Creating an Integrated Scenic Environment for the ADNOC AI Pledge Event

The ADNOC AI Pledge Event was held at the ADNOC Energy Center in Abu Dhabi in 2024. The project was delivered as a brand launch and required a contemporary scenic environment capable of integrating staging, digital displays, branded architecture and technical production infrastructure. Evolution Scenic worked for the event producer and was responsible for design development, technical drawings, engineering, fabrication, graphics production, installation and dismantling.

Every listed scenic element was fabricated by Evolution Scenic. The scope included a large timber-built wall with vinyl branding, a custom carpeted stage, side-wing décor walls, Forex screen cladding, branding walls, an MDF-and-acrylic “Energy AI” logo and technical hider counters.

Developing the Scenic Package

The project required more than the manufacture of a single backdrop. The presentation environment extended across a central screen, side display areas, long scenic walls and a raised stage. These elements needed to appear visually connected while accommodating the dimensions and access requirements of the technical systems. Evolution Scenic developed the creative concept into a coordinated set of technical drawings. This allowed the relationship between the scenic walls, display openings, stage platform, wing structures, dimensional logo and technical hiders to be resolved before fabrication.

The completed scenic design used a series of stepped and angled upper profiles. These broke up the length of the backdrop and helped create an architectural silhouette around the display technology. Because the graphic treatment continued across multiple scenic sections, the physical construction and artwork setting out needed to be developed together. Wall dimensions, panel joints and screen openings all influenced the final position of the printed imagery.

Treating the Screens as Part of the Scenery

Large digital displays formed an important part of the presentation environment. Rather than allowing the screens to sit as exposed technical components, Evolution Scenic fabricated Forex cladding and surrounding scenic walls to integrate them into the overall branded composition.

The central and side display areas were framed by dark graphic surfaces carrying the event’s digital visual language. The screen surrounds continued the colours, patterns and angular forms of the wider scenic treatment.

This approach reduced the visual distinction between the physical scenery and the digital content. The displays became openings within a fabricated environment rather than separate items placed in front of a backdrop. Screen integration required accurate dimensional coordination. The scenic surrounds needed to fit cleanly around the installed technology while preserving access, sightlines and finished edges. The source does not confirm whether the screens or technical systems were supplied by Evolution Scenic.

Fabricating the Main Timber Wall

The large branded wall provided the principal scenic structure across the venue. Timber construction offered a flexible method for creating the extended wall runs and stepped upper profiles. It also provided a suitable base for the graphic cladding and adjoining scenic elements.

The exact internal framing, sheet material and module dimensions have not been supplied. However, the confirmed use of a wooden wall establishes timber scenic construction as a central part of the build. Fabrication accuracy was particularly important across the stepped profile. Adjacent wall sections needed to connect without disrupting the silhouette or the printed graphic treatment.

Producing the wall in workshop-manageable sections would normally support transport and installation, but the source does not confirm the number or dimensions of the modules. Once assembled, the wall formed a continuous visual background around the main presentation area and established the dominant scale of the temporary environment.

Manufacturing the Carpeted Stage

Evolution Scenic also fabricated the custom stage. The raised platform established the primary presentation level and created a defined foreground in front of the branded walls and display systems. Carpet provided the confirmed finish across the stage surface. This created a clean, controlled plane and separated the stage visually from the patterned venue flooring.

The stage geometry needed to coordinate with the scenic background and the practical requirements of the brand launch. Edge alignment, surface finish and the relationship with the screens were therefore part of the wider scenic development.

Producing Dimensional Brand Elements

The “Energy AI” identity was manufactured from MDF and acrylic. Using layered manufactured materials gave the logo physical depth and allowed it to function as a scenic feature rather than a flat graphic application. MDF provided a practical material for cutting and forming the required letter and logo profiles. Acrylic introduced a contrasting finished surface and supported the cleaner technical character of the event branding.

The source describes the completed element as a custom MDF-and-acrylic logo but does not confirm its dimensions, fixing system, surface finish or whether it incorporated illumination. Additional branding walls and vinyl graphics extended the identity across the environment. The visual language remained consistent across the timber construction, Forex screen cladding and supporting scenic surfaces.

Concealing Technical Equipment

A major operational requirement was the integration of technical production equipment. Evolution Scenic designed and fabricated technical hider counters to conceal equipment and reduce visual disruption within the completed environment. This was a functional part of the scenic scope. The hiders needed to screen the technical positions while allowing the production equipment to remain accessible and usable.

The counters were developed as part of the same visual system as the stage and walls, preventing the technical areas from appearing as temporary additions. Project imagery shows the scale of the control and display infrastructure positioned close to the scenic environment. The hider elements helped maintain a clear boundary between the public-facing scenic finish and the operating production areas.

Coordinating Materials and Graphic Finishes

The confirmed construction palette included timber, carpet, Forex, MDF, acrylic and vinyl graphics.

Each material served a distinct purpose within the scenic package. Timber created the principal architectural structure. Carpet finished the stage. Forex provided smooth screen cladding. MDF and acrylic produced the dimensional identity. Vinyl graphics carried the brand treatment across the scenic walls and display surrounds.

The use of applied graphics across several substrates required coordinated artwork production and installation. Graphic panels needed to align across scenic joints and respond to the openings created for screens and other technical elements. The imagery shows a dark blue and black scenic environment with fine digital patterns and brighter blue areas surrounding the displays. The treatment extended across the wide backdrop and helped connect the physical scenery with the on-screen content.

Addressing Sustainability Engineering and Technical Development

Evolution Scenic’s confirmed role included engineering as well as technical drawing production. This allowed the scenic elements to be developed with their installation, stability and technical interfaces considered from the outset. Large wall sections required stable construction and secure installation. The raised stage required a consistent and safe finished surface. Screen cladding needed to avoid interference with the display systems, while the technical hiders had to function around operating production equipment.

The source does not provide structural calculations, fixing details, loading information or formal approval records. These have therefore not been inferred. The engineering significance of the project lies primarily in coordination: resolving multiple fabricated and technical elements into one accurately installed environment within a tight programme.

Sustainability formed part of the project brief. The original project page confirms that environmentally responsible materials were selected to align with ADNOC’s sustainability objectives. Evolution Scenic’s normal methodology can include efficient material scheduling, workshop-controlled manufacturing and consideration of reuse during dismantling. Those practices should not be attributed to this project without supporting records.

Installing the Complete Environment

Installation took place at the ADNOC Energy Center. The project page describes the programme as time-critical and the logistics as complex, although no specific installation duration or venue restrictions are identified. The scenic package needed to be installed in an order that allowed the main wall structures, screens, stage, graphics and technical hiders to be positioned without obstructing one another.

Final graphic alignment and scenic finishing would have followed the assembly and setting out of the principal structures. This is normal scenic installation methodology and is not presented as a confirmed project sequence. The wide backdrop required careful alignment across multiple scenic sections. Screen interfaces and stepped wall profiles had to remain consistent when viewed from across the room.

The completed environment presented the ADNOC AI Pledge identity across a coherent scenic backdrop. The screen surrounds, timber wall, side wings, carpeted stage, dimensional logo, technical hiders and graphics were visually connected through their geometry and surface treatment. The finished build created an architectural setting around the event technology while concealing much of the supporting infrastructure.

This was the key outcome of the scenic fabrication process: a functional brand-launch environment in which staging, graphics and technical integration were considered together. Evolution Scenic’s involvement across design development, engineering, manufacturing, installation and dismantling ensured that the scenic package was delivered as one coordinated scope rather than through disconnected fabrication workstreams.

Creating a Multi-Zone Scenic Environment for the Qudwa Teachers’ Forum

The Qudwa Teachers’ Forum was staged at Emirates Palace in Abu Dhabi in 2017. The physical environment extended beyond a single conference stage, requiring a main auditorium, six breakout rooms inside the ballroom, three further breakout rooms elsewhere in the venue, corridor installations and furnished terrace areas.

Evolution Events worked from a client-supplied concept and coordinated the wider event delivery. Evolution Scenic was responsible for fabricating and installing the principal scenic elements that shaped the auditorium, breakout rooms and circulation spaces.

This distributed scope required a consistent scenic language that could operate at different scales. The main auditorium needed to function as the visual centre of the project, while each breakout room required a smaller but complete environment incorporating staging, branded walls and screen integration. The work therefore involved more than creating a single scenic backdrop. It required a temporary architectural system capable of extending through several parts of Emirates Palace.

Building the Main Auditorium

The auditorium package was organised around a fabricated stage deck and steps. Behind the stage, a black scenic backdrop provided a controlled visual field for the remaining scenic and technical components. A custom central surround integrated the venue’s main screen into the overall stage composition.

The venue screen was not supplied by Evolution Scenic or Evolution Technical. Scenic responsibility centred on the physical structure surrounding it and the way that structure connected visually with the stage, backdrop and adjacent display features.

Smaller side screens were supplied by Evolution Technical. These were integrated into scenic and graphic display surrounds fabricated by Evolution Scenic.

The arrangement required close coordination between the technical equipment and the surrounding construction. Openings and finished edges needed to align with the screen dimensions, while the scenic structures had to provide a clean visual interface without preventing technical installation or access.

Dimensional icon panels introduced physical depth across the backdrop. Unlike flat printed graphics, these elements created changes in relief and shadow, allowing the visual identity to become part of the constructed environment.

The lower stage area incorporated branded fascia and panel-session scenic structures. Custom lecterns completed the presentation setting, while carpet and floor finishes established the auditorium footprint. Together, these elements formed a complete temporary scenic composition rather than a stage assembled from isolated rental components.

Manufacturing Nine Breakout Environments

The breakout-room requirement was substantial. Six temporary rooms were created within the ballroom, with three additional breakout environments installed elsewhere at Emirates Palace. The original project page confirms that the rooms incorporated bespoke stages and backdrops. Evolution Scenic constructed the environments using freestanding modular partitions fabricated in workshop-built sections. This method provided several operational advantages. The wall structures could be cut, framed, assembled and finished under controlled workshop conditions. Graphic positions, joints and visible edges could be checked before the sections reached the venue.

The modular approach also created repeatability. Where the breakout rooms shared common details, the same construction principles could be used across several units rather than developing every room as a completely separate build. Once delivered, the sections could be assembled into temporary room layouts without relying extensively on the permanent venue walls. Each breakout environment incorporated its own stage, backdrop and screen surround. Smaller screens were supplied by Evolution Technical and fitted into the prepared scenic compositions.

Although the rooms belonged to one project identity, they still needed to work individually. The construction therefore had to balance consistency with the practical requirements of each space. The available source material does not provide the dimensions of the partitions, stages or screen openings. It also does not identify whether every breakout room followed exactly the same layout. Those details have not been assumed.

Using Materials Across Different Scenic Functions

The confirmed construction palette included MDF, plywood, timber framing, metal framing, acrylic, fabric, printed panels, vinyl graphics, laminate, PU paint and carpet. This range supported both structural and decorative requirements. Sheet materials could be used to form stage surfaces, wall faces, fascias and display structures. Timber framing provided an adaptable method for producing the larger modular partitions, while metal framing could support details requiring additional rigidity or reduced visual bulk.

Acrylic enabled dimensional graphic components and other refined details to be incorporated into the scenic package. Printed panels, fabric and vinyl graphics carried the Qudwa identity across the auditoria, breakout backdrops, corridor installations and signage. The use of several graphic methods allowed the visual language to be adapted to different substrates and scales.

Laminate and PU paint provided controlled scenic finishes, while carpet helped define the floors of the temporary environments and cover transitions between constructed scenic elements and the venue surface. The precise material build-up of every component has not been supplied. The material list is therefore presented as a confirmed overall project palette rather than as a detailed specification for individual elements.

Extending the Scenic Environment into the Corridors

The project did not stop at the doors of the auditorium and breakout rooms. Custom infographic walls and freestanding panels were installed through the corridors. The original project described these installations as a way of carrying information and visual content through the venue’s circulation areas.

From a scenic perspective, the corridor elements served an architectural purpose. They changed the routes between rooms from neutral venue spaces into part of the temporary project environment. Freestanding construction allowed graphic content to be introduced without depending entirely on the permanent walls. It also supported the requirement to protect existing venue surfaces.

Signage and wayfinding were integrated with these graphic elements. This allowed operational information to use the same materials, proportions and branding as the main scenic package. The result was continuity between the principal auditorium, the breakout rooms and the routes connecting them.

Coordinating Scenic, Technical and Furniture Delivery

The project required coordination between several Evolution departments and the venue. Evolution Scenic fabricated the physical scenic package. Evolution Technical supplied the smaller screens used within the side displays and breakout environments. The main auditorium screen was supplied by Emirates Palace.

This division of responsibility made interface coordination important. Scenic structures had to be built around equipment supplied by other parties, while still achieving consistent finished edges, alignment and access. Evolution Furniture supplied the terrace furniture. These outdoor settings extended the project beyond the enclosed conference spaces and provided a coordinated furniture environment for the terraces, as also recorded on the original project page.

Evolution Events developed the delivery from the client-supplied concept, coordinating the different physical and operational components into one project. The ecosystem demonstrates how scenic fabrication can sit within a wider production structure without blurring responsibility. Screens remained technical equipment, furniture remained a specialist furniture supply and the constructed stages, walls, surrounds, lecterns and graphic installations remained part of the scenic scope.

Project Outcome

The Qudwa Teachers’ Forum environment demonstrated how multiple temporary spaces could be manufactured and installed as a single coordinated scenic package. Evolution Scenic delivered the physical construction required for the main auditorium and nine breakout rooms while also extending the project identity into corridors and circulation spaces.

The use of workshop-built modular partitions supported the three-day phased installation and reduced the amount of on-site fabrication required inside Emirates Palace. Technical responsibilities remained clearly defined. The venue supplied the main screen, Evolution Technical supplied the smaller screens and Evolution Scenic fabricated the surrounding physical structures.

Evolution Furniture’s terrace package completed the project ecosystem, while Evolution Events coordinated the delivery from the client-provided concept. The completed environment stands as a practical example of multi-room scenic fabrication, temporary conference architecture and coordinated installation within a protected venue.