Project Overview

Pedjas Kraft Coffee Shop was created within an empty commercial unit in Business Bay, Dubai, in 2023. The project involved transforming the vacant shell into a permanent and fully operational coffee shop environment. Working from a client-supplied concept, Evolution Scenic developed the interior design into a coordinated and buildable solution. The approach combined the functional requirements of a hospitality space with a cohesive architectural and material identity.

Delivered over a five-week programme, the principal fabrication scope centred on the main service counter and worktops, forming the operational and visual focus of the interior. Bespoke wall shelving, full-height storage, a menu-board frame and glazed display cabinets were produced to integrate service, storage and product presentation within the overall design. Entrance elements were also fabricated to create a considered transition into the coffee shop. Each component was developed as part of a coordinated interior rather than as an individual standalone element.

The wider fit-out incorporated timber ceiling beams, custom table tops and walnut flooring, creating a warm and consistent material character throughout the space. Engraved branding was integrated into the fabricated elements, embedding the Pedjas Kraft identity directly within the interior. Associated electrical works were coordinated alongside the fabrication and installation process. Together, these elements transformed the original commercial shell into a cohesive, functional and carefully detailed coffee shop.

Design Development

Evolution Scenic developed the client’s initial concept into a coordinated and buildable interior package, translating the design intent into a series of bespoke fabricated elements. The approach considered how the counter, storage, display features and architectural finishes would work together within the existing commercial unit. This allowed the different components to form a consistent interior rather than appearing as separate installations.

The main service counter established the operational centre of the coffee shop, combining a customer-facing feature with the practical requirements of daily service. Behind it, open display shelving and full-height cupboards provided integrated areas for product presentation and storage. A purpose-made menu-board frame was incorporated into the rear joinery, visually connecting the menu display with the surrounding cabinetry. Timber ceiling beams and supports for suspended lighting extended the material language above the counter and helped define the main service area.

Custom entrance elements continued the design language at the shopfront, creating a considered transition into the interior. Bespoke table tops carried the same attention to material and detailing into the customer seating areas, while integrated branding reinforced the identity of Pedjas Kraft throughout the space. Together, these fabricated elements created a cohesive relationship between the operational, architectural and customer-facing areas of the coffee shop.

Fabrication and Materials

Solid walnut formed the principal material language throughout the fitted interior, giving the coffee shop a consistent timber character across both architectural and functional elements. Evolution Scenic used the material throughout the bespoke fabrication package, including the main service counter, worktops, shelving, storage joinery and menu-board frame. The same approach extended to the entrance elements, ceiling supports and custom table tops, creating continuity across the customer-facing and operational areas.

The walnut components received a teak-oil finish, enhancing the depth and warmth of the timber while allowing its natural grain, tone and variation to remain visible. Rather than concealing the characteristics of the material, the finish emphasised the crafted quality of the fabricated elements. Engraved Pedjas Kraft logos were incorporated into selected table tops, embedding the branding directly into the manufactured timber surfaces rather than relying entirely on applied graphics.

Evolution Scenic also installed the confirmed walnut flooring, extending the timber palette across the horizontal surfaces of the interior and reinforcing the overall material identity. This created a visual relationship between the flooring, furniture and bespoke joinery throughout the coffee shop. Other visible floor finishes formed part of separate supply packages and were not included within Evolution Scenic’s confirmed scope.

Project Outcome

The completed Pedjas Kraft Coffee Shop is defined by a consistent solid-walnut material language extending across the service counter, worktops, shelving, storage joinery, custom table tops, overhead features and flooring. Together, these elements establish a strong visual connection between the operational and customer-facing areas of the interior. The coordinated use of timber also gives the completed space a warm, crafted character appropriate to a permanent hospitality environment.

A teak-oil finish was applied across the fabricated walnut components, helping unify the different elements while retaining the natural grain, tone and variation of the timber. This consistency of material and finish allowed individually manufactured components to read as part of a single interior scheme. Integrated details, including engraved branding, further connected the Pedjas Kraft identity with the physical fabrication of the space.

The project demonstrates Evolution Scenic’s ability to combine interior design development with specialist carpentry, bespoke manufacturing, electrical coordination and on-site installation. From developing the client’s initial concept through to fabrication and final installation, the work brought multiple disciplines together within a five-week programme. The result was the transformation of an empty commercial unit into a cohesive, functional and permanently installed coffee shop interior.

Engineering the UAE Climate Tech Environment at Abu Dhabi Energy Center

The inaugural UAE Climate Tech forum was held on 10–11 May 2023 at Abu Dhabi Energy Center. It was organised by the Ministry of Industry and Advanced Technology in partnership with ADNOC and Masdar.

Evolution Scenic was responsible for the complete scenic scope across the conference and exhibition environment. The project extended from the principal conference stage into the lobby, sponsor areas, exhibitor stands, interaction zones, registration points, breakout spaces and outdoor exhibition areas. More than 80 exhibitor stands formed part of the wider delivery, alongside sponsor booths, custom furniture and display units.

Because each space had a different function, the scenic system needed to accommodate several wall heights, flooring treatments, display configurations and graphic finishes while retaining a consistent project identity.

Evolution Technical supplied the LED screens and their supporting systems. Evolution Scenic delivered the scenic surrounds, fabricated structures, graphics, counters and specialist floor details required to integrate those technical components into the wider environment.

Building a Unified Conference and Exhibition System

The scenic package was developed as a sequence of connected environments. The main conference room established the primary architectural language through a large central display, curved side screens, illuminated floor lines and a stepped stage.

This language continued through the exhibition spaces using painted walling, printed graphics, LED skirting and integrated digital screens. Sponsor and exhibitor stands introduced reflective vinyl flooring with further LED strip details. These illuminated lines connected the stand floors visually with the stage steps and scenic outlines in the main room.

Outdoor stands used a related but simplified material combination of painted scenic walling, printed vinyl graphics, LED displays and exhibition carpet. Registration and breakout spaces were provided with custom reception counters using painted finishes. These counters supported the operational requirements of the venue while remaining visually connected to the wider scenic package.

The result was a temporary architectural system capable of changing scale and function without losing its material or visual continuity.

Constructing the Main Stage and Stepped Deck

The main stage measured 21.5 metres long, seven metres deep and 750 millimetres high. Its surface was finished in exhibition carpet, providing a consistent presentation area across the full stage footprint.

Stepped access was incorporated at the front and sides of the platform. LED strips followed the step profiles, making the changes in level visually clear and introducing illuminated lines into the stage architecture.

The LED detailing was also extended across selected floor lines. These routes helped define the stage perimeter and connected the main platform with the curved scenic structures positioned at each side. An illuminated lightbox logo was built into the front fascia. Rather than applying branding as a flat graphic, the lightbox created a three-dimensional feature with its own internal illumination.

The stage deck, step geometry, carpet, lighting channels and fascia needed to be developed as one assembly. LED positions had to be established before the visible floor finish was completed so that the lighting appeared integrated rather than surface-mounted.

Integrating the Main Screen and Curved Side Displays

The principal LED display was an existing screen measuring 18 metres wide and 7.5 metres high.

This fixed screen established the scale and centre line of the conference stage. The new scenic construction was coordinated around its position and dimensions. Curved LED displays were positioned on both sides of the central screen. Each screen measured four metres by 2.5 metres and was integrated into a scenic wall measuring four metres by 3.5 metres.

The scenic walls incorporated projecting returns. These returns enclosed the edges of the screen structures and helped connect the technical displays to the surrounding stage architecture.

Painted finishes and illuminated line details continued across the screen surrounds. This prevented the side displays from appearing as freestanding technical units disconnected from the main stage. Evolution Technical delivered the LED screens and supporting systems. Evolution Scenic coordinated the adjoining walls, returns, floor details and visible finishes.

This division of scope required accurate dimensional exchange between the scenic and technical teams. Screen supports, wall edges, floor lighting and stage geometry all needed to correspond before the final surfaces were completed.

Fabricating the Lobby Exhibition Environment

The lobby exhibition environment was developed around scenic walls reaching three metres in height, creating a consistent architectural framework across the exhibition area. The walls were finished in paint and printed vinyl graphics, allowing individual exhibitor identities to be introduced while maintaining a coordinated overall appearance. LED strips positioned along the skirting created a continuous illuminated base detail and helped visually connect the different wall sections throughout the lobby.

Digital displays were integrated directly into the scenic walls according to the individual stand designs. Their positions needed to be coordinated with the surrounding graphics, wall geometry, structural supports and visible panel joints so that the screens appeared as part of the scenic construction rather than as separate technical additions.

Curved wall sections were incorporated alongside the straighter exhibition elements, introducing changes in direction and helping shape movement through the lobby. This allowed the exhibition environment to avoid a repetitive linear booth layout while creating more varied sightlines between adjacent stands.

The combination of painted scenic surfaces, printed vinyl graphics, integrated digital displays and illuminated skirting gave each exhibitor a defined communication zone while preserving the shared architectural language of the wider UAE Climate Tech environment.

The completed lobby therefore functioned as both an exhibition setting and a coordinated scenic circulation space, with the wall geometry, digital content and lighting details working together as one temporary architectural system.

Delivering Sponsor and Exhibitor Stands

Sponsor stand walls reached 3.5 metres in height, giving the principal partners stronger visibility within the exhibition environment and creating a clear distinction from the surrounding lobby areas.

The stands used painted wall finishes, printed vinyl graphics and integrated LED screens according to the approved designs. LED strips were positioned at skirting level, continuing the illuminated detail established throughout the wider exhibition space. Reflective vinyl flooring introduced a distinctive finish within the sponsor and exhibitor areas. The surface reflected the surrounding screen content and lighting, adding visual depth while maintaining a clean and consistent scenic finish.

Additional LED strips were incorporated into the flooring. These illuminated lines were coordinated with wall positions, screen locations and circulation edges so that the lighting detail remained continuous across each stand. The combination of painted scenic walling, printed graphics, integrated displays and illuminated flooring allowed each sponsor and exhibitor environment to retain its own identity while remaining part of the overall UAE Climate Tech scenic language.

The repeated stand delivery also required consistent fabrication across multiple individual environments. Graphic positions, screen openings, skirting details and floor junctions were carefully controlled to maintain a uniform standard throughout the exhibition.

Developing the Interaction, Registration and Breakout Areas

The Gasha interaction area incorporated scenic walls at heights of 2.5 metres and three metres, creating a varied architectural profile within the space. Using two wall heights helped establish separation and visual hierarchy without relying on one continuous wall level throughout the environment. The interaction-area walling remained connected to the wider exhibition system through coordinated scenic finishes and integrated display positions.

Registration and breakout areas were fitted with custom reception counters finished in paint, providing dedicated points for arrival, information and operational support.

The counters were developed to sit naturally within the surrounding scenic environment. Their proportions and finishes were coordinated with the exhibition walling so that the functional furniture appeared as part of the overall fabrication package rather than as separately sourced equipment.

Together, the interaction walls and reception counters extended the same construction and finishing language used across the lobby and sponsor areas while responding to the different operational requirements of each space.

Extending the Scenic Package Outdoors

Outdoor exhibition stands formed part of Evolution Scenic’s complete project scope, extending the scenic language beyond the internal exhibition areas.

These structures used painted scenic finishes, printed vinyl graphics and integrated LED screens in accordance with the individual stand designs. The same attention to wall geometry, branding and display integration used indoors was carried through to the exterior environments.

Exhibition carpet was used for the outdoor flooring rather than the reflective vinyl specified within the interior sponsor and exhibitor areas. This created a practical distinction between the two settings while maintaining continuity with the carpeted main stage.

The outdoor stands required coordinated installation of scenic walling, digital displays, graphics and floor finishes so that each element aligned correctly within the completed structure. By carrying the same fabrication and finishing principles outdoors, Evolution Scenic maintained a consistent project identity across both the internal and external exhibition environments.

Coordinating Installation, Technical Delivery and Compliance

The complete fabrication and installation programme was carried out within the dates and working periods requested by the client. Evolution Scenic followed the client’s rules, regulations and site instructions throughout the project.

The installation required close coordination between the main stage, existing venue screen, new curved displays, exhibition walls, sponsor stands, registration counters, specialist flooring and graphic applications.

Evolution Technical installed the LED screens and their supporting systems, while Evolution Scenic delivered the surrounding scenic structures, wall finishes and flooring details. This required the scenic and technical teams to work within a coordinated installation sequence.

Screen supports and technical elements needed to be positioned before adjoining scenic finishes and floor interfaces were completed, helping maintain accurate alignment between the displays and surrounding fabrication.

All client-required project documentation and technical requirements were addressed, and the complete scenic package was delivered within the approved programme without delay or extension.

Completing the Project Without Programme Extension

Evolution Scenic completed the full scenic scope within the required client timeline. The finished conference room combined a 21.5-metre stage, exhibition-carpet finish, illuminated stepped decking, lightbox fascia branding, an 18-metre main display and two curved side-screen structures.

The exhibition areas extended the same design language through three-metre lobby walls, 3.5-metre sponsor structures, varied-height interaction walls and more than 80 exhibitor stands.

Painted scenic surfaces, printed vinyl graphics, LED skirting, embedded screens, reflective vinyl flooring and illuminated floor lines were coordinated across the individual environments. Outdoor stands, registration counters, custom display units and breakout features completed the wider scenic package.

The final result demonstrated Evolution Scenic’s capacity to manage conference scenery, exhibition fabrication, digital-screen integration, specialist flooring, graphics and multi-zone installation within one controlled delivery programme. The project was delivered without delay or programme extension.