Building An Interactive Exhibition Environment For UNIDO In Abu Dhabi

The 18th session of the General Conference of the United Nations Industrial Development Organization took place at Emirates Palace in Abu Dhabi from 3–7 November 2019. The conference focused on “Industry 2030 – Innovate. Connect. Transform our Future”, with the exhibition environment providing a physical setting for the different areas of the programme. 

Evolution Scenic was tasked with constructing the exhibition space within the Emirates Palace atrium. The scope extended across seven themed hubs covering Gender, Youth & Entrepreneurship, Circular Economy, Industry 4.0, Industrial Parks, Sustainable Energy and Partnerships.

The challenge was not simply to create visual backdrops. The scenic construction needed to accommodate interactive technology, display content and dedicated exhibition areas while remaining integrated with the existing architecture of the atrium.

Creating Seven Distinct Scenic Hubs

The exhibition was organised around seven subject areas, each requiring a clearly defined physical environment. Evolution Scenic constructed custom scenic panels and interactive stations for the individual hubs, creating a consistent architectural language across the exhibition while allowing each subject to retain its own identity.

The fabricated panels provided the physical framework for the information and interactive content presented throughout the space. This approach allowed the exhibition to function as a connected environment rather than a series of unrelated graphic displays.

Integrating Technology Into Scenic Construction

Interactive technology formed a significant part of the installation. Touchscreens, large displays, AI stations and personal iPads with headsets were incorporated into the scenic environment. The technology therefore became part of the physical construction rather than being positioned independently around the exhibition.

Custom mounting systems were required to hold the different interfaces within the scenic elements, allowing the displays to remain integrated with the individual themed areas.

From a scenic fabrication perspective, this creates a different set of requirements from a conventional decorative wall. The fabricated structure has to provide the necessary physical support while also accommodating the technology and maintaining the intended visual composition.

Fabricating The Photo Gallery

Alongside the seven themed hubs, Evolution Scenic fabricated a dedicated gallery space for Elisabetta Lattanzio Illy’s photographic exhibition. The gallery incorporated custom display structures to present the photographic work within the wider exhibition environment. 

This extended the fabrication scope into a different form of exhibition construction, where the scenic elements needed to provide an appropriate framework for the displayed works while maintaining continuity with the surrounding installation.

Working Within The Emirates Palace Atrium

The installation was constructed within the existing Emirates Palace atrium, meaning the scenic environment had to work with the architecture and circulation of the venue. The source specifically confirms that the scenic elements were designed and installed while maintaining guest flow and functionality. 

This is an important aspect of exhibition fabrication. Large scenic structures need to create visual definition without unnecessarily obstructing movement or compromising the operation of the surrounding venue.

The installation therefore combined physical separation, display infrastructure and interactive technology while retaining functional circulation through the space.

Delivering Against A Tight Production Timeline

Evolution Scenic delivered the project against a tight production timeline, requiring the scenic components to be fabricated and installed efficiently while maintaining structural integrity.  The combination of seven themed hubs, interactive technology, a dedicated photo gallery and wider atrium fit-out created multiple interfaces that needed to work together as one completed exhibition. The supplied project information does not provide the detailed fabrication schedule, installation duration or crew structure, so those elements are not assumed here.

A Fabricated Environment For Interactive Exhibition Content

The completed UNIDO exhibition transformed the Emirates Palace atrium into a purpose-built scenic environment. Seven themed hubs provided the principal structure, while interactive technology and custom display systems were incorporated into the fabrication. A dedicated photo-gallery fit-out added another layer of custom exhibition construction. 

The project demonstrates Evolution Scenic's ability to take an exhibition concept and translate it into a fabricated physical environment, combining scenic panels, display structures and technical interfaces within an existing venue.

DESIGNING THE ICE FUTURES SCENIC ENVIRONMENT AT ADGM

ICE Futures Abu Dhabi launched at ADGM on 29 March 2021.

Evolution Scenic developed the scenic design and delivered the complete scenic environment, taking responsibility for the physical integration of the stage architecture, scenic walls, screen surrounds, lecterns, branded structures and flooring. The completed scope included the main stage deck, curved steps, curved backdrop and screen surround, front branded fascia, lecterns, side scenic walls, additional branded scenic structures and flooring.

The environment was developed as a coordinated temporary architectural system rather than a series of independent event components. This required the stage geometry, scenic wall profiles, technical screen openings, branding positions, material transitions and floor finishes to operate as one continuous composition. The project programme was one month, covering the development and delivery of the scenic package at the ADGM venue in Abu Dhabi.

FABRICATING THE CURVED BACKDROP AND SCREEN SURROUNDS

Evolution Scenic fabricated the principal curved scenic backdrop and screen-surround structures using a combination of MDF, plywood, timber framing and metal framing. Timber framing provided the structural basis for much of the scenic construction, while MDF and plywood created the visible architectural surfaces required for paint, laminate and graphic finishes.

Metal framing was incorporated where additional rigidity or structural support was required within the scenic assembly. Producing the curved backdrop required the framing and surface layers to remain dimensionally coordinated. The supporting structure had to maintain the intended scenic profile while providing sufficiently stable surfaces for the final finish.

The large screen openings introduced additional interface requirements. Scenic edges around technical equipment must remain visually clean while allowing the technical systems to sit correctly within the surrounding architecture. The resulting construction combined conventional scenic carpentry with structural support, curved fabrication and accurate finishing around integrated audiovisual elements.

PU PAINT, GRAPHICS AND FINISHING

PU paint provided the principal high-quality scenic finish across the fabricated environment. Large scenic surfaces require careful substrate preparation before painting. Panel joints, fixing points, edge conditions and transitions between individual fabricated sections must be prepared so that they do not remain visible through the final coating. The quality of the painted finish therefore depends heavily on the accuracy of the underlying scenic carpentry.

Vinyl graphics and printed panels were applied to selected surfaces to introduce project identity and detailed branding. Laminate provided an alternative decorative surface where required, introducing additional material variation within the overall scenic package. Illuminated branding added a further layer of fabrication by incorporating light directly into selected branded elements.

These finishes were coordinated across the backdrop, stage fascia, lecterns, side walls and supporting scenic structures to maintain a consistent visual language. The finished result depended on control at every stage, from framing and sheeting through surface preparation, paint application, graphic positioning and final installation.

FABRICATING LECTERNS, SIDE WALLS AND BRANDED ELEMENTS

The main stage environment was supported by a wider package of custom scenic elements. Evolution Scenic fabricated lecterns that followed the same material and branding language as the principal stage. Because lecterns are positioned close to presenters and cameras, their visible faces, joints, graphic alignment and finished edges form an important part of the overall scenic quality.

Side scenic walls extended the architectural language beyond the central backdrop and helped define the boundaries of the presentation environment. Additional branded structures allowed project identity to be incorporated throughout the physical setting rather than being concentrated only around the central screens. Flooring completed the lower visual plane of the environment and helped connect the audience-facing floor treatment with the stage, steps and surrounding scenic structures.

Together, these elements created continuity across the full scenic package.

FABRICATING THE SUPPORTING SCENIC ELEMENTS

The main backdrop was supported by a broader group of fabricated elements. Custom lecterns provided dedicated presentation positions while retaining the same visual identity as the stage. Side scenic walls extended the architecture beyond the principal screen area and helped establish the boundaries of the environment.

Additional branded scenic structures provided further opportunities to integrate identity into the physical space. Flooring completed the composition at ground level, allowing the scenic environment to read continuously from the audience-facing floor through to the raised stage and backdrop.

The project used a broad scenic material palette.MDF and plywood formed the principal sheet materials, supported by timber and metal framing. Acrylic, fabric and laminate were incorporated within the wider scenic package. Selecting the appropriate material for each component allowed Evolution Scenic to combine large architectural surfaces with smaller fabricated details and branded elements. The finished environment therefore depended not on one construction method but on the controlled integration of several scenic disciplines.

INSTALLING THE ENVIRONMENT AT ADGM

The scenic package was installed at the ADGM venue in Abu Dhabi. The overall project programme was one month. During installation, protection was applied to the existing floors and walls to reduce the risk of damage while scenic sections, stage components and finished structures were moved through the venue and positioned. The stage deck, curved scenic elements, screen surrounds, steps, fascia, lecterns, walls and flooring were then brought together on site. Evolution Technical’s screen systems were coordinated with the scenic works during the installation process.

DELIVERING A COMPLETE TEMPORARY SCENIC SYSTEM

The completed ICE Futures environment demonstrates how conference scenery can be approached as temporary architecture rather than conventional event dressing. The stage deck, curved steps, screen surrounds, backdrop, front fascia, lecterns, side scenic walls, graphics, illuminated branding and flooring were developed as interconnected elements within one physical system.

The project combined scenic design development, timber fabrication, metal framing, curved scenic construction, substrate preparation, PU finishing, graphics, branded fabrication and audiovisual integration. Evolution Scenic delivered the scenic architecture, while Evolution Technical supplied the screens incorporated within the finished environment. The resulting installation depended on accurate coordination between structural framing, visible scenic surfaces, technical interfaces and final finishes.

For Evolution Scenic, ICE Futures Abu Dhabi demonstrates the technical value of controlling the complete scenic process from design development through workshop fabrication, finishing and installation within an existing venue.

Fabricating A Championship Environment Under Tight Deadlines

The CYTAKA World Cyber Championship required Evolution Scenic to deliver a visually distinctive temporary environment in Dubai within an exceptionally compressed programme. The project included a custom stage, branded scenic elements, custom podiums, lightbox signage and other bespoke fabricated features. Evolution Scenic's project page confirms that the scenic installation had less than one day available for build-up.

The challenge was therefore not simply to fabricate individual scenic components, but to create a coordinated environment that could be installed rapidly while maintaining a consistent visual identity. The finished installation combined physical scenic construction with large-format LED screens, creating a stage environment where digital content and fabricated structures worked together.

Turning Championship Branding Into Scenic Construction

A significant part of the project involved translating the CYTAKA visual identity into physical scenic structures. MDF cladding was used across the fabricated elements, providing a clean surface for the printed championship graphics and sponsor branding.

This treatment was applied to scenic walls, bespoke props and the large photo-op structure.

The photo-op provided one of the clearest examples of the fabrication approach. Its nested rectangular frames created a series of progressively smaller openings, producing depth and perspective within a freestanding scenic structure. Rather than functioning as a simple printed backdrop, the photo-op became a three-dimensional piece of temporary architecture.

Building The Stage Environment

The main stage incorporated custom fabricated platforms and podium structures alongside large LED screens. The fabricated elements established the physical geometry of the competition environment, while the LED screens provided the large digital surfaces required for the production.

The combination created a layered stage composition, with physical scenic structures positioned in front of and around the digital display surfaces. This relationship between scenic construction and LED technology allowed the stage to retain physical depth while supporting changing digital content.

MDF Fabrication And Printed Graphics

MDF was used as the cladding material across key fabricated scenic elements. The material provided the substrate for printed graphics carrying the CYTAKA identity, championship artwork and sponsor branding. Using printed graphics directly across fabricated scenic surfaces allowed individual components to maintain a consistent visual language. The same approach continued across the photo-op, branded scenic walls and bespoke props, ensuring that the scenic package read as one coordinated environment.

Integrating LED Display Technology

The main stage incorporated multiple LED display surfaces alongside the custom scenic fabrication. The screens provided the principal digital backdrop, while the fabricated stage platforms, podiums and surrounding scenic structures created the physical architecture of the installation. This required the scenic package to be conceived as part of a wider production environment rather than as isolated decorative elements. The finished stage demonstrates how fabricated scenic surfaces can frame and complement digital content while providing physical depth that cannot be achieved through screens alone.

Delivering Within Less Than One Day

The installation programme was one of the defining constraints of the project. Evolution Scenic completed the scenic build-up in less than one day, requiring the fabricated components to be prepared for rapid installation and accurate assembly. For a project involving a custom stage, branded scenic walls, a large photo-op, podiums, lightbox signage and LED integration, the available site time left little tolerance for extensive fabrication work or corrective finishing.

This makes the relationship between workshop preparation and site execution particularly important. Components needed to be fabricated, finished and graphically treated before installation so that the site programme could concentrate on assembly and integration.

Creating A Complete Temporary Scenic Environment

The finished CYTAKA installation brought together multiple areas of Evolution Scenic's capability.

Custom stage fabrication established the main physical environment. MDF-clad structures provided the surfaces for printed championship graphics. Bespoke podiums and props added dimensional scenic elements, while the photo-op created a prominent freestanding architectural feature.

Large LED screens were integrated into the stage to provide the digital component of the environment. Together, these elements transformed the championship branding into a complete temporary scenic installation. The project demonstrates the value of combining scenic fabrication, graphic application and technical integration when a production requires a strong physical environment within a very limited installation period.

Fabricating A Bespoke Innovation Showcase For The FoodTech Challenge

The FoodTech Challenge 2023 was held at ADNEC in Abu Dhabi during Abu Dhabi Sustainability Week. Organised by the UAE Ministry of Climate Change and Environment and Tamkeen, the competition brought together 12 finalist teams selected from 667 submissions across 79 countries. The event provided a platform for emerging food technology solutions and innovation. Evolution Scenic was responsible for creating the physical scenic environment supporting the showcase.

The scope extended beyond a conventional exhibition stand. It incorporated a bespoke exhibition environment, themed scenic and branding elements, interactive zones and a dedicated presentation area for finalist pitches and the awards ceremony. The resulting installation combined exhibition fabrication with temporary scenic construction to create a coherent environment around the featured innovations.

Building The Custom Exhibition Stand

The central scenic requirement was a bespoke exhibition stand designed and built to display the finalist food technology innovations. The custom approach allowed the exhibition environment to be developed around the requirements of the showcase rather than relying solely on a standard exhibition system. he fabricated elements created a defined physical setting for the finalist innovations while establishing continuity with the wider scenic environment. This meant the exhibition stand became part of the presentation of the technology itself, providing a constructed environment rather than simply a branded background.

Creating Themed Scenic Branding

The exhibition environment was supported by themed scenic and branding elements designed to align with the event's vision and sustainability objectives. The branding was incorporated into the physical scenic treatment, allowing the different areas of the installation to read as one environment. This created visual continuity between the exhibition showcase, interactive zones and presentation area. The approach demonstrates how branded environments can be developed through scenic fabrication, with constructed elements providing the physical framework for the graphic and visual identity.

Integrating Interactive Zones

Interactive zones formed part of the confirmed project scope, providing areas for engagement with the innovative food solutions being showcased. These areas extended the function of the installation beyond static exhibition display. The interactive components needed to sit within the wider scenic environment while remaining connected to the exhibition structures and themed branding. This created a more varied temporary environment, with dedicated areas serving different purposes while retaining a common visual language.

Fabricating The Presentation Environment

A dedicated awards stage and presentation area was designed and installed for the finalist pitches, culminating in the awards ceremony. The stage created a defined focal point within the wider exhibition environment. Its function differed from the surrounding showcase areas, requiring the scenic installation to accommodate both exhibition display and formal presentation.The presentation area therefore became an important part of the temporary architecture, extending the scenic treatment into a dedicated stage environment.

Sustainable Scenic Construction

Sustainability formed an explicit part of the scenic fabrication brief. The project source confirms that eco-friendly materials were used in the scenic construction to reflect the FoodTech Challenge's commitment to sustainability. The exact materials and fabrication specifications are not identified in the available source. It is therefore not possible to confirm individual board types, timber specifications, framing systems, finishes or other construction products without the project's technical records. The confirmed use of eco-friendly materials nevertheless demonstrates that sustainability was incorporated into the physical scenic construction.

Delivering A Multi-Functional Scenic Environment

The FoodTech Challenge required several different scenic functions to operate within the same project. The bespoke exhibition stand provided the principal showcase, themed scenic branding established the visual environment, interactive zones supported engagement and the presentation stage provided a dedicated area for finalist pitches and the awards ceremony. Bringing these components together required the installation to be considered as one cohesive scenic environment rather than a collection of separate structures. Evolution Scenic's role therefore combined custom exhibition fabrication with environmental scenic construction and presentation-stage installation.

The Finished Installation

The completed installation created a bespoke environment for the FoodTech Challenge at ADNEC, bringing together exhibition display, interactive engagement and formal presentation within one temporary scenic build. The project combined custom scenic fabrication, exhibition construction, themed branding and presentation architecture, with sustainable material selection forming part of the confirmed construction approach. The result demonstrates how Evolution Scenic can translate a complex exhibition brief into a physical environment that supports multiple functions while maintaining a consistent scenic identity.

Engineering A Bespoke Exhibition Environment For ADNOC

For ADIPEC 2022 in Abu Dhabi, Evolution Scenic was entrusted with designing and producing the ADNOC stand within the Smart Manufacturing Zone. The environment needed to present a strong corporate identity while accommodating several specialist areas within one coordinated exhibition footprint.

The stand brought together dedicated zones covering Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization. Each area required clear spatial definition and presentation functionality while remaining visually connected to the wider ADNOC environment.

Evolution Scenic developed the stand as an integrated scenic construction using custom-fabricated structures, structural components and premium finishes. These elements helped organise the different zones, support branding and create suitable surfaces for information and digital presentation.

Integrated digital display systems were incorporated within the fabricated environment so that technical content formed part of the overall scenic architecture. The completed stand combined scenic fabrication, structural construction, premium finishes and digital integration within one consistent exhibition environment.

Building The Scenic Architecture

Evolution Scenic developed the main exhibition architecture using MDF scenic cladding fixed over supporting structural frameworks, creating the rigid and clean surfaces required throughout the ADNOC stand.

This construction approach provided a consistent base for the contrasting white and black finishes while also supporting the integration of branding, graphics and other visual treatments across the principal scenic surfaces. The wall structures therefore performed both an architectural and presentation function within the exhibition environment.

Straight wall sections established the main spatial framework and helped define the individual presentation zones. These linear forms were combined with custom-fabricated curved elements, introducing a more sculptural quality and creating smoother transitions between different areas of the stand.

By combining conventional scenic wall construction with bespoke curved forms, Evolution Scenic created a more tailored environment than a standard modular exhibition system. The finished architecture provided a consistent framework across the stand while allowing each presentation area to retain its own spatial identity.

Creating Distinct Exhibition Zones

A key requirement of the ADNOC stand was to create clearly defined areas representing different parts of the organisation’s activity while maintaining one consistent exhibition environment.

Dedicated zones were developed for Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization. Each area needed enough spatial definition to support its own content and presentation requirements without becoming visually disconnected from the wider stand.

Evolution Scenic used the scenic architecture to organise these areas through walls, feature structures, branding surfaces and presentation points. These components worked together to create separation between the zones while maintaining a common material and visual language across the exhibition space.

The resulting layout created a clear hierarchy within the stand, allowing each subject area to retain its own identity while remaining part of a coordinated ADNOC environment. This approach helped the visitor-facing architecture support both navigation and the presentation of technical information.

Fabricating MDF Scenic Structures

MDF scenic cladding formed a significant part of the visible construction across the ADNOC stand, providing the clean, controlled surfaces required for the main architectural elements and presentation features.

The material allowed Evolution Scenic to produce planar wall sections, defined edges and custom-shaped components that could receive the required painted finishes. White surfaces formed the dominant architectural treatment, while black scenic elements introduced contrast and helped differentiate selected features within the overall stand.

The fabrication scope also included counters and smaller architectural elements designed to sit within the larger scenic environment. These components extended the same material and finishing language across both the principal structures and the more functional parts of the exhibition space.

Where curved geometry was required, Evolution Scenic produced bespoke scenic forms rather than relying solely on straight modular construction. The sweeping white feature positioned at the front of the stand introduced a more sculptural element and demonstrated how MDF fabrication could be used to create both precise linear structures and customised curved forms.

Integrating Digital Displays Into The Build

Digital technology was integrated directly into the scenic construction, allowing screens, AVL equipment and interactive presentation tools to form part of the overall exhibition architecture rather than operate as separate technical additions.

Large digital screens were positioned within the main scenic walls, with the surrounding fabricated structures providing clean visual framing. This created a more controlled presentation environment and helped the technology sit naturally within the wider stand design.

The scenic construction therefore needed to accommodate the dimensions and positioning of the display systems while maintaining the clean architectural finish of the completed surfaces. Accurate coordination between the fabricated wall structures and technical equipment was important to ensure the screens aligned correctly within their openings.

By incorporating digital displays directly into the scenic build, Evolution Scenic created an environment where physical fabrication and technical presentation worked together as one system. This approach allowed the stand to retain a strong architectural identity while supporting the digital content required across the different ADNOC exhibition zones.

Applying Scenic Finishes And Graphics

The quality and consistency of the finished surfaces were central to the overall appearance of the ADNOC exhibition environment. Painted MDF created the clean white and black architectural surfaces used throughout the stand, providing a controlled backdrop for branding, graphics and digital content.

Printed branding was incorporated directly into selected scenic elements rather than applied as a separate visual layer. The bilingual Energy for Life identity formed part of the wider graphic treatment and helped connect the physical architecture with ADNOC’s communication across the stand.

Painted surfaces, graphic applications and integrated digital screens were therefore developed as parts of one coordinated visual system. This allowed branding to move naturally between physical scenic structures and screen-based content without disrupting the consistency of the exhibition design.

The completed finish brought together scenic fabrication, paintwork, graphics and digital integration within a single architectural language. This gave the stand a clean corporate appearance while allowing the fabricated environment to support both permanent visual branding and changing digital presentation content.

Constructing The Feature Elements

The ADNOC stand incorporated several bespoke architectural features that added depth, variation and visual hierarchy to the wider exhibition environment.

The most prominent was the curved white scenic feature positioned at the front of the stand. Its sweeping profile contrasted with the straighter vertical wall structures behind it, introducing a more sculptural form within the otherwise linear architecture.

This feature demonstrated the flexibility of scenic fabrication in producing customised architectural shapes from sheet-based construction and supporting frameworks. It allowed Evolution Scenic to move beyond flat wall systems and introduce a more distinctive three-dimensional element into the stand.

Additional fabricated components included display structures, counters and branded architectural features positioned throughout the environment. Together, these elements created a layered exhibition space in which primary walls, sculptural features and functional components worked as parts of one coordinated scenic build.

Coordinating Fabrication And Technical Installation

The completed ADNOC stand required the scenic construction to work closely with the digital and technical systems integrated throughout the exhibition environment.

The fabricated structures established the positions for screens, presentation areas, branding surfaces and feature elements, ensuring that each component aligned correctly within the wider stand architecture.

The integration of AVL equipment and digital displays introduced additional coordination between scenic fabrication and technical installation. Dimensional accuracy was particularly important around screen apertures, cable routes, access points and adjoining fabricated components.

By coordinating the scenic and technical packages as interconnected parts of the same build, Evolution Scenic created a clean and integrated exhibition environment in which physical architecture, branding and digital presentation could operate together effectively.

Delivering The Completed ADNOC Stand

The completed ADNOC stand brought together custom MDF scenic construction, supporting structural frameworks, painted finishes, printed graphics, integrated digital screens and bespoke architectural features within one coordinated exhibition environment.

Dedicated areas for Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization were organised within the same scenic framework. The fabricated architecture provided the physical structure for each zone while maintaining a consistent visual language across the wider stand.

Evolution Scenic’s scope included the design and production of the stand, dedicated exhibition zones, precision scenic fabrication, structural components, premium finishes and the integration of digital and interactive presentation equipment. These elements were coordinated so that physical construction, branding and technical content functioned as parts of the same environment.

The finished installation demonstrated how custom scenic fabrication and technical integration can be combined to deliver a cohesive corporate exhibition space, with the architecture supporting both the practical presentation requirements and the overall ADNOC identity.

Building a Complete Conference Environment for Marsh in Dubai

The Marsh Energy Industry Conference took place in Dubai in 2018, with the main conference hosted at The Westin Dubai and the gala dinner held at Emirates Towers. Evolution Scenic was responsible for developing and delivering the scenic environment from a client-supplied concept.

The scope extended well beyond the principal conference stage. Evolution Scenic produced arrival and registration structures, presentation furniture, branded information points, hospitality features, digital engagement areas, graphic walls, signage and flooring across the wider conference environment.

Each element needed to support a different part of the delegate journey while remaining visually connected to the overall event identity. Registration, presentation, networking and hospitality areas were therefore treated as parts of one coordinated temporary environment rather than as separate scenic installations.

A separate scenic setting was also created for the gala dinner at Emirates Towers, extending the project across two Dubai venues. The completed delivery demonstrated Evolution Scenic’s ability to coordinate scenic fabrication, branded structures, graphics, furniture and event-specific environments across multiple spaces within one project.

Developing the Supplied Concept for Fabrication

Evolution Scenic developed the client-supplied concept into a practical scenic package that could be manufactured, transported and installed across the conference venues. The visual direction established the intended appearance, while the fabrication process translated those ideas into workable structures and finished scenic elements.

Different components required different construction approaches according to their scale and function. Larger scenic walls and screen surrounds needed framed support structures, while counters and helpdesks required functional carcasses and usable working surfaces suited to their operational role within the conference environment.

Smaller presentation elements, including lecterns and panel-session units, required a greater level of close-range finishing. Their construction needed to combine stable bases, accurate graphic application and carefully finished visible surfaces so that they maintained the same standard as the larger architectural features.

Developing the full package in this way allowed structures serving very different purposes to share one consistent visual language. Scenic walls, counters, presentation furniture and branded features were therefore treated as coordinated parts of the wider temporary environment rather than as isolated fabricated elements.

Fabricating the Main Conference Stage

The main stage at The Westin Dubai formed the central scenic environment for presentations and panel sessions. Evolution Scenic fabricated the stage deck and steps, creating a stable, level platform that integrated cleanly with the surrounding floor finish and scenic backdrop.

A black scenic backdrop and screen-surround treatment framed the principal presentation area. The dark finish created a controlled visual field around the screen content while giving the stage a strong and clearly defined architectural presence within the conference space.

Timber framing, MDF and plywood were used to create the temporary stage architecture. Accurate fabrication was particularly important around the screen surround, where clean alignment between the screen opening, scenic walls and adjoining surfaces was necessary to maintain a precise finished appearance.

Branded lecterns, panel-session tables, plinths and name-display units completed the stage environment. These supporting elements allowed the space to accommodate different presentation formats while maintaining a consistent visual language across the full scenic setting.

Scenic Joinery for Registration and Cyber Lounge

The registration structures formed an important part of the arrival experience. Evolution Scenic fabricated branded counters and reception elements that provided usable surfaces for event operations while presenting a finished scenic face to delegates. These structures were built using timber framing and sheet materials, with laminate, PU paint, printed graphics or vinyl applied according to the required finish.

The Mobile App Helpdesk used the same combination of scenic joinery and branding to create a clearly identifiable assistance point. Its construction needed to support direct interaction while remaining compact enough for the allocated venue area. The project also included branded displays, graphic walls and signage. These elements connected the individual zones and helped maintain consistency between the conference rooms, support spaces and delegate routes.

The Cyber Lounge created a dedicated environment for digital engagement. Rather than relying on freestanding graphics alone, the area used scenic structures to distinguish it from the surrounding conference space. Timber-framed walls, printed surfaces and branded panels could be arranged to form a clear visual boundary while retaining the open access required for delegate circulation.

Counters, plinths or supporting furniture provided practical locations for equipment and user interaction. Graphic positioning and material finishes helped connect the lounge to the wider Marsh environment. The Cyber Lounge, Pop-Up Café and Mobile App Helpdesk each performed a different function, but their scenic treatment allowed them to operate as part of one cohesive project.

A Conference-Wide Scenic Fabrication Package

The completed Marsh conference environment brought together large-scale scenic structures, functional joinery, branded displays and temporary floor treatments as one coordinated fabrication package. The main stage, backdrop and screen surround established the principal presentation setting, while lecterns, panel-session tables, plinths and name-display units supported the different conference formats.

Registration counters and the Mobile App Helpdesk provided practical operational points within the wider venue. Additional areas, including the Pop-Up Café and Cyber Lounge, introduced separate hospitality and engagement environments while remaining visually connected to the overall scenic language.

Graphic walls, printed panels, vinyl branding and signage extended the identity across the conference space and helped link the different functional areas. These treatments worked alongside the fabricated structures and floor finishes to create a more cohesive temporary environment rather than a collection of unrelated event elements.

The scenic delivery also extended to the gala dinner at Emirates Towers, carrying the project across a second venue. Evolution Scenic’s role therefore required the coordination of fabrication, scenic finishing, graphics, flooring, transport and phased installation across a complete multi-space conference environment.