Fabricating a Multi-Space Scenic Environment for Investopia 2023

Investopia 2023 took place at the Hilton in Abu Dhabi in March 2023. Hosted by the Ministry of Economy, the second edition of the two-day forum required a series of connected scenic environments rather than a single conventional conference stage. Each area needed to support a different function while maintaining a consistent visual and branding language across the venue.

Evolution Scenic delivered the scenic elements and custom fabrication across the main conference space, two secondary stages, the B2B meeting area, pre-function zones and the hotel’s outdoor terrace. The complete scope included a 21-metre-wide main stage, a six-metre-high circular logo structure, 35 custom meeting booths, two additional stages for breakout and press use, branded TV studio backdrops, freestanding scenic walls, interactive areas and bespoke elements for the gala dinner setting.

The project combined large-format scenic construction with repeated modular fabrication and smaller branded installations. From the principal stage and circular scenic structures to the meeting booths and pre-function features, each component was developed to perform a specific practical role within the wider conference environment.

By coordinating the fabrication and installation across multiple areas, Evolution Scenic created a unified physical setting that supported presentations, meetings, press activity, networking and evening hospitality within one consistent scenic system.

Establishing a Scenic Language Across the Venue

Each area within Investopia 2023 served a different operational purpose and therefore required its own scenic response. The main stage supported the largest presentations and established the principal visual identity for the project. The breakout and press stages provided smaller, function-specific environments, while the B2B area required a repeated system of custom meeting booths for one-to-one discussions.

The pre-function spaces introduced another layer of scenic fabrication through branded TV studio backdrops, freestanding walls and interactive installations. These elements supported interviews, media activity and promotional content while extending the visual identity beyond the main conference hall.

The outdoor terrace created a further change in scale and atmosphere, taking the scenic treatment from the hotel interior into an evening hospitality environment with raised platforms, circular scenic structures, branded flags, plinths, totems and ambient lighting. Evolution Scenic connected these different areas through repeated circular geometry, coordinated branding, reflective finishes and integrated illumination.

The circular form was most prominent within the main-stage centrepiece and the six-metre custom logo structure, but the same geometry was also carried into the secondary stages, illuminated branding elements and outdoor terrace installation. This repeated design language created continuity across the venue while allowing each space to retain the layout, scale and construction approach required for its specific function.

Constructing the 21-Metre Main Stage

The principal stage measured 21 metres across and was finished with carpet across the upper deck surface. Illuminated access steps were incorporated into the stage, with LED lighting integrated into the step fascias. These illuminated details defined the changes in level and connected the stage platform to the wider Investopia lighting scheme.

A complete circular scenic centrepiece formed the main three-dimensional feature within the stage composition. The structure was finished in white paint and supported by a steel framework positioned behind the visible scenic surface. Programmable lighting was integrated into the front fascia of the circular centrepiece, allowing the structure to respond to different presentation and lighting sequences throughout the programme. The combination of the white painted finish and controlled illumination gave the scenic form a clear physical presence alongside the digital content.

The circular geometry created a strong visual anchor across the 21-metre stage and established a design element that could be repeated within the breakout, press and pre-function environments.

A ramp was installed at the rear of the stage to provide an additional access route onto the platform. This allowed speakers, production personnel and other authorised users to enter the stage from behind the main presentation environment without relying solely on the audience-facing steps. Together, the carpeted stage deck, illuminated step fascias, white circular scenic structure, programmable lighting and rear access ramp created a functional conference platform with a consistent architectural identity.

Engineering the Six-Metre Circular Logo

The custom circular ring logo formed one of the project’s most substantial individual scenic fabrications. Standing six metres high, the structure functioned as a large three-dimensional scenic feature rather than a conventional sign or graphic panel. Its construction combined Styrofoam, gelcoat, metal square tubing and MDF cladding, with the completed surface finished in reflective silver metallic chrome.

The circular logo was installed on a platform measuring 9.7 metres long by 5.7 metres wide and 400 millimetres high. The platform was finished in black paint, creating a dark visual base beneath the reflective scenic structure. A 4.8-metre-diameter LED screen formed the clear visible centre of the six-metre ring. Positioned within the circular structure, the screen became the principal focal point of the scenic composition and allowed digital content to sit directly within the fabricated logo form.

The front fascia beneath the circular logo also incorporated LED screen content, extending the digital surface into the lower scenic structure and visually connecting the raised platform with the central display. The mixed construction allowed different materials to address separate requirements within the same scenic assembly. The metal square-tube structure contributed rigidity, while the Styrofoam, gelcoat and MDF cladding established the shaped visible form and prepared the structure for its reflective finish.

Circular accuracy was particularly important at this scale. The six-metre outer ring and the centrally positioned 4.8-metre LED screen needed to remain visually balanced, with consistent spacing around the full circumference. The reflective metallic finish also increased the importance of fabrication accuracy and surface preparation. Changes in curvature, joints or uneven areas would have been more visible under the surrounding stage and screen lighting than they would have been with a low-sheen painted finish.

Producing Thirty-Five Custom Meeting Booths

The B2B environment contained 35 custom meeting booths designed and fabricated for one-to-one discussions. Each booth was constructed around a painted metal frame, providing a consistent structural system across the full installation. The frames were clad in MDF and finished with vinyl branding across the lower wall sections.

The upper portion of each booth incorporated printed acrylic panels, introducing a lighter visual layer above the solid MDF construction. A circular MDF signboard was positioned at the top corner of each unit to identify the individual meeting booth.

The coordinated dark blue panel system, repeated branding positions and circular booth identifiers created a clear and organised meeting environment. The partitions defined each discussion area while maintaining visual continuity across the wider B2B space.

Cable-management provisions were incorporated into the rear wall of every booth, allowing power and data connections to be routed discreetly behind the scenic finishes. This helped keep the visible meeting areas clear while supporting the operational requirements of each position.

Producing 35 repeated units required controlled dimensions, consistent graphic placement and a planned assembly sequence. The combination of painted metal framing, MDF cladding, printed acrylic panels and integrated cable management allowed the booths to function as both branded scenic structures and practical meeting environments.

Supporting the Breakout and Press Environments

Evolution Scenic designed, fabricated and installed two additional stages for the breakout sessions and press conference programme. The first stage was constructed as a five-metre-diameter circular platform standing 300 millimetres high. The stage was finished with PVC flooring and incorporated LED lighting within the access steps. An acrylic lightbox logo was integrated into the front fascia, creating a clear illuminated branding feature at audience level.

An LED screen backdrop was positioned directly behind the stage, with freestanding acrylic logo lightbox totems installed on both sides of the screen. Together, the circular platform, illuminated fascia and freestanding scenic elements created a compact secondary environment that remained visually connected to the principal Investopia stage.

The second stage measured 4.8 metres by 2.4 metres and stood 150 millimetres high. It was finished with PVC flooring and included LED lighting at the stage corners. A press conference table arrangement was positioned on the platform to support interviews and media sessions.

An LED screen formed the backdrop directly behind the stage. On the opposite side of the platform, Evolution Scenic installed a three-metre-high angled scenic wall finished with vinyl branding. Although the two stages used different dimensions and layouts, consistent finishes, illuminated details and Investopia branding allowed the breakout and press environments to operate independently while remaining part of the same overall scenic system.

Creating the Pre-Function Scenic Features

The pre-function scope included branded TV studio backdrops, freestanding scenic walls and interactive areas for interviews, photography and promotional content. These elements extended the scenic treatment beyond the principal conference rooms and created a series of branded environments within the surrounding circulation spaces.

The TV studio backdrops were constructed around painted metal frames clad in MDF. The lower sections were finished with vinyl branding, while the upper portions incorporated acrylic sheets with printed vinyl logos. Door access was integrated into each enclosed studio area, allowing production personnel and authorised users to enter the space without interrupting the visible branded surfaces.

Evolution Scenic also produced 13 freestanding branded walls in a range of heights, including 2.4 metres, three metres and 3.6 metres. Each wall was finished with a high-resolution printed fabric banner, creating large-format branded surfaces across the pre-function area.

The variation in height created visual hierarchy while allowing the scenic walls to respond to different positions, sightlines and branding requirements. Together, the metal-framed studio backdrops, printed acrylic logo sections and fabric-finished freestanding walls created a coordinated series of scenic focal points around the main conference spaces.

Extending the Environment onto the Terrace

Evolution Scenic also delivered bespoke scenic elements for the gala dinner on the Hilton’s outdoor terrace. The principal feature consisted of three connected circular structures positioned on top of a raised platform. Each structure was fabricated from a steel frame clad in MDF, creating a rigid scenic form with a clean finished surface.

Radial metalwork extended through the centre of the circular composition, while an open circular focal point remained visible within the structure. This layered construction added depth without creating a fully enclosed scenic wall. The three circular structures were connected across the upper section, allowing them to read as one continuous architectural installation. Their repeated geometry extended the circular design language established throughout the Investopia environment.

Ambient lighting was incorporated around the terrace to emphasise the scenic forms and support the evening setting. The lighting highlighted the circular profiles, radial metalwork and raised platform after dark. Furniture arrangements, branded flags, plinths and freestanding totems were positioned throughout the terrace area. These elements extended the project branding beyond the central feature and created a coordinated scenic environment across the wider outdoor space.

Together, the steel-framed circular structures, radial metalwork, raised platform, ambient lighting and supporting branded elements created a sophisticated temporary environment for the evening programme.

Coordinating Installation Across Multiple Areas

The project required scenic installation across several rooms and operating environments within the same venue, with each area presenting different access, sequencing and coordination requirements.

The principal stage and two secondary stages needed to align with the wider technical production programme, while the 35 meeting booths required repeated installation across the B2B area. The pre-function scenic features occupied shared circulation spaces, requiring careful positioning so that the branded structures could be installed without disrupting the overall venue layout.

The outdoor terrace introduced a separate installation environment, with the raised platform, connected circular structures, branded elements, furniture and ambient lighting all requiring coordinated placement. A multi-space project of this scale depended on a controlled installation sequence. Larger scenic structures needed to be positioned before surrounding furniture, technical equipment and other production elements reduced access to the working areas.

The repeated meeting booths also required consistent spacing and alignment across the completed B2B environment. Coordinating the installation in this way allowed the main stage, secondary stages, meeting area, pre-function features and terrace elements to be delivered as one connected scenic environment.

Delivering a Cohesive Conference Environment

The completed Investopia installation connected several different physical settings through one consistent scenic identity. The 21-metre main stage provided the principal architectural environment, while the six-metre reflective circular logo introduced a large custom-fabricated focal point within the wider conference setting. The 35 meeting booths translated the same branding language into a repeated functional system designed for one-to-one discussions.

The two secondary stages, branded TV studio backdrops, freestanding scenic walls, interactive areas and outdoor terrace features extended the design language across the remainder of the venue. Although each area served a different purpose, repeated circular forms, coordinated finishes, branded surfaces and integrated lighting helped maintain visual continuity throughout the project.

The result demonstrates how scenic fabrication can support a conference environment at several different scales. Large sculptural structures establish visual presence, while stages, partitions, backdrops, meeting booths and supporting scenic elements organise the practical use of each space. By coordinating these individual components as one complete installation, Evolution Scenic created a multifunctional temporary environment that supported conference presentations, press activity, networking, meetings and evening hospitality within a unified scenic system.

Creating a Multi-Zone Scenic Environment for the Qudwa Teachers’ Forum

The Qudwa Teachers’ Forum was staged at Emirates Palace in Abu Dhabi in 2017. The physical environment extended beyond a single conference stage, requiring a main auditorium, six breakout rooms inside the ballroom, three further breakout rooms elsewhere in the venue, corridor installations and furnished terrace areas.

Evolution Events worked from a client-supplied concept and coordinated the wider event delivery. Evolution Scenic was responsible for fabricating and installing the principal scenic elements that shaped the auditorium, breakout rooms and circulation spaces.

This distributed scope required a consistent scenic language that could operate at different scales. The main auditorium needed to function as the visual centre of the project, while each breakout room required a smaller but complete environment incorporating staging, branded walls and screen integration. The work therefore involved more than creating a single scenic backdrop. It required a temporary architectural system capable of extending through several parts of Emirates Palace.

Building the Main Auditorium

The auditorium package was organised around a fabricated stage deck and steps. Behind the stage, a black scenic backdrop provided a controlled visual field for the remaining scenic and technical components. A custom central surround integrated the venue’s main screen into the overall stage composition.

The venue screen was not supplied by Evolution Scenic or Evolution Technical. Scenic responsibility centred on the physical structure surrounding it and the way that structure connected visually with the stage, backdrop and adjacent display features.

Smaller side screens were supplied by Evolution Technical. These were integrated into scenic and graphic display surrounds fabricated by Evolution Scenic.

The arrangement required close coordination between the technical equipment and the surrounding construction. Openings and finished edges needed to align with the screen dimensions, while the scenic structures had to provide a clean visual interface without preventing technical installation or access.

Dimensional icon panels introduced physical depth across the backdrop. Unlike flat printed graphics, these elements created changes in relief and shadow, allowing the visual identity to become part of the constructed environment.

The lower stage area incorporated branded fascia and panel-session scenic structures. Custom lecterns completed the presentation setting, while carpet and floor finishes established the auditorium footprint. Together, these elements formed a complete temporary scenic composition rather than a stage assembled from isolated rental components.

Manufacturing Nine Breakout Environments

The breakout-room requirement was substantial. Six temporary rooms were created within the ballroom, with three additional breakout environments installed elsewhere at Emirates Palace. The original project page confirms that the rooms incorporated bespoke stages and backdrops. Evolution Scenic constructed the environments using freestanding modular partitions fabricated in workshop-built sections. This method provided several operational advantages. The wall structures could be cut, framed, assembled and finished under controlled workshop conditions. Graphic positions, joints and visible edges could be checked before the sections reached the venue.

The modular approach also created repeatability. Where the breakout rooms shared common details, the same construction principles could be used across several units rather than developing every room as a completely separate build. Once delivered, the sections could be assembled into temporary room layouts without relying extensively on the permanent venue walls. Each breakout environment incorporated its own stage, backdrop and screen surround. Smaller screens were supplied by Evolution Technical and fitted into the prepared scenic compositions.

Although the rooms belonged to one project identity, they still needed to work individually. The construction therefore had to balance consistency with the practical requirements of each space. The available source material does not provide the dimensions of the partitions, stages or screen openings. It also does not identify whether every breakout room followed exactly the same layout. Those details have not been assumed.

Using Materials Across Different Scenic Functions

The confirmed construction palette included MDF, plywood, timber framing, metal framing, acrylic, fabric, printed panels, vinyl graphics, laminate, PU paint and carpet. This range supported both structural and decorative requirements. Sheet materials could be used to form stage surfaces, wall faces, fascias and display structures. Timber framing provided an adaptable method for producing the larger modular partitions, while metal framing could support details requiring additional rigidity or reduced visual bulk.

Acrylic enabled dimensional graphic components and other refined details to be incorporated into the scenic package. Printed panels, fabric and vinyl graphics carried the Qudwa identity across the auditoria, breakout backdrops, corridor installations and signage. The use of several graphic methods allowed the visual language to be adapted to different substrates and scales.

Laminate and PU paint provided controlled scenic finishes, while carpet helped define the floors of the temporary environments and cover transitions between constructed scenic elements and the venue surface. The precise material build-up of every component has not been supplied. The material list is therefore presented as a confirmed overall project palette rather than as a detailed specification for individual elements.

Extending the Scenic Environment into the Corridors

The project did not stop at the doors of the auditorium and breakout rooms. Custom infographic walls and freestanding panels were installed through the corridors. The original project described these installations as a way of carrying information and visual content through the venue’s circulation areas.

From a scenic perspective, the corridor elements served an architectural purpose. They changed the routes between rooms from neutral venue spaces into part of the temporary project environment. Freestanding construction allowed graphic content to be introduced without depending entirely on the permanent walls. It also supported the requirement to protect existing venue surfaces.

Signage and wayfinding were integrated with these graphic elements. This allowed operational information to use the same materials, proportions and branding as the main scenic package. The result was continuity between the principal auditorium, the breakout rooms and the routes connecting them.

Coordinating Scenic, Technical and Furniture Delivery

The project required coordination between several Evolution departments and the venue. Evolution Scenic fabricated the physical scenic package. Evolution Technical supplied the smaller screens used within the side displays and breakout environments. The main auditorium screen was supplied by Emirates Palace.

This division of responsibility made interface coordination important. Scenic structures had to be built around equipment supplied by other parties, while still achieving consistent finished edges, alignment and access. Evolution Furniture supplied the terrace furniture. These outdoor settings extended the project beyond the enclosed conference spaces and provided a coordinated furniture environment for the terraces, as also recorded on the original project page.

Evolution Events developed the delivery from the client-supplied concept, coordinating the different physical and operational components into one project. The ecosystem demonstrates how scenic fabrication can sit within a wider production structure without blurring responsibility. Screens remained technical equipment, furniture remained a specialist furniture supply and the constructed stages, walls, surrounds, lecterns and graphic installations remained part of the scenic scope.

Project Outcome

The Qudwa Teachers’ Forum environment demonstrated how multiple temporary spaces could be manufactured and installed as a single coordinated scenic package. Evolution Scenic delivered the physical construction required for the main auditorium and nine breakout rooms while also extending the project identity into corridors and circulation spaces.

The use of workshop-built modular partitions supported the three-day phased installation and reduced the amount of on-site fabrication required inside Emirates Palace. Technical responsibilities remained clearly defined. The venue supplied the main screen, Evolution Technical supplied the smaller screens and Evolution Scenic fabricated the surrounding physical structures.

Evolution Furniture’s terrace package completed the project ecosystem, while Evolution Events coordinated the delivery from the client-provided concept. The completed environment stands as a practical example of multi-room scenic fabrication, temporary conference architecture and coordinated installation within a protected venue.

Developing the 10 × 8 Metre Reusable Retail Architecture

Evolution Scenic developed the Tropicfeel Pop-Up as a complete temporary retail environment within a 10 × 8 metre footprint at Flat12 Café in Dubai. The scenic architecture needed to support the functions of a working retail space while reflecting Tropicfeel’s focus on durable, adaptable and reusable products.

The layout accommodated footwear, garments, bags, bottles and packaged accessories through a combination of full-height display structures, angled shelving, hanging areas, open compartments and lower pallet-style display plinths. An information desk, concealed storage and fitting rooms were also integrated into the overall plan.

Rather than creating a continuous site-built interior, the scheme was developed around independent fabricated components that could be repositioned and retained for future activations. This modular approach also supported efficient adjustments during installation.

The 1.2-ton classic Range Rover formed the principal feature within the space. Its position, together with the custom steel ramps and freestanding branded logo, was coordinated with the surrounding merchandising and circulation areas.

By combining product displays, operational joinery, fitting-room architecture, storage, branding and the vehicle feature within one defined footprint, Evolution Scenic created a cohesive temporary retail environment based on reusable scenic construction.

Fabricating the Mobile Merchandising Display System

Evolution Scenic fabricated the principal merchandising structures from a combination of white wood and PSB board, creating a coordinated system of freestanding scenic display units. Each structure was developed to support different merchandise categories while maintaining a consistent architectural language across the Tropicfeel retail environment.

The internal configurations varied according to product requirements. Selected bays incorporated angled footwear shelves alongside garment hanging areas, while other units featured open compartments for bottles, bags and packaged accessories, allowing multiple merchandising functions to be integrated within the same scenic framework.

Every display stand was fitted with castor wheels incorporating brakes, allowing complete units to be repositioned during installation without dismantling the main structure. This also provided flexibility for future activations, where the displays could be rearranged to suit different spatial layouts and merchandising requirements.

Once positioned, the integrated brakes secured each unit within the completed retail layout. This mobile scenic construction combined operational flexibility, efficient installation and long-term reuse, supporting Tropicfeel’s requirement for an adaptable temporary retail system.

Integrating Product Display and Branded Merchandising Features

The internal architecture of the display bays was developed around the presentation requirements of different Tropicfeel product categories. Each unit needed to support a clear merchandising function while remaining visually consistent with the wider scenic and architectural language of the retail environment.

Angled shelving provided dedicated display surfaces for footwear, improving product visibility within the freestanding units. Integrated hanging areas accommodated garments within the same structural framework, allowing footwear and apparel to be presented as part of one coordinated display system.

Open compartments were incorporated for bottles, bags and packaged accessories, creating additional merchandising zones without introducing separate standalone furniture. This helped maintain a controlled layout and allowed multiple product types to be organised within the same fabricated display architecture.

Branding was integrated directly into the scenic construction through selected fascia surfaces finished with vinyl stickers. This allowed graphic communication to become part of the display system itself, reinforcing brand identity without relying on additional freestanding signage.

The combination of angled shelving, hanging systems, open compartments and branded fascia treatments created flexible merchandising zones while maintaining a consistent and reusable scenic construction language throughout the Tropicfeel retail environment.

Coordinating White Wood, PSB Board and Mixed Scenic Finishes

The principal product display structures were fabricated using a combination of white wood and PSB board, creating a material palette that balanced natural visual character with practical scenic construction. This combination established a consistent architectural language across the merchandising system while supporting the project’s requirement for reusable components.

White wood formed many of the exposed frames and visible scenic surfaces, giving the display units a warmer and more natural appearance. Selected white wood elements received a clear coat finish, helping protect the material during handling and repeated use while retaining its original surface character.

PSB board was incorporated into display panels, storage assemblies and branded components where more solid scenic surfaces were required. Used alongside the white wood framing, it allowed the units to combine open structures, shelving, compartments and fascia sections within the same coordinated display system.

Paint finishes and vinyl graphics were introduced selectively where individual elements required a more controlled branded treatment. This created visual variation across the displays without disrupting the overall material consistency of the retail environment.

The mixed-material approach supported both the scenic appearance and the longer-term reuse strategy. Durable fabricated components could be handled, repositioned and repurposed for future Tropicfeel activations while maintaining a consistent architectural and merchandising language.

Constructing the Bespoke Information Desk with Concealed Storage

Evolution Scenic fabricated a bespoke information desk as the principal customer-facing joinery element within the Tropicfeel pop-up. The desk was developed to provide a clear reception point while remaining visually consistent with the material language established across the wider retail environment.

The external structure was constructed from white wood and finished with a clear coat, preserving the natural appearance of the material while providing additional protection for repeated handling and future reuse. This finish also helped connect the desk visually with the surrounding display units and pallet-style merchandising elements.

A three-dimensional Tropicfeel cut-out logo was integrated directly into the front fascia and completed with a painted finish. Incorporating the branding into the joinery gave the counter a defined identity without requiring an additional freestanding graphic or secondary signage element.

Internally, the desk incorporated a dedicated storage structure fabricated from PSB board and finished with paint. This concealed compartment provided practical space for operational materials while keeping the customer-facing surfaces controlled, organised and free from visible storage items.

By combining reception functionality, integrated branding, durable finishes and concealed storage within one custom-built structure, the information desk operated as both a functional retail counter and a coordinated piece of scenic joinery within the temporary Tropicfeel environment.

Fabricating the Low-Level Pallet Display Plinths

Evolution Scenic fabricated custom pallet-style display plinths from white wood to create lower-level merchandising surfaces throughout the Tropicfeel retail environment. The units introduced a secondary display height beneath the full-height merchandising bays, helping establish a more layered composition within the 10 × 8 metre footprint.

The plinths used a repeated slatted construction with open-framed side elevations and a timber deck across the upper surface. This pallet-inspired architectural treatment reduced the visual mass of the units while creating depth and texture through the repeated horizontal and vertical timber members.

Their low-profile form provided flexible presentation surfaces for footwear, accessories and other featured products without interrupting sightlines across the wider retail space. The open construction also allowed the plinths to sit comfortably alongside larger display structures while retaining their own distinct scenic character.

Each unit received a clear coat finish, protecting the exposed white wood while preserving its natural grain, tone and material texture. This treatment maintained continuity with the white wood used across the information desk and principal merchandising structures.

As freestanding scenic components, the pallet displays supported the project’s wider reuse strategy and could be repositioned within different retail configurations. Their combination of slatted joinery, natural material treatment and adaptable low-level presentation made them functional pieces of reusable scenic retail architecture.

Constructing the Storage and Fitting-Room Architecture

Evolution Scenic integrated dedicated storage and fitting-room facilities into the temporary retail environment, ensuring that operational functions were incorporated within the same architectural language as the public-facing merchandising areas.

The enclosure walls were fabricated from MDF and completed with a paint finish, creating clean scenic surfaces that aligned with the surrounding display structures and information desk. This allowed the fitting-room and storage zones to read as part of the wider retail architecture rather than as separate temporary additions.

Within the fitting rooms, curtains provided privacy while mirrors supported the practical requirements of the changing areas. These elements were coordinated within the fabricated wall system so the customer facilities remained visually consistent with the overall Tropicfeel environment.

The adjacent storage areas provided concealed operational space for stock and supporting materials, helping keep the principal retail zones clear and focused on product presentation. Integrating storage into the scenic construction also reduced the need for exposed back-of-house items within the public-facing layout.

By incorporating fitting rooms, mirrors, curtains and concealed storage into the overall scenic build, Evolution Scenic created a more complete temporary retail environment within the 10 × 8 metre footprint, combining customer functionality with coordinated architectural fabrication.

Engineering the Range Rover Feature and Branded Foreground

A 1.2-ton classic Range Rover formed the principal feature within the Tropicfeel retail environment, creating a strong focal point within the 10 × 8 metre layout. Its position was coordinated with the surrounding merchandising structures so the vehicle became part of the wider scenic composition rather than an isolated display element.

Evolution Scenic fabricated dedicated steel ramps to support and elevate the vehicle within the space. Finished in black paint, the structural steelwork was visually controlled and integrated with the overall feature while providing the load-bearing capacity required for the confirmed vehicle weight.

The ramps functioned as engineered scenic structures rather than decorative platforms, combining structural performance with a clean architectural finish. Their placement established the vehicle at a defined display height while maintaining a clear relationship with the adjacent product displays and customer circulation areas.

A freestanding three-dimensional Tropicfeel logo was positioned across the foreground of the vehicle feature. The letters were fabricated from PSB board and finished with white paint, while the supporting base received a contrasting black paint finish to coordinate with the steel ramp system.

Together, the raised Range Rover, black-painted steel ramps and contrasting branded foreground created a defined scenic focal point within the pop-up. The feature combined structural metalwork, custom branding and retail spatial planning as one coordinated architectural installation.

Installation, Delivery and Completion of the Reusable Scenic Environment

Evolution Scenic completed the full Tropicfeel installation within an eight-hour programme, coordinating the scenic, joinery, branding and structural elements within the 10 × 8 metre retail footprint. The compressed installation period required the prefabricated components to be positioned efficiently while maintaining the intended spatial arrangement and circulation.

The castor-mounted merchandising units supported an efficient site sequence by allowing complete display structures to be moved directly into position and adjusted within the finished layout. Once aligned, the integrated brakes secured each unit, reducing the need for additional on-site fixing while preserving the flexibility of the reusable display system.

Installation of the wider scenic package included the pallet display plinths, bespoke information desk, storage structures, painted MDF fitting-room walls, curtains, mirrors, vinyl-branded fascias and freestanding three-dimensional logo. These elements were coordinated as one temporary retail architecture rather than installed as unrelated individual components.

The black-painted steel vehicle ramps formed a separate structural element within the installation sequence and were positioned before the 1.2-ton Range Rover was placed into its final display location. The vehicle, ramps and contrasting branded foreground were then aligned with the surrounding merchandising structures to complete the principal scenic focal point.

Because the product displays were fabricated as independent castor-mounted units, the completed system also supported future handling, transportation and reconfiguration. The finished installation demonstrated how mobile scenic joinery, temporary retail architecture, branded finishes and structural metalwork could be delivered within a compact footprint while retaining the adaptability required for future Tropicfeel activations.

Building More Than 24 Bespoke Exhibition Environments

The 2022 Make it in the Emirates forum required a large-scale exhibition environment capable of presenting a diverse collection of UAE companies and organisations within the Abu Dhabi Energy Center. The space needed to accommodate multiple exhibitors while maintaining a consistent overall visual language throughout the venue.

Evolution Scenic designed and built more than 24 bespoke exhibition stands, with each environment tailored to the identity, branding and presentation requirements of the organisation it represented. This allowed every exhibitor to retain its own character while remaining part of a cohesive event environment.

From a fabrication perspective, this created a substantial requirement for repeatable scenic construction across multiple custom-built spaces. Although each stand had its own layout, graphics and configuration, the structures needed to be manufactured to a consistent standard and installed efficiently as part of one larger temporary environment.

The resulting exhibition featured custom scenic walls, portals, counters, display areas and architectural elements, with integrated graphics, screens and lighting helping to create complete branded environments across the exhibition floor.

Creating Architectural Forms From Scenic Fabrication

The exhibition was developed around a consistent architectural language, using angular portals, projecting canopies, recessed wall sections and freestanding scenic structures to create depth and visual interest across the individual stands.

MDF scenic cladding formed the finished surface for many of these structures, allowing clean edges, precise geometric profiles and smooth architectural finishes. Behind the visible panels, timber and metal framing provided the necessary support for the larger fabricated forms and helped maintain their overall shape and stability.

A custom-made 3D Make it in the Emirates logo installation was also fabricated as a prominent feature within the event environment. The dimensional logo was constructed on a purpose-built platform, finished with paint and enhanced with integrated lighting to define the angular forms and create a strong illuminated presence.

The combination of structured framing, scenic cladding and custom 3D fabrication made it possible to create more refined exhibition environments than conventional modular stand systems. Careful coordination between the internal structure, finished surfaces and integrated lighting ensured that each element maintained a clean and consistent architectural appearance throughout the venue.

MDF Cladding and Scenic Finishes

The visible surfaces across the exhibition were predominantly clean and architectural, with light-coloured finishes giving the structures a refined stone or concrete-inspired appearance. MDF was used as the principal scenic cladding material, providing a smooth and versatile surface for the custom-built walls, counters, portals and feature structures.

Its machinability allowed the fabrication team to produce crisp corners, straight runs and precise angular profiles across the stands, supporting the strong geometric language of the overall design. The MDF surfaces were then finished through the scenic paint and finishing process to achieve a consistent appearance across the different fabricated elements.

The finishing palette was further developed through a combination of stone-effect surfaces, high-gloss black feature panels and carefully detailed counter fronts. Integrated downlighting within the projecting canopy structures added depth to the finished MDF forms, while green wall elements introduced a natural contrast against the hard architectural finishes and helped define individual exhibition spaces.

This combination of accurate fabrication and carefully applied finishes helped create a polished architectural look throughout the exhibition, while maintaining visual consistency between individual stands and the wider event environment

Building Around LED Display Technology

Digital screens were incorporated into numerous exhibition structures, forming an important part of the presentation and communication strategy across the event environment. 

The screens were recessed within fabricated walls and feature panels, creating clean, integrated presentation areas for digital content while maintaining the architectural character of each stand. This approach allowed the technology to feel like part of the scenic design rather than a separate add-on.

The scenic fabrication was developed to accommodate the dimensions and depth of the display hardware while maintaining a neat finished surround. Openings, panel depths and framing needed to be coordinated carefully so that each screen sat correctly within the structure and aligned with the surrounding surfaces.

By integrating the displays directly into the scenic architecture, the stands achieved a more refined and cohesive appearance while still providing flexible digital platforms for branded content, presentations and visual communication.

The integration of display technology was supported by complementary scenic elements including illuminated portals, feature towers and interactive presentation points, allowing digital content to be distributed throughout the exhibition environment. This combination of screens, lighting and custom-built structures created a layered visitor experience, while maintaining a consistent architectural finish across the individual stands.

Main Stage and Branded Scenic Architecture

The project extended beyond the exhibition floor into the main presentation environment, where the scenic language was carried through into a large-scale stage designed for keynote speeches, panel discussions and official ceremonies.

Evolution fabricated a high-impact main stage incorporating custom scenic structures, branded finishes and a substantial digital presentation surface. The stage was developed with a strong architectural composition, using layered platforms, illuminated steps, scenic side towers and integrated branding to create a clear focal point within the auditorium.

The large digital screen formed the central backdrop for presentations and event content, while the surrounding scenic elements framed the display and helped create a more complete branded environment. Dedicated seating areas, presentation positions and stage access were incorporated into the overall layout to support the different programme requirements.

Integrated lighting within the stage edges, steps and scenic features added definition to the structure and strengthened the overall visual impact. The main stage followed the same fabrication approach as the exhibition stands, bringing together custom scenic architecture, branding, digital technology and lighting as one coordinated event environment.

Panel Discussion and Signing Environments

Dedicated panel discussion and signing zones were also constructed as part of the project, extending the scenic environment beyond the exhibition stands into more formal presentation and agreement-signing spaces.

These areas required a different configuration from the exhibition floor, with the layout designed to support official meetings, presentations and signing activities. Custom scenic backdrops, branded side panels and a purpose-built signing desk helped create a professional and clearly defined environment for these functions.

The signing area also incorporated a large digital backdrop, raised carpeted platform and coordinated branded graphics, creating a strong visual setting for photography, media coverage and formal ceremonies. The surrounding scenic elements helped frame the space while maintaining the same design language used throughout the wider event.

A total of 32 Memoranda of Understanding were signed during the forum, making these dedicated environments an important part of the overall event delivery. Evolution’s role included constructing the physical settings required for these activities, extending the scenic scope from exhibition fabrication into temporary presentation and ceremonial architecture.

Custom Furniture and Supporting Scenic Infrastructure

The exhibition environments were completed with custom-built furniture, display counters and supporting structural elements, helping each area function as a complete and practical event space while remaining consistent with the overall scenic design.

Counters were integrated directly into the scenic architecture rather than treated as separate furniture pieces. Reception and information points incorporated branded finishes, directional information and venue mapping, allowing functional visitor services to become part of the wider visual environment.

Furniture and seating were positioned throughout the exhibition to create comfortable meeting, networking and presentation areas. Dedicated lounge settings incorporated upholstered seating, occasional tables and raised carpeted platforms, supported by custom scenic backdrops and integrated lighting to create clearly defined spaces within the venue.

Supporting scenic infrastructure also included branded information walls, display features and purpose-built structures that helped organise visitor movement and communication across the event. This combination of scenic construction, custom furniture and functional elements allowed Evolution to deliver fully resolved environments rather than isolated fabricated walls.

Coordinating a Multi-Zone Installation

The scale of the project required multiple fabrication disciplines to come together within one coordinated installation, with numerous exhibition stands and shared spaces needing to operate as part of a unified environment.

Carpentry and scenic construction formed the physical basis of the stands, while paintwork, graphics, lighting, greenery and digital displays completed the finished environments. Consistent architectural forms and material finishes helped maintain a clear visual language across the different zones.

The installation also required careful coordination between circulation routes, individual stand layouts and shared presentation areas. Each display screen needed to fit its scenic opening, graphics had to align with finished panels, counters and furniture needed to sit correctly within the fabricated structures, and integrated lighting had to complement the overall scenic design.

This level of coordination was essential to delivering a large-scale exhibition environment in which multiple bespoke spaces could function independently while still reading as one cohesive temporary architecture.

Delivering a Consistent Scenic Finish Across Diverse Stands

The finished installation demonstrates the value of maintaining a consistent fabrication standard across a large number of individual exhibition spaces, each with its own branding, layout and functional requirements.

Although the stands represented different organisations and industries, the use of clean architectural forms, fabricated walls, integrated displays, graphics, coordinated lighting and carefully finished surfaces created a coherent visual environment throughout the Abu Dhabi Energy Center.

Evolution's role covered the design and execution of the exhibition setup, ensuring that scenic, structural and branded elements were integrated consistently across multiple zones. Careful attention to proportions, finishes and detailing helped the individual stands retain their own identity while still belonging to the wider event environment.

The completed project therefore demonstrates not simply the ability to fabricate an individual exhibition stand, but the ability to coordinate multiple bespoke scenic builds as one large temporary architectural installation with a unified level of finish and presentation.

Engineering the Double-Decker Exhibition Architecture

Evolution Scenic delivered the complete two-level exhibition environment for DUCAB, developing the structural framework and scenic architecture as one coordinated temporary build. The stand occupied a 15-metre by eight-metre ground-floor footprint, creating 120 square metres of exhibition space, while the completed structure reached an overall height of five metres.

A circular mezzanine measuring six metres in diameter introduced a dedicated upper-level meeting environment without increasing the ground-floor allocation. The elevated area allowed the stand to accommodate private meeting and hospitality functions above the main exhibition space while retaining an open and accessible layout below.

The mezzanine was supported by a custom mild-steel structural system forming the principal load-bearing framework of the double-decker stand. This structure supported the upper floor, curved perimeter architecture, glazed frontage and staircase, allowing the architectural treatment to be developed around a stable temporary steel framework.

At mezzanine level, Evolution Scenic fabricated a curved MDF architectural surround with integrated frames designed to receive ten-millimetre tempered glass. The glazed frontage maintained visual connection between the upper meeting space and the exhibition floor, while backlit acrylic DUCAB branding was positioned above the curved perimeter to strengthen the upper level as a prominent architectural feature.

Access to the mezzanine was provided through a custom mild-steel staircase finished with MDF scenic cladding and integrated cove strip lighting. A glass railing was installed at the landing to maintain the open architectural character of the upper level. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, completing the structural and compliance requirements of the temporary double-decker construction.

Constructing the Raised Platform and Accessible Floor System

The complete ground-floor environment was established on a 15-metre-wide by eight-metre-deep raised platform, creating a controlled architectural base for the full exhibition layout. The platform defined the footprint of the stand and supported the reception, hospitality, networking, product-display and seating areas within one coordinated floor system.

Evolution Scenic constructed the platform from plywood and applied a six-millimetre MDF layer across the upper surface. This additional layer created a smooth and consistent substrate for the PVC floor finish, helping the completed floor read as a continuous architectural surface rather than a series of separate platform sections.

The finished platform stood 100 millimetres above the surrounding exhibition floor. This raised construction provided a unified level across the stand while also helping visually distinguish the DUCAB environment from the adjacent exhibition aisle.

Ramp access was incorporated at both the front and rear of the stand. These transitions were integrated directly into the platform construction, allowing access to form part of the scenic architecture rather than appearing as separate temporary additions.

By treating the platform, floor finish and access points as one coordinated construction package, Evolution Scenic created a continuous ground-floor plane that supported the stand’s different functional zones while maintaining consistent levels, finishes and circulation throughout the exhibition environment.

Integrating the Main LED Backdrop and Concealed Operational Space

The principal DUCAB LED-screen backdrop was developed as a multifunctional scenic wall, combining digital presentation, illuminated branding, technical support and concealed operational storage within a single architectural element.

The visible structure was fabricated from MDF and finished in white paint to maintain continuity with the wider stand architecture. Within the depth of the backdrop, Evolution Scenic incorporated a dedicated storeroom, complete with an access door and a small fixed glass window, allowing practical back-of-house functionality to be integrated directly into the scenic construction.

A light-pass acrylic backlit DUCAB logo with applied vinyl graphics was positioned above the main screen area. This illuminated branding was integrated into the scenic elevation rather than added as a separate surface treatment, helping connect the digital display with the wider visual language of the stand.

The LED screen required an independent support system behind the finished wall. Truss was positioned at the rear of the scenic structure to provide the necessary technical support while remaining concealed from normal visitor sightlines. This separation allowed the visible MDF surfaces to retain a clean architectural finish without carrying the full technical load of the display system.

By combining the screen surround, concealed storeroom, structural truss support and backlit branding within one coordinated scenic feature, Evolution Scenic used the available wall depth efficiently while maintaining a controlled and visually refined exhibition frontage.

Fabricating Interactive and Digital Scenic Features

Several bespoke scenic elements were developed across the ground floor to support digital interaction, product engagement and information display. Rather than introducing freestanding technical equipment into the space, Evolution Scenic integrated the digital hardware directly into purpose-built scenic structures.

The interactive world-map installation and podium lightbox were constructed around a steel-framed structure, providing a durable internal framework for the feature. MDF cladding formed the visible surfaces, which were finished in white PU matt spray paint to maintain consistency with the wider stand architecture. Backlit acrylic branding with applied graphics was incorporated into the fabrication as part of the finished scenic composition.

A separate networking-screen structure was manufactured from fire-retardant MDF and finished in the same white PU matt spray-paint treatment. A 55-inch touchscreen was integrated into each face, allowing the feature to operate from both sides and support interaction from different circulation directions within the exhibition space.

Aluminium-profile diffusers with integrated LED lighting were installed along the edges of the networking feature. These illuminated details helped visually define the structure while framing the digital interfaces as part of the architectural language of the stand rather than as standalone screens.

Evolution Scenic also fabricated a custom plinth for a ten-inch iPad. The PU matt spray-painted enclosure incorporated a removable internal server shelf and mesh cover, allowing supporting equipment to remain accessible and ventilated. Together, these features demonstrate how digital hardware, scenic joinery, structural framing, lighting and service access were coordinated within a unified exhibition fabrication package.

Developing the Dual-Faced DMB Display and Media Wall

The DMB feature was engineered as a double-sided scenic structure, allowing two distinct presentation functions to be incorporated within a single footprint. The approach reduced the need for separate display walls while creating a coordinated scenic element that could support both physical product presentation and digital media.

On the front elevation, Evolution Scenic fabricated an illuminated product-display wall from fire-retardant MDF with a white PU matt spray-paint finish. Six-millimetre crystal-clear glass was used for the display shelving, while opal-white acrylic and light-pass graphics were integrated into the illuminated sections to create a series of built-in product-display lightboxes.

The reverse elevation was developed as the DMB LED-screen wall. This face used the same fire-retardant MDF construction but was finished with metallic brushed laminate across the front and side surfaces, introducing a contrasting material treatment within the wider stand architecture.

Plywood reinforcement was incorporated internally to provide dedicated support for the LED screen. The upper section of the wall was left open to allow ventilation around the integrated equipment, ensuring that the technical requirements of the display system were accommodated within the scenic construction.

By developing both elevations as one coordinated wall system, Evolution Scenic combined display joinery, illuminated graphics, screen integration, structural reinforcement and ventilation within a compact architectural feature. The result allowed the stand to support both physical and digital content without compromising the visual consistency of the overall exhibition environment.

 Manufacturing Hospitality Joinery and Coordinating Interior Finishes

Custom scenic joinery was fabricated throughout the stand to support reception, hospitality and informal meeting functions. The principal reception counter measured three metres long, 700 millimetres wide and one metre high. It was manufactured from MDF and finished in white PU matt spray paint, with a backlit acrylic DUCAB logo integrated into the front elevation.

A separate coffee counter was fabricated using the same MDF construction and white PU matt finish. An integrated cove LED profile introduced a controlled illuminated detail within the counter architecture. A consistent material palette connected these elements with the wider stand. White PU matt spray paint was used across the reception counter, coffee counter, interactive structures, networking display and product-display fabrication, while metallic brushed laminate provided contrast at the DMB media wall.

Integrated illumination formed part of the scenic architecture throughout the environment. Backlit acrylic logos, LED profiles, illuminated shelving and staircase lighting were incorporated directly into the fabricated elements.

The ground floor was completed with armchairs and tables arranged according to the stand design. The mezzanine incorporated sofa seating, tables, a freestanding television stand, planter boxes and vinyl flooring, creating a more enclosed meeting and hospitality environment above the public exhibition level.

Installation, Testing, Handover and De-Rig

Evolution Scenic handled the complete site delivery of the exhibition environment, bringing together structural steelwork, scenic carpentry, glazing, technical display supports, lighting, floor finishes, branding and furniture.

Installation required close coordination between the mild-steel mezzanine structure and the surrounding scenic package. The raised platform established the primary floor geometry before the upper structure, staircase, curved mezzanine frontage and glazed architectural elements were integrated.

At ground level, the LED backdrop, concealed storeroom, reception and coffee counters, interactive features, networking screens, DMB display wall and custom digital plinths were positioned within the completed structural environment.

Technical interfaces were incorporated into the scenic fabrication during installation. Screen-support dimensions needed to correspond with the display systems, the curved glazing had to follow the mezzanine radius accurately, and scenic cladding needed to conceal structural elements without restricting ventilation or equipment access.

The DMB wall incorporated an open upper section for ventilation, while the custom iPad plinth retained removable access to its internal server shelf. The mezzanine structure was load tested in accordance with Dubai Municipality requirements before final operation.

Once completed, the stand provided reception, product-display, hospitality, networking and interactive functions across the ground floor, with a dedicated circular meeting environment positioned above.

The finished project demonstrates how temporary exhibition architecture can integrate structural steelwork, scenic joinery, specialist finishes, glazing, digital infrastructure and illuminated branding within a single coordinated double-decker construction.

Building A Three-Deck Urban Environment For Adidas At Sole DXB

In December 2019, Evolution Scenic was commissioned by Jack Morton Worldwide to design and construct a triple-deck stand for Adidas at Sole DXB in Dubai. The installation combined retail space, branded scenic construction and an elevated viewing platform within a substantial multi-level temporary structure. From the outset, the project required the scenic concept to be developed alongside the structural and operational requirements of the build. This created an environment that needed to function effectively as retail space while also delivering a strong architectural presence within the event.

The visual direction took inspiration from the gritty character of London’s Underground system and established the main design language for the stand. Rather than treating this reference as a simple graphic treatment, Evolution Scenic translated it into a three-dimensional scenic environment with multiple levels, architectural detailing and integrated retail functions. Branded surfaces, structural features and circulation areas worked together to reinforce the urban character throughout both the exterior and interior spaces. This allowed the design concept to remain consistent across the full structure rather than being limited to isolated decorative elements.

The completed installation combined visual identity with practical use across all three levels of the stand. Retail areas were integrated directly into the scenic construction, while the elevated viewing platform introduced an additional functional layer above the main customer-facing spaces. The multi-level configuration gave the stand a stronger physical presence and allowed different operational zones to coexist within one coordinated temporary structure. The result was a unified environment in which scenic fabrication, structural design, retail functionality and branded architecture were developed as parts of the same overall build.

Translating An Urban Design Into Scenic Construction

The London Underground reference established a strong architectural language for the build and informed the treatment of both the exterior and interior spaces. The stand incorporated multiple decks, branded architectural surfaces, railings, graphic treatments and integrated retail areas to create a cohesive urban environment. Rather than treating these elements as separate features, the visual language was carried throughout the structure so that each level formed part of the same scenic composition. This helped the installation read as a complete temporary environment rather than a conventional exhibition stand with added decorative elements.

Delivering that design required the scenic fabrication to be closely coordinated with the primary structural construction. A triple-deck environment introduces substantially different technical requirements from a single-storey branded stand, particularly in relation to vertical circulation, elevated areas and the additional loads associated with the upper levels. Retail functions, viewing areas and architectural treatments all needed to work within the same structural framework while maintaining the intended appearance of the design. The scenic elements therefore had to be developed around the structural logic of the build rather than applied independently after the main frame was complete.

Evolution Scenic approached the installation as a complete temporary structure rather than a collection of independent display components. The relationship between the primary frame, upper decks, circulation routes, retail zones and scenic finishes had to remain coordinated throughout the technical design and fabrication process. This integrated approach allowed the visible architecture to retain the intended Underground-inspired character while supporting the practical requirements of a multi-level installation. The result was a unified scenic environment in which structural engineering, architectural detailing and branded fabrication operated as one complete system.

Integrating Retail Into The Scenic Build

The Adidas installation was designed to function as both a retail environment and a branded experiential space. Retail displays were integrated directly into the scenic structure, allowing product presentation to sit within the wider architectural composition rather than appearing as a collection of separate furniture or display units. This approach required the scenic construction to support practical retail functions while maintaining the visual language of the overall design. Shelving, branded surfaces and product presentation were therefore treated as part of the built environment rather than as additions placed within it.

The interior images show display shelving, branded finishes and merchandise presentation incorporated directly into the constructed scenic space. These elements helped the retail areas remain visually connected to the wider Underground-inspired aesthetic used throughout the installation. For scenic fabrication, this type of integration is important because display zones need to work with circulation, branding and surrounding architectural features while remaining practical for repeated use. The result was a cohesive retail environment in which product display and scenic architecture operated as part of the same temporary structure.

Fabricating The Architectural Treatment

The exterior of the structure combined branded scenic surfaces with architectural detailing to establish the intended urban visual language. Large-format Adidas signage was integrated into the upper elevations, while Underground-inspired references were carried across both the façades and internal areas. The scenic treatment included branded panels, architectural features, railings and retail construction, giving the structure greater depth than a conventional flat exhibition backdrop. This layered approach helped the exterior read as a complete temporary architectural environment rather than a collection of separate branded elements.

The supplied project information confirms the use of a TSG hybrid structural system but does not identify the exact materials used for the individual scenic components. Specific details such as sheet goods, cladding substrates, paint systems, graphic production methods and finishing products are not provided in the available source. These material specifications should therefore not be assumed or added without reference to the original fabrication documentation. Keeping those distinctions clear allows the case study to remain technically accurate while still describing the confirmed relationship between structure, scenic treatment and branded finish.

Structural Compliance And Technical Delivery

The technical design formed an important part of the project from the outset and was developed alongside the scenic concept rather than treated as a separate exercise. Evolution Scenic completed a detailed STAAD analysis to secure Municipality approval and demonstrate the structural integrity of the triple-deck installation. This was particularly important for a temporary multi-level structure, where the architectural treatment needed to sit over a properly assessed structural system. The engineering process therefore provided the framework within which the scenic fabrication, circulation areas and upper viewing deck could be developed safely and accurately.

The scenic fabrication operated in direct coordination with the technical engineering throughout the build. The primary structural frame, elevated VIP deck, retail areas and external architectural treatments all needed to align as parts of one integrated temporary environment. This required the visible scenic elements to work around the structural logic of the installation rather than conceal or compromise it. The result was a coordinated build in which structural design, scenic construction and branded architectural detailing were brought together within a single three-level structure.

Delivering The Completed Stand

The completed Adidas installation formed a prominent triple-deck scenic structure at Sole DXB in Dubai, giving the brand a substantial architectural presence within the wider event environment. Its three-level configuration allowed the structure to combine visual impact with multiple functional uses across the different levels. Integrated retail displays provided a practical commercial layer within the scenic build, while the elevated VIP viewing deck introduced an additional operational space above. Together, these elements allowed the structure to function as both a branded destination and a usable temporary environment.

Externally, the completed build expressed the visual language of an urban underground setting through its overall form, finishes and architectural detailing. Internally, the scenic construction created a functional retail environment with branded display areas, coordinated surfaces and clearly defined customer-facing zones. The relationship between the outer architectural treatment and the internal fit-out helped maintain a consistent brand identity throughout the installation. The finished project demonstrates how Evolution Scenic combines structural design, scenic fabrication and installation to deliver temporary environments that need to perform as both architecture and branded experience.