Multi-level exhibition stands need to combine visual impact with structural performance, clear visitor circulation and practical business functionality. For DUCAB at the Middle East Electricity exhibition at Dubai World Trade Centre, Evolution Scenic designed and fabricated a custom-built double-decker stand incorporating a mezzanine-level meeting space above a product showcase and reception environment.

Measuring 12 metres by 10 metres, the stand combined custom shelving, integrated LED lighting, branded focal points, patterned vinyl flooring, furniture and decorative elements. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, ensuring that the finished stand met both operational and safety standards within a limited delivery programme.

The Challenge

The stand needed to accommodate several functions within one compact exhibition footprint.

Private meetings were required at mezzanine level, while the ground floor needed to support product display, reception and visitor engagement. These areas had to remain visually connected while operating independently.

The elevated floor introduced additional structural and compliance requirements, including load testing in line with Dubai Municipality regulations. At the same time, the fabrication and installation had to be completed within a restricted exhibition build programme.

The challenge was therefore to coordinate scenic fabrication, structural performance, branding, furniture and finishes within one multi-level environment.

The Solution

Evolution Scenic designed and built a 12m x 10m double-decker exhibition stand with a dedicated mezzanine floor for private meetings.

The lower level was developed as the main visitor-facing area, incorporating reception functions and product display.

Custom spray-painted shelving was fabricated throughout the stand and fitted with integrated LED strip lighting to enhance product presentation. DUCAB logos were positioned at key focal points to maintain strong brand visibility across the environment.

Circular-patterned vinyl flooring was installed to introduce a more distinctive visual treatment while creating a consistent finish across the ground-level space.

Furniture and decorative elements were supplied to complete the exhibition environment and support both visitor engagement and business use.

To confirm the structural performance of the elevated floor, mezzanine load testing was carried out in accordance with Dubai Municipality regulations.

By coordinating the structural and scenic elements from the outset, Evolution Scenic delivered a stand that combined a strong branded presence with practical meeting and exhibition functionality.

Delivery Highlights

• Custom DUCAB exhibition stand for MEE.

• Installation at Dubai World Trade Centre.

• 12m x 10m stand footprint.

• Double-decker exhibition structure.

• Mezzanine-level private meeting space.

• Ground-floor reception area.

• Product showcase environment.

• Custom spray-painted shelving.

• Integrated LED strip lighting.

• Branded DUCAB focal points.

• Circular-patterned vinyl flooring.

• Furniture and decorative elements.

• Mezzanine load testing.

• Dubai Municipality compliance.

• Multi-level scenic fabrication.

• Fast-track exhibition delivery and installation.

Outcome

The completed DUCAB stand created a strong multi-level presence within the exhibition while supporting both public engagement and private business activity.

The mezzanine provided a dedicated meeting environment above the main exhibition floor, allowing the available footprint to be used more efficiently. Below, custom displays, lighting, branded elements and flooring created a cohesive visitor-facing environment for product presentation and reception.

The project demonstrates Evolution Scenic’s ability to deliver double-decker exhibition stands where scenic fabrication, structural compliance, visitor functionality and brand presentation all need to be resolved together within a restricted exhibition build programme.

Project Ecosystem

Evolution Scenic – Exhibition stand design and fabrication, double-decker structure, mezzanine construction, custom shelving, integrated lighting, flooring, furniture, decorative elements, load-testing coordination, delivery and installation.

Festival brand environments need to work as more than visual statements. They must support retail, hospitality, audience engagement and safe public use while remaining closely aligned with the identity of the brand. For Adidas at Sole DXB 2019, Evolution Scenic was commissioned by Jack Morton Worldwide to design and construct a striking triple-deck stand inspired by the gritty visual language of London’s Underground system.

The structure operated as both a retail and experiential environment, combining branded architecture, product display, visitor circulation and a second-level VIP viewing deck overlooking the festival’s main stage. Alongside the scenic design and fabrication, Evolution Scenic also carried out structural analysis to secure Municipality approval and verify the integrity of the build.

The Challenge

The Adidas installation needed to create a strong, immersive presence within the highly competitive visual environment of Sole DXB while also supporting multiple practical functions.

The structure had to accommodate retail displays, visitor movement and elevated VIP viewing within one integrated footprint. At the same time, the overall form needed to reflect the raw, urban aesthetic of London’s Underground and remain consistent with Adidas’s brand direction.

Because the build incorporated multiple levels and an elevated viewing deck, structural safety and regulatory compliance were also critical. The design therefore needed to balance scenic expression with engineering performance and public-event requirements.

The Solution

Evolution Scenic designed and constructed the triple-deck installation using a TSG hybrid system, creating a substantial multi-level structure capable of supporting both experiential and operational functions.

The scenic treatment drew directly from the visual character of London’s Underground, using the architecture of the stand itself to establish the urban identity of the activation.

Retail display areas were integrated throughout the structure to showcase Adidas products without separating the commercial elements from the wider visitor experience.

A second-level VIP viewing deck was incorporated into the build, giving invited guests an elevated perspective of the festival’s main stage while adding a premium hospitality component to the overall activation.

To confirm structural performance and support Municipality approval, Evolution Scenic completed a detailed STAAD analysis. This ensured that the multi-level structure was assessed against the required standards before final execution.

By coordinating scenic design, structural planning, retail functionality and VIP hospitality within one build, the installation operated as a complete branded environment rather than a conventional exhibition stand.

Delivery Highlights

• Adidas activation for Sole DXB 2019.

• Commissioned by Jack Morton Worldwide.

• Triple-deck scenic structure.

• TSG hybrid structural system.

• London Underground-inspired visual treatment.

• Integrated retail displays.

• Multi-level visitor environment.

• Second-level VIP viewing deck.

• Views towards the festival main stage.

• Branded experiential environment.

• Structural engineering coordination.

• Detailed STAAD analysis.

• Municipality approval support.

• Public-event safety and compliance.

• Large-scale scenic fabrication.

• Delivery and installation.

Outcome

The completed Adidas installation created a bold and highly visible presence at Sole DXB 2019 while supporting retail, hospitality and visitor engagement within one multi-level structure.

The triple-deck format allowed the activation to operate on several levels at once, with product displays integrated into the lower areas and the VIP viewing deck providing an elevated festival experience.

The project demonstrates Evolution Scenic’s ability to deliver structurally complex brand activations where immersive scenic design, retail integration, guest experience and engineering compliance all need to work together within a single environment.

Project Ecosystem

Evolution Scenic – Scenic design, triple-deck structural fabrication, TSG hybrid system integration, retail display fabrication, VIP viewing deck construction, STAAD analysis, compliance coordination, delivery and installation.

Large-format sculptural signage can operate as both a branding element and an architectural focal point. For the KSA presence at Expo 2025 Osaka, Evolution created a custom sculptural sign designed to reflect Saudi Arabia’s identity while providing a strong visual centrepiece for the pavilion’s opening ceremony.

The finished installation combined precise fabrication with bold three-dimensional form and metallic gold and bronze finishes, creating a distinctive branded feature suited to the scale and profile of the international event.

The Challenge

The sign needed to function as more than conventional event branding. It had to achieve enough physical presence to stand as a sculptural feature while remaining visually refined and appropriate to the Saudi Arabia pavilion environment.

The fabrication therefore required careful control of proportion, surface finish and dimensional accuracy so that the completed installation would read clearly from multiple viewing positions and maintain a premium appearance at close range.

The Solution

Evolution developed the KSA sign as a bespoke three-dimensional scenic installation, combining engineered internal construction with carefully finished external forms.

The individual letter elements were fabricated to create a substantial sculptural presence, with the final surfaces treated in gold and bronze finishes to reinforce the visual identity of the installation.

Attention to alignment, consistency and finishing ensured that the separate components read as one cohesive feature once assembled within the pavilion environment.

The result was a large-scale branded installation that combined signage, scenic fabrication and sculptural presentation within a single feature.

Delivery Highlights

• Bespoke KSA sculptural signage.

• Installation for Expo 2025 Osaka.

• Three-dimensional letter fabrication.

• Large-format scenic construction.

• Precision fabrication and assembly.

• Gold scenic finishes.

• Bronze scenic finishes.

• Pavilion branding feature.

• Opening ceremony installation.

• Sculptural event centrepiece.

Outcome

The completed KSA sign created a strong visual focal point for the Saudi Arabia pavilion and its opening ceremony at Expo 2025 Osaka.

Its dimensional form and metallic finishes gave the branding a more architectural and sculptural presence than conventional signage, helping it operate as part of the wider pavilion environment rather than simply as a graphic identifier.

The project demonstrates Evolution Scenic’s ability to translate branding into large-scale physical installations where form, finish and fabrication quality are central to the final visual impact.

Project Ecosystem

Evolution Scenic – Sculptural signage fabrication, three-dimensional scenic construction, finishing, assembly, delivery and installation.

Large education forums require environments that support formal presentations, collaborative discussion and clear communication across a substantial audience. For The Principals Symposium in Dubai, Evolution delivered scenic production and event support for a national education gathering attended by more than 1,100 school principals from across the UAE.

Hosted by the Crown Prince Court of Abu Dhabi in March 2017 at the Intercontinental Hotel in Dubai Festival City, the symposium introduced the UAE’s newly developed Moral Education curriculum. Evolution’s scope included a custom main stage, interactive workshop environments, bespoke branding and signage, creating a professional setting for keynote presentations, panel discussions and collaborative sessions.

The Challenge

The symposium needed to accommodate more than 1,100 school principals while supporting several different types of activity within one coordinated event environment.

The main programme required a professional stage suitable for keynote speeches and panel discussions, while additional areas needed to support smaller workshops, collaborative sessions and audience participation.

Because the event introduced a major national education initiative, the visual environment also needed to communicate the Moral Education programme clearly and consistently across the venue.

The Solution

Evolution created a tailored scenic package designed around the operational requirements of the symposium.

A custom main stage was developed to provide a clear focal point for keynote presentations and panel discussions. The stage environment was designed to support the formal nature of the programme while maintaining a professional and visually coherent appearance.

Dedicated workshop zones were also created to support smaller group discussions, collaboration and more detailed engagement with the curriculum.

Bespoke signage and branded scenic elements were produced throughout the event environment to reinforce the symposium identity and the wider messaging of the Moral Education initiative.

By coordinating staging, workshop environments and branding as one integrated package, Evolution helped create a venue that could support both large-format presentations and more focused educational interaction.

Delivery Highlights

• Scenic production for The Principals Symposium.

• Event held at the Intercontinental Hotel, Dubai Festival City.

• Hosted by the Crown Prince Court of Abu Dhabi.

• More than 1,100 school principals in attendance.

• Introduction of the UAE’s Moral Education curriculum.

• Custom main stage.

• Keynote presentation environment.

• Panel discussion setup.

• Interactive workshop zones.

• Collaborative discussion spaces.

• Bespoke event branding.

• Custom signage.

• Coordinated scenic and event environment.

• Delivery and installation.

Outcome

The completed event environment supported both the formal presentation and collaborative objectives of The Principals Symposium.

The custom stage provided a strong setting for keynote speeches and panel discussions, while the workshop zones created more focused spaces for participation and discussion among attendees.

The project demonstrates Evolution Scenic’s ability to deliver education-focused event environments where large audience management, presentation spaces, workshop functionality and branded communication all need to operate together within one cohesive setting.

Project Ecosystem

Evolution Scenic – Scenic production, custom stage fabrication, workshop environments, branded scenic elements, signage, delivery and installation.

Large ceremonial events require scenic environments that respect cultural identity while also resolving access, safety, technical concealment and guest movement. For the Annual Union Parade 2024 in Al Wathba, Evolution Scenic delivered a coordinated range of culturally inspired scenic elements and functional event structures within a demanding production programme.

The scope included tribal benches, custom lamp décor bases, branded walls, family tents, a large wooden roundabout, CNC-cut log walling, bespoke steps and ramps for His Highness’s entrances, technical hiders, camera platforms, cable trunk cladding, fire extinguisher stands and signage walls. Together, these elements created a visually cohesive environment that balanced cultural presentation with operational and safety requirements.

The Challenge

The project required scenic fabrication to meet several priorities at the same time: cultural authenticity, functional access, technical integration, safety compliance and fast-track delivery.

The event environment needed to reflect traditional visual cues through benches, tents, decorative features and timber treatments, while also accommodating practical infrastructure such as speaker concealment, camera positions, cable management and safety equipment.

Access for His Highness also required dedicated scenic structures, including custom steps and ramps, which needed to work seamlessly within the wider visual language of the event.

The tight programme and complex logistics added further pressure, particularly because each element had to satisfy both operational requirements and a high standard of cultural presentation.

The Solution

Evolution Scenic developed a range of bespoke scenic and structural elements tailored to the parade environment.

Culturally inspired features included tribal benches, custom lamp décor bases, branding walls and family tents, helping establish a consistent visual identity across the site.

A major feature was the custom wooden roundabout, incorporating a CNC-fabricated log wall treatment. Bespoke steps and ramps were integrated into the structure to support His Highness’s entrances while maintaining a coherent scenic finish.

Technical infrastructure was also carefully concealed. Custom hiders were fabricated for speaker boxes, while camera platforms and cable trunk cladding were developed to preserve functionality without allowing technical equipment to dominate the visual environment.

Safety-related elements, including fire extinguisher stands and signage walls, were incorporated into the scenic treatment so that required equipment remained accessible while still fitting within the overall design.

The project was delivered under tight deadlines and complex logistical conditions, requiring close coordination across fabrication, finishing, transport and on-site installation.

Delivery Highlights

• Scenic fabrication for the Annual Union Parade 2024.

• Installation in Al Wathba, Abu Dhabi.

• Culturally inspired tribal benches.

• Custom lamp décor bases.

• Branded scenic walls.

• Family tent environments.

• Large custom wooden roundabout.

• CNC-fabricated log wall treatment.

• Bespoke steps and ramps for His Highness’s entrances.

• Technical hiders for speaker boxes.

• Custom camera platforms.

• Cable trunk cladding.

• Fire extinguisher stands.

• Safety signage walls.

• Safety-compliant scenic infrastructure.

• Technical concealment integrated into the scenic design.

• Fast-track fabrication and delivery.

• Complex event logistics and installation.

Outcome

The completed Union Parade environment combined cultural detailing with the practical infrastructure required for a major ceremonial event.

Traditional scenic features established the visual character of the site, while custom access structures, technical hiders, camera platforms, cable cladding and safety elements allowed operational requirements to be integrated without disrupting the overall presentation.

The project demonstrates Evolution Scenic’s ability to deliver culturally sensitive event environments where scenic fabrication must also resolve VVIP access, technical infrastructure, safety compliance and demanding logistical constraints.

Project Ecosystem

Evolution Scenic – Cultural scenic fabrication, bespoke benches, decorative features, family tents, wooden roundabout construction, CNC log walling, VVIP access structures, technical hiders, camera platforms, cable cladding, safety infrastructure, delivery and installation.

Large technology exhibitions require stands that combine strong brand presentation with practical spaces for meetings, demonstrations and visitor engagement. For GITEX 2022 at Dubai World Trade Centre, Evolution Scenic partnered with Nteractive Consulting and Events Limited to deliver a custom-built exhibition stand for Hewlett Packard Enterprises (HPE).

Measuring 25 metres by 12 metres, the stand incorporated four enclosed meeting rooms, bespoke counters, overhead structures, integrated lighting, AV-ready meeting spaces, branded wall finishes and carpeted flooring. The result was a large-scale exhibition environment designed to support both brand visibility and day-to-day functionality throughout the show.

The Challenge

The HPE stand needed to accommodate a substantial footprint while remaining organised, professional and easy to navigate.

The design required multiple enclosed meeting rooms alongside open visitor areas, branded architectural features and functional counters. These elements needed to sit within one cohesive stand while supporting presentations, private discussions and general exhibition activity.

The stand also needed to maintain consistent branding across a large 25m x 12m footprint, requiring careful coordination of wall finishes, graphics, lighting and overhead elements.

The Solution

Evolution Scenic delivered the stand as a coordinated package of bespoke exhibition fabrication and finishes.

Four meeting rooms were constructed, each measuring 4m x 4m and incorporating glass walls, double glass doors and custom-built tables. AV setups were integrated into the rooms to support presentations and business discussions during the event.

Custom counters were fabricated throughout the stand to support visitor interaction and operational use.

Overhead hanging structures were also produced with integrated lighting, adding visual presence and helping define the stand within the wider exhibition hall.

All wall surfaces were finished with vinyl graphics to maintain consistent HPE branding across the environment.

Carpet was installed throughout the 25m x 12m stand, providing a uniform and professional floor finish across both meeting and visitor areas.

Delivery Highlights

• Custom exhibition stand for HPE at GITEX 2022.

• Partnership with Nteractive Consulting and Events Limited.

• Exhibition at Dubai World Trade Centre.

• 25m x 12m stand footprint.

• Four custom 4m x 4m meeting rooms.

• Glass meeting room walls.

• Double glass doors.

• Bespoke meeting tables.

• Integrated AV setups.

• Custom exhibition counters.

• Bespoke overhead hanging structures.

• Integrated lighting.

• Vinyl graphics across wall surfaces.

• Full carpet installation.

• Large-scale exhibition fabrication.

• Delivery and installation.

Outcome

The completed HPE stand provided a polished and functional exhibition environment capable of supporting both customer engagement and private business meetings.

The four enclosed meeting rooms created dedicated spaces for presentations and discussions, while the custom counters, overhead structures and branded wall finishes gave the wider stand a strong and consistent visual identity.

The project demonstrates Evolution Scenic’s ability to deliver large-format exhibition stands where architectural fabrication, meeting spaces, branding, lighting and AV integration need to operate together within one coordinated environment.

Project Ecosystem

Evolution Scenic – Exhibition stand fabrication, meeting room construction, custom counters, overhead structures, integrated lighting, branded wall finishes, carpet installation, delivery and installation.

Nteractive Consulting and Events Limited – Project partner for the HPE exhibition stand at GITEX 2022.