Image description

Celebrating achievements through live experiences requires more than visual decoration. The environment must communicate the event’s purpose while giving guests meaningful opportunities to explore, participate and connect.


On 28 August 2019, ADNOC hosted its Emirati Women’s Day celebration at Manarat Al Saadiyat in Abu Dhabi. Centred on the theme Create, Communicate, Collaborate, the event recognised the personal and professional contributions of Emirati women.


More than 1,000 guests attended, including members of ADNOC’s senior management. Evolution Scenic designed and delivered an immersive environment comprising a custom employee gallery, a replica ADNOC petrol station and multiple interactive activations.

The Challenge


The event needed to recognise the diverse achievements of Emirati women while creating an identity distinct from ADNOC’s traditional corporate branding.


With more than 1,000 attendees, the environment had to support a significant audience and encourage participation across several experiential areas. Interactive quizzes, workshops, social-media engagement and photography opportunities all needed to function within one cohesive layout.


The scenic treatment also needed to balance celebration, storytelling and brand recognition. It had to feel vibrant and playful while remaining appropriate for ADNOC and its senior guests.

The Solution


Evolution Scenic designed and built a custom gallery presenting the personal hobbies of ADNOC employees. The installation highlighted interests and achievements beyond the workplace, giving the event’s central theme a personal and relatable expression.


A replica of an ADNOC petrol station was fabricated as the principal scenic centrepiece. The recognisable structure connected the activation to ADNOC’s identity while being reinterpreted as an engaging feature within the celebration.


Multiple experiential areas were created across the venue. These included interactive quizzes, workshop spaces, a social-media engagement wall and dedicated photography opportunities, giving attendees different ways to participate in the programme.


Playful branded details extended the visual identity throughout the environment. Floor stickers, mirror decals and customised event items, including branded ice-cream cups, reinforced the event theme and connected the larger scenic installations with smaller guest touchpoints.

Delivery Highlights


  • Emirati Women’s Day celebration for ADNOC
  • More than 1,000 attendees
  • Event environment at Manarat Al Saadiyat
  • Custom employee-hobbies gallery
  • Replica ADNOC petrol station
  • Interactive quizzes
  • Workshop environments
  • Social-media engagement wall
  • Creative photography features
  • Experiential guest activations
  • Branded floor stickers
  • Custom mirror decals
  • Branded ice-cream cups
  • Scenic production and installation
  • Cohesive venue-wide visual treatment


Outcome


The completed environment gave ADNOC’s Emirati Women’s Day celebration a distinct identity that moved beyond conventional corporate branding.


The employee gallery highlighted personal stories and achievements, while the petrol-station installation provided a recognisable and engaging scenic centrepiece. Interactive activities and photography features encouraged attendees to participate throughout the event.


By combining large-scale scenic installations with detailed branded touchpoints, Evolution Scenic created a vibrant environment that supported the theme Create, Communicate, Collaborate and celebrated the contributions of Emirati women.

Project Ecosystem


Evolution Scenic – Scenic design, employee-gallery fabrication, petrol-station replica, interactive activations, social-media wall, photography features, branded details and venue installation.