Evolution Scenic Visit Saudi hospitality tent with custom barasti ceiling and branded scenic walls.

Hospitality activations need to feel welcoming, informative and unmistakably connected to the brand they represent. For Visit Saudi at the Dubai 7s on 2–3 December 2023, Evolution Scenic delivered the internal fit-out for a dedicated hospitality tent designed to introduce visitors to Saudi Arabia through branded content, information and interactive engagement.


Commissioned by Falcon Golf Management Limited, the environment combined custom-fabricated structures, information counters, interactive zones, vibrant branding and natural wood finishes. The result was a refined and approachable hospitality space that balanced strong visual identity with the warmth and accessibility expected from a tourism-led visitor experience.

The Challenge


The hospitality tent needed to function as both a branded destination and a practical information hub within the wider Dubai 7s environment.


Visitors needed clear places to engage with hostesses, access tourism information and explore interactive content, while the overall space still had to feel premium, welcoming and visually cohesive.


The interior also needed to balance bold Visit Saudi branding with softer natural materials so that the environment felt distinctive without becoming overly graphic or visually heavy.

The Solution


Evolution Scenic delivered a complete internal fit-out tailored to the operational and visual requirements of the hospitality tent.


Custom scenic structures were fabricated throughout the space and finished to a high standard to create a polished visitor environment.


Two dedicated information counters were designed and installed as key functional touchpoints, giving hostesses clear positions from which to engage guests and provide tourism information.


Branded scenic features were integrated alongside natural wood finishes, creating contrast between colourful visual identity and warmer material tones.


Interactive guest engagement zones were also developed within the space, giving visitors additional ways to connect with the Visit Saudi initiative beyond conventional information display.


By coordinating structure, branding, counters, finishes and interactive areas as one interior package, Evolution Scenic created a hospitality environment that felt both functional and carefully considered.

Delivery Highlights


• Visit Saudi hospitality tent at Dubai 7s.

• Event dates: 2–3 December 2023.

• Commissioned by Falcon Golf Management Limited.

• Complete internal fit-out.

• Custom-fabricated scenic structures.

• Premium interior finishes.

• Two bespoke information counters.

• Hostess engagement points.

• Tourism information areas.

• Vibrant Visit Saudi branding.

• Natural wood finishes.

• Decorative scenic elements.

• Interactive visitor zones.

• Guest engagement features.

• Delivery and installation.

Outcome


The completed Visit Saudi Hospitality Tent provided a refined and engaging environment for guests attending the Dubai 7s.


The two information counters created clear points for direct visitor interaction, while the combination of branded scenic features and natural finishes established a visual identity that felt both vibrant and welcoming.


Interactive areas extended the experience beyond static branding and helped create a more participatory environment for visitors exploring the Visit Saudi initiative.


The project demonstrates Evolution Scenic’s ability to deliver hospitality interiors where brand identity, visitor engagement, information delivery and material finish all need to work together within a temporary event environment.

Project Ecosystem


Evolution Scenic – Internal fit-out, scenic fabrication, information counters, branded features, natural finish integration, interactive guest areas, delivery and installation.


Falcon Golf Management Limited – Project commissioning partner.