Marsh Energy Industry Conference Scenic Fabrication Across Two Dubai Venues
Building a Complete Conference Environment for Marsh in Dubai
The Marsh Energy Industry Conference took place in Dubai in 2018, with the main conference hosted at The Westin Dubai and the gala dinner held at Emirates Towers. Evolution Scenic was responsible for developing and delivering the scenic environment from a client-supplied concept.
The scope extended well beyond the principal conference stage. Evolution Scenic produced arrival and registration structures, presentation furniture, branded information points, hospitality features, digital engagement areas, graphic walls, signage and flooring across the wider conference environment.
Each element needed to support a different part of the delegate journey while remaining visually connected to the overall event identity. Registration, presentation, networking and hospitality areas were therefore treated as parts of one coordinated temporary environment rather than as separate scenic installations.
A separate scenic setting was also created for the gala dinner at Emirates Towers, extending the project across two Dubai venues. The completed delivery demonstrated Evolution Scenic’s ability to coordinate scenic fabrication, branded structures, graphics, furniture and event-specific environments across multiple spaces within one project.
Developing the Supplied Concept for Fabrication
Evolution Scenic developed the client-supplied concept into a practical scenic package that could be manufactured, transported and installed across the conference venues. The visual direction established the intended appearance, while the fabrication process translated those ideas into workable structures and finished scenic elements.
Different components required different construction approaches according to their scale and function. Larger scenic walls and screen surrounds needed framed support structures, while counters and helpdesks required functional carcasses and usable working surfaces suited to their operational role within the conference environment.
Smaller presentation elements, including lecterns and panel-session units, required a greater level of close-range finishing. Their construction needed to combine stable bases, accurate graphic application and carefully finished visible surfaces so that they maintained the same standard as the larger architectural features.
Developing the full package in this way allowed structures serving very different purposes to share one consistent visual language. Scenic walls, counters, presentation furniture and branded features were therefore treated as coordinated parts of the wider temporary environment rather than as isolated fabricated elements.
Fabricating the Main Conference Stage
The main stage at The Westin Dubai formed the central scenic environment for presentations and panel sessions. Evolution Scenic fabricated the stage deck and steps, creating a stable, level platform that integrated cleanly with the surrounding floor finish and scenic backdrop.
A black scenic backdrop and screen-surround treatment framed the principal presentation area. The dark finish created a controlled visual field around the screen content while giving the stage a strong and clearly defined architectural presence within the conference space.
Timber framing, MDF and plywood were used to create the temporary stage architecture. Accurate fabrication was particularly important around the screen surround, where clean alignment between the screen opening, scenic walls and adjoining surfaces was necessary to maintain a precise finished appearance.
Branded lecterns, panel-session tables, plinths and name-display units completed the stage environment. These supporting elements allowed the space to accommodate different presentation formats while maintaining a consistent visual language across the full scenic setting.
Scenic Joinery for Registration and Cyber Lounge
The registration structures formed an important part of the arrival experience. Evolution Scenic fabricated branded counters and reception elements that provided usable surfaces for event operations while presenting a finished scenic face to delegates. These structures were built using timber framing and sheet materials, with laminate, PU paint, printed graphics or vinyl applied according to the required finish.
The Mobile App Helpdesk used the same combination of scenic joinery and branding to create a clearly identifiable assistance point. Its construction needed to support direct interaction while remaining compact enough for the allocated venue area. The project also included branded displays, graphic walls and signage. These elements connected the individual zones and helped maintain consistency between the conference rooms, support spaces and delegate routes.
The Cyber Lounge created a dedicated environment for digital engagement. Rather than relying on freestanding graphics alone, the area used scenic structures to distinguish it from the surrounding conference space. Timber-framed walls, printed surfaces and branded panels could be arranged to form a clear visual boundary while retaining the open access required for delegate circulation.
Counters, plinths or supporting furniture provided practical locations for equipment and user interaction. Graphic positioning and material finishes helped connect the lounge to the wider Marsh environment. The Cyber Lounge, Pop-Up Café and Mobile App Helpdesk each performed a different function, but their scenic treatment allowed them to operate as part of one cohesive project.
A Conference-Wide Scenic Fabrication Package
The completed Marsh conference environment brought together large-scale scenic structures, functional joinery, branded displays and temporary floor treatments as one coordinated fabrication package. The main stage, backdrop and screen surround established the principal presentation setting, while lecterns, panel-session tables, plinths and name-display units supported the different conference formats.
Registration counters and the Mobile App Helpdesk provided practical operational points within the wider venue. Additional areas, including the Pop-Up Café and Cyber Lounge, introduced separate hospitality and engagement environments while remaining visually connected to the overall scenic language.
Graphic walls, printed panels, vinyl branding and signage extended the identity across the conference space and helped link the different functional areas. These treatments worked alongside the fabricated structures and floor finishes to create a more cohesive temporary environment rather than a collection of unrelated event elements.
The scenic delivery also extended to the gala dinner at Emirates Towers, carrying the project across a second venue. Evolution Scenic’s role therefore required the coordination of fabrication, scenic finishing, graphics, flooring, transport and phased installation across a complete multi-space conference environment.