Food Bank Campaign – Interactive Scenic Stand & Branded Installation, Dubai (2023)
Campaign environments need to communicate purpose clearly while also giving visitors reasons to stop, engage and interact. For the UAE Food Bank Campaign in Dubai, delivered in partnership with Madinat Jumeirah LLC, Evolution Scenic created a custom stand designed around sustainability, community engagement and strong visual identity.
The installation combined illuminated flooring, feature walls, integrated screens, a polycarbonate roof structure, interactive digital elements, etched glass branding and suspended signage. Together, these components created a cohesive campaign environment that balanced functionality, visibility and visitor engagement.
The Challenge
The stand needed to represent the objectives of the UAE Food Bank Campaign within a compact but visually impactful environment.
The design had to support digital content, public interaction, ceremonial activity and campaign branding while maintaining a clean and coherent overall appearance.
Multiple materials and technologies also needed to be integrated into the stand, including vinyl flooring, LED lighting, digital screens, polycarbonate, glass panels and interactive touchpoints.
The challenge was therefore to bring these elements together as one coordinated scenic installation rather than allowing each component to operate independently.
The Solution
Evolution Scenic developed a bespoke stand combining architectural scenic features, digital integration and branded detailing.
Durable vinyl flooring was installed with integrated lighting effects to create a stronger visual base for the stand.
A triangular-themed feature wall was designed and fabricated with LED lighting, built-in screens and prominent branding. A separate central wall incorporated a large LED screen, providing a focal point for dynamic digital content.
Overhead, a polycarbonate roof structure was installed with a suspended central logo, creating a strong visual identifier and helping define the stand within the surrounding event environment.
An interactive iPad stand was also developed to support guest engagement and ceremonial use.
To reinforce the campaign identity, glass panels were etched with the Mohammed Bin Rashid Al Maktoum logo, while illuminated signage added further branded visibility across the installation.
By combining scenic fabrication with digital and interactive elements, the stand provided both a strong visual presence and practical tools for engagement.
Delivery Highlights
• Custom campaign stand for the UAE Food Bank.
• Partnership with Madinat Jumeirah LLC.
• Durable vinyl flooring.
• Integrated floor lighting effects.
• Triangular-themed feature wall.
• Integrated LED lighting.
• Built-in digital screens.
• Central wall with large LED screen.
• Polycarbonate roof structure.
• Suspended central logo.
• Touch-enabled iPad stand.
• Interactive guest engagement feature.
• Ceremonial-use installation.
• Etched glass branding panels.
• Mohammed Bin Rashid Al Maktoum logo integration.
• Illuminated signage.
• Scenic fabrication and installation.
Outcome
The completed Food Bank Campaign stand created a clear and engaging environment that combined campaign messaging with interactive and digital content.
Illuminated flooring, large-format screens and branded feature walls established a strong visual identity, while the iPad station introduced a direct point of visitor participation.
The suspended logo, etched glass panels and illuminated signage reinforced the campaign branding throughout the stand.
The project demonstrates Evolution Scenic’s ability to deliver campaign environments where scenic fabrication, digital technology, branding and interactive engagement need to work together within one coordinated installation.
Project Ecosystem
Evolution Scenic – Scenic fabrication, flooring, feature walls, LED integration, screen integration, polycarbonate roof structure, interactive iPad installation, etched glass branding, illuminated signage, delivery and installation.
