent lightboxes were integrated into the entrance to strengthen visibility and deliver a more dynamic arrival experience.


At the centre of the entrance composition, a branded 2-metre golf ball was mounted on a rotation system within a custom-fabricated roundabout structure, creating a clear focal point that reinforced the event identity. The entrance floor was painted in a striped pattern and carefully matched to the client’s Pantone colours to extend the branded treatment across the full arrival zone.


For The Range Sign, Evolution Scenic constructed a 6-metre-high branded scaffolding tower incorporating a fully DMX-controlled lightbox. This functioned as both a wayfinding element and a large-format scenic branding feature.


The IBC Maze was developed as an immersive walkthrough installation using IBC containers fitted with custom LED lighting systems. These were controlled via Resolume, allowing colour changes and dynamic visual effects to animate the space and enhance the visitor journey.


Within the IBC maze, Evolution Scenic also developed The 19th Hole Experience, an interactive putting game that introduced an additional layer of audience participation and experiential engagement.

Delivery Highlights


• Scenic design and fabrication for LIV Golf Riyadh.

• First-ever LIV Golf event in Riyadh.

• Custom main entrance experience.

• ACP cladding over supplied scaffolding structure.

• DMX-controlled entrance signage.

• Integrated accent lightboxes.

• Branded 2m rotating golf ball feature.

• Custom-fabricated roundabout structure.

• Pantone-matched striped floor painting.

• 6m-high branded scaffolding tower.

• Fully DMX-controlled lightbox for The Range Sign.

• Immersive IBC container maze.

• Custom LED lighting integrated into the maze.

• Resolume-controlled lighting effects.

• Interactive 19th Hole putting experience.

• Branded fan engagement installations.

Outcome


LIV Golf Riyadh was delivered as a visually distinctive and highly engaging branded environment combining entrance scenic, lighting integration and interactive visitor experiences.


The completed installations gave the event a strong identity at multiple touchpoints, from the main arrival sequence through to immersive walkthrough features and audience participation zones. The result was an activation that combined scenic fabrication with experiential engagement in a way that reflected the energy and visual character of LIV Golf.


The project demonstrates Evolution Scenic’s ability to deliver scenic environments that move beyond static branding, integrating fabrication, lighting control and interactive design to support live sporting events and fan-focused activations.

Project Ecosystem


Evolution Scenic – Scenic design, scenic fabrication, ACP cladding, branded entrance features, rotating focal elements, scaffolding tower treatment, DMX-integrated scenic elements, IBC maze fabrication, interactive putting activation, floor finishes, delivery and installation.

Six-metre Range sign scaffold tower with a fully DMX-controlled scenic lightbox.