Transforming the Saadiyat Rotana Ballroom for Ghadan 21

Ghadan 21 – The Gathering took place at Saadiyat Rotana Hotel in Abu Dhabi from 19–21 March 2019.

The programme required the hotel ballroom to support several formats over three days, including collaborative workshops, auditorium presentations, panel sessions and a final awards presentation. Rather than treating these as unrelated areas, the scenic approach needed to establish one connected temporary environment.

Evolution Scenic developed the production details from a client-supplied concept and delivered the scenic fabrication and installation package.

The completed environment combined a central presentation stage with surrounding workshop zones, graphic walls, display structures, directional elements and architectural branding. Technical systems supplied by Evolution Technical and furniture supplied by Evolution Furniture were incorporated into the wider layout.

Developing the Scenic Package from a Supplied Concept

The client-supplied concept established the overall visual direction, but the individual elements still needed to be converted into buildable scenic components. This required the development of practical dimensions, internal frames, material build-ups, modular junctions and interfaces with technical equipment.

The central stage was the primary focal point. Its composition included a raised deck, carpeted steps, scenic backdrop walls, red LED screen surrounds, dimensional lettering and a linear speech-inspired detail. Each part needed to align with the others. The stage deck established the finished floor level, the scenic walls created the overall elevation, and the red surrounds defined the position and proportions of the technical screens.

The dimensional lettering and acrylic detailing added physical depth to the graphic composition. These elements allowed the backdrop to operate as a constructed scenic elevation rather than as a flat printed surface.

Building the Main Presentation Environment

The stage deck and steps were fabricated as temporary structural scenic elements. The deck provided a level presentation surface and supported the visual relationship between the speakers, lecterns, screen content and scenic backdrop. Carpet was applied to create a consistent finished surface and to connect the stage with the designated floor areas in the ballroom.

Behind the stage, modular timber- and metal-framed walls formed the central backdrop. The visible surfaces were clad using MDF and plywood, creating smooth substrates for PU paint, printed panels, vinyl graphics and dimensional detailing. Strong red scenic sections framed the LED screens. These surrounds needed to be fabricated around the dimensions and installation requirements of the equipment supplied by Evolution Technical.

Accurate workshop production was important because inconsistent apertures, edges or panel lines would have remained visible around the illuminated screens. The screen surrounds also needed to retain sufficient access for technical installation, adjustment and cable routing. The visible scenic finish could therefore only be completed in coordination with the technical system behind it. Custom lecterns were placed within the same visual language as the stage, allowing the furniture used for presentations to appear as part of the scenic architecture.

Creating Functional Zones Around the Ballroom

The project extended beyond the main stage. Large perimeter graphic walls were installed around the ballroom to organise the wider floor plan and provide visual separation between workshop and presentation functions.

These freestanding scenic walls carried printed information and project graphics while also operating as temporary architectural partitions. Their scale helped convert the open ballroom into a series of more clearly defined working areas.

Monitor surrounds and display stations were positioned within the workshop environment. Evolution Technical supplied the monitors, while Evolution Scenic created the scenic structures and graphic surfaces around them.

This division of responsibility required accurate coordination. Monitor openings, supporting surfaces and cable routes needed to correspond with the supplied equipment without leaving the technical components visually disconnected from the scenic environment.

Workshop counters provided practical surfaces within the individual zones. Evolution Furniture supplied the workshop tables and furniture, which were arranged within the scenic layout alongside Evolution Scenic’s fabricated walls, counters and displays.

Directional signage helped visitors move between the stage, workshops and circulation areas. Rather than treating the signs as separate additions, the graphic and dimensional elements were coordinated with the wider scenic identity.

Fabricating the Architectural Entrance Feature

An entrance or photographic feature incorporating architectural skyline forms established the project identity before the main ballroom environment. The layered skyline shapes reflected the urban planning context of the programme while functioning as a temporary scenic feature.

Fabricated using framed sheet materials, painted surfaces, printed graphics and dimensional components, the entrance feature provided a transition between the hotel circulation areas and the constructed environment inside the ballroom. 

Its freestanding format also allowed it to be positioned without permanent intervention into the hotel architecture. The feature was planned as temporary scenery: stable during use, compatible with the available access route and removable at the end of the programme.

Modular Workshop Construction

The major scenic structures were fabricated as modular workshop-built sections. This approach was important because hotel access routes, working periods and on-site construction conditions can restrict the size of components and the type of work that can be undertaken inside a finished venue. Building the scenery in the workshop allowed the frames, cladding, paint finishes and graphic applications to be completed in a controlled production environment.

The central walls, red screen surrounds, graphic partitions, display stations and entrance feature could then be divided into transportable sections. Connection points were incorporated into the construction so that adjacent modules could be aligned and secured on site. Panel joints and fixing positions needed to remain discreet once the complete elevation had been assembled.

Modularity also supported the phased installation requirement. Different areas of the ballroom could be delivered and assembled according to the agreed sequence rather than requiring every component to arrive simultaneously.

Coordinating Scenic, Technical and Furniture Packages

The project brought together three specialist Evolution divisions. Evolution Scenic was responsible for the scenic construction, including the stage, walls, surrounds, entrance feature, dimensional branding, graphic structures, counters, display stations, signage and floor finishes.

Evolution Technical supplied the LED screens, monitors, truss, lighting and audiovisual equipment.

Evolution Furniture supplied the workshop tables and associated furniture. The visual success of the ballroom depended on these packages operating as a single environment.

Screen surrounds needed to align with the supplied displays. Monitor stations needed to accommodate the correct equipment. Scenic walls and overhead elements needed to respect truss positions and rigging restrictions. Workshop furniture needed to fit within the circulation routes and spaces established by the partitions. This coordination allowed the technical equipment and functional furniture to appear integrated rather than added after the scenic environment had been completed.

Installing Within a Finished Hotel Ballroom

The scenic package was installed through a phased programme. Individual scenic modules were delivered to the ballroom and assembled according to the planned sequence. The stage deck and primary structural elements established the main levels and reference points before the central scenic walls and screen surrounds were completed.

Technical truss and audiovisual systems had to be coordinated alongside the scenic installation. The exact sequencing of particular systems has not been supplied, but the confirmed phased requirement meant that the working areas and access routes needed to remain controlled throughout the build.

The existing hotel finishes introduced additional responsibilities. Floors and walls were protected while scenery, tools and technical equipment were transported and positioned. Large modular sections required careful handling within the venue to prevent contact with finished surfaces.

Rigging restrictions also affected the integration of scenic and overhead technical systems. The temporary environment could not rely on unrestricted suspension or fixing into the existing hotel structure. Freestanding scenic construction, controlled support positions and coordination with the approved truss system therefore formed important parts of the installation approach.

Dismantling the Complete Environment

The entire scenic environment was temporary and was dismantled after the three-day programme. The modular construction approach supported this requirement. Walls, screen surrounds, display structures and entrance features could be separated into their original sections and removed from the ballroom in a controlled sequence.

Technical equipment and furniture also needed to be released from the integrated layout before the final scenic elements were removed. Venue protection remained relevant during the dismantling process. Floor coverings, wall protection and controlled material routes helped reduce the risk of damage as the large scenic package left the hotel. The ballroom could then be returned to its normal configuration without retaining permanent elements from the installation.

A Coordinated Temporary Working Environment

The completed scenic package transformed the Saadiyat Rotana Ballroom from an open hotel function room into a structured temporary environment. The main stage provided a strong presentation setting through the combination of carpeted levels, red screen surrounds, scenic backdrop walls, dimensional branding and integrated technical equipment.

Perimeter walls, workshop counters, furniture, display stations and signage created the supporting working environment around it. The architectural entrance feature established a clear arrival point, while the repeated materials, colours and graphics connected the individual elements across the venue.

Behind the finished appearance was a coordinated process involving scenic detailing, modular fabrication, technical integration, phased installation, venue protection and complete dismantling.

The project demonstrates Evolution Scenic’s ability to convert a supplied design concept into a practical scenic construction package suited to the operational restrictions of a finished hotel venue.

Building An Interactive Exhibition Environment For UNIDO In Abu Dhabi

The 18th session of the General Conference of the United Nations Industrial Development Organization took place at Emirates Palace in Abu Dhabi from 3–7 November 2019. The conference focused on “Industry 2030 – Innovate. Connect. Transform our Future”, with the exhibition environment providing a physical setting for the different areas of the programme. 

Evolution Scenic was tasked with constructing the exhibition space within the Emirates Palace atrium. The scope extended across seven themed hubs covering Gender, Youth & Entrepreneurship, Circular Economy, Industry 4.0, Industrial Parks, Sustainable Energy and Partnerships.

The challenge was not simply to create visual backdrops. The scenic construction needed to accommodate interactive technology, display content and dedicated exhibition areas while remaining integrated with the existing architecture of the atrium.

Creating Seven Distinct Scenic Hubs

The exhibition was organised around seven subject areas, each requiring a clearly defined physical environment. Evolution Scenic constructed custom scenic panels and interactive stations for the individual hubs, creating a consistent architectural language across the exhibition while allowing each subject to retain its own identity.

The fabricated panels provided the physical framework for the information and interactive content presented throughout the space. This approach allowed the exhibition to function as a connected environment rather than a series of unrelated graphic displays.

Integrating Technology Into Scenic Construction

Interactive technology formed a significant part of the installation. Touchscreens, large displays, AI stations and personal iPads with headsets were incorporated into the scenic environment. The technology therefore became part of the physical construction rather than being positioned independently around the exhibition.

Custom mounting systems were required to hold the different interfaces within the scenic elements, allowing the displays to remain integrated with the individual themed areas.

From a scenic fabrication perspective, this creates a different set of requirements from a conventional decorative wall. The fabricated structure has to provide the necessary physical support while also accommodating the technology and maintaining the intended visual composition.

Fabricating The Photo Gallery

Alongside the seven themed hubs, Evolution Scenic fabricated a dedicated gallery space for Elisabetta Lattanzio Illy’s photographic exhibition. The gallery incorporated custom display structures to present the photographic work within the wider exhibition environment. 

This extended the fabrication scope into a different form of exhibition construction, where the scenic elements needed to provide an appropriate framework for the displayed works while maintaining continuity with the surrounding installation.

Working Within The Emirates Palace Atrium

The installation was constructed within the existing Emirates Palace atrium, meaning the scenic environment had to work with the architecture and circulation of the venue. The source specifically confirms that the scenic elements were designed and installed while maintaining guest flow and functionality. 

This is an important aspect of exhibition fabrication. Large scenic structures need to create visual definition without unnecessarily obstructing movement or compromising the operation of the surrounding venue.

The installation therefore combined physical separation, display infrastructure and interactive technology while retaining functional circulation through the space.

Delivering Against A Tight Production Timeline

Evolution Scenic delivered the project against a tight production timeline, requiring the scenic components to be fabricated and installed efficiently while maintaining structural integrity.  The combination of seven themed hubs, interactive technology, a dedicated photo gallery and wider atrium fit-out created multiple interfaces that needed to work together as one completed exhibition. The supplied project information does not provide the detailed fabrication schedule, installation duration or crew structure, so those elements are not assumed here.

A Fabricated Environment For Interactive Exhibition Content

The completed UNIDO exhibition transformed the Emirates Palace atrium into a purpose-built scenic environment. Seven themed hubs provided the principal structure, while interactive technology and custom display systems were incorporated into the fabrication. A dedicated photo-gallery fit-out added another layer of custom exhibition construction. 

The project demonstrates Evolution Scenic's ability to take an exhibition concept and translate it into a fabricated physical environment, combining scenic panels, display structures and technical interfaces within an existing venue.

Engineering A Bespoke Exhibition Environment For ADNOC

For ADIPEC 2022 in Abu Dhabi, Evolution Scenic was entrusted with designing and producing the ADNOC stand within the Smart Manufacturing Zone. The environment needed to present a strong corporate identity while accommodating several specialist areas within one coordinated exhibition footprint.

The stand brought together dedicated zones covering Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization. Each area required clear spatial definition and presentation functionality while remaining visually connected to the wider ADNOC environment.

Evolution Scenic developed the stand as an integrated scenic construction using custom-fabricated structures, structural components and premium finishes. These elements helped organise the different zones, support branding and create suitable surfaces for information and digital presentation.

Integrated digital display systems were incorporated within the fabricated environment so that technical content formed part of the overall scenic architecture. The completed stand combined scenic fabrication, structural construction, premium finishes and digital integration within one consistent exhibition environment.

Building The Scenic Architecture

Evolution Scenic developed the main exhibition architecture using MDF scenic cladding fixed over supporting structural frameworks, creating the rigid and clean surfaces required throughout the ADNOC stand.

This construction approach provided a consistent base for the contrasting white and black finishes while also supporting the integration of branding, graphics and other visual treatments across the principal scenic surfaces. The wall structures therefore performed both an architectural and presentation function within the exhibition environment.

Straight wall sections established the main spatial framework and helped define the individual presentation zones. These linear forms were combined with custom-fabricated curved elements, introducing a more sculptural quality and creating smoother transitions between different areas of the stand.

By combining conventional scenic wall construction with bespoke curved forms, Evolution Scenic created a more tailored environment than a standard modular exhibition system. The finished architecture provided a consistent framework across the stand while allowing each presentation area to retain its own spatial identity.

Creating Distinct Exhibition Zones

A key requirement of the ADNOC stand was to create clearly defined areas representing different parts of the organisation’s activity while maintaining one consistent exhibition environment.

Dedicated zones were developed for Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization. Each area needed enough spatial definition to support its own content and presentation requirements without becoming visually disconnected from the wider stand.

Evolution Scenic used the scenic architecture to organise these areas through walls, feature structures, branding surfaces and presentation points. These components worked together to create separation between the zones while maintaining a common material and visual language across the exhibition space.

The resulting layout created a clear hierarchy within the stand, allowing each subject area to retain its own identity while remaining part of a coordinated ADNOC environment. This approach helped the visitor-facing architecture support both navigation and the presentation of technical information.

Fabricating MDF Scenic Structures

MDF scenic cladding formed a significant part of the visible construction across the ADNOC stand, providing the clean, controlled surfaces required for the main architectural elements and presentation features.

The material allowed Evolution Scenic to produce planar wall sections, defined edges and custom-shaped components that could receive the required painted finishes. White surfaces formed the dominant architectural treatment, while black scenic elements introduced contrast and helped differentiate selected features within the overall stand.

The fabrication scope also included counters and smaller architectural elements designed to sit within the larger scenic environment. These components extended the same material and finishing language across both the principal structures and the more functional parts of the exhibition space.

Where curved geometry was required, Evolution Scenic produced bespoke scenic forms rather than relying solely on straight modular construction. The sweeping white feature positioned at the front of the stand introduced a more sculptural element and demonstrated how MDF fabrication could be used to create both precise linear structures and customised curved forms.

Integrating Digital Displays Into The Build

Digital technology was integrated directly into the scenic construction, allowing screens, AVL equipment and interactive presentation tools to form part of the overall exhibition architecture rather than operate as separate technical additions.

Large digital screens were positioned within the main scenic walls, with the surrounding fabricated structures providing clean visual framing. This created a more controlled presentation environment and helped the technology sit naturally within the wider stand design.

The scenic construction therefore needed to accommodate the dimensions and positioning of the display systems while maintaining the clean architectural finish of the completed surfaces. Accurate coordination between the fabricated wall structures and technical equipment was important to ensure the screens aligned correctly within their openings.

By incorporating digital displays directly into the scenic build, Evolution Scenic created an environment where physical fabrication and technical presentation worked together as one system. This approach allowed the stand to retain a strong architectural identity while supporting the digital content required across the different ADNOC exhibition zones.

Applying Scenic Finishes And Graphics

The quality and consistency of the finished surfaces were central to the overall appearance of the ADNOC exhibition environment. Painted MDF created the clean white and black architectural surfaces used throughout the stand, providing a controlled backdrop for branding, graphics and digital content.

Printed branding was incorporated directly into selected scenic elements rather than applied as a separate visual layer. The bilingual Energy for Life identity formed part of the wider graphic treatment and helped connect the physical architecture with ADNOC’s communication across the stand.

Painted surfaces, graphic applications and integrated digital screens were therefore developed as parts of one coordinated visual system. This allowed branding to move naturally between physical scenic structures and screen-based content without disrupting the consistency of the exhibition design.

The completed finish brought together scenic fabrication, paintwork, graphics and digital integration within a single architectural language. This gave the stand a clean corporate appearance while allowing the fabricated environment to support both permanent visual branding and changing digital presentation content.

Constructing The Feature Elements

The ADNOC stand incorporated several bespoke architectural features that added depth, variation and visual hierarchy to the wider exhibition environment.

The most prominent was the curved white scenic feature positioned at the front of the stand. Its sweeping profile contrasted with the straighter vertical wall structures behind it, introducing a more sculptural form within the otherwise linear architecture.

This feature demonstrated the flexibility of scenic fabrication in producing customised architectural shapes from sheet-based construction and supporting frameworks. It allowed Evolution Scenic to move beyond flat wall systems and introduce a more distinctive three-dimensional element into the stand.

Additional fabricated components included display structures, counters and branded architectural features positioned throughout the environment. Together, these elements created a layered exhibition space in which primary walls, sculptural features and functional components worked as parts of one coordinated scenic build.

Coordinating Fabrication And Technical Installation

The completed ADNOC stand required the scenic construction to work closely with the digital and technical systems integrated throughout the exhibition environment.

The fabricated structures established the positions for screens, presentation areas, branding surfaces and feature elements, ensuring that each component aligned correctly within the wider stand architecture.

The integration of AVL equipment and digital displays introduced additional coordination between scenic fabrication and technical installation. Dimensional accuracy was particularly important around screen apertures, cable routes, access points and adjoining fabricated components.

By coordinating the scenic and technical packages as interconnected parts of the same build, Evolution Scenic created a clean and integrated exhibition environment in which physical architecture, branding and digital presentation could operate together effectively.

Delivering The Completed ADNOC Stand

The completed ADNOC stand brought together custom MDF scenic construction, supporting structural frameworks, painted finishes, printed graphics, integrated digital screens and bespoke architectural features within one coordinated exhibition environment.

Dedicated areas for Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization were organised within the same scenic framework. The fabricated architecture provided the physical structure for each zone while maintaining a consistent visual language across the wider stand.

Evolution Scenic’s scope included the design and production of the stand, dedicated exhibition zones, precision scenic fabrication, structural components, premium finishes and the integration of digital and interactive presentation equipment. These elements were coordinated so that physical construction, branding and technical content functioned as parts of the same environment.

The finished installation demonstrated how custom scenic fabrication and technical integration can be combined to deliver a cohesive corporate exhibition space, with the architecture supporting both the practical presentation requirements and the overall ADNOC identity.

Project Overview and Creative Scope

From 26–28 November 2021, ADNOC Headquarters in Abu Dhabi hosted the ADNOC Jubilee Festival, celebrating 50 years of achievements, innovation and service to the nation. The anniversary required an event environment that could reflect the significance of the milestone while supporting the practical requirements of a large-scale festival.

Evolution Scenic was responsible for translating the event's design concepts into a coordinated collection of custom scenic installations. Rather than producing a single feature, the project involved multiple fabricated environments that needed to function together as one consistent visual experience.

The scenic scope included the distinctive ADNOC 50 Faces gallery stands, created around the number "50", a heavy-duty main stage platform, a large freestanding hashtag installation, an interactive pledge booth, as well as custom backdrops and supporting branded scenic elements.

Each installation had its own purpose, scale and construction requirements, but all needed to communicate the same ADNOC Jubilee identity. This made coordination between fabrication, finishing and installation an important part of the overall delivery.

Design and Fabrication Challenges

One of the main challenges of the ADNOC Jubilee project was the variety of scenic structures required within a single event environment. Each feature presented a different fabrication requirement, meaning the production team had to manage several construction approaches simultaneously while maintaining a consistent visual standard.

The 50 Faces gallery installations, for example, required shaped scenic fabrication built around the recognizable "50" anniversary form. Their construction also incorporated technical PVC flooring and reflective vinyl, adding both practical surface treatment and visual impact.

The main stage presented a different challenge. As one of the central functional structures within the festival, it required a heavy-duty platform capable of supporting the event's operational needs. Custom ramp access also had to be incorporated into the platform design.

Meanwhile, the giant hashtag installation needed to function as a substantial freestanding scenic feature. Unlike elements supported by existing architecture, it had to create a strong standalone visual presence within the wider festival environment. The pledge booth, custom backdrops and additional branded elements further increased the diversity of the fabrication programme.

All of these components also had to be completed against a tight project timeline. The production process therefore required careful coordination so that fabrication, finishing and preparation for installation could progress efficiently without compromising consistency across the different scenic elements.

Scenic Fabrication, Engineering and Construction

Evolution Scenic's fabrication approach focused on turning graphic and architectural concepts into practical physical structures suitable for a live festival environment.

The ADNOC 50 Faces gallery stands were among the project's most visually distinctive elements. Scenic construction was shaped around the anniversary number "50", transforming the graphic identity of the celebration into a three-dimensional visitor experience. Technical PVC flooring and reflective vinyl were incorporated into the finished installations, reinforcing the visual character of the structures.

The main stage platform required a more substantial construction approach because of its functional role within the festival. A heavy-duty platform formed the structural foundation, while PVC flooring provided the finished stage surface. A custom ramp was integrated into the platform to provide controlled access to the stage.

For the giant hashtag, the scenic fabrication had to produce a structure capable of operating independently as a freestanding feature. Its scale and positioning allowed it to act as a prominent visual landmark within the event environment.

Evolution Scenic also fabricated the interactive pledge booth, custom backdrops and supporting branded installations. Although each element had a different function, the fabrication process ensured that branding, finishes and visual proportions worked together across the complete festival site. This coordinated construction approach allowed multiple individual structures to appear as parts of one carefully designed scenic environment rather than unrelated standalone pieces.

Materials, Finishes and Branded Environment

Materials and finishes played an important role in transforming the fabricated structures into a coherent ADNOC Jubilee environment.

Technical PVC flooring and reflective vinyl were used on the 50 Faces gallery installations to create a polished and visually striking finish. The reflective vinyl enhanced the anniversary-themed structures, helping the distinctive “50” forms stand out throughout the festival environment. The technical PVC flooring provided a practical and clean finished surface for the gallery installations while supporting the overall presentation of the scenic environment.

The main stage platform also incorporated PVC flooring as part of its finished construction. Beneath the visible surface, the heavy-duty platform provided the structural support required for the central stage environment. Maintaining visual consistency across the different scenic elements was also an important part of the project. The gallery structures, main stage, pledge booth, hashtag installation and branded backdrops were designed to work together as part of one unified event identity.

Careful attention to finishes, branding and the relationship between individual structures helped create a cohesive visual experience across the site. By coordinating these scenic treatments, ADNOC’s anniversary branding extended beyond graphics and signage into the physical environment of the festival.

The result was a professionally finished scenic environment where materials, surfaces and branded elements worked together to strengthen the overall presentation of the ADNOC Jubilee celebration.

Installation, Delivery and Project Outcome

The completed scenic package was delivered to ADNOC HQ in Abu Dhabi ahead of the Jubilee Festival, which took place from 26–28 November 2021.

Installation involved bringing together several different types of scenic structures across the venue. Gallery installations, the heavy-duty main stage, freestanding signage, the interactive pledge booth, branded backdrops and supporting scenic elements all had to be positioned and integrated into the overall festival environment.

The main stage required its custom ramp to be incorporated into the completed platform, while the giant hashtag needed to be positioned as a prominent standalone feature. At the same time, the gallery structures and supporting branded elements had to work together visually across the site. Despite the demanding programme, Evolution Scenic successfully delivered the scenic installations within the project's tight timeline.

The completed environment gave the ADNOC Jubilee Festival a combination of custom-built architecture, branded scenic finishes and functional event infrastructure. The 50 Faces gallery stands provided a distinctive architectural interpretation of the anniversary theme, while the main stage created the central functional platform for the event. The giant hashtag, pledge booth, custom backdrops and additional branded elements extended the Jubilee identity throughout the venue and created multiple visual touchpoints for guests.

Overall, the project demonstrated Evolution Scenic's ability to translate detailed creative concepts into physical scenic environments while coordinating varied construction methods, finishes and functional requirements as part of a single large-scale event delivery.

Creating an Integrated Scenic Environment for the ADNOC AI Pledge Event

The ADNOC AI Pledge Event was held at the ADNOC Energy Center in Abu Dhabi in 2024. The project was delivered as a brand launch and required a contemporary scenic environment capable of integrating staging, digital displays, branded architecture and technical production infrastructure. Evolution Scenic worked for the event producer and was responsible for design development, technical drawings, engineering, fabrication, graphics production, installation and dismantling.

Every listed scenic element was fabricated by Evolution Scenic. The scope included a large timber-built wall with vinyl branding, a custom carpeted stage, side-wing décor walls, Forex screen cladding, branding walls, an MDF-and-acrylic “Energy AI” logo and technical hider counters.

Developing the Scenic Package

The project required more than the manufacture of a single backdrop. The presentation environment extended across a central screen, side display areas, long scenic walls and a raised stage. These elements needed to appear visually connected while accommodating the dimensions and access requirements of the technical systems. Evolution Scenic developed the creative concept into a coordinated set of technical drawings. This allowed the relationship between the scenic walls, display openings, stage platform, wing structures, dimensional logo and technical hiders to be resolved before fabrication.

The completed scenic design used a series of stepped and angled upper profiles. These broke up the length of the backdrop and helped create an architectural silhouette around the display technology. Because the graphic treatment continued across multiple scenic sections, the physical construction and artwork setting out needed to be developed together. Wall dimensions, panel joints and screen openings all influenced the final position of the printed imagery.

Treating the Screens as Part of the Scenery

Large digital displays formed an important part of the presentation environment. Rather than allowing the screens to sit as exposed technical components, Evolution Scenic fabricated Forex cladding and surrounding scenic walls to integrate them into the overall branded composition.

The central and side display areas were framed by dark graphic surfaces carrying the event’s digital visual language. The screen surrounds continued the colours, patterns and angular forms of the wider scenic treatment.

This approach reduced the visual distinction between the physical scenery and the digital content. The displays became openings within a fabricated environment rather than separate items placed in front of a backdrop. Screen integration required accurate dimensional coordination. The scenic surrounds needed to fit cleanly around the installed technology while preserving access, sightlines and finished edges. The source does not confirm whether the screens or technical systems were supplied by Evolution Scenic.

Fabricating the Main Timber Wall

The large branded wall provided the principal scenic structure across the venue. Timber construction offered a flexible method for creating the extended wall runs and stepped upper profiles. It also provided a suitable base for the graphic cladding and adjoining scenic elements.

The exact internal framing, sheet material and module dimensions have not been supplied. However, the confirmed use of a wooden wall establishes timber scenic construction as a central part of the build. Fabrication accuracy was particularly important across the stepped profile. Adjacent wall sections needed to connect without disrupting the silhouette or the printed graphic treatment.

Producing the wall in workshop-manageable sections would normally support transport and installation, but the source does not confirm the number or dimensions of the modules. Once assembled, the wall formed a continuous visual background around the main presentation area and established the dominant scale of the temporary environment.

Manufacturing the Carpeted Stage

Evolution Scenic also fabricated the custom stage. The raised platform established the primary presentation level and created a defined foreground in front of the branded walls and display systems. Carpet provided the confirmed finish across the stage surface. This created a clean, controlled plane and separated the stage visually from the patterned venue flooring.

The stage geometry needed to coordinate with the scenic background and the practical requirements of the brand launch. Edge alignment, surface finish and the relationship with the screens were therefore part of the wider scenic development.

Producing Dimensional Brand Elements

The “Energy AI” identity was manufactured from MDF and acrylic. Using layered manufactured materials gave the logo physical depth and allowed it to function as a scenic feature rather than a flat graphic application. MDF provided a practical material for cutting and forming the required letter and logo profiles. Acrylic introduced a contrasting finished surface and supported the cleaner technical character of the event branding.

The source describes the completed element as a custom MDF-and-acrylic logo but does not confirm its dimensions, fixing system, surface finish or whether it incorporated illumination. Additional branding walls and vinyl graphics extended the identity across the environment. The visual language remained consistent across the timber construction, Forex screen cladding and supporting scenic surfaces.

Concealing Technical Equipment

A major operational requirement was the integration of technical production equipment. Evolution Scenic designed and fabricated technical hider counters to conceal equipment and reduce visual disruption within the completed environment. This was a functional part of the scenic scope. The hiders needed to screen the technical positions while allowing the production equipment to remain accessible and usable.

The counters were developed as part of the same visual system as the stage and walls, preventing the technical areas from appearing as temporary additions. Project imagery shows the scale of the control and display infrastructure positioned close to the scenic environment. The hider elements helped maintain a clear boundary between the public-facing scenic finish and the operating production areas.

Coordinating Materials and Graphic Finishes

The confirmed construction palette included timber, carpet, Forex, MDF, acrylic and vinyl graphics.

Each material served a distinct purpose within the scenic package. Timber created the principal architectural structure. Carpet finished the stage. Forex provided smooth screen cladding. MDF and acrylic produced the dimensional identity. Vinyl graphics carried the brand treatment across the scenic walls and display surrounds.

The use of applied graphics across several substrates required coordinated artwork production and installation. Graphic panels needed to align across scenic joints and respond to the openings created for screens and other technical elements. The imagery shows a dark blue and black scenic environment with fine digital patterns and brighter blue areas surrounding the displays. The treatment extended across the wide backdrop and helped connect the physical scenery with the on-screen content.

Addressing Sustainability Engineering and Technical Development

Evolution Scenic’s confirmed role included engineering as well as technical drawing production. This allowed the scenic elements to be developed with their installation, stability and technical interfaces considered from the outset. Large wall sections required stable construction and secure installation. The raised stage required a consistent and safe finished surface. Screen cladding needed to avoid interference with the display systems, while the technical hiders had to function around operating production equipment.

The source does not provide structural calculations, fixing details, loading information or formal approval records. These have therefore not been inferred. The engineering significance of the project lies primarily in coordination: resolving multiple fabricated and technical elements into one accurately installed environment within a tight programme.

Sustainability formed part of the project brief. The original project page confirms that environmentally responsible materials were selected to align with ADNOC’s sustainability objectives. Evolution Scenic’s normal methodology can include efficient material scheduling, workshop-controlled manufacturing and consideration of reuse during dismantling. Those practices should not be attributed to this project without supporting records.

Installing the Complete Environment

Installation took place at the ADNOC Energy Center. The project page describes the programme as time-critical and the logistics as complex, although no specific installation duration or venue restrictions are identified. The scenic package needed to be installed in an order that allowed the main wall structures, screens, stage, graphics and technical hiders to be positioned without obstructing one another.

Final graphic alignment and scenic finishing would have followed the assembly and setting out of the principal structures. This is normal scenic installation methodology and is not presented as a confirmed project sequence. The wide backdrop required careful alignment across multiple scenic sections. Screen interfaces and stepped wall profiles had to remain consistent when viewed from across the room.

The completed environment presented the ADNOC AI Pledge identity across a coherent scenic backdrop. The screen surrounds, timber wall, side wings, carpeted stage, dimensional logo, technical hiders and graphics were visually connected through their geometry and surface treatment. The finished build created an architectural setting around the event technology while concealing much of the supporting infrastructure.

This was the key outcome of the scenic fabrication process: a functional brand-launch environment in which staging, graphics and technical integration were considered together. Evolution Scenic’s involvement across design development, engineering, manufacturing, installation and dismantling ensured that the scenic package was delivered as one coordinated scope rather than through disconnected fabrication workstreams.

Exhibition & Scenic Fabrication

Evolution Scenic was responsible for fabricating and installing the main scenic elements for the Renault stand at Expo 2020 Dubai. The project required a combination of scenic construction, metal fabrication, technical support structures and branded display elements. Each component had to work together as part of one cohesive exhibition environment.

The scenic scope included the main platform, curved walling, display structures and supporting elements for the activation area. The fabrication process focused on creating clean forms, accurate alignment and a high-quality exhibition finish. Different materials were carefully coordinated to ensure the completed stand maintained a consistent visual language.

The scenic elements also needed to accommodate technical features without compromising the overall design. This required close integration between structural requirements and the visible architectural surfaces. The fabrication team worked to ensure that each element could be efficiently assembled and installed within the pavilion environment.

Attention was given to joints, edges and transitions between individual components. The completed scenic package provided a strong physical framework for Renault’s exhibition presence. It also allowed the branding, digital display and technical elements to feel integrated rather than added separately. The result was a refined exhibition environment designed to support both presentation and visitor engagement.

Metal & Aluminium Fabrication

Metal and aluminium fabrication played a major role in shaping the Renault exhibition stand. Evolution Scenic fabricated custom curved metal walling profiles, supporting frames and aluminium fascia elements. These components were produced to follow the curved geometry defined by the overall stand design.

The aluminium fascia formed an important visible edge around the main platform and helped reinforce the architectural character of the space. Metal structures were also used to create the necessary support for scenic and technical components. Each fabricated section had to provide strength while maintaining a clean and lightweight visual appearance.

The curved profiles required accurate forming and fabrication to ensure consistency across the installation. CNC and laser-cutting processes were used where required to improve manufacturing precision. These processes helped achieve clean edges, accurate dimensions and reliable interfaces between connected elements.

The metalwork was coordinated with the scenic finishes so that structural components did not appear visually separate from the stand design. Fabrication tolerances were particularly important where curved sections met other architectural elements. The finished aluminium and metal components supported both the visual design and the practical requirements of the exhibition environment. This combination of engineering and finish quality was essential to achieving the final appearance of the Renault stand.

Curved Exhibition Architecture

Curved geometry was one of the most distinctive features of the Renault stand design. At the centre of the environment was a 62 sqm curved platform that established the main footprint of the activation. The platform was finished with a semi-gloss surface to provide a clean and refined presentation area. A curved aluminium fascia followed the platform edge and strengthened the visual continuity of the design.

The curved form was extended through surrounding metal walling profiles that helped define the exhibition area. Maintaining a consistent radius and smooth visual flow was important throughout the fabrication process. Any variation in the curved profiles could have affected the overall appearance once the elements were installed together. The fabrication therefore required accurate measurement, forming and alignment across multiple components.

The curved geometry also influenced how the screen structure, branding and technical elements were positioned within the stand. Rather than using conventional straight exhibition walls, the design relied on continuous architectural forms. This gave the Renault stand a more fluid and contemporary appearance within the France Pavilion. The platform, walling and fascia worked together to create a unified scenic language. The completed curved architecture provided a distinctive framework for Renault’s exhibition and brand activation.

LED Screen & Technical Integration

A magnetic LED screen formed one of the main digital features within the Renault exhibition environment. Evolution Scenic fabricated a custom metal monolith specifically to support and integrate the screen. The structure needed to provide sufficient strength and stability for the technical equipment. At the same time, it had to maintain the visual quality expected from the exhibition design.

The monolith was therefore treated as both a structural support and an architectural feature. Its proportions and finish were coordinated with the surrounding platform, walling and scenic elements. This prevented the LED screen from appearing as an independent technical installation. Instead, the digital display became part of the overall scenic composition of the stand.

The supporting structure also had to allow for practical access, installation and technical servicing requirements. Careful fabrication was required to maintain accurate dimensions for the screen interface and structural connections. The completed monolith provided a stable framework while maintaining a clean exhibition finish.

This approach demonstrates how technical infrastructure can be incorporated directly into scenic architecture. The LED screen and its support structure ultimately functioned as one integrated visual and technical feature.

Fabric Branding & Custom Rigging

Transparent printed fabric was used to introduce suspended Renault branding within the exhibition space. The fabric elements provided a lightweight visual layer that contrasted with the more solid scenic and metal structures. Evolution Scenic fabricated metal framing to support the printed fabric and maintain the required form.

The frames needed to remain visually discreet while providing sufficient stability for the suspended elements. Custom rigging points were also developed to connect the branding elements safely to the pavilion infrastructure. The position of each suspended component had to be coordinated with the platform, walling, screen and visitor circulation areas.

This ensured that the branding remained visible without interfering with other parts of the activation. The transparent quality of the material helped preserve openness within the stand while still delivering strong brand visibility. Metal framing provided controlled tension and alignment across the printed surfaces. The rigging arrangement also allowed the fabric elements to sit accurately within the wider scenic composition.

Rather than functioning as independent graphic signage, the suspended branding became part of the exhibition architecture. The combination of fabric, metal framing and rigging created a lightweight yet technically controlled display solution. This helped Renault branding remain visually integrated throughout the completed stand environment.

Expo 2020 Dubai – France Pavilion

The completed Renault stand was installed within the France Pavilion at Expo 2020 Dubai. The pavilion provided a major international setting and required a high standard of fabrication and installation. Evolution Scenic’s scope brought together scenic construction, curved architecture, metalwork, aluminium fabrication, fabric branding and technical integration. Each component had to be delivered and installed as part of one coordinated exhibition environment.

The curved platform established the main physical footprint of the stand. Surrounding metal walling helped define the activation area while maintaining the architectural geometry.

 he custom monolith supported the magnetic LED screen and integrated digital technology within the scenic design. Suspended transparent fabric introduced Renault branding through custom metal framing and rigging.

Accurate fabrication was essential to ensure that all components aligned correctly once assembled on site. CNC and laser-cutting processes helped maintain consistency across the various manufactured elements. Installation also required careful coordination with the existing pavilion infrastructure and technical requirements. The final environment combined structural performance with a clean and refined exhibition finish. The completed Renault stand demonstrated how scenic fabrication and technical systems can work together within a high-profile international pavilion.