Campaign environments need to communicate purpose clearly while also giving visitors reasons to stop, engage and interact. For the UAE Food Bank Campaign in Dubai, delivered in partnership with Madinat Jumeirah LLC, Evolution Scenic created a custom stand designed around sustainability, community engagement and strong visual identity.

The installation combined illuminated flooring, feature walls, integrated screens, a polycarbonate roof structure, interactive digital elements, etched glass branding and suspended signage. Together, these components created a cohesive campaign environment that balanced functionality, visibility and visitor engagement.

The Challenge

The stand needed to represent the objectives of the UAE Food Bank Campaign within a compact but visually impactful environment.

The design had to support digital content, public interaction, ceremonial activity and campaign branding while maintaining a clean and coherent overall appearance.

Multiple materials and technologies also needed to be integrated into the stand, including vinyl flooring, LED lighting, digital screens, polycarbonate, glass panels and interactive touchpoints.

The challenge was therefore to bring these elements together as one coordinated scenic installation rather than allowing each component to operate independently.

The Solution

Evolution Scenic developed a bespoke stand combining architectural scenic features, digital integration and branded detailing.

Durable vinyl flooring was installed with integrated lighting effects to create a stronger visual base for the stand.

A triangular-themed feature wall was designed and fabricated with LED lighting, built-in screens and prominent branding. A separate central wall incorporated a large LED screen, providing a focal point for dynamic digital content.

Overhead, a polycarbonate roof structure was installed with a suspended central logo, creating a strong visual identifier and helping define the stand within the surrounding event environment.

An interactive iPad stand was also developed to support guest engagement and ceremonial use.

To reinforce the campaign identity, glass panels were etched with the Mohammed Bin Rashid Al Maktoum logo, while illuminated signage added further branded visibility across the installation.

By combining scenic fabrication with digital and interactive elements, the stand provided both a strong visual presence and practical tools for engagement.

Delivery Highlights

• Custom campaign stand for the UAE Food Bank.

• Partnership with Madinat Jumeirah LLC.

• Durable vinyl flooring.

• Integrated floor lighting effects.

• Triangular-themed feature wall.

• Integrated LED lighting.

• Built-in digital screens.

• Central wall with large LED screen.

• Polycarbonate roof structure.

• Suspended central logo.

• Touch-enabled iPad stand.

• Interactive guest engagement feature.

• Ceremonial-use installation.

• Etched glass branding panels.

• Mohammed Bin Rashid Al Maktoum logo integration.

• Illuminated signage.

• Scenic fabrication and installation.

Outcome

The completed Food Bank Campaign stand created a clear and engaging environment that combined campaign messaging with interactive and digital content.

Illuminated flooring, large-format screens and branded feature walls established a strong visual identity, while the iPad station introduced a direct point of visitor participation.

The suspended logo, etched glass panels and illuminated signage reinforced the campaign branding throughout the stand.

The project demonstrates Evolution Scenic’s ability to deliver campaign environments where scenic fabrication, digital technology, branding and interactive engagement need to work together within one coordinated installation.

Project Ecosystem

Evolution Scenic – Scenic fabrication, flooring, feature walls, LED integration, screen integration, polycarbonate roof structure, interactive iPad installation, etched glass branding, illuminated signage, delivery and installation.

Temporary retail environments can be designed to deliver a premium customer experience without relying entirely on new fabrication. For the Tropicfeel and Practical collaborative pop-up at Alserkal Avenue in Dubai, Evolution delivered a full turnkey retail fit-out with a strong emphasis on reuse, refurbishment and practical functionality.

The project combined existing display assets from both brands with new custom-built elements, including fitting room and storage partitions, branded billing counters with integrated planters and a feature separator wall with a frameless LED screen. From material sourcing and fabrication through to logistics and installation, the space was developed as a coordinated retail environment that balanced sustainability with a clean, contemporary finish.

The Challenge

The pop-up needed to bring together two brands within one cohesive retail environment while making effective use of existing assets.

Rather than starting with a completely new build, Evolution needed to assess display stands supplied by both clients, determine which elements could be reused and refurbish them to a standard suitable for the finished space.

The project also required new partitions, counters, storage areas and a digital feature wall, all of which needed to sit comfortably alongside the refurbished elements.

A compressed delivery programme added further pressure, requiring refurbishment, new fabrication, logistics and on-site installation to progress in close coordination.

The Solution

Evolution delivered the project as a complete turnkey package, managing the process from concept development through to final installation.

Existing display stands from Tropicfeel and Practical were assessed, refurbished and reintegrated into the new layout, reducing the need for unnecessary replacement and supporting the sustainability objectives of the project.

New fitting room and storage partitions were fabricated to improve the functionality of the retail environment while maintaining a consistent visual language across the space.

Custom billing counters were also produced with integrated planters, combining operational use with a softer decorative treatment.

A feature separator wall was developed as one of the main visual anchors within the pop-up. A frameless LED screen was integrated directly into the structure, allowing digital content to become part of the architectural treatment rather than appearing as a separate display.

Material selection was managed carefully to balance environmental considerations with the finish quality expected from a premium retail environment.

Delivery Highlights

• Full turnkey retail fit-out.

• Pop-up installation at Alserkal Avenue.

• Collaboration with Tropicfeel and Practical.

• Complete project management from concept to installation.

• Material sourcing and fabrication.

• Reuse of existing display stands.

• Refurbishment of client-supplied retail fixtures.

• Custom fitting room partitions.

• Bespoke storage partitions.

• Branded billing counters.

• Integrated planter features.

• Feature separator wall.

• Frameless LED screen integration.

• Sustainable material considerations.

• Retail logistics and on-site execution.

• Fast-track refurbishment and installation.

Outcome

The completed pop-up combined reused retail assets with new bespoke fabrication to create a cohesive and functional customer environment.

Refurbished display stands reduced the need for unnecessary new production, while the custom partitions, counters and feature wall provided the additional infrastructure required for the collaborative retail space.

The integrated frameless LED screen introduced a digital engagement element without compromising the clean visual treatment of the interior.

The project demonstrates Evolution Scenic’s ability to deliver sustainable temporary retail environments where reuse, refurbishment, fabrication, technology and customer experience must all be considered together within a short project programme.

Project Ecosystem

Evolution Scenic – Turnkey project management, reuse assessment, refurbishment, custom retail fabrication, partitions, billing counters, planter integration, feature wall construction, LED screen integration, material sourcing, logistics, delivery and installation.