PROJECT OVERVIEW
Evolution Scenic designed, fabricated, installed and dismantled the SES Exhibition Lounge for the Saudi Event Show 2023, delivered at the Riyadh International Convention & Exhibition Center (RICEC).
The project was developed as a complete temporary exhibition environment rather than a series of individual branded elements. The scenic package combined architectural wall construction, custom joinery, furniture integration, technical displays, dimensional branding and an overhead suspended fabric treatment within one coordinated lounge.
The physical environment needed to support several functions within the same footprint. Visitors required comfortable seating areas, standing networking positions, coffee-service facilities and access to digital exhibition information, while the overall space still needed to read as one visually connected installation.
Evolution Scenic therefore approached the lounge as a piece of temporary exhibition architecture. White scenic walls established the main enclosure and visual framework. Contrasting dark joinery helped define functional areas, while the suspended blue fabric feature created a recognisable architectural layer above the lounge.
The project also brought together several Evolution disciplines. Evolution Scenic delivered the primary scenic construction and custom-fabricated elements. Evolution Furniture supplied the chairs, sofas and coffee tables, while Evolution Technical supplied the integrated display screens.
Evolution Scenic fabricated the dimensional logos used within the lounge. Wall graphics and printed fabric were produced by specialist outsourced suppliers and coordinated into the finished environment.
The confirmed overall project programme was 15 days, including the scenic delivery process. Following the Saudi Event Show, Evolution Scenic was also responsible for dismantling the temporary installation.
MODULAR SCENIC CONSTRUCTION & FABRICATION
The main SES Exhibition Lounge environment was manufactured as workshop-built modular scenic sections before being transported to RICEC for installation.
The confirmed construction materials included MDF, plywood, timber framing, metal framing, acrylic and laminate.
Using a combination of materials allowed different parts of the lounge to be fabricated according to their functional and visual requirements. MDF and plywood provided suitable substrates for scenic walls and custom joinery, while timber and metal framing supported the internal construction of the modular elements.
The scenic structures were manufactured in sections rather than constructed entirely inside the exhibition hall. This meant much of the cutting, assembly, preparation and finishing could be completed under controlled workshop conditions before delivery.
For temporary scenic construction, modular fabrication is particularly useful where site access and installation periods are restricted. The methodology allows substantial sections of an exhibition environment to arrive at the venue already manufactured and finished, reducing the amount of primary construction required on the exhibition floor.
The modular sections also needed to connect accurately once positioned on site. Alignment between scenic walls, custom counters, technical openings and neighbouring structures was therefore important to achieving the finished appearance.
The construction had to visually conceal the temporary nature of the build. Once assembled, the environment needed to appear as a continuous interior rather than a visible collection of transportable modules.
Particular attention would normally be given to junctions, panel alignment, edge conditions and connection points when producing modular scenic environments. These are normal Evolution Scenic fabrication considerations rather than confirmed project-specific technical details.
The modular methodology also supported the eventual dismantling of the lounge. Because the environment was temporary from the outset, the construction needed to be suitable for installation and subsequent removal after the exhibition.
No confirmed information has been supplied regarding exact panel thicknesses, internal framing dimensions or mechanical fixing systems, so these details are not assumed.
CUSTOM JOINERY, COFFEE BAR & FURNITURE
Custom joinery played an important role in transforming the lounge from a basic exhibition enclosure into a functional hospitality and networking environment. One of the principal fabricated elements was the custom coffee bar. Rather than placing a standard catering counter inside the lounge, the bar was developed as part of the wider scenic architecture. Its darker finish created visual contrast against the predominantly white scenic walls and helped establish a defined hospitality zone within the environment.
The coffee bar had to function operationally while maintaining the standard of finish expected from the surrounding scenic construction. This relationship between functionality and appearance is a key consideration in exhibition joinery, where counters and furniture are often highly visible components of the completed environment.
Evolution Scenic also fabricated custom standing networking tables specifically for the project.
Producing these tables as bespoke pieces allowed their appearance to remain consistent with the lounge rather than introducing unrelated off-the-shelf furniture into the scenic composition.
Their integration contributed to the overall visual language of the space while providing practical standing positions for informal discussions and networking. The wider furniture package was supplied by Evolution Furniture.
The supplied furniture was positioned within the zones created by the scenic construction, allowing the modular walls, furniture and circulation areas to function together.
This coordination between fabricated joinery and loose furniture helped maintain consistency throughout the lounge. The custom elements established the architectural character, while the furniture completed the operational seating and hospitality requirements. The project therefore involved more than manufacturing wall structures. Scenic fabrication extended into the functional components visitors physically interacted with throughout the exhibition.
SCENIC FINISHES, GRAPHICS & BRAND INTEGRATION
The fabricated scenic environment received PU-painted finishes. PU paint was used across the fabricated scenic surfaces to create the clean, controlled appearance required throughout the lounge. The predominantly white architectural treatment provided a neutral scenic background, while darker elements such as the coffee bar introduced stronger contrast between different functional areas.
A high-quality scenic finish is particularly important on exhibition projects because walls, counters and branded elements are viewed at relatively close range. Surface preparation, edge quality and consistency across adjoining fabricated sections all contribute to the final presentation.
Evolution Scenic also fabricated the dimensional logos used within the SES Exhibition Lounge. Rather than relying entirely on printed branding, the dimensional elements introduced physical depth into the graphic treatment and allowed branding to become part of the scenic construction.
The wall graphics themselves were produced by an outsourced specialist supplier. Similarly, the printed fabric was outsourced rather than manufactured directly by Evolution Scenic. Evolution Scenic coordinated these specialist components with the workshop-built scenic package so that the printed surfaces and fabricated structures formed a consistent finished environment. This distinction is important when describing the project accurately. Evolution Scenic fabricated the physical scenic environment and logos while specialist suppliers produced the confirmed printed graphic and fabric components.
The scenic walls provided the substrates, proportions and architectural framework into which these graphic treatments were installed. The result was a layered branded environment using several methods simultaneously. dimensional fabricated logos, PU-painted scenic surfaces, applied wall graphics and printed fabric treatments. Together, these elements created a stronger visual environment than graphics alone could have achieved.
Creating the Floating Fabric Ceiling
The most visually distinctive part of the lounge was positioned overhead. Repeated blue fabric elements were suspended across the space using metal rods, creating a floating ceiling installation above the scenic walls and furniture. The individual pieces established a strong rhythm through the lounge and gave the temporary build a recognisable identity from several viewpoints within the exhibition hall.
Unlike a solid scenic ceiling, the repeated fabric elements allowed the overhead treatment to remain visually lightweight. This was particularly suited to an exhibition environment where the structure needed to define the lounge without attempting to reproduce the construction of a permanent room. The ceiling also extended the blue graphic language vertically through the installation, connecting the overhead environment with the blue accents used around the seating and display areas.
The confirmed construction information identifies fabric and metal rods. Printed fabric production was outsourced. The precise textile specification, rod sections, attachment details and suspension engineering are not available in the supplied project records and have therefore not been assumed. From a scenic perspective, the feature demonstrates how fabric can be used as an architectural material within temporary construction rather than simply as surface decoration.
SUSPENDED FABRIC CEILING FEATURE
One of the defining scenic elements of the SES Exhibition Lounge was the suspended blue fabric ceiling treatment. The feature was constructed using fabric and metal rods, creating a repeated overhead composition above the lounge. Rather than installing a conventional solid scenic ceiling, the project used individual suspended fabric elements to create a lightweight architectural layer.
This approach helped establish a strong visual boundary above the lounge while allowing the environment to remain open within the much larger volume of the RICEC exhibition hall. The repeated fabric forms introduced rhythm across the ceiling and helped visually connect different parts of the lounge beneath them. Their blue colour also provided contrast against the white scenic wall construction and reinforced the visual identity of the environment.
The overhead installation demonstrates how fabric can be used as a three-dimensional scenic construction material rather than simply as a printed graphic surface. Supported by metal rods, the fabric became part of the spatial architecture of the lounge. The feature also helped give the environment a recognisable profile when viewed from different positions within the exhibition hall. The scenic identity was therefore established not only through the walls and furniture at floor level but also through the space above them.
Printed fabric production was undertaken by an outsourced specialist supplier. The exact fabric specification, individual rod sizes, suspension points and fixing details have not been supplied. These technical details are therefore not presented as confirmed project information. From a scenic fabrication perspective, however, the feature demonstrates the importance of coordinating lightweight textile elements with fabricated architectural structures to create a complete temporary environment.
TECHNICAL INTEGRATION, SITE INSTALLATION & VENUE PROTECTION
The lounge incorporated integrated digital display screens supplied by Evolution Technical. The screens were strategically positioned throughout the environment to show exhibition information and provide an overview of Evolution's contribution as a sponsor.
Rather than treating the screens as freestanding audiovisual equipment, they were visually incorporated into the scenic wall construction. This required coordination between the scenic and technical packages.
The scenic walls needed to provide suitable locations and finished architectural surrounds for the screens, while the display technology needed to align accurately with the visible wall openings.
Integrating technical equipment into scenic fabrication helps reduce visual clutter and allows screens to appear as intentional parts of the architecture. Once workshop fabrication was complete, the modular scenic elements were transported to the Riyadh International Convention & Exhibition Center for site installation.
Because the principal components had already been manufactured as modular sections, the venue phase focused on assembling and aligning the scenic environment and integrating the remaining packages. The site installation brought together: scenic wall sections, custom joinery, dimensional logos, outsourced graphics, suspended fabric elements, furniture and technical displays.
Floor protection was a confirmed venue requirement. This was particularly important during installation and dismantling because fabricated wall sections, metal components, tools, furniture and technical equipment needed to be moved through the exhibition space without damaging the existing venue surfaces.
On temporary exhibition projects, installation would normally also require coordination between scenic, technical, furniture and venue teams so that each package can be introduced in a controlled sequence. This represents normal project methodology and is not presented as a confirmed detailed installation sequence for the SES Exhibition Lounge. The exact installation duration, crew numbers and access schedule have not been supplied separately from the confirmed 15-day overall programme.
PROJECT DELIVERY, DISMANTLING & OUTCOME
The SES Exhibition Lounge was delivered through a confirmed 15-day overall programme. Within that programme, Evolution Scenic manufactured and delivered a temporary environment combining several different areas of scenic production.
The completed lounge incorporated modular PU-painted wall structures, custom joinery, bespoke standing tables, dimensional branding, graphic surfaces, integrated display technology, lounge furniture and the distinctive suspended fabric ceiling.
What appeared as a simple and clean exhibition lounge was therefore the result of multiple coordinated fabrication and supply packages. The modular scenic walls established the architecture.
The custom coffee bar and networking tables provided functional joinery. The suspended fabric installation defined the environment overhead. Dimensional logos and outsourced graphics provided branding.
Evolution Furniture completed the seating areas. Evolution Technical integrated the digital display package. Together, these components created one connected temporary interior rather than a collection of independent exhibition products.
The project also demonstrates the practical importance of designing scenic environments around their full lifecycle. Evolution Scenic was responsible not only for fabrication and installation but also for dismantling the lounge after the exhibition.
The environment therefore needed to perform successfully during the Saudi Event Show while remaining suitable for controlled removal once the exhibition had finished.
The final installation demonstrated Evolution Scenic's capabilities across scenic fabrication, modular exhibition construction, bespoke joinery, PU scenic finishing, dimensional branding, temporary architecture and technical integration.