Executive events require environments that can support formal programmes, brand engagement and high-level networking while maintaining a consistent standard across every guest area. For HSBC’s Circle of Excellence 2023, Evolution Scenic delivered bespoke scenic elements, sponsor activations and premium hospitality spaces at Dubai’s Museum of the Future.

Working with MCM Creative Global, the team created an integrated environment comprising exhibition areas, sponsor stands, a conference space, a VIP lounge with a virtual-reality experience and an executive networking lounge.

Sustainability and brand alignment informed the scenic approach, with environmentally considered materials and elements incorporated while maintaining the refined aesthetic required for a high-profile HSBC event.

The Challenge

The event included several spaces with distinct operational purposes. Exhibition and sponsor areas needed to communicate brand messages effectively, the conference environment needed to support the formal programme, and the VIP and executive lounges required a more exclusive hospitality experience.

These environments had to feel connected while responding to HSBC’s visual identity and sustainability objectives. The scenic design therefore needed to balance brand consistency, premium finishing, visitor engagement and environmental considerations.

The Museum of the Future also provided a distinctive architectural setting. Each installation needed to complement the venue while creating a recognisable event identity within it.

Delivery Highlights

• Scenic production for HSBC Circle of Excellence 2023
• Installation at the Museum of the Future
• Immersive exhibition environment
• Custom sponsor stands
• Sponsor activation spaces
• Conference environment
• Premium VIP lounge
• Dedicated virtual-reality experience
• Executive networking lounge
• Brand-aligned scenic design
• Environmentally considered materials
• High-quality scenic fabrication
• Detailed production planning
• On-site installation and management
• Collaboration with MCM Creative Global

Outcome

The completed environment brought HSBC’s Circle of Excellence programme together across its exhibition, conference, activation and hospitality spaces.

Sponsor stands supported brand engagement, while the VIP and executive lounges provided distinctive settings for immersive experiences and professional networking. Consistent scenic detailing connected the different areas and maintained the premium character of the event.

By integrating sustainability considerations with brand-led scenic production, Evolution Scenic delivered a polished environment suited to HSBC’s requirements and the architectural setting of the Museum of the Future.

Project Ecosystem

Evolution Scenic – Scenic design, exhibition environments, sponsor stands, activation spaces, VIP and executive lounges, sustainable material integration, fabrication, production planning and on-site management.

Temporary hospitality structures at sporting events must combine guest comfort and clear sightlines with the load capacity, access controls and structural support required for safe public use.

For Beats on 2 Decks 2023 at Rugby Sevens Stadium in Dubai, Evolution Scenic constructed a 54,000 × 29,000mm elevated platform beside the rugby pitch. Designed to accommodate 200 guests, the structure provided an integrated bar, restaurant and viewing environment.

The platform incorporated VIP pergolas, a larger bar and restaurant pergola, solid timber flooring, perimeter handrails, counters, lounge seating, barrel tables, bar chairs, lighting, sound and a large branded frontage.

The Challenge

The platform needed to accommodate a live capacity of 200 guests while supporting several hospitality functions within one elevated structure.

Its position beside the rugby pitch required the platform to provide a comfortable viewing environment without compromising stability or guest safety. Scaffolding braces, structural supports and perimeter protection were therefore central to the build.

The delivery programme created an additional constraint. The structure had to be completed ahead of the event so the client could install and prepare the restaurant and bar. It then needed to be dismantled immediately after the event.

Strict health and safety requirements applied throughout the construction, live-event and removal phases.

The Solution

Evolution Scenic constructed a heavy-duty temporary platform measuring 54,000 × 29,000mm. Scaffolding braces and supporting components were incorporated to provide the stability required for its intended capacity of 200 guests.

The platform was finished with solid timber flooring and a varnished surface, creating a durable and refined foundation for the hospitality environment. Heavy-duty handrails were installed around its perimeter to provide guest protection.

Pergolas created defined hospitality areas across the deck. Smaller structures provided lounge settings for VIP guests, while a larger pergola accommodated the principal bar and restaurant operation.

Bar counters, couches, barrel tables and bar chairs were positioned across the platform to support different styles of dining, socialising and match viewing.

Lighting and sound systems were incorporated to establish the event atmosphere. A printed vinyl banner measuring 54,000 × 4,000mm was installed across the front of the platform, giving the large structure a clear branded identity.

The platform was completed ahead of schedule, allowing time for the client’s hospitality setup. Following the event, the temporary structure was promptly dismantled and the area cleared.

Delivery Highlights

• 54,000 × 29,000mm temporary platform
• Capacity for 200 guests
• Elevated rugby-pitch viewing environment
• Heavy-duty scaffolding structure
• Structural braces and supports
• Solid timber flooring
• Varnished floor finish
• Heavy-duty perimeter handrails
• VIP guest pergolas
• Large bar and restaurant pergola
• Custom bar counters
• Couches and lounge seating
• Barrel tables and bar chairs
• Integrated lighting and sound
• 54,000 × 4,000mm printed vinyl banner
• Completion ahead of schedule
• Immediate post-event dismantling

Outcome

The completed platform provided an elevated hospitality and viewing environment for 200 guests beside the rugby pitch at Rugby Sevens Stadium.

Its combination of VIP pergolas, bar and restaurant facilities, varied seating and integrated event systems allowed the structure to support several guest experiences within one coordinated space.

Early completion gave the client sufficient time to prepare the hospitality operation before the event. Following its live use, the platform was dismantled promptly in accordance with the removal schedule.

The project demonstrated Evolution Scenic’s ability to deliver large temporary structures under strict safety, programme and operational requirements.

Project Ecosystem

Evolution Scenic – Temporary-platform construction, timber flooring, VIP and hospitality pergolas, perimeter handrails, bar counters, guest seating, branded frontage, installation and dismantling.

Corporate environments can become powerful platforms for brand storytelling when physical design, interactive content and visitor engagement are considered together. In collaboration with Weare3Fold, Evolution Scenic transformed Hilton’s 30,000-square-foot head office in Dubai into an immersive promotional environment.

The project combined custom photo props, artistic backdrops, neon signage, digital interaction and detailed scenic finishes. Each element was developed to express Hilton’s playful yet sophisticated identity while encouraging visitors to engage with the space.

Evolution Scenic also managed procurement, logistics, installation and on-site operations, supporting the project through to launch day.

The Challenge

Hilton’s existing head office needed to become an engaging promotional environment without losing the functionality and refinement expected of a corporate space.

The activation required multiple forms of brand communication. Physical scenery, photography features, signage and interactive digital elements all needed to work together while maintaining a consistent identity across the 30,000-square-foot environment.

Delivery also required close coordination with Weare3Fold. Procurement, logistics, fabrication, installation and launch-day activity needed to be managed as part of one integrated programme.

The Solution

Evolution Scenic designed and fabricated a collection of bespoke installations that translated Hilton’s identity into physical visitor experiences.

Custom photo props and artistic backdrops created dedicated opportunities for guest interaction and branded photography. Bespoke neon signage introduced a distinctive visual layer that reflected the brand’s balance of energy and sophistication.

An interactive book screen added a digital dimension to the environment, encouraging visitors to engage directly with the content. Custom signage and detailed scenic finishes were applied throughout the space to connect the individual activations and maintain visual consistency.

Evolution Scenic managed procurement and logistics alongside the fabrication scope. The team coordinated the on-site installation and supported launch-day operations in collaboration with Weare3Fold, ensuring the environment was complete and ready for visitors.

Delivery Highlights

• Transformation of a 30,000-square-foot head office
• Collaboration with Weare3Fold
• Immersive corporate brand environment
• Bespoke scenic installations
• Custom photography props
• Artistic branded backdrops
• Bespoke neon signage
• Interactive book screen
• Digital visitor engagement
• Custom directional and brand signage
• Detailed scenic finishes
• Project procurement
• Logistical coordination
• On-site installation and operations
• Launch-day support

Outcome

The completed activation transformed Hilton’s Dubai head office into a vibrant environment for brand storytelling and visitor engagement.

Physical scenery, interactive technology and branded visual details worked together across the space, giving visitors multiple ways to experience and engage with Hilton’s identity.

By managing the scenic, procurement, logistical and on-site requirements as a coordinated package, Evolution Scenic supported a consistent delivery from fabrication through to launch day.

Project Ecosystem

Evolution Scenic – Scenic design, bespoke fabrication, photo props, artistic backdrops, neon signage, interactive features, custom signage, detailed finishes, procurement, logistics, installation and launch-day support.

National Day celebrations require environments that express cultural identity while creating meaningful experiences for guests of different ages and backgrounds. On 29 November 2022, Abu Dhabi Airports hosted a large-scale UAE National Day activation at Abu Dhabi Airports Garden in collaboration with GAL and Royal Jet.

Evolution Scenic designed and delivered an event environment inspired by the UAE’s cultural heritage and Abu Dhabi Airports’ core values of Committed, Collaborative and Exceptional.

The activation included three immersive zones, a main performance stage, a VIP majlis, interactive installations, branded food stations and local-market elements. Together, these spaces created a varied experience for VIP guests, families and children.

The Challenge

The event needed to celebrate the UAE’s cultural heritage while remaining consistent with Abu Dhabi Airports’ brand identity and organisational values.

Different audience groups and activities had to be accommodated within one connected environment. The scenic layout needed to support traditional performances, speeches, cultural showcases, VIP hospitality, family engagement, food trucks and local vendors.

Each space required its own function and character while contributing to a cohesive National Day experience across the wider venue.

The Solution

Evolution Scenic designed and built three immersive zones, each interpreting one of Abu Dhabi Airports’ core values through scenic elements and interactive features.

A main stage and scenic backdrop were fabricated to provide a central setting for traditional performances, speeches and cultural showcases. The stage environment combined functional production requirements with a visual treatment appropriate for the National Day programme.

For VIP guests, the team created a premium majlis environment incorporating furnishings and event branding. The space provided a comfortable hospitality setting while remaining visually connected to the wider celebration.

Experiential activations were installed to encourage participation from attendees of different ages. Branded food stations, kiosks and seating areas were also incorporated into the scenic layout to accommodate food trucks and local vendors.

By coordinating the stage, hospitality, activation and market areas as one environment, Evolution Scenic balanced cultural references with a modern approach to event design.

Delivery Highlights

• Large-scale UAE National Day activation
• Three immersive thematic zones
• Interpretation of Abu Dhabi Airports’ core values
• Main performance stage
• Bespoke scenic stage backdrop
• Setting for speeches and cultural performances
• Premium VIP majlis
• Majlis furnishings and branding
• Interactive guest activations
• Family-focused experiential features
• Branded food stations
• Custom kiosks
• Seating areas for guests
• Integration of food trucks and local vendors
• Installation at Abu Dhabi Airports Garden

Outcome

The completed activation created a dynamic National Day environment that supported performances, hospitality, cultural engagement and family entertainment.

The three immersive zones translated Abu Dhabi Airports’ values into physical guest experiences, while the main stage provided a focal point for the event programme. The VIP majlis, interactive installations and market areas enabled different audiences to experience the celebration in ways suited to their needs.

Through coordinated scenic design and fabrication, Evolution Scenic delivered an environment that combined cultural identity, brand communication and practical event functionality.

Project Ecosystem

Evolution Scenic – Scenic design, thematic-zone fabrication, main stage and backdrop, VIP majlis, branded environments, interactive installations, food stations, kiosks, seating areas and venue installation.

Celebrating achievements through live experiences requires more than visual decoration. The environment must communicate the event’s purpose while giving guests meaningful opportunities to explore, participate and connect.

On 28 August 2019, ADNOC hosted its Emirati Women’s Day celebration at Manarat Al Saadiyat in Abu Dhabi. Centred on the theme Create, Communicate, Collaborate, the event recognised the personal and professional contributions of Emirati women.

More than 1,000 guests attended, including members of ADNOC’s senior management. Evolution Scenic designed and delivered an immersive environment comprising a custom employee gallery, a replica ADNOC petrol station and multiple interactive activations.

The Challenge

The event needed to recognise the diverse achievements of Emirati women while creating an identity distinct from ADNOC’s traditional corporate branding.

With more than 1,000 attendees, the environment had to support a significant audience and encourage participation across several experiential areas. Interactive quizzes, workshops, social-media engagement and photography opportunities all needed to function within one cohesive layout.

The scenic treatment also needed to balance celebration, storytelling and brand recognition. It had to feel vibrant and playful while remaining appropriate for ADNOC and its senior guests.

The Solution

Evolution Scenic designed and built a custom gallery presenting the personal hobbies of ADNOC employees. The installation highlighted interests and achievements beyond the workplace, giving the event’s central theme a personal and relatable expression.

A replica of an ADNOC petrol station was fabricated as the principal scenic centrepiece. The recognisable structure connected the activation to ADNOC’s identity while being reinterpreted as an engaging feature within the celebration.

Multiple experiential areas were created across the venue. These included interactive quizzes, workshop spaces, a social-media engagement wall and dedicated photography opportunities, giving attendees different ways to participate in the programme.

Playful branded details extended the visual identity throughout the environment. Floor stickers, mirror decals and customised event items, including branded ice-cream cups, reinforced the event theme and connected the larger scenic installations with smaller guest touchpoints.

Delivery Highlights

• Emirati Women’s Day celebration for ADNOC
• More than 1,000 attendees
• Event environment at Manarat Al Saadiyat
• Custom employee-hobbies gallery
• Replica ADNOC petrol station
• Interactive quizzes
• Workshop environments
• Social-media engagement wall
• Creative photography features
• Experiential guest activations
• Branded floor stickers
• Custom mirror decals
• Branded ice-cream cups
• Scenic production and installation
• Cohesive venue-wide visual treatment

Outcome

The completed environment gave ADNOC’s Emirati Women’s Day celebration a distinct identity that moved beyond conventional corporate branding.

The employee gallery highlighted personal stories and achievements, while the petrol-station installation provided a recognisable and engaging scenic centrepiece. Interactive activities and photography features encouraged attendees to participate throughout the event.

By combining large-scale scenic installations with detailed branded touchpoints, Evolution Scenic created a vibrant environment that supported the theme Create, Communicate, Collaborate and celebrated the contributions of Emirati women.

Project Ecosystem

Evolution Scenic – Scenic design, employee-gallery fabrication, petrol-station replica, interactive activations, social-media wall, photography features, branded details and venue installation.

Annual celebrations require a scenic approach that can evolve with each edition while maintaining continuity with the organisation’s identity and values. On 28 August 2023, ADNOC celebrated Emirati Women’s Day at the Abu Dhabi Energy Center and Al Dhannah under the theme We Collaborate for Tomorrow.

The event honoured the contributions of Emirati women within ADNOC and the wider community, creating opportunities for empowerment, networking and collaboration through a curated programme of activities.

For the fourth consecutive year, Evolution Scenic was selected to design and fabricate the event’s scenic elements. The delivery included stage backdrops, interactive installations, workshop environments, thematic food and beverage stations and sustainable scenic materials.

The Challenge

The scenic environment needed to communicate the We Collaborate for Tomorrow theme while supporting the professional, cultural and participatory dimensions of the event.

Delivery across the Abu Dhabi Energy Center and Al Dhannah required a consistent creative approach across two locations. Stage environments, interactive features, workshops and hospitality areas all needed to feel connected while fulfilling different functions.

The project also needed to reflect Emirati heritage and support ADNOC’s sustainability initiatives without compromising the quality, elegance or durability of the scenic finish.

The Solution

Evolution Scenic designed and produced stage backdrops and scenic installations that established an inspiring and professional setting for the event programme.

Interactive features, including photo booths and decorative panels, were fabricated to encourage guest participation. These installations introduced more informal engagement opportunities alongside the event’s stage content and networking activities.

For the Bead of Excellence workshop, Evolution Scenic created custom scenic elements incorporating materials that reflected Emirati heritage. The workshop environment connected the activity with the wider cultural purpose of Emirati Women’s Day.

Thematic food and beverage stations were also designed and built as part of the scenic environment. Their visual treatment supported the event’s storytelling and extended the theme into the hospitality experience.

Eco-friendly materials were used across the scenic delivery in alignment with ADNOC’s sustainability initiatives.

Delivery Highlights

• Fourth consecutive Emirati Women’s Day delivery for ADNOC
• Scenic environments across two locations
• Abu Dhabi Energy Center installation
• Al Dhannah installation
• Custom stage backdrops
• Bespoke scenic décor
• Interactive photo booths
• Decorative scenic panels
• Participatory installations
• Bead of Excellence workshop environment
• Materials reflecting Emirati heritage
• Thematic food and beverage stations
• Eco-friendly scenic materials
• Scenic fabrication and installation
• Alignment with the We Collaborate for Tomorrow theme

Outcome

The completed scenic environments provided a consistent visual identity across the Abu Dhabi Energy Center and Al Dhannah while supporting the event’s varied programme.

Stage backdrops established the central event setting, while photo booths, decorative panels and workshop elements encouraged participation and interaction. Thematic serving stations extended the experience into the hospitality areas.

By combining cultural references, sustainable materials and functional scenic design, Evolution Scenic created an engaging environment that supported ADNOC’s message of collaboration, empowerment and future-focused progress.

Project Ecosystem

Evolution Scenic – Scenic design, stage backdrops, decorative installations, photo booths, workshop environments, thematic serving stations, sustainable material integration, fabrication and installation.