Private cultural events require a different kind of scenic restraint, where the environment supports the subject without overwhelming it. For the launch of For the Love of Horses, published by the Government of Dubai Media Office, Evolution delivered an immersive event setting inspired directly by the poetry, visual identity and artistic content of the book.

The publication featured 18 poems in English and Arabic celebrating HH Sheikh Mohammed bin Rashid Al Maktoum’s connection with horses. The launch welcomed 150 distinguished guests, including international visitors attending the World Cup, and combined a book-inspired gallery installation, custom branding, refined furniture and original artworks by three Emirati artists.

The Challenge

The event needed to translate the character of a bilingual poetry collection into a physical environment while maintaining an elegant and culturally appropriate presentation.

The scenic treatment had to support literature and art rather than compete with them. Selected poems needed to be displayed clearly in both English and Arabic, while original artworks featured in the publication also had to be incorporated into the guest journey.

The overall environment also needed to feel refined enough for a private audience of distinguished guests, requiring close control of colour, furniture, branding and spatial composition.

The Solution

Evolution developed an exhibition environment directly inspired by the design and content of the book.

Custom scenic structures were created to replicate oversized book pages, allowing selected poems to be displayed in both English and Arabic as part of an immersive gallery-style installation.

A large-scale mock-up of the book cover was also fabricated as a prominent branded feature, supported by additional signage and event identity elements.

Furniture was curated in a controlled palette of cement grey, off-white and black, helping maintain a restrained and sophisticated atmosphere across the space.

Original artworks by three Emirati artists whose work appeared in the book were integrated into the environment, adding another layer of cultural and visual storytelling to the installation.

Evolution also coordinated the logistics, scenic production and on-site execution required to bring the different elements together into one cohesive guest experience.

Delivery Highlights

• Private book launch in Dubai.
• Publication by the Government of Dubai Media Office.
• 18 poems presented in English and Arabic.
• 150 distinguished guests.
• International World Cup attendees.
• Book-inspired gallery installation.
• Oversized scenic book-page features.
• Bilingual poem displays.
• Large-scale book cover mock-up.
• Custom event signage.
• Cohesive branded scenic elements.
• Furniture in cement grey, off-white and black.
• Integration of original artworks.
• Works by three Emirati artists.
• Literary and visual storytelling environment.
• Scenic production and logistics coordination.
• Delivery and installation.

Outcome

The completed environment created a refined setting where poetry, art and scenic design worked together as part of one cultural experience.

The oversized book-page installations allowed guests to engage with selected poems physically within the space, while the original artworks and large-scale book cover feature extended the visual language of the publication into the event environment.

The project demonstrates Evolution Scenic’s ability to create art- and literature-led environments where exhibition design, scenic fabrication, branding and hospitality need to support the subject matter with precision and restraint.

Project Ecosystem

Evolution Scenic – Exhibition design, scenic fabrication, book-page installations, branded scenic elements, large-scale book cover feature, furniture curation, artwork integration, logistics, delivery and installation.

Luxury cultural events demand environments where art, architecture, furniture and technical integration operate as one carefully controlled experience. For the eighth edition of Prada Mode in Downtown Dubai, Evolution Scenic delivered bespoke scenic and artistic elements for the two-day programme at ICD Brookfield Place.

Centred around Damien Hirst’s Pharmacy concept, the event combined contemporary art, music, dining and conversation within a highly curated setting. Evolution Scenic’s scope included a suspended DNA molecule, a custom central bar, bespoke furniture, a life-sized medical display cabinet, column and window treatments, and collaborative rigging coordination with FARO Studio lighting designers and VCA Projects.

The Challenge

Prada Mode required a scenic environment that could support a highly distinctive artistic concept while maintaining the level of refinement expected from an international luxury fashion house.

The suspended DNA molecule needed to achieve significant visual impact while remaining lightweight enough for overhead installation. Its form, material choice and internal weight distribution therefore had to be considered carefully.

The existing venue architecture also needed to be transformed without losing its premium character. Eight-metre-high circular columns, windows, furniture and bar elements all had to contribute to the wider Pharmacy-inspired visual language.

The ceiling conditions added another layer of complexity, requiring accurate scanning and close collaboration with the wider design and rigging teams to position suspended scenic and lighting elements safely.

The Solution

Evolution Scenic fabricated a large-scale Styrofoam DNA molecule as one of the principal visual features of the event.

The structure was engineered specifically for suspension, with material strength and weight distribution considered throughout the fabrication process so that the sculptural form could be installed safely while maintaining its intended scale.

A custom central bar was designed and built as a major functional feature within the space, supported by bespoke comfort furniture tailored to the luxury hospitality environment.

A life-sized medical display cabinet was also fabricated in response to Damien Hirst’s Pharmacy concept, creating a more literal connection between the scenic environment and the artistic narrative.

Eight-metre-high circular columns were wrapped with custom wallpaper to transform the venue architecture, while transparent vinyl graphics were applied to the windows to extend the visual treatment across the wider interior.

Ceiling scans were carried out to support the rigging strategy, with Evolution Scenic collaborating with FARO Studio lighting designers and VCA Projects to coordinate the suspended scenic and lighting installations accurately and safely.

Delivery Highlights

• Scenic fabrication for the eighth edition of Prada Mode.
• Two-day event at ICD Brookfield Place, Downtown Dubai.
• Damien Hirst Pharmacy-inspired environment.
• Large-scale suspended DNA molecule.
• Styrofoam sculptural fabrication.
• Engineered weight distribution for suspension.
• Custom central bar.
• Bespoke comfort furniture.
• Life-sized medical display cabinet.
• Eight-metre-high column transformations.
• Custom wallpaper application.
• Transparent vinyl window graphics.
• Ceiling scanning.
• Collaborative rigging coordination.
• Coordination with FARO Studio lighting designers.
• Coordination with VCA Projects.
• Luxury scenic finishing and installation.

Outcome

The completed Prada Mode environment transformed ICD Brookfield Place into a highly controlled art and hospitality setting aligned with the event’s luxury and avant-garde character.

The suspended DNA molecule created a strong sculptural focal point, while the central bar, medical display cabinet, bespoke furniture and architectural treatments extended the Pharmacy-inspired concept throughout the space.

The project demonstrates Evolution Scenic’s ability to deliver art-led event environments where sculptural fabrication, premium finishing, venue transformation and rigging coordination all need to work together at a high level of precision.

Project Ecosystem

Evolution Scenic – Sculptural scenic fabrication, suspended DNA molecule, central bar, bespoke furniture, medical display cabinet, column treatments, window graphics, ceiling scanning, rigging coordination, delivery and installation.

FARO Studio – Lighting design collaboration.

VCA Projects – Rigging and installation coordination.

Executive events require environments that can support formal programmes, brand engagement and high-level networking while maintaining a consistent standard across every guest area. For HSBC’s Circle of Excellence 2023, Evolution Scenic delivered bespoke scenic elements, sponsor activations and premium hospitality spaces at Dubai’s Museum of the Future.

Working with MCM Creative Global, the team created an integrated environment comprising exhibition areas, sponsor stands, a conference space, a VIP lounge with a virtual-reality experience and an executive networking lounge.

Sustainability and brand alignment informed the scenic approach, with environmentally considered materials and elements incorporated while maintaining the refined aesthetic required for a high-profile HSBC event.

The Challenge

The event included several spaces with distinct operational purposes. Exhibition and sponsor areas needed to communicate brand messages effectively, the conference environment needed to support the formal programme, and the VIP and executive lounges required a more exclusive hospitality experience.

These environments had to feel connected while responding to HSBC’s visual identity and sustainability objectives. The scenic design therefore needed to balance brand consistency, premium finishing, visitor engagement and environmental considerations.

The Museum of the Future also provided a distinctive architectural setting. Each installation needed to complement the venue while creating a recognisable event identity within it.

Delivery Highlights

• Scenic production for HSBC Circle of Excellence 2023
• Installation at the Museum of the Future
• Immersive exhibition environment
• Custom sponsor stands
• Sponsor activation spaces
• Conference environment
• Premium VIP lounge
• Dedicated virtual-reality experience
• Executive networking lounge
• Brand-aligned scenic design
• Environmentally considered materials
• High-quality scenic fabrication
• Detailed production planning
• On-site installation and management
• Collaboration with MCM Creative Global

Outcome

The completed environment brought HSBC’s Circle of Excellence programme together across its exhibition, conference, activation and hospitality spaces.

Sponsor stands supported brand engagement, while the VIP and executive lounges provided distinctive settings for immersive experiences and professional networking. Consistent scenic detailing connected the different areas and maintained the premium character of the event.

By integrating sustainability considerations with brand-led scenic production, Evolution Scenic delivered a polished environment suited to HSBC’s requirements and the architectural setting of the Museum of the Future.

Project Ecosystem

Evolution Scenic – Scenic design, exhibition environments, sponsor stands, activation spaces, VIP and executive lounges, sustainable material integration, fabrication, production planning and on-site management.

Seasonal destinations rely on scenic environments to create a strong sense of place while offering visitors memorable opportunities for interaction, photography and family activity.

For Christmas at Expo City Dubai in 2022, Evolution Scenic fabricated a wide-ranging collection of festive installations that transformed the venue into an immersive winter environment.

The project included large snow-covered décor islands, giant baubles, illuminated reindeer, stylised trees, Santa’s sleigh, oversized nutcrackers, Santa’s house, festive retail units and a Letters to Santa activation. Each feature combined specialist fabrication with detailed scenic finishing to create a cohesive seasonal experience.

The Challenge

The project involved numerous large-scale scenic elements, each with different structural, material and finishing requirements.

The freestanding décor islands were particularly difficult to handle. Their substantial size and lack of caster wheels made them challenging to move through confined workshop areas while snow-effect flocking was being applied in different locations.

Santa’s sleigh and reindeer also required careful fabrication. The sleigh needed to accommodate children safely for photography, while both elements required sufficient structural strength and detailed scenic finishes.

All installations needed to work together visually while supporting different functions, including photography, children’s activities, retail and general venue decoration.

The Solution

Evolution Scenic constructed the freestanding décor islands using expanded polystyrene foam and moisture-resistant medium-density fibreboard. Snow-textured finishes were applied to create the winter appearance required for the wider environment.

Stacks of oversized baubles were designed and fabricated as colourful focal points, while illuminated reindeer and stylised tree sculptures introduced light and visual depth throughout the venue.

Santa’s sleigh was built at a scale suitable for children to sit inside for photographs. The sleigh and accompanying reindeer were fabricated from a combination of polystyrene and timber, then completed with detailed scenic painting to create a more realistic appearance.

Oversized nutcracker sculptures provided additional festive landmarks and photography opportunities. A custom Santa’s house was fabricated as a central attraction, incorporating detailed architectural and decorative features.

Holiday-themed retail units were produced to support event activities and merchandise sales. Evolution Scenic also created a giant Letters to Santa mailbox with custom tables and seating, forming a dedicated writing activity for children.

Delivery Highlights

• Large freestanding festive décor islands
• Expanded polystyrene foam fabrication
• Moisture-resistant MDF construction
• Applied snow-texture finishes
• Stacked giant bauble installations
• Illuminated reindeer
• Stylised illuminated tree sculptures
• Santa’s sleigh for children’s photography
• Scenic reindeer fabricated from foam and timber
• Detailed scenic painting
• Oversized nutcracker sculptures
• Custom-built Santa’s house
• Holiday-themed retail units
• Giant Letters to Santa mailbox
• Custom children’s tables and seating
• Installation across Expo City Dubai

Outcome

The completed installations transformed Expo City into a varied festive environment offering visual landmarks, interactive activities and photography experiences for visitors of different ages.

Santa’s house, sleigh and oversized nutcrackers created recognisable seasonal attractions, while the illuminated reindeer, stylised trees and giant baubles extended the winter theme throughout the venue.

The Letters to Santa area provided a dedicated children’s activity, and the festive retail units supported the event’s commercial requirements.

By coordinating structural fabrication, sculptural production, scenic painting and snow-effect finishing, Evolution Scenic delivered a cohesive Christmas environment despite the handling and installation challenges created by the scale of the individual elements.

Project Ecosystem

Evolution Scenic – Scenic development, EPS-foam fabrication, moisture-resistant MDF construction, sculptural production, timber fabrication, scenic painting, snow-effect finishing, festive retail units, interactive installations and venue installation.

Luxury product launches require environments where every scenic element reinforces the identity of the brand and the product being introduced. From the main focal point to the surrounding finishes, the physical environment becomes part of how guests experience the launch.

For the Victoria’s Secret Perfume Launch in Dubai, Evolution Scenic designed and delivered an immersive boutique activation centred around the visual identity of the new fragrance.

Bespoke perfume bottle-shaped video walls, branded scenic features, decorative backdrops, projections and soft drapery transformed the boutique for the launch. The experience extended beyond the physical retail environment with a branded projection on the Burj Khalifa for the exclusive launch night, before the activation opened to the wider public over the weekend.

The Challenge

The project required the existing boutique to be transformed into a distinctive launch environment while maintaining the premium character associated with Victoria’s Secret.

The fragrance needed a strong visual focal point that could immediately connect the physical environment with the product, while signage, backdrops, projection and decorative treatments needed to work together as one cohesive brand experience.

The activation also had to accommodate different audiences, beginning with an exclusive launch for media and influencers before transitioning into a public-facing experience over the weekend without losing the quality or character of the original installation.

The Solution

Evolution Scenic developed the activation around a series of bespoke scenic elements inspired directly by the fragrance and its visual identity.

The centrepiece was a collection of custom-shaped video walls fabricated in the silhouette of the perfume bottle. By translating the product form into a large-scale scenic feature, the displays created an immediate connection between the fragrance and the launch environment while providing a platform for digital content.

Branded signage, decorative backdrops and graphic projections were integrated throughout the boutique to extend the visual identity beyond the central installation. Soft, flowing drapery introduced additional texture and helped create a more immersive and refined setting.

For the exclusive launch night, a Victoria’s Secret brand projection was coordinated on the Burj Khalifa, extending the activation beyond the boutique and creating a high-visibility moment for the launch.

The scenic environment remained in place for the public activation over the weekend, allowing a wider audience to experience the launch environment.

Delivery Highlights

• Luxury fragrance launch environment
• Bespoke scenic fabrication
• Perfume bottle silhouette video walls
• Custom-shaped digital display structures
• Branded scenic elements
• High-end event signage
• Decorative branded backdrops
• Graphic projection integration
• Soft drapery installation
• Boutique transformation
• Burj Khalifa brand projection
• Media and influencer launch environment
• Weekend public activation
• Retail brand experience

Outcome

The completed activation transformed the Victoria’s Secret boutique into an immersive environment built around the identity of the new fragrance.

The perfume bottle-shaped video walls created a distinctive centrepiece, while branded scenic elements, drapery and projection extended the visual language throughout the space. The Burj Khalifa projection provided an additional high-profile moment for the exclusive launch night, while the weekend activation enabled the experience to reach the wider public.

The project demonstrates Evolution Scenic’s ability to deliver luxury brand activations where bespoke fabrication, digital integration, scenic finishing and brand identity combine to create a cohesive physical experience.

Project Ecosystem

Evolution Scenic – Scenic design, bespoke fabrication, custom video wall structures, branded scenic elements, decorative backdrops, drapery, projection integration and installation.

Innovation competitions need event environments that can present complex ideas clearly while encouraging interaction between finalists, judges, industry leaders and visitors. For the FoodTech Challenge 2023 at ADNEC during Abu Dhabi Sustainability Week, Evolution Scenic delivered a coordinated scenic environment for a global competition focused on advancing food technology solutions.

Launched under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum and organised by the UAE Ministry of Climate Change and Environment and Tamkeen, the 2023 edition brought together 12 finalist teams selected from 667 submissions across 79 countries. Evolution Scenic’s scope included a bespoke exhibition showcase, interactive engagement zones, themed branding, a dedicated finalist presentation stage and sustainable scenic fabrication.

The Challenge

The FoodTech Challenge needed to support both exhibition and competition functions within one cohesive environment.

The 12 finalist teams required dedicated spaces to present their food technology innovations, while visitors needed clear opportunities to explore and engage with the solutions on display.

The event also required a formal presentation environment for finalist pitches and an awards ceremony, meaning the scenic package had to move between exhibition, interaction and high-profile stage content without losing visual consistency.

Sustainability was another important consideration, with the material approach needing to reflect the objectives of the wider competition.

The Solution

Evolution Scenic designed and fabricated a bespoke exhibition environment tailored to the finalist showcase.

Custom exhibition structures were created to provide each team with a clear and professional platform for presenting its innovation.

Interactive zones were integrated into the wider layout, giving guests opportunities to engage more directly with the technologies and concepts on display.

Themed scenic elements and branding were developed across the event environment to reinforce the FoodTech Challenge identity and connect the exhibition, interaction areas and presentation spaces.

A dedicated awards stage and finalist presentation area were also designed and installed to support live pitches and the closing awards ceremony.

Eco-friendly materials were incorporated into the scenic construction to align the physical environment more closely with the event’s sustainability objectives.

Delivery Highlights

• Scenic production for the FoodTech Challenge 2023.

• Event held at ADNEC during Abu Dhabi Sustainability Week.

• 12 finalist teams.

• Finalists selected from 667 submissions.

• Entries from 79 countries.

• Bespoke exhibition showcase.

• Custom finalist display environments.

• Interactive guest engagement zones.

• Themed event branding.

• Sustainability-led scenic treatment.

• Dedicated finalist presentation stage.

• Awards ceremony environment.

• Sustainable scenic fabrication.

• Eco-friendly material use.

• Exhibition, presentation and interaction zones.

• Delivery and installation.

Outcome

The completed FoodTech Challenge environment created a clear and engaging platform for the 12 finalists to present innovative food technology solutions to an international audience.

The exhibition structures gave each team a defined presentation space, while the interactive zones encouraged greater visitor engagement with the technologies on display. The dedicated presentation and awards stage supported the competitive programme and gave the event a strong central focal point.

The project demonstrates Evolution Scenic’s ability to deliver innovation-focused event environments where exhibition fabrication, interactive engagement, stage presentation and sustainability considerations all need to work together within one coordinated scenic package.

Project Ecosystem

Evolution Scenic – Exhibition fabrication, finalist showcase environments, interactive zones, themed scenic branding, presentation stage, awards setup, sustainable material integration, delivery and installation.