Evolution Scenic THA Stand with illuminated storage pillars and geometric scenic walls in Riyadh.

Exhibition stands need to combine brand visibility with practical functionality, giving visitors a clear and engaging environment while supporting the operational needs of the exhibitor. For the Saudi Event Show 2024 in Riyadh, Evolution Scenic was commissioned by THA to design, fabricate and install a bespoke exhibition stand built around clean architectural lines, integrated branding and functional display elements.


The stand incorporated custom wooden slat walls, TV screens, raised flooring, structural pillars with LED lightboxes, concealed storage, illuminated branding panels and carefully arranged furniture. Together, these elements created a professional and cohesive environment designed to support visitor engagement while maintaining a polished visual identity.

The Challenge


The stand needed to achieve a strong visual presence within the wider exhibition while remaining practical for day-to-day use throughout the show.


Branding, digital content and display features had to be integrated cleanly into the structure rather than applied as separate elements. At the same time, the stand required concealed storage and comfortable furniture without allowing these functional requirements to compromise the overall appearance.


The challenge was therefore to balance visual impact, brand communication, visitor comfort and operational practicality within one compact exhibition environment.

The Solution


Evolution Scenic developed the stand as a coordinated package of scenic fabrication, lighting integration and spatial planning.


Custom wooden slat walls and backdrops were fabricated as primary architectural features, with integrated TV screens and branded panels incorporated directly into the structures.


A raised platform was installed to define the stand footprint and provide a clean, durable floor finish across the environment.


Structural pillars were designed with integrated LED lightboxes to increase brand visibility while also incorporating concealed storage, allowing practical requirements to be absorbed into the scenic architecture.


Additional LED-backlit branding panels were installed throughout the stand to create clear and illuminated brand messaging.


Furniture was sourced through rental and arranged to complement the layout, providing comfortable meeting and engagement areas without disrupting circulation or the visual balance of the stand.

THA exhibition seating backdrop with birch plywood slats and integrated television screen.

Delivery Highlights


• Bespoke THA exhibition stand for Saudi Event Show 2024.

• Stand design, fabrication and installation.

• Custom wooden slat walls.

• Branded scenic backdrops.

• Integrated TV screens.

• Raised exhibition platform.

• Structural display pillars.

• Integrated LED lightboxes.

• Concealed storage within scenic structures.

• LED-backlit branding panels.

• Illuminated brand messaging.

• Furniture rental coordination.

• Visitor seating and engagement areas.

• Functional stand layout planning.

• High-quality scenic finishes.

• Delivery and installation in Riyadh.

Outcome


The completed THA stand created a clear and professional exhibition presence at the Saudi Event Show 2024.


The wooden slat walls, integrated screens and illuminated branding established a strong visual identity, while concealed storage, furniture and the raised platform supported the practical requirements of the stand throughout the event.


The project demonstrates Evolution Scenic’s ability to deliver compact exhibition environments where branding, digital integration, storage, furniture and scenic fabrication need to work together as part of one coordinated design.

Project Ecosystem


Evolution Scenic – Exhibition stand design, scenic fabrication, wooden slat walls, TV integration, raised platform, structural pillars, LED lightboxes, concealed storage, illuminated branding, furniture coordination, delivery and installation.