Developing the Compact Scenic Architecture

For the Saudi Event Show 2024, THA commissioned Evolution Scenic to design, fabricate and install a complete exhibition stand in Riyadh. The stand occupied a six-by-six-metre footprint and reached 2.5 metres in height, requiring the scenic architecture to make efficient use of the available 36-square-metre area while maintaining a strong visual presence within the exhibition hall.

The layout needed to accommodate several practical functions within the same compact footprint. Digital displays, branded scenic surfaces, informal seating, meeting furniture and concealed storage all had to be integrated without restricting circulation or creating an enclosed environment. Rather than treating these requirements as separate additions, Evolution Scenic developed them as interconnected components of one coordinated temporary architecture.

A three-fascia angular wall formed the principal internal structure. Its geometry created multiple usable elevations for screen integration, graphics, illuminated branding and seating functions, while also helping to organise the stand into distinct zones. Three freestanding illuminated pillars were positioned around the perimeter, providing vertical brand visibility while helping define the outer limits of the stand without relying on continuous wall construction.

The entire environment was established on a customised raised platform, which created a consistent base for the scenic walls, pillars, furniture and circulation areas. The platform helped visually separate the THA stand from the surrounding exhibition floor while bringing the different fabricated elements together as one architectural composition.

Maintaining openness was an important part of the spatial approach. Continuous perimeter walls could have reduced visibility and limited access from the surrounding aisles, so the stand instead used the angular central wall and individual pillars to create definition without forming enclosed boundaries. This allowed the finished environment to retain several open approaches while still presenting a clear and recognisable scenic identity.

Fabricating the Three-Fascia Scenic Wall and Integrated Displays

The principal scenic structure was developed as a triangular wall with three distinct visible fascias. This configuration allowed Evolution Scenic to create several functional elevations within a compact footprint, using one fabricated form to support digital displays, branding, seating and concealed storage.

The first fascia incorporated a television screen mounted against a birch plywood slat panel. Concealed storage was integrated behind the same elevation, allowing the wall to perform both a visual and operational role. This fascia also formed the scenic backdrop to one of the seating areas, helping define the space without introducing an additional freestanding partition.

The second fascia incorporated another television screen within a wall finished with vinyl graphics. By integrating the display directly into the scenic surface, the screen became part of the overall architectural composition rather than appearing as a separate technical element. The graphic finish also allowed the fascia to maintain a strong branded presence around the digital content.

The third fascia continued the vinyl graphic treatment and incorporated an LED-lit THA sign as its primary focal point. This introduced a different visual function to the same structure, extending the brand identity across another viewing direction while maintaining consistency with the neighbouring elevations.

Both television screens were built into the scenic wall system rather than positioned on freestanding monitor units. The screen mounted to the birch plywood slats was secured using a bracket holder, requiring accurate coordination between the mounting position and surrounding slat layout. Combining the displays, branding, seating and storage within one angular scenic structure also reduced the need for additional standalone elements within the limited floor area.

Constructing the Birch Plywood Seating Backdrop

Birch plywood slats formed one of the stand’s principal architectural finishes, introducing a warmer material character within the compact exhibition environment. The vertical slat arrangement created a repeated linear rhythm that contrasted clearly with the matt-black painted pillars and geometric vinyl graphics used elsewhere across the stand.

The slatted fascia was developed as more than a decorative backdrop. It supported an integrated television screen, concealed an internal storage area and provided a finished architectural surface behind one of the stand’s seating zones.

By combining these functions within a single fabricated wall, Evolution Scenic reduced the need for additional freestanding structures within the limited floor area. The concealed storage also allowed operational items to remain out of view while keeping the seating area visually clean and organised.

The natural appearance of the birch plywood established a strong material relationship with the wood-effect PVC flooring applied across the raised platform. This helped connect the vertical and horizontal finishes and created a more unified scenic composition.

The result was a multifunctional backdrop that combined joinery, display integration, concealed storage and seating definition within one coordinated architectural element.

Engineering Illuminated Branding Pillars with Concealed Storage

Three freestanding scenic pillars were fabricated around the perimeter of the THA Stand, helping define the outer edges of the exhibition environment without creating continuous walls. Their vertical form also provided strong branding points that could be viewed from different approaches across the exhibition floor.

Each pillar was finished in matt-black paint and incorporated LED-lit THA signage. The contrast between the dark scenic finish and illuminated branding increased the visual prominence of the pillars while maintaining consistency with the wider material palette of the stand.

Two pillar configurations were produced. One Type One pillar incorporated illuminated THA signage across two faces, while two Type Two pillars carried illuminated branding across three faces to increase visibility from multiple viewing directions.

The pillars were also developed as functional storage structures. Internal storage units were concealed behind push-pull latch access doors integrated into the finished surfaces, allowing the doors to remain visually discreet within the overall scenic construction.

Combining branding and storage within the same fabricated elements improved the efficiency of the limited stand footprint. It allowed Evolution Scenic to provide practical operational storage without introducing additional freestanding cupboards that could have reduced circulation, seating or meeting space.

Constructing the Raised Platform and Ramped Access

The complete THA Stand was established on a customised plywood platform, creating a defined base for the scenic walls, illuminated pillars, seating and furniture. The raised floor also helped distinguish the exhibition environment from the surrounding venue surface and provided a consistent foundation across the six-by-six-metre footprint.

Wood-effect PVC flooring was installed across the upper surface of the platform. The finish introduced a warmer material tone that complemented the birch plywood slat wall and helped visually connect the principal scenic elements across the stand.

Two ramps were incorporated on opposite sides of the platform, providing access from more than one exhibition aisle. This arrangement supported movement into and across the stand while reducing reliance on a single entry point.

Corner guards were fitted to the exposed platform edges to protect vulnerable areas and provide a cleaner transition between the raised scenic floor and the surrounding exhibition surface.

The platform therefore functioned as an integrated part of the scenic construction rather than simply a decorative floor finish, coordinating the stand footprint, access routes, edge protection and final surface treatment within one fabricated base.

Coordinating Scenic Finishes, Graphics and Furniture

The completed THA Stand used a controlled combination of natural timber tones, matt-black scenic finishes, geometric graphics and selective illumination. These materials were coordinated to give the compact environment a clear visual identity while maintaining consistency across the different fabricated elements.

The perimeter pillars were finished in matt-black paint, creating a strong contrast with the illuminated THA signage. Birch plywood introduced a warmer natural finish to the principal seating and screen backdrop, while the wood-effect PVC flooring extended related tones across the raised platform.

Two fascias of the triangular scenic wall were finished with vinyl graphics. The angular graphic treatment reinforced the geometry of the structure and helped connect the branded surfaces with the wider architectural composition. LED illumination was concentrated on the THA signage within the pillars and the principal branded wall, creating focused visual accents rather than illuminating every surface.

Furniture was positioned within the open areas created by the scenic layout. Seating against the birch plywood backdrop established a defined meeting zone, while additional seating and tables occupied the more open sections of the platform without interrupting the principal circulation routes.

Because concealed storage was incorporated within both the perimeter pillars and the central scenic structure, operational items could remain out of view. This allowed the visible floor area to remain focused on seating, interaction and circulation while keeping the overall stand composition clean and organised.

Installing and Completing the Temporary Exhibition Environment

Evolution Scenic handled the installation of the complete THA Stand in Riyadh, bringing together the fabricated scenic elements, integrated displays, graphics, lighting and furniture within the fixed six-by-six-metre footprint.

The customised plywood platform established the base for the installation, with the two access ramps, three-fascia scenic wall and freestanding illuminated pillars positioned to maintain the intended circulation and open approach from the surrounding exhibition aisles. Accurate setting-out was important to ensure the individual scenic elements aligned correctly within the compact stand layout.

The television mounting brackets required precise positioning within the scenic wall surfaces so that both screens integrated cleanly with the surrounding finishes. At the same time, the push-pull access doors within the illuminated storage pillars needed sufficient clearance to remain fully functional once the furniture and seating elements were positioned.

Electrical connections for the LED-lit THA signage were coordinated within the fabricated structures without disrupting the matt-black painted surfaces or vinyl graphic finishes. The completed installation brought scenic joinery, digital displays, illuminated branding, concealed storage, seating and raised flooring together as one coordinated temporary environment.

The angular wall consolidated several display and operational functions within a single scenic structure, while the perimeter pillars combined brand visibility with concealed storage. Together with the continuous wood-effect flooring and opposing access ramps, these elements created a compact exhibition stand in which scenic fabrication, architectural finishes, screen integration and spatial planning worked as one cohesive construction.

Fabricating a Modular Ramadan Environment for Four Seasons Jumeirah Beach

For Ramadan 2022, Evolution Scenic manufactured and installed a temporary scenic environment at SUQ Restaurant within Four Seasons Resort Dubai at Jumeirah Beach. The project introduced a series of decorative architectural features throughout the restaurant, including six principal mashrabiya-style entrance arches, additional walkway arches, CNC-routed geometric screens, integrated lighting, fairy lights and branded scenic elements.

Evolution Scenic also constructed a temporary stage above the restaurant’s existing water fountain. The scenic package was manufactured from completed client drawings. Evolution Scenic’s responsibility was therefore centred on translating the supplied design into practical workshop-built structures that could be transported, installed and later removed without becoming permanent parts of the venue.

The complete installation was delivered in one day. Manufacturing from completed client drawings requires more than reproducing the visible outline of a design. The supplied forms need to be interpreted as physical assemblies. Sheet materials, framing, panel divisions, joints, access points and temporary fixing locations all need to work together without changing the intended visual proportions.

For the Four Seasons Ramadan installation, this process centred on a repeated mashrabiya arch system. The six principal arches shared a common architectural language but were positioned within different existing openings. Additional walkway arches extended the same treatment through other areas of the restaurant.

The design used a rectangular outer frame containing geometric lattice panels and a central scalloped opening. The layered arch profiles created depth around the passageway, while the surrounding routed screens produced a detailed patterned surface. The challenge was to retain this visual complexity while manufacturing the features as modular temporary scenery.

Manufacturing the Six Principal Arches

Evolution Scenic fabricated six decorative entrance arches. The arches were manufactured from MR MDF, plywood and timber framing. These materials provided the combination of shaped scenic surfaces, structural support and workshop workability required for the modular assemblies.

Each unit was constructed as a freestanding scenic feature. The timber frame established the overall geometry of the unit and supported the sheet-material surfaces. Layered sections formed the scalloped inner arch, while the CNC-routed screen panels completed the outer decorative field.

The individual components needed to align accurately so that the arch appeared as one complete architectural feature rather than a collection of separate panels. Particular attention was required where the curved opening met the surrounding geometric lattice. Uneven spacing or inconsistent borders would have been visible immediately within the highly ordered pattern. The completed units were temporarily secured at the venue openings. This allowed them to remain stable during use while preserving their status as removable scenic structures.

The mashrabiya-style screen panels were manufactured using CNC routing. CNC production allowed the repeated geometric pattern to be transferred accurately from the design information to the sheet material. The process was suited to the detailed network of openings visible across the screen surfaces. Consistent cutting helped maintain the rhythm of the design across multiple panels and arch assemblies.

The routed pattern needed to achieve two objectives. First, it had to reproduce the intended decorative appearance. The geometry needed to remain sharp and balanced at close viewing distances within the restaurant. Second, each routed sheet needed to retain enough continuous material to remain practical as a scenic panel. The openings could not weaken the piece to the point that it became difficult to transport or install.

Panel edges, pattern terminations and connections to the surrounding frames therefore formed an important part of the manufacturing process. Once incorporated into the completed arch units, the routed panels created a layered surface through which the internal lighting could remain visible.

Creating Depth Through Layered Scenic Joinery

The entrance features were not flat graphic backdrops. Multiple scenic layers were used to build depth around the openings. The rectangular outer frame defined the full footprint of each installation. Geometric screen panels occupied the spaces around the doorway, while the shaped inner sections formed the scalloped arch profile. Repeated curved layers projected into the opening, giving the entrance a more substantial architectural appearance. This construction method allowed a relatively shallow temporary unit to create the impression of a deeper built form.

The visible result depended on accurate scenic joinery. Curved profiles had to remain consistent from one side of the arch to the other, and the decorative layers needed to meet without distracting gaps or misalignment. The images from the completed project show the scalloped frames positioned within geometric screen surrounds, with illumination visible through the lower lattice panels.

Additional arches were installed along the restaurant’s walkways. These features carried the principal mashrabiya language beyond the main entrances and created repetition throughout the temporary environment. Using a consistent family of arch profiles and geometric screens helped connect separate areas of the venue without relying on a single large scenic structure.

The walkway units also needed to preserve the restaurant’s circulation routes. Their size and position were therefore governed by the existing openings and available floor area. The modular construction allowed each feature to be placed within the venue while maintaining access through the centre of the arch. The additional units demonstrated how one scenic design system could be adapted across multiple architectural conditions.

Preparing for a One-Day Installation

The complete installation was delivered in one day. A programme of this duration places most of the manufacturing responsibility in the workshop. The arches could not be fabricated from raw material inside the restaurant. They needed to arrive as prepared modular units requiring only controlled assembly, placement, temporary fixing and final lighting work. The same principle applied to the fountain stage. Its timber substructure needed to be prepared so that the platform could be assembled efficiently around the existing feature.

Evolution Scenic delivered the scenic lighting associated with the installation. The principal arches incorporated internal upright lighting, positioned within the lower sections of the decorative assemblies.

The lights illuminated the routed openings and produced a visible glow through the geometric panels. This strengthened the patterned surfaces and emphasised the separation between the outer screens and the inner arch profiles. Lighting was therefore part of the physical scenic composition. The units needed to accommodate the lights, cable routes and connection points without exposing unnecessary technical components within the finished restaurant environment.

Fairy lights were installed through the wider space, extending the illuminated treatment between the individual arches and scenic features. The official project record confirms the use of internal upright lighting in the principal arches and decorative fairy lights across the dining environment.

Developing the 10 × 8 Metre Reusable Retail Architecture

Evolution Scenic developed the Tropicfeel Pop-Up as a complete temporary retail environment within a 10 × 8 metre footprint at Flat12 Café in Dubai. The scenic architecture needed to support the functions of a working retail space while reflecting Tropicfeel’s focus on durable, adaptable and reusable products.

The layout accommodated footwear, garments, bags, bottles and packaged accessories through a combination of full-height display structures, angled shelving, hanging areas, open compartments and lower pallet-style display plinths. An information desk, concealed storage and fitting rooms were also integrated into the overall plan.

Rather than creating a continuous site-built interior, the scheme was developed around independent fabricated components that could be repositioned and retained for future activations. This modular approach also supported efficient adjustments during installation.

The 1.2-ton classic Range Rover formed the principal feature within the space. Its position, together with the custom steel ramps and freestanding branded logo, was coordinated with the surrounding merchandising and circulation areas.

By combining product displays, operational joinery, fitting-room architecture, storage, branding and the vehicle feature within one defined footprint, Evolution Scenic created a cohesive temporary retail environment based on reusable scenic construction.

Fabricating the Mobile Merchandising Display System

Evolution Scenic fabricated the principal merchandising structures from a combination of white wood and PSB board, creating a coordinated system of freestanding scenic display units. Each structure was developed to support different merchandise categories while maintaining a consistent architectural language across the Tropicfeel retail environment.

The internal configurations varied according to product requirements. Selected bays incorporated angled footwear shelves alongside garment hanging areas, while other units featured open compartments for bottles, bags and packaged accessories, allowing multiple merchandising functions to be integrated within the same scenic framework.

Every display stand was fitted with castor wheels incorporating brakes, allowing complete units to be repositioned during installation without dismantling the main structure. This also provided flexibility for future activations, where the displays could be rearranged to suit different spatial layouts and merchandising requirements.

Once positioned, the integrated brakes secured each unit within the completed retail layout. This mobile scenic construction combined operational flexibility, efficient installation and long-term reuse, supporting Tropicfeel’s requirement for an adaptable temporary retail system.

Integrating Product Display and Branded Merchandising Features

The internal architecture of the display bays was developed around the presentation requirements of different Tropicfeel product categories. Each unit needed to support a clear merchandising function while remaining visually consistent with the wider scenic and architectural language of the retail environment.

Angled shelving provided dedicated display surfaces for footwear, improving product visibility within the freestanding units. Integrated hanging areas accommodated garments within the same structural framework, allowing footwear and apparel to be presented as part of one coordinated display system.

Open compartments were incorporated for bottles, bags and packaged accessories, creating additional merchandising zones without introducing separate standalone furniture. This helped maintain a controlled layout and allowed multiple product types to be organised within the same fabricated display architecture.

Branding was integrated directly into the scenic construction through selected fascia surfaces finished with vinyl stickers. This allowed graphic communication to become part of the display system itself, reinforcing brand identity without relying on additional freestanding signage.

The combination of angled shelving, hanging systems, open compartments and branded fascia treatments created flexible merchandising zones while maintaining a consistent and reusable scenic construction language throughout the Tropicfeel retail environment.

Coordinating White Wood, PSB Board and Mixed Scenic Finishes

The principal product display structures were fabricated using a combination of white wood and PSB board, creating a material palette that balanced natural visual character with practical scenic construction. This combination established a consistent architectural language across the merchandising system while supporting the project’s requirement for reusable components.

White wood formed many of the exposed frames and visible scenic surfaces, giving the display units a warmer and more natural appearance. Selected white wood elements received a clear coat finish, helping protect the material during handling and repeated use while retaining its original surface character.

PSB board was incorporated into display panels, storage assemblies and branded components where more solid scenic surfaces were required. Used alongside the white wood framing, it allowed the units to combine open structures, shelving, compartments and fascia sections within the same coordinated display system.

Paint finishes and vinyl graphics were introduced selectively where individual elements required a more controlled branded treatment. This created visual variation across the displays without disrupting the overall material consistency of the retail environment.

The mixed-material approach supported both the scenic appearance and the longer-term reuse strategy. Durable fabricated components could be handled, repositioned and repurposed for future Tropicfeel activations while maintaining a consistent architectural and merchandising language.

Constructing the Bespoke Information Desk with Concealed Storage

Evolution Scenic fabricated a bespoke information desk as the principal customer-facing joinery element within the Tropicfeel pop-up. The desk was developed to provide a clear reception point while remaining visually consistent with the material language established across the wider retail environment.

The external structure was constructed from white wood and finished with a clear coat, preserving the natural appearance of the material while providing additional protection for repeated handling and future reuse. This finish also helped connect the desk visually with the surrounding display units and pallet-style merchandising elements.

A three-dimensional Tropicfeel cut-out logo was integrated directly into the front fascia and completed with a painted finish. Incorporating the branding into the joinery gave the counter a defined identity without requiring an additional freestanding graphic or secondary signage element.

Internally, the desk incorporated a dedicated storage structure fabricated from PSB board and finished with paint. This concealed compartment provided practical space for operational materials while keeping the customer-facing surfaces controlled, organised and free from visible storage items.

By combining reception functionality, integrated branding, durable finishes and concealed storage within one custom-built structure, the information desk operated as both a functional retail counter and a coordinated piece of scenic joinery within the temporary Tropicfeel environment.

Fabricating the Low-Level Pallet Display Plinths

Evolution Scenic fabricated custom pallet-style display plinths from white wood to create lower-level merchandising surfaces throughout the Tropicfeel retail environment. The units introduced a secondary display height beneath the full-height merchandising bays, helping establish a more layered composition within the 10 × 8 metre footprint.

The plinths used a repeated slatted construction with open-framed side elevations and a timber deck across the upper surface. This pallet-inspired architectural treatment reduced the visual mass of the units while creating depth and texture through the repeated horizontal and vertical timber members.

Their low-profile form provided flexible presentation surfaces for footwear, accessories and other featured products without interrupting sightlines across the wider retail space. The open construction also allowed the plinths to sit comfortably alongside larger display structures while retaining their own distinct scenic character.

Each unit received a clear coat finish, protecting the exposed white wood while preserving its natural grain, tone and material texture. This treatment maintained continuity with the white wood used across the information desk and principal merchandising structures.

As freestanding scenic components, the pallet displays supported the project’s wider reuse strategy and could be repositioned within different retail configurations. Their combination of slatted joinery, natural material treatment and adaptable low-level presentation made them functional pieces of reusable scenic retail architecture.

Constructing the Storage and Fitting-Room Architecture

Evolution Scenic integrated dedicated storage and fitting-room facilities into the temporary retail environment, ensuring that operational functions were incorporated within the same architectural language as the public-facing merchandising areas.

The enclosure walls were fabricated from MDF and completed with a paint finish, creating clean scenic surfaces that aligned with the surrounding display structures and information desk. This allowed the fitting-room and storage zones to read as part of the wider retail architecture rather than as separate temporary additions.

Within the fitting rooms, curtains provided privacy while mirrors supported the practical requirements of the changing areas. These elements were coordinated within the fabricated wall system so the customer facilities remained visually consistent with the overall Tropicfeel environment.

The adjacent storage areas provided concealed operational space for stock and supporting materials, helping keep the principal retail zones clear and focused on product presentation. Integrating storage into the scenic construction also reduced the need for exposed back-of-house items within the public-facing layout.

By incorporating fitting rooms, mirrors, curtains and concealed storage into the overall scenic build, Evolution Scenic created a more complete temporary retail environment within the 10 × 8 metre footprint, combining customer functionality with coordinated architectural fabrication.

Engineering the Range Rover Feature and Branded Foreground

A 1.2-ton classic Range Rover formed the principal feature within the Tropicfeel retail environment, creating a strong focal point within the 10 × 8 metre layout. Its position was coordinated with the surrounding merchandising structures so the vehicle became part of the wider scenic composition rather than an isolated display element.

Evolution Scenic fabricated dedicated steel ramps to support and elevate the vehicle within the space. Finished in black paint, the structural steelwork was visually controlled and integrated with the overall feature while providing the load-bearing capacity required for the confirmed vehicle weight.

The ramps functioned as engineered scenic structures rather than decorative platforms, combining structural performance with a clean architectural finish. Their placement established the vehicle at a defined display height while maintaining a clear relationship with the adjacent product displays and customer circulation areas.

A freestanding three-dimensional Tropicfeel logo was positioned across the foreground of the vehicle feature. The letters were fabricated from PSB board and finished with white paint, while the supporting base received a contrasting black paint finish to coordinate with the steel ramp system.

Together, the raised Range Rover, black-painted steel ramps and contrasting branded foreground created a defined scenic focal point within the pop-up. The feature combined structural metalwork, custom branding and retail spatial planning as one coordinated architectural installation.

Installation, Delivery and Completion of the Reusable Scenic Environment

Evolution Scenic completed the full Tropicfeel installation within an eight-hour programme, coordinating the scenic, joinery, branding and structural elements within the 10 × 8 metre retail footprint. The compressed installation period required the prefabricated components to be positioned efficiently while maintaining the intended spatial arrangement and circulation.

The castor-mounted merchandising units supported an efficient site sequence by allowing complete display structures to be moved directly into position and adjusted within the finished layout. Once aligned, the integrated brakes secured each unit, reducing the need for additional on-site fixing while preserving the flexibility of the reusable display system.

Installation of the wider scenic package included the pallet display plinths, bespoke information desk, storage structures, painted MDF fitting-room walls, curtains, mirrors, vinyl-branded fascias and freestanding three-dimensional logo. These elements were coordinated as one temporary retail architecture rather than installed as unrelated individual components.

The black-painted steel vehicle ramps formed a separate structural element within the installation sequence and were positioned before the 1.2-ton Range Rover was placed into its final display location. The vehicle, ramps and contrasting branded foreground were then aligned with the surrounding merchandising structures to complete the principal scenic focal point.

Because the product displays were fabricated as independent castor-mounted units, the completed system also supported future handling, transportation and reconfiguration. The finished installation demonstrated how mobile scenic joinery, temporary retail architecture, branded finishes and structural metalwork could be delivered within a compact footprint while retaining the adaptability required for future Tropicfeel activations.

Engineering the Double-Decker Exhibition Architecture

Evolution Scenic delivered the complete two-level exhibition environment for DUCAB, developing the structural framework and scenic architecture as one coordinated temporary build. The stand occupied a 15-metre by eight-metre ground-floor footprint, creating 120 square metres of exhibition space, while the completed structure reached an overall height of five metres.

A circular mezzanine measuring six metres in diameter introduced a dedicated upper-level meeting environment without increasing the ground-floor allocation. The elevated area allowed the stand to accommodate private meeting and hospitality functions above the main exhibition space while retaining an open and accessible layout below.

The mezzanine was supported by a custom mild-steel structural system forming the principal load-bearing framework of the double-decker stand. This structure supported the upper floor, curved perimeter architecture, glazed frontage and staircase, allowing the architectural treatment to be developed around a stable temporary steel framework.

At mezzanine level, Evolution Scenic fabricated a curved MDF architectural surround with integrated frames designed to receive ten-millimetre tempered glass. The glazed frontage maintained visual connection between the upper meeting space and the exhibition floor, while backlit acrylic DUCAB branding was positioned above the curved perimeter to strengthen the upper level as a prominent architectural feature.

Access to the mezzanine was provided through a custom mild-steel staircase finished with MDF scenic cladding and integrated cove strip lighting. A glass railing was installed at the landing to maintain the open architectural character of the upper level. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, completing the structural and compliance requirements of the temporary double-decker construction.

Constructing the Raised Platform and Accessible Floor System

The complete ground-floor environment was established on a 15-metre-wide by eight-metre-deep raised platform, creating a controlled architectural base for the full exhibition layout. The platform defined the footprint of the stand and supported the reception, hospitality, networking, product-display and seating areas within one coordinated floor system.

Evolution Scenic constructed the platform from plywood and applied a six-millimetre MDF layer across the upper surface. This additional layer created a smooth and consistent substrate for the PVC floor finish, helping the completed floor read as a continuous architectural surface rather than a series of separate platform sections.

The finished platform stood 100 millimetres above the surrounding exhibition floor. This raised construction provided a unified level across the stand while also helping visually distinguish the DUCAB environment from the adjacent exhibition aisle.

Ramp access was incorporated at both the front and rear of the stand. These transitions were integrated directly into the platform construction, allowing access to form part of the scenic architecture rather than appearing as separate temporary additions.

By treating the platform, floor finish and access points as one coordinated construction package, Evolution Scenic created a continuous ground-floor plane that supported the stand’s different functional zones while maintaining consistent levels, finishes and circulation throughout the exhibition environment.

Integrating the Main LED Backdrop and Concealed Operational Space

The principal DUCAB LED-screen backdrop was developed as a multifunctional scenic wall, combining digital presentation, illuminated branding, technical support and concealed operational storage within a single architectural element.

The visible structure was fabricated from MDF and finished in white paint to maintain continuity with the wider stand architecture. Within the depth of the backdrop, Evolution Scenic incorporated a dedicated storeroom, complete with an access door and a small fixed glass window, allowing practical back-of-house functionality to be integrated directly into the scenic construction.

A light-pass acrylic backlit DUCAB logo with applied vinyl graphics was positioned above the main screen area. This illuminated branding was integrated into the scenic elevation rather than added as a separate surface treatment, helping connect the digital display with the wider visual language of the stand.

The LED screen required an independent support system behind the finished wall. Truss was positioned at the rear of the scenic structure to provide the necessary technical support while remaining concealed from normal visitor sightlines. This separation allowed the visible MDF surfaces to retain a clean architectural finish without carrying the full technical load of the display system.

By combining the screen surround, concealed storeroom, structural truss support and backlit branding within one coordinated scenic feature, Evolution Scenic used the available wall depth efficiently while maintaining a controlled and visually refined exhibition frontage.

Fabricating Interactive and Digital Scenic Features

Several bespoke scenic elements were developed across the ground floor to support digital interaction, product engagement and information display. Rather than introducing freestanding technical equipment into the space, Evolution Scenic integrated the digital hardware directly into purpose-built scenic structures.

The interactive world-map installation and podium lightbox were constructed around a steel-framed structure, providing a durable internal framework for the feature. MDF cladding formed the visible surfaces, which were finished in white PU matt spray paint to maintain consistency with the wider stand architecture. Backlit acrylic branding with applied graphics was incorporated into the fabrication as part of the finished scenic composition.

A separate networking-screen structure was manufactured from fire-retardant MDF and finished in the same white PU matt spray-paint treatment. A 55-inch touchscreen was integrated into each face, allowing the feature to operate from both sides and support interaction from different circulation directions within the exhibition space.

Aluminium-profile diffusers with integrated LED lighting were installed along the edges of the networking feature. These illuminated details helped visually define the structure while framing the digital interfaces as part of the architectural language of the stand rather than as standalone screens.

Evolution Scenic also fabricated a custom plinth for a ten-inch iPad. The PU matt spray-painted enclosure incorporated a removable internal server shelf and mesh cover, allowing supporting equipment to remain accessible and ventilated. Together, these features demonstrate how digital hardware, scenic joinery, structural framing, lighting and service access were coordinated within a unified exhibition fabrication package.

Developing the Dual-Faced DMB Display and Media Wall

The DMB feature was engineered as a double-sided scenic structure, allowing two distinct presentation functions to be incorporated within a single footprint. The approach reduced the need for separate display walls while creating a coordinated scenic element that could support both physical product presentation and digital media.

On the front elevation, Evolution Scenic fabricated an illuminated product-display wall from fire-retardant MDF with a white PU matt spray-paint finish. Six-millimetre crystal-clear glass was used for the display shelving, while opal-white acrylic and light-pass graphics were integrated into the illuminated sections to create a series of built-in product-display lightboxes.

The reverse elevation was developed as the DMB LED-screen wall. This face used the same fire-retardant MDF construction but was finished with metallic brushed laminate across the front and side surfaces, introducing a contrasting material treatment within the wider stand architecture.

Plywood reinforcement was incorporated internally to provide dedicated support for the LED screen. The upper section of the wall was left open to allow ventilation around the integrated equipment, ensuring that the technical requirements of the display system were accommodated within the scenic construction.

By developing both elevations as one coordinated wall system, Evolution Scenic combined display joinery, illuminated graphics, screen integration, structural reinforcement and ventilation within a compact architectural feature. The result allowed the stand to support both physical and digital content without compromising the visual consistency of the overall exhibition environment.

 Manufacturing Hospitality Joinery and Coordinating Interior Finishes

Custom scenic joinery was fabricated throughout the stand to support reception, hospitality and informal meeting functions. The principal reception counter measured three metres long, 700 millimetres wide and one metre high. It was manufactured from MDF and finished in white PU matt spray paint, with a backlit acrylic DUCAB logo integrated into the front elevation.

A separate coffee counter was fabricated using the same MDF construction and white PU matt finish. An integrated cove LED profile introduced a controlled illuminated detail within the counter architecture. A consistent material palette connected these elements with the wider stand. White PU matt spray paint was used across the reception counter, coffee counter, interactive structures, networking display and product-display fabrication, while metallic brushed laminate provided contrast at the DMB media wall.

Integrated illumination formed part of the scenic architecture throughout the environment. Backlit acrylic logos, LED profiles, illuminated shelving and staircase lighting were incorporated directly into the fabricated elements.

The ground floor was completed with armchairs and tables arranged according to the stand design. The mezzanine incorporated sofa seating, tables, a freestanding television stand, planter boxes and vinyl flooring, creating a more enclosed meeting and hospitality environment above the public exhibition level.

Installation, Testing, Handover and De-Rig

Evolution Scenic handled the complete site delivery of the exhibition environment, bringing together structural steelwork, scenic carpentry, glazing, technical display supports, lighting, floor finishes, branding and furniture.

Installation required close coordination between the mild-steel mezzanine structure and the surrounding scenic package. The raised platform established the primary floor geometry before the upper structure, staircase, curved mezzanine frontage and glazed architectural elements were integrated.

At ground level, the LED backdrop, concealed storeroom, reception and coffee counters, interactive features, networking screens, DMB display wall and custom digital plinths were positioned within the completed structural environment.

Technical interfaces were incorporated into the scenic fabrication during installation. Screen-support dimensions needed to correspond with the display systems, the curved glazing had to follow the mezzanine radius accurately, and scenic cladding needed to conceal structural elements without restricting ventilation or equipment access.

The DMB wall incorporated an open upper section for ventilation, while the custom iPad plinth retained removable access to its internal server shelf. The mezzanine structure was load tested in accordance with Dubai Municipality requirements before final operation.

Once completed, the stand provided reception, product-display, hospitality, networking and interactive functions across the ground floor, with a dedicated circular meeting environment positioned above.

The finished project demonstrates how temporary exhibition architecture can integrate structural steelwork, scenic joinery, specialist finishes, glazing, digital infrastructure and illuminated branding within a single coordinated double-decker construction.

Building Four Glazed Meeting Rooms

Four 4m × 4m meeting rooms were incorporated into the stand to provide enclosed spaces for meetings and presentations within the wider exhibition environment. Each room featured glass walls and double glass doors, maintaining a strong visual connection with the surrounding stand while still creating a clearly defined internal zone. The photographs show the glazed rooms framed by substantial white scenic structures, with coloured interiors introducing contrast within the overall architectural treatment. Integrated presentation screens were also incorporated into the rooms as part of the functional setup.

The glazing created transparency across the meeting areas, while the fabricated scenic surrounds established the physical boundaries and architectural presence of each room. This combination provided a balance between privacy and openness that is particularly effective within a busy exhibition setting. Custom tables and integrated AV were included within the meeting rooms, allowing the spaces to support both discussion and presentation requirements. Together, the glazing, scenic framing, furniture and technical integration formed four coordinated meeting environments within the larger stand.

A Suspended Architectural Feature

One of the strongest visual elements within the completed stand was the large rectangular overhead feature finished in HPE green. Positioned above the main counter, the structure created a strong horizontal architectural line and gave the stand a more defined spatial identity. Its colour reinforced the HPE brand language without relying solely on applied graphics or signage. Integrated lighting added further definition to the feature and helped strengthen its presence within the wider exhibition environment.

The project source confirms that Evolution Scenic fabricated overhead structures with integrated lighting as part of the scenic scope. The visible construction appears to use painted scenic board or MDF, although the exact material specification is not confirmed in the supplied information. The suspension engineering, fixing details and structural support system are also not documented and have therefore not been assumed. What is confirmed is the role of the overhead element as a coordinated combination of scenic fabrication, branding and integrated lighting within the completed stand.

Custom Counters And Scenic Details

The counters were fabricated as bespoke elements within the exhibition environment, allowing practical functions to be integrated directly into the wider scenic design. Photographs show clean white counter faces carrying HPE branding, with each unit visually connected to the surrounding wall architecture rather than appearing as standalone furniture. This helped maintain a consistent visual language across the space while giving the counters a clear operational purpose. Their proportions, finishes and positioning contributed to the overall architectural composition of the stand.

Bespoke overhead structures were also developed as part of the scenic treatment, with integrated lighting incorporated into the fabricated elements. This approach allowed functional lighting to sit within the architectural design rather than being treated as a separate technical layer. The relationship between counters, wall structures and overhead elements helped create a more coordinated and visually complete environment. Together, these details demonstrate how custom scenic fabrication can combine branding, furniture, lighting and architectural features within a single exhibition system.

Combining Scenic Construction With Glazing

The meeting-room structures required a carefully controlled interface between solid scenic construction and transparent glazing, ensuring that both elements worked together as a single architectural system. White fabricated frames establish the visual boundaries and structural definition of each meeting space, while the transparent glass walls maintain openness and visibility across the exhibition floor. This allows the coloured interiors, furniture and presentation environments within the rooms to remain visually connected to the surrounding stand while still providing clearly defined spaces for meetings and discussions. Clear double glass doors provide practical access to each room without interrupting the clean architectural appearance or introducing unnecessary visual barriers.

The completed meeting rooms demonstrate how scenic fabrication can support exhibition architecture far beyond conventional wall construction. The fabricated elements form the framework through which glazing, integrated lighting, graphics and AV components are coordinated, allowing multiple materials and technical systems to function as one cohesive environment. Careful alignment between the painted scenic frames and glass surfaces creates a precise, refined finish while maintaining the temporary and modular requirements of an exhibition installation. Through this integration, the meeting rooms become an important architectural feature of the stand, combining functionality, transparency and scenic craftsmanship within the wider HPE exhibition environment.

Finishing With Graphics And Lighting

The scenic build was completed through a carefully coordinated combination of painted surfaces, vinyl graphics and integrated lighting, ensuring that the stand maintained a consistent visual identity throughout the exhibition space. Wall and feature surfaces were finished with precisely applied vinyl graphics, introducing HPE branding without disrupting the clean architectural character of the scenic construction. Rather than functioning as separate decorative elements, the graphics were incorporated directly onto the completed walls, counters and feature surfaces. This approach allowed the branding to become an integral part of the overall environment while maintaining the clarity and precision of the fabricated forms.

The supplied photographs demonstrate how the branded elements sit naturally within the larger scenic architecture rather than replacing or dominating it. HPE graphics are applied across selected wall and counter surfaces, while the painted scenic forms establish the overall spatial composition, circulation and visual structure of the stand. Integrated lighting within the bespoke counters and overhead architectural elements further defines these fabricated forms, highlighting key features and adding depth to the finished environment. Together, the painted finishes, graphics and lighting create a cohesive exhibition space in which branding, scenic fabrication and architectural detailing work as a unified design.

Completing The Stand At Dubai World Trade Centre

Once the main fabricated structures, glazed meeting rooms and overhead architectural elements were assembled, the final exhibition finishes brought the different areas of the stand together as one cohesive environment. Carpet was installed throughout the exhibition footprint, providing a consistent foundation across the visitor, display and meeting areas, while precisely applied vinyl graphics completed the branded wall surfaces. These finishing elements were carefully coordinated with the scenic construction, lighting and architectural details to maintain a clean and refined appearance throughout the installation. The result was a visually unified stand in which the structural, decorative and branded components worked seamlessly together.

The completed environment presents a considered combination of crisp white painted scenic architecture, contrasting coloured meeting-room interiors, transparent glazing, integrated lighting and carefully positioned branded surfaces. Each material and finish contributes to the overall visual language of the stand while supporting the functional requirements of a busy technology exhibition. The transparency of the glazed spaces maintains visual connectivity across the stand, while lighting and graphics provide definition and reinforce the HPE identity. The finished photographs demonstrate how these individual components come together across the exhibition footprint to create a consistent, polished and professionally executed environment.

A Coordinated Scenic Fabrication Package

The completed HPE GITEX stand demonstrates the value of approaching exhibition environments as fully integrated scenic builds, where every element contributes to a unified visitor experience. Across the substantial 25m × 12m footprint, the project combined painted MDF scenic construction, bespoke counters, glazed meeting rooms, overhead architectural features, integrated lighting, vinyl graphics, AV systems and carpet finishes. Each component needed to work seamlessly with the next, creating a professional and visually consistent environment that reflected HPE’s technology-focused presence at GITEX. Careful coordination between fabrication, finishing and technical integration was essential to achieving the required level of precision throughout the stand.

Evolution Scenic’s role extended across the physical elements that defined the space, enabling the various scenic, architectural and finishing components to be fabricated and delivered as one coherent installation. The stand demanded the accuracy and attention to detail associated with permanent architectural interiors while maintaining the flexibility, efficiency and temporary nature required for a custom exhibition build. From the larger structural features to the detailed counters, graphics and integrated lighting, every element was developed to support both the visual identity and practical requirements of the space. The finished result was a refined exhibition environment that balanced technical precision, functionality and high-quality scenic craftsmanship.

Engineering the Interactive Scenic Environment

The ADEO EC Retreat TP took place in Abu Dhabi in 2025, with Evolution Scenic delivering the complete fabrication and installation of the interactive scenic environment. The project comprised a coordinated series of freestanding workshop walls, participant engagement features and tinted-acrylic display structures. Each element was developed around a specific workshop function, including strategic discussion, voting, idea development, mapping and participant feedback.

To create consistency across the different installations, Evolution Scenic developed a common structural methodology for the freestanding scenic walls. Each unit incorporated a timber-framed internal structure positioned on a plywood base and finished with MDF cladding to create smooth architectural surfaces for paint and printed vinyl application.

The lower sections of the walls incorporated concealed counterweight supports, allowing the structures to remain stable without permanent fixing to the existing venue architecture. Removable rear access panels were integrated into the base areas so the counterweight zones could be reached during positioning, installation and final adjustment.

This repeatable structural system created a reliable technical foundation across the project while allowing each wall to adopt its own scale, graphic treatment and interactive components. By maintaining a shared construction language throughout the installation, the different workshop features could operate as individual engagement tools while still reading as part of one coordinated temporary scenic environment.

Fabricating the Answer, Voting and Ideation Walls

The Write Your Answer Wall, Voting Wall and Ideation Wall were developed using the same principal freestanding scenic construction methodology. Each structure incorporated a timber-framed internal support system mounted on a plywood base and finished with MDF cladding. The MDF provided a clean, continuous surface across the participant-facing elevations while also creating a suitable substrate for the applied graphic finishes.

Printed vinyl graphics were applied to the visible wall faces according to the individual workshop layouts. This allowed each installation to perform a different engagement function while maintaining the same construction quality and visual consistency.

The Write Your Answer Wall provided a dedicated surface for participant responses, while the Voting Wall and Ideation Wall were organised around their respective workshop activities.

Behind the finished surfaces, the timber framing, counterweight supports and structural interfaces remained concealed within the scenic assembly.

Removable rear access panels allowed the lower support areas to remain serviceable during installation without interrupting the clean architectural appearance of the participant-facing sides. Using a shared construction system across these walls also created consistency in proportion, finish and structural behaviour, helping the separate workshop elements read as one integrated scenic package rather than unrelated standalone displays.

Constructing the Lovable Abu Dhabi Interactive Feature Wall

The Lovable Abu Dhabi Wall introduced additional three-dimensional and physical interaction into the standard freestanding wall construction. The principal structure was developed using the same timber-framed support methodology, with a plywood base, MDF cladding and a printed vinyl finish across the main participant-facing surface.

Small MDF boxes were incorporated on both sides of the wall, extending selected parts of the installation beyond the primary display plane and introducing a more layered scenic composition.

The centre section incorporated 40-millimetre nails positioned according to the approved design. These formed part of the physical interaction system and required accurate placement in relation to the surrounding graphic content.

Because the wall combined flat graphic surfaces with projecting MDF components and fixed interaction points, workshop setting-out was particularly important.

The MDF boxes, nails, printed graphics and wall proportions all needed to align correctly so the finished feature operated as one coordinated assembly rather than a collection of separately added components.

The internal timber frame and counterweighted plywood base provided the concealed support required for the projecting elements while maintaining the overall stability of the freestanding wall. This combination of structural fabrication, applied graphics and participant-facing details transformed the wall from a conventional display surface into a more dimensional interactive scenic feature.

Integrating Clear Acrylic into the AD Map Wall

The AD Map Wall combined conventional scenic wall construction with an integrated transparent display element. The primary structure was fabricated using timber framing, a plywood base and MDF cladding, with printed vinyl graphics applied across the main wall surfaces.

A precision groove was formed within the front fascia to receive a three-millimetre clear-acrylic panel.

This construction method allowed the acrylic to become part of the wall assembly rather than appearing as a separately fixed surface attached over the front of the scenic structure.

A light-green painted border framed the acrylic section and created a visual separation between the transparent map area and the surrounding printed graphics. The integration required careful coordination between the groove dimensions, acrylic panel size, painted perimeter and vinyl layout.

Maintaining the correct fit was important both visually and technically, as the acrylic needed to sit securely within the scenic fascia while remaining clean and accurately aligned with the surrounding graphic information.

The completed wall therefore combined solid MDF construction, painted detailing, printed vinyl and clear acrylic within one layered architectural composition.

This approach added material contrast to the wider retreat environment while retaining the structural language used across the other freestanding workshop walls.

Building the Projected Longevity Wall

The Longevity Wall was developed as a layered scenic structure rather than a conventional flat graphic backdrop. The primary installation used timber-framed internal construction with a plywood base and MDF cladding, finished with printed vinyl graphics across the main surfaces.

Its defining feature was the incorporation of three projecting wall sections extending forward from the principal display plane.

Each projection was individually finished with vinyl, allowing the graphic treatment to continue across multiple architectural surfaces rather than being contained within a single flat elevation.

The projecting elements introduced physical depth into the installation and created a stronger sense of hierarchy within the wall composition.

Their fabrication required accurate dimensional control so the three sections aligned correctly with the main wall while maintaining consistent spacing and clean edge relationships.

The concealed timber framing provided the necessary support for both the primary wall and the forward scenic sections, while the plywood base and lower counterweight system maintained the stability of the complete freestanding assembly.

By translating the graphic design into a series of layered physical planes, the Longevity Wall demonstrated how scenic fabrication could extend a two-dimensional workshop concept into a more architectural three-dimensional feature.

Manufacturing the Tinted-Acrylic Workshop Installations

Evolution Scenic fabricated separate green- and orange-tinted acrylic workshop installations using a layered combination of opaque and transparent scenic materials. Each structure incorporated a plywood base with MDF-clad scenic boxes forming the lower architectural volume.

Tinted acrylic walls were installed above the base structures and finished with transparent vinyl graphics. This allowed the colour and translucency of the acrylic to remain visible while still carrying the required branded and workshop information. A plain MDF wall formed the backdrop to each installation and was finished with printed vinyl graphics.

The relationship between the transparent foreground panels and the solid printed background created a layered visual composition that differed from the fully opaque freestanding workshop walls used elsewhere in the retreat. Accurate alignment was required between the tinted acrylic, applied transparent graphics, MDF-clad boxes and rear backdrop surfaces so the complete structure presented as one controlled scenic assembly. Although the green and orange installations used different acrylic colours, they shared the same principal fabrication methodology and material arrangement.

This repeatable approach allowed the two stands to remain visually related while still creating distinct colour identities within the wider scenic environment. The use of tinted acrylic also introduced a lighter and more translucent architectural quality, providing material variation within the overall project without moving away from the established design language.

Coordinating Scenic Finishes, Installation & Delivery

The completed scenic package combined painted surfaces, printed vinyl graphics and transparent vinyl applications across the different wall and acrylic assemblies. Printed vinyl formed the principal graphic finish across the MDF-clad workshop walls and backdrop surfaces, allowing large-format information and branded content to be integrated directly into the scenic construction.

Paint was used on selected architectural details, including the light-green border surrounding the clear-acrylic panel on the AD Map Wall. Transparent vinyl was applied to the green and orange tinted acrylic panels so the workshop graphics could be introduced without obscuring the colour and translucent character of the acrylic itself.

Successful delivery depended on close coordination between the fabrication and installation stages. The plywood bases, concealed counterweight supports, timber-framed wall sections, projecting scenic features and acrylic components all needed to align correctly once positioned within the venue.

Removable rear access panels provided access to the counterweight areas during final placement and adjustment, while the freestanding construction allowed the walls to be installed without permanent fixing to the existing interior architecture. The clear and tinted acrylic components required controlled handling during delivery and installation to protect their visible surfaces and maintain accurate alignment with the surrounding MDF structures and applied graphics.

Final positioning also needed to preserve the intended relationship between the workshop installations, existing interior elements and circulation areas. Evolution Scenic completed the full scenic build and installation in accordance with the client’s regulations.

The finished environment brought together scenic carpentry, counterweighted freestanding construction, MDF fabrication, acrylic integration, applied graphics and participant interaction within one coordinated temporary architectural system.