Engineering A Bespoke Exhibition Environment For ADNOC

For ADIPEC 2022 in Abu Dhabi, Evolution Scenic was entrusted with designing and producing the ADNOC stand within the Smart Manufacturing Zone. The environment needed to present a strong corporate identity while accommodating several specialist areas within one coordinated exhibition footprint.

The stand brought together dedicated zones covering Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization. Each area required clear spatial definition and presentation functionality while remaining visually connected to the wider ADNOC environment.

Evolution Scenic developed the stand as an integrated scenic construction using custom-fabricated structures, structural components and premium finishes. These elements helped organise the different zones, support branding and create suitable surfaces for information and digital presentation.

Integrated digital display systems were incorporated within the fabricated environment so that technical content formed part of the overall scenic architecture. The completed stand combined scenic fabrication, structural construction, premium finishes and digital integration within one consistent exhibition environment.

Building The Scenic Architecture

Evolution Scenic developed the main exhibition architecture using MDF scenic cladding fixed over supporting structural frameworks, creating the rigid and clean surfaces required throughout the ADNOC stand.

This construction approach provided a consistent base for the contrasting white and black finishes while also supporting the integration of branding, graphics and other visual treatments across the principal scenic surfaces. The wall structures therefore performed both an architectural and presentation function within the exhibition environment.

Straight wall sections established the main spatial framework and helped define the individual presentation zones. These linear forms were combined with custom-fabricated curved elements, introducing a more sculptural quality and creating smoother transitions between different areas of the stand.

By combining conventional scenic wall construction with bespoke curved forms, Evolution Scenic created a more tailored environment than a standard modular exhibition system. The finished architecture provided a consistent framework across the stand while allowing each presentation area to retain its own spatial identity.

Creating Distinct Exhibition Zones

A key requirement of the ADNOC stand was to create clearly defined areas representing different parts of the organisation’s activity while maintaining one consistent exhibition environment.

Dedicated zones were developed for Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization. Each area needed enough spatial definition to support its own content and presentation requirements without becoming visually disconnected from the wider stand.

Evolution Scenic used the scenic architecture to organise these areas through walls, feature structures, branding surfaces and presentation points. These components worked together to create separation between the zones while maintaining a common material and visual language across the exhibition space.

The resulting layout created a clear hierarchy within the stand, allowing each subject area to retain its own identity while remaining part of a coordinated ADNOC environment. This approach helped the visitor-facing architecture support both navigation and the presentation of technical information.

Fabricating MDF Scenic Structures

MDF scenic cladding formed a significant part of the visible construction across the ADNOC stand, providing the clean, controlled surfaces required for the main architectural elements and presentation features.

The material allowed Evolution Scenic to produce planar wall sections, defined edges and custom-shaped components that could receive the required painted finishes. White surfaces formed the dominant architectural treatment, while black scenic elements introduced contrast and helped differentiate selected features within the overall stand.

The fabrication scope also included counters and smaller architectural elements designed to sit within the larger scenic environment. These components extended the same material and finishing language across both the principal structures and the more functional parts of the exhibition space.

Where curved geometry was required, Evolution Scenic produced bespoke scenic forms rather than relying solely on straight modular construction. The sweeping white feature positioned at the front of the stand introduced a more sculptural element and demonstrated how MDF fabrication could be used to create both precise linear structures and customised curved forms.

Integrating Digital Displays Into The Build

Digital technology was integrated directly into the scenic construction, allowing screens, AVL equipment and interactive presentation tools to form part of the overall exhibition architecture rather than operate as separate technical additions.

Large digital screens were positioned within the main scenic walls, with the surrounding fabricated structures providing clean visual framing. This created a more controlled presentation environment and helped the technology sit naturally within the wider stand design.

The scenic construction therefore needed to accommodate the dimensions and positioning of the display systems while maintaining the clean architectural finish of the completed surfaces. Accurate coordination between the fabricated wall structures and technical equipment was important to ensure the screens aligned correctly within their openings.

By incorporating digital displays directly into the scenic build, Evolution Scenic created an environment where physical fabrication and technical presentation worked together as one system. This approach allowed the stand to retain a strong architectural identity while supporting the digital content required across the different ADNOC exhibition zones.

Applying Scenic Finishes And Graphics

The quality and consistency of the finished surfaces were central to the overall appearance of the ADNOC exhibition environment. Painted MDF created the clean white and black architectural surfaces used throughout the stand, providing a controlled backdrop for branding, graphics and digital content.

Printed branding was incorporated directly into selected scenic elements rather than applied as a separate visual layer. The bilingual Energy for Life identity formed part of the wider graphic treatment and helped connect the physical architecture with ADNOC’s communication across the stand.

Painted surfaces, graphic applications and integrated digital screens were therefore developed as parts of one coordinated visual system. This allowed branding to move naturally between physical scenic structures and screen-based content without disrupting the consistency of the exhibition design.

The completed finish brought together scenic fabrication, paintwork, graphics and digital integration within a single architectural language. This gave the stand a clean corporate appearance while allowing the fabricated environment to support both permanent visual branding and changing digital presentation content.

Constructing The Feature Elements

The ADNOC stand incorporated several bespoke architectural features that added depth, variation and visual hierarchy to the wider exhibition environment.

The most prominent was the curved white scenic feature positioned at the front of the stand. Its sweeping profile contrasted with the straighter vertical wall structures behind it, introducing a more sculptural form within the otherwise linear architecture.

This feature demonstrated the flexibility of scenic fabrication in producing customised architectural shapes from sheet-based construction and supporting frameworks. It allowed Evolution Scenic to move beyond flat wall systems and introduce a more distinctive three-dimensional element into the stand.

Additional fabricated components included display structures, counters and branded architectural features positioned throughout the environment. Together, these elements created a layered exhibition space in which primary walls, sculptural features and functional components worked as parts of one coordinated scenic build.

Coordinating Fabrication And Technical Installation

The completed ADNOC stand required the scenic construction to work closely with the digital and technical systems integrated throughout the exhibition environment.

The fabricated structures established the positions for screens, presentation areas, branding surfaces and feature elements, ensuring that each component aligned correctly within the wider stand architecture.

The integration of AVL equipment and digital displays introduced additional coordination between scenic fabrication and technical installation. Dimensional accuracy was particularly important around screen apertures, cable routes, access points and adjoining fabricated components.

By coordinating the scenic and technical packages as interconnected parts of the same build, Evolution Scenic created a clean and integrated exhibition environment in which physical architecture, branding and digital presentation could operate together effectively.

Delivering The Completed ADNOC Stand

The completed ADNOC stand brought together custom MDF scenic construction, supporting structural frameworks, painted finishes, printed graphics, integrated digital screens and bespoke architectural features within one coordinated exhibition environment.

Dedicated areas for Offshore & Marine, Digitalization in Energy, Smart Manufacturing and Decarbonization were organised within the same scenic framework. The fabricated architecture provided the physical structure for each zone while maintaining a consistent visual language across the wider stand.

Evolution Scenic’s scope included the design and production of the stand, dedicated exhibition zones, precision scenic fabrication, structural components, premium finishes and the integration of digital and interactive presentation equipment. These elements were coordinated so that physical construction, branding and technical content functioned as parts of the same environment.

The finished installation demonstrated how custom scenic fabrication and technical integration can be combined to deliver a cohesive corporate exhibition space, with the architecture supporting both the practical presentation requirements and the overall ADNOC identity.

Developing a Cultural Environment for the UAE Pavilion

From 30 November to 12 December 2023, the UAE Pavilion at Expo City Dubai presented an immersive cultural experience as part of COP28. The installation connected Emirati heritage, traditional craftsmanship and cultural knowledge with the wider sustainability themes of the international climate conference. Evolution Scenic was appointed by the National Projects Office to develop a client-supplied concept into a complete temporary scenic environment.

The confirmed scope included design development, scenic fabrication, printed graphics, ambient lighting and on-site installation. Rather than producing conventional enclosed exhibition stands, Evolution Scenic created an open system of timber display frames, shelves, plinths, demonstration tables, interpretive panels and scenic backdrops. Individual settings supported date-palm weaving, traditional gahwa preparation, Emirati medicine displays, marine crafts, guided storytelling and live Ayallah performances. The complete scenic package was developed as a coordinated visual and construction system that integrated with the existing UAE Pavilion architecture.

Translating the Client Concept into Buildable Scenery

The client-supplied concept established the cultural content and the intended relationship between heritage, natural materials and sustainability. Evolution Scenic developed this creative direction into scenic structures that could be manufactured efficiently, transported to Expo City Dubai and assembled within the pavilion. Each cultural subject required a different type of physical setting.

Craft demonstrations needed open working areas and practical surfaces. Interpretive displays required graphic supports, shelves and plinths. Marine heritage objects needed space for larger, irregularly shaped materials. The Ayallah performance environment needed to remain open while still being visually connected to the surrounding installation. The solution was to develop a common modular construction language that could be adapted across the different settings.

Repeated timber posts, rails, shelves and graphic-panel supports created visual continuity throughout the pavilion. The dimensions and internal arrangements of the modules could then be adjusted according to the objects, demonstrations or interpretation required in each area. This allowed the individual cultural environments to remain distinct without appearing disconnected.

Creating a Modular Scenic Display System

The principal scenic system consisted of freestanding timber-framed display structures. These frames provided the architectural foundation for the installation. They supported printed graphics, shelving, archive imagery, craft objects and cultural materials while maintaining open sightlines through the pavilion. The scenic structures were manufactured as workshop-built sections and assembled on site.

This modular approach allowed the principal components to be fabricated and finished under controlled workshop conditions before delivery. It also reduced the amount of cutting, coating and intensive construction required within the pavilion. Individual modules could be adapted to perform several functions. Some incorporated full-height bilingual interpretation panels. Others included open shelves for baskets, tools or traditional objects. Certain modules acted as scenic backdrops, while additional units framed live demonstration areas.

The modular system also allowed the structures to remain temporary and reusable. They could be assembled around the pavilion’s existing architecture without becoming permanent interventions within the building. Accurate workshop production was important because repeated frames positioned alongside one another needed to maintain consistent heights, margins, shelf positions and finish quality.

Timber Fabrication, Scenic Joinery and Finishes

The confirmed construction materials included solid timber, plywood and MDF. Solid timber formed the principal visible framework. It was used for the posts, rails, open shelving and other exposed structural elements that established the installation’s natural material character. Plywood and MDF were used for shelves, demonstration tables, display plinths, scenic panels and enclosed joinery components.

These sheet materials allowed the workshop team to produce controlled shapes, consistent surfaces and accurate interfaces between the different scenic elements. The finish palette included laminate, timber stain, clear protective coatings and painted finishes. Stained and clear-coated timber retained the visible grain of the frames and shelves. This created a direct visual connection with the palm leaves, woven baskets, mats, timber objects and other natural cultural materials displayed throughout the installation.

Painted and laminated finishes were used where individual components required a more uniform appearance or greater visual separation from the exposed timber framework. The scenic finishes remained deliberately restrained. Their purpose was to organise and support the heritage content rather than compete with it. The supplied information does not confirm the timber species, framing dimensions, sheet thicknesses or individual paint and laminate references.

Fabricating the Traditional Craft Environments

Evolution Scenic created dedicated scenic settings for live artisan demonstrations and cultural displays, with each area developed around the practical requirements of the craft being presented. The environments provided clear working zones for the artisans while giving visitors an organised view of the associated tools, materials and finished objects. Open structures, accessible display surfaces and simple architectural framing were used instead of enclosed exhibition cases. This approach kept the demonstrations visually connected to the wider pavilion while allowing the cultural content to remain the main focus.

Date-Palm Weaving

The date-palm weaving environment used open timber frames, shelving and interpretation panels to support the demonstration of traditional palm-based craft techniques. The scenic structures established the perimeter of the display without enclosing the working area, maintaining clear sightlines between the artisan and visitors. Shelves and open bays provided space for woven baskets, mats and smaller objects, while larger materials could be arranged at floor level. This open arrangement allowed the display to accommodate the varied scale and irregular forms associated with the craft.

Gahwa Preparation

A custom demonstration setting was fabricated for traditional Emirati gahwa preparation using a timber working table, supporting shelves and framed interpretive graphics. The scenic joinery provided organised surfaces for coffee pots, cups, baskets and preparation materials while keeping the working area open and accessible. Supporting shelving helped separate displayed objects from the principal preparation surface without visually disconnecting them from the demonstration. The timber construction also maintained continuity with the surrounding craft environments and the wider pavilion design.

Traditional Medicine

The traditional medicine area used a combination of freestanding scenic plinths, low display blocks and graphic panels to create an open presentation environment. Objects and natural materials could be positioned at different heights, introducing variation while keeping individual items clearly visible. The simple geometry of the scenic elements allowed the texture, colour and natural character of the displayed materials to remain prominent. Specialist artisans worked with Evolution Scenic across these cultural environments to ensure the fabricated structures responded to the practical requirements of the demonstrations and displayed materials.

Marine Heritage and Ayallah Performance Settings

The marine craft display required a different relationship between scenic structure and cultural content. Timber-framed interpretation panels provided vertical surfaces for historical imagery and written information, while open areas at floor level accommodated nets, woven fish traps, model craft and larger maritime objects. The display frames organised the content without forcing irregular heritage materials into conventional cabinets or uniform shelving. This approach allowed the marine objects to retain their natural shapes and scale while still forming part of a controlled scenic composition.

Evolution Scenic also created a custom-built environment for live Ayallah performances. Unlike the object-based display areas, the performance setting needed to maintain an open central zone. Scenic structures were therefore positioned to define the perimeter and visual identity of the area without obstructing the performers. The same timber construction, printed graphics and restrained finishes connected the Ayallah environment with the wider cultural installation. This demonstrated the flexibility of the modular scenic system. It could support shelving and objects in one area, practical demonstration tables in another and an open performance environment elsewhere.

Integrating Printed Graphics and Guided Storytelling

Evolution Scenic produced and installed the printed graphic elements used throughout the cultural route. The interpretation panels were integrated directly into the scenic structures rather than added as separate temporary signs after fabrication. Graphic dimensions, panel openings and fixing positions were coordinated with the timber frames during workshop production. This ensured that the completed panels fitted accurately between the structural rails and maintained consistent margins across the installation. The graphic system combined bilingual written interpretation, archive photography, captions and supporting imagery.

Some scenic modules carried large-format panels, while others combined graphics with shelves and displayed cultural objects. Freestanding backdrops and interpretation structures also supported guided storytelling tours through the pavilion. Because the graphics and scenic frames were developed together, the installation maintained a consistent relationship between written information, physical objects and architectural structure. The result was a guided cultural environment rather than a series of unrelated signs and display units.

Ambient Lighting and Scenic Integration

Evolution Scenic supplied the ambient lighting associated with the scenic installation. The pavilion environment changed considerably between daylight and evening conditions. The display structures, graphics and cultural materials therefore needed to remain visually legible throughout the operating period. The lighting treatment was developed to support the timber frames, shelves, graphic panels and displayed objects without overpowering the cultural content.

Open-frame construction required careful integration. Fixtures, electrical connections and cable routes needed to remain visually controlled so that the clean timber structures were not interrupted by unnecessary technical clutter. The ambient lighting enhanced the visible grain of the timber and helped define the depth of the shelving, plinths and interpretation panels after dark. It also allowed the individual cultural settings to remain connected as one complete scenic environment during evening operation.

Sustainable Construction and One-Week Delivery

Sustainability was incorporated into both the material selection and the construction methodology. The scenic package used reusable structures, recycled materials, responsibly sourced timber and low-VOC finishes. The modular frames, shelves, panels and plinths were designed as temporary scenic components rather than permanent architectural additions. Workshop-built construction supported more controlled material use and reduced the amount of on-site fabrication required within the pavilion.

The reusable approach also allowed the principal structures to be disassembled after the project rather than being fixed permanently into the existing environment. The confirmed combined fabrication and on-site installation programme was one week. This compressed delivery period required close coordination between workshop manufacturing, finishing, graphic production, lighting integration, transportation and site assembly.

The frames and joinery needed to arrive on site in a condition that allowed efficient installation. Accurate component sizing and clearly planned connection points reduced the need for extensive adjustment within the pavilion. Once the principal structures were assembled, Evolution Scenic coordinated the placement of graphics, display objects, craft materials and cultural dressing with the specialist artisans.

Delivering an Integrated Cultural Scenic Installation

The completed UAE Pavilion environment brought scenic fabrication, traditional craftsmanship, interpretation and lighting together within one coordinated temporary installation. Open timber frames maintained sightlines through the pavilion and allowed the existing architecture to remain part of the visitor experience.

Custom shelves and plinths organised heritage objects without enclosing them. Demonstration tables created functional working surfaces for live cultural activity. Integrated graphics provided the written and visual interpretation required for guided storytelling. The modular construction language connected date-palm weaving, gahwa preparation, traditional medicine, marine crafts and Ayallah performances while allowing each area to retain its individual purpose.

The project also demonstrated how temporary scenic fabrication can support authentic cultural activity rather than functioning only as decorative theming. Evolution Scenic provided the manufactured scenic framework, custom joinery, graphics, lighting and installation. Specialist artisans contributed the cultural knowledge, traditional practices and objects associated with the individual demonstrations.

Reusable structures, recycled materials, responsibly sourced timber and low-VOC finishes reinforced the sustainability objectives of the pavilion. Delivered within a combined one-week fabrication and installation programme, the project demonstrated the importance of modular scenic engineering, controlled workshop production and coordinated site assembly. The finished environment provided the UAE Pavilion with a coherent physical setting in which Emirati heritage could be demonstrated, interpreted and experienced through materials, craftsmanship, objects and live performance.

CREATING A UNIFIED SCENIC ENVIRONMENT FOR EMIRATI CHILDREN’S DAY

Emirati Children’s Day 2018 took place at Umm Al Emarat Park in Abu Dhabi, with a programme that extended across educational workshops, outdoor activity areas, a dedicated media setting and a formal awards presentation inside the conference centre. Each area had a different practical purpose, but the physical environment still needed to feel connected.

Evolution Creative developed the overall scenic design, using paper aeroplanes, illustration, bright fields of colour and simplified architectural forms to establish a recognisable visual language. Evolution Scenic then translated that design into the temporary structures, backdrops, signage and three-dimensional features required across the site.

This distinction between design and fabrication is important. A graphic identity can work very effectively on a screen or printed page, but it has to be reconsidered once it becomes a wall, a suspended prop or a freestanding scenic structure. Shapes need thickness. Graphics need edges and joints. Large elements need internal support, transportable proportions and practical fixing points.

The project therefore depended on more than reproducing a set of approved visuals. The scenic team had to understand how the design should behave in several different spaces and then develop a family of fabricated elements that could perform separate functions without losing their shared identity.

TRANSLATING GRAPHIC DESIGN INTO PHYSICAL SCENERY

The principal construction materials were MDF and plywood. These provided a practical and adaptable base for the project’s workshop walls, branded backdrops, stage scenery, photo features and freestanding structures.

Sheet materials are particularly useful when a scenic project depends on clear graphic shapes and controlled architectural lines. They can form conventional wall panels, but they can also be cut into profiles, layered details, framed openings and more distinctive silhouettes. The same basic material system can therefore support several different environments without forcing every component to look identical.

Because the scenic concept was developed within Evolution Creative, the transition into fabrication could be managed as an internal design-development process. The scenic team could review the original visual intent while resolving the dimensions, joints, material edges and support requirements needed for production.

One of the questions we often ask at this stage is which parts of the design must remain exact and which can be adjusted to make the structure more practical. A graphic line may need to continue cleanly across several panels, while a shaped edge may need a slight change to strengthen the construction or make the component easier to transport. These adjustments should not alter the character of the design, but they can make a significant difference to the quality and reliability of the finished build.

The project also crossed both indoor and outdoor areas. A workshop wall installed inside a tent faced different conditions from a freestanding media backdrop positioned in the park, while the awards-stage scenery needed to coordinate with screens, presentation furniture and the more formal setting of the conference centre.

This meant the scenery could not be developed as one repeated wall system with different graphics applied to it. The visual language remained consistent, but the construction and proportions had to respond to the function and location of each area.

BUILDING THE WORKSHOP AND ACTIVITY ENVIRONMENTS

The workshop areas were treated as purpose-built scenic environments rather than generic spaces divided by drape or rental screens. Custom walls introduced illustrated backgrounds, framed openings, colour fields and graphic details around the different activities.

This approach allowed the scenic construction to perform several roles at once. The walls created backgrounds, separated activity zones and introduced enough architecture to make each workshop feel established within the larger temporary venue. They also provided a consistent surface for the illustrations and project identity.

In practice, graphic coordination becomes more demanding when artwork extends across large fabricated structures. Titles, illustrated elements and feature shapes cannot be positioned without reference to panel breaks, corners and assembly joints. A character or line that appears correctly placed on a flat artwork file may be divided awkwardly once the structure is separated into transportable sections.

The physical fabrication and artwork therefore needed to be considered together. Panel dimensions influenced graphic layouts, and the graphics influenced where joints could be positioned without interrupting important elements.

The workshop environment also needed to remain practical. Openings and wall positions had to support the use of the space rather than reduce it to a decorative backdrop. Temporary scenic construction is most successful when it improves the organisation of the area as well as its appearance.

This becomes particularly important on projects containing several related environments. Each workshop needed enough individuality to support its own function, but a completely different construction approach in every area would have weakened the overall continuity and made production less efficient. Using a shared family of forms and materials allowed variation without losing coherence.

CREATING THE MEDIA AND PHOTO ENVIRONMENTS

Evolution Scenic also fabricated a dedicated outdoor media set. The structure combined a pale blue branded backdrop, illustrated camera graphics, bilingual event identity and a coordinated scenic floor.

Treating the area as a proper scenic set rather than relying on portable signage created a much more controlled physical composition. The backdrop defined the frame, while the floor extended the design into the foreground and reduced the visual interruption created by the surrounding park environment.

Outdoor media settings require particular attention to proportion. A backdrop that appears large in a workshop can feel comparatively small once installed in an open landscape. The structure needs enough width and height to contain the intended views, while the foreground treatment helps establish a complete visual zone rather than leaving the set as a single isolated wall.

The scenic floor was therefore an important part of the media environment. It visually connected the backdrop to the area in front of it and allowed the graphic treatment to occupy more than one plane. This gave the set greater depth and helped it read as a temporary studio rather than a branded board standing on the ground.

Elsewhere within the festival, Evolution Scenic fabricated a large freestanding photo environment based around an oversized illustrated paper aeroplane. Layered wall planes, a prominent speech-bubble graphic and a large aeroplane-shaped foreground element transformed the project identity into a three-dimensional scenic composition.

This is a good example of the difference between displaying a graphic and building from it. The paper aeroplane had already been established as part of the visual language, but increasing its scale and turning it into a physical element gave it a different role. It became something people could stand beside or within, rather than an image viewed at a distance.

The structure still needed to retain the clean, simplified quality of the original illustration. Overcomplicating the construction or introducing excessive visible framing would have weakened that connection. The MDF and plywood construction therefore had to provide sufficient stability while allowing the finished form to remain visually light and graphic.

Large photo features also need to be considered from the expected viewing position. Layered planes and foreground objects can create a convincing composition when aligned correctly, but the effect may disappear if the depth and spacing are not controlled. The scenic team therefore had to develop the feature as a complete view rather than a collection of separate cut shapes.

ADAPTING THE DESIGN FOR THE AWARDS STAGE

The awards ceremony inside the conference centre required a more formal scenic treatment. Evolution Scenic fabricated a custom backdrop incorporating a large screen area, a shaped shield-like scenic feature with an illuminated outline and a branded presentation lectern.

Although the tone changed, the stage still needed to belong to the same wider project. The visual identity could not simply be abandoned when the programme moved indoors. Instead, it was adapted into a more architectural composition suitable for a formal presentation environment.

Stage backdrops often appear simple once completed, but the relationship between scenic construction and technical equipment needs careful control. A screen has fixed dimensions and viewing requirements, while the surrounding scenic elements must frame it without interfering with sightlines or appearing as unrelated additions.

The shield-like feature and screen needed to read as parts of one composition. Their positions, heights and visual weight had to be balanced so that neither appeared secondary or disconnected. The illuminated outline introduced another layer, requiring the lighting effect to follow the shaped profile accurately while remaining integrated into the scenery.

The lectern also needed to correspond with the backdrop. Although physically smaller, it occupied a prominent position and had to use the same graphic and material language. Details that appear minor in the workshop can become much more noticeable when placed alone at the front of a formal stage.

The awards environment included seating for 200 people, supplied from Evolution Furniture’s rental inventory rather than fabricated by the Scenic department. Keeping this distinction clear reflects how projects of this type are actually delivered. Custom scenery establishes the architecture and visual identity, while rental furniture and operational infrastructure complete the functional environment.

The two scopes still required coordination. Seating positions, circulation and the stage layout all influenced how the scenic backdrop was viewed and accessed, even though the chairs themselves were not part of the fabrication package.

FABRICATING AND SUSPENDING THE PAPER AEROPLANE

One of the project’s most distinctive individual elements was the giant suspended paper aeroplane. Evolution Scenic fabricated the prop from plywood and completed it with a vinyl sticker finish.

The form needed to appear crisp and graphic, retaining the folded geometry associated with a paper aeroplane while being large enough to function as an overhead scenic feature. Plywood provided a rigid base for the shape, while the vinyl finish created a controlled surface that could reproduce the intended graphic treatment.

Suspended scenery introduces different considerations from freestanding walls and backdrops. The object must retain its shape while hanging, and the suspension points must connect securely without distorting the visible form.

The aeroplane was suspended using eyebolts and metal ropes. These created the physical interface between the scenic object and the overhead suspension system. Their positions would have influenced how the prop sat in the air, because even a relatively small imbalance can cause a suspended feature to tilt or rotate away from its intended orientation.

What often surprises people is that the visible centre of an object is not always the same as its physical centre of gravity. An irregular shape such as a paper aeroplane may require careful suspension-point positioning to achieve the correct final angle.

The prop also needed to remain visually clean despite the necessary suspension hardware. Eyebolts and ropes perform an essential function, but the finished result should still read first as a large paper aeroplane rather than as a plywood object hanging from several connections.

This is where scenic design, fabrication and installation have to remain connected. The workshop can manufacture the form and establish the intended suspension points, but the final position only becomes clear once the feature is installed within the event space.

DELIVERING ONE SCENIC LANGUAGE ACROSS SEVERAL SPACES

Installation extended across the outdoor festival environment at Umm Al Emarat Park and the separate awards venue inside the conference centre. Workshop walls, media scenery, signage and photo features had to be distributed across the park, while the stage backdrop and lectern formed a distinct indoor package.

The suspended aeroplane required overhead installation using the confirmed eyebolts and metal ropes. The remaining scenic elements were installed as freestanding walls, backdrops and feature structures.

Delivering across several locations creates a logistical challenge even when the individual components are relatively straightforward. Parts need to be labelled and grouped according to their destination, installation drawings must correspond with each area and the loading sequence should allow the correct structures to be accessed when required.

The project was completed on schedule despite the tight timeline. That outcome depended on treating the work as one coordinated scenic package rather than allowing the media set, workshop areas, photo feature and awards stage to progress as unrelated builds.

The completed environment showed how one design language could be adapted without becoming repetitive. MDF and plywood construction moved from colourful workshop walls to an outdoor media set, a large photo feature and a formal stage backdrop. Graphics created continuity, while changes in form, scale and composition allowed each area to serve its own purpose.

Evolution Scenic’s contribution lay in turning the creative direction into a practical family of temporary structures. The strongest connection between the spaces was not that every element looked the same, but that each one appeared to have been developed from the same visual idea and resolved with the same level of fabrication care.

That is often the more useful way to think about consistency in scenic projects. It does not require repeating one structure everywhere. It requires understanding the principles behind the design well enough to translate them into several different physical environments.

CREATING A COMPLETE VISIT SAUDI HOSPITALITY ENVIRONMENT

For the 2024 Rugby 7s event in Dubai, Evolution Scenic delivered a complete temporary hospitality environment for Visit Saudi. The project extended well beyond fitting out a single tent. It combined a 15-metre by 10-metre external entrance and seating area, a 15-metre by 15-metre main hospitality space and a separate five-metre by five-metre back-of-house catering tent.

Each zone had a different purpose. The outdoor area needed to establish the arrival experience and provide shaded seating. The main tent had to accommodate hospitality, catering, reception, displays, furniture and technical equipment. The rear tent needed to support food preparation and service without interrupting the principal space.

Evolution Scenic handled the design, technical development, fabrication, installation and de-rig. This allowed the scenic walls, ceiling treatment, custom joinery, furniture, graphics, lighting and operational requirements to be considered as one connected environment rather than a tent filled with unrelated rental elements.

That distinction is important in hospitality fabrication. Temporary spaces still need the organisation, finish and practical planning expected of a permanent interior, but they have to be manufactured, installed and removed within a much shorter period. The structure may only exist for a few days, yet it still needs to work properly from the moment it is handed over.

PLANNING THREE CONNECTED OPERATIONAL ZONES

The three spaces were linked visually and operationally, but they could not all be treated in the same way. The external area was open and exposed, the main tent was a controlled interior, and the catering tent functioned primarily as a working support space.

The outdoor zone contained ten six-seater high tables with Arrow barstools, creating the principal standing and seated hospitality arrangement before guests entered the main tent. Four cantilever umbrellas provided shade, while six branded flagpoles and six planted elements helped define the perimeter and strengthen the arrival composition.

Inside the main tent, twelve natural-finished solid-wood round tables created four-seat settings, supported by sofa seating and selected carpeted areas. Four buffet counters, a reception counter and a display plinth organised the principal service and presentation functions. Television screens, four wall-mounted timber shelves, four freestanding air-conditioning units and six fire extinguishers also had to be accommodated within the design.

The back-of-house tent sat behind the principal space and provided the operational catering area. Although less visible, its position affected the main layout. Buffet counters and service routes needed to relate sensibly to the catering support behind them, allowing staff to move between the two areas without disrupting the guest-facing environment.

One of the questions we often ask during hospitality planning is where the operational pressure will occur once the space is in use. A plan may appear balanced when viewed empty, but catering queues, staff movement, furniture and service equipment can change how it performs. Counters, seating and circulation therefore need to be considered in relation to actual use rather than simply arranged to fill the available floor area.

The three-zone layout allowed the project to separate arrival, hospitality and catering while maintaining a clear visual connection between them. The outdoor area introduced the Visit Saudi identity, the main tent developed it into a complete interior and the rear tent supported the practical activity required to keep the hospitality operation running.

BUILDING AN INTERIOR ARCHITECTURE INSIDE THE TENT

The main tent provided the weather enclosure, but the scenic construction established the interior architecture. MDF-clad walls, textured paint, graphics, timber details and a custom ceiling treatment transformed the temporary shell into a defined hospitality environment.

The internal wall system created a controlled backdrop around the space. MDF provided a stable surface for textured paint and selected vinyl graphics, while shaped panels and fitted details allowed the walls to accommodate branding, screens, shelving and operational equipment.

A temporary tent rarely offers the same straight and consistent surfaces as a permanent building. The scenic walling therefore needed to create its own finished geometry rather than relying on the fabric enclosure behind it. This gave the interior a more architectural quality and provided reliable fixing positions for the elements mounted onto it.

At selected locations, wall-mounted acrylic branding panels were installed against barasti backdrops. The contrast between the clean acrylic surfaces and the irregular natural texture gave the branding greater depth than a flat graphic applied directly to the wall.

This layering also allowed the Visit Saudi identity to appear as part of the material composition. The acrylic carried the precise graphic form, while the barasti created a warmer and more tactile background. Neither material had to imitate the other.

Television screens and timber floating shelves were incorporated into the wall arrangement. Their positions needed to be resolved during technical development because the internal support, cable routes and access requirements all affected the construction behind the finished surface.

It is easy to treat a screen as a rectangular object that can be mounted once the wall is complete. In practice, its position influences framing, power access, viewing height and the alignment of the surrounding graphics and joinery. The timber shelves created similar demands. They needed sufficient concealed support while maintaining the appearance of clean floating elements.

Overhead, an aluminium frame carried a barasti-pole timber ceiling finish. This ceiling treatment gave the tent a strong internal identity and created a direct relationship with the natural timber furniture and barasti wall details.

The visible ceiling also changed the perceived proportions of the space. Rather than looking upward into the standard tent roof, guests saw a designed overhead surface with its own rhythm, texture and lighting. That helped the main tent feel more like a temporary hospitality venue and less like a fitted marquee.

An overhead scenic treatment introduces practical considerations that do not apply to wall finishes. The aluminium frame had to support the barasti poles while maintaining clear relationships with lighting, air movement and the usable height of the interior. The finish also needed to remain consistent across a broad ceiling area, where irregular spacing would have been easy to see.

INTEGRATING JOINERY, LIGHTING AND OPERATIONAL SYSTEMS

The main tent required a collection of custom-fabricated joinery with different operational roles. Four buffet counters created the principal catering interface, a separate reception counter established the arrival and information point, and a display plinth provided a dedicated location for branded presentation.

These elements needed to function properly before their scenic finish was considered. Buffet counters require usable working heights, adequate depth and practical service access. Reception counters need to support staff and equipment without appearing overbuilt. Display plinths may be visually simple, but clean geometry makes surface accuracy and edge quality particularly noticeable.

The joinery was developed in relation to the surrounding walls, flooring, graphics and furniture. Counter dimensions and positions affected circulation, while their surfaces and finishes needed to sit comfortably alongside the textured paint, acrylic branding and natural timber elements.

Four wooden floating shelves were mounted directly to the scenic walls. These introduced additional display capacity without adding more freestanding units to the room, helping the interior remain open and organised.

Custom scenic lighting features were incorporated into the walls and ceiling. Rather than treating light as an independent technical layer applied after fabrication, the fixtures were coordinated with the scenic surfaces and overhead framework.

This allowed the lighting to reveal the material character of the interior. Textured walls, barasti poles, acrylic panels and timber joinery respond differently to light, and those differences added depth to the space.

Integrated lighting also helped distinguish focal areas from circulation and service zones. The counters, branding and principal wall features could be visually emphasised without relying on one general level of illumination across the complete tent.

Operational equipment presented a different challenge. The space required four freestanding air-conditioning units and six fire extinguishers, all of which needed to remain available and correctly positioned while sitting within a carefully designed interior.

Evolution Scenic fabricated scenic covers to reduce the visual impact of this equipment and help it relate to the surrounding walling and joinery. This is a common requirement in hospitality environments, where essential systems can otherwise become the most visually prominent objects in the room.

Concealment must never prevent equipment from functioning. Air-conditioning units still require airflow and access, while fire extinguishers must remain visible and reachable. The detailed ventilation and maintenance provisions for the covers have not been recorded, but the principle remains important: operational systems can be visually integrated, but they cannot be treated as decoration.

This balance between appearance and function runs through the entire project. Screens needed cables. Counters needed service access. Air-conditioning required clear operation. Fire-safety equipment needed accessibility. Scenic fabrication provided the visual control, but the technical and operational requirements continued to shape the finished environment.

EXTENDING THE MATERIAL AND BRAND LANGUAGE OUTDOORS

The external 15-metre by 10-metre hospitality area extended the Visit Saudi environment beyond the main tent. AstroTurf created a consistent finished surface across the zone, replacing the visual character of the event ground with a more deliberate hospitality setting.

Ten high tables, each arranged with six Arrow barstools, provided the principal seating and standing layout. Four cantilever umbrellas introduced shade while allowing the tables to remain flexible and open around their bases.

The outdoor arrangement needed to work as both an entrance and a usable hospitality space. Guests could gather before entering the main tent, but the furniture, flags and planting also needed to guide movement rather than block the approach.

Six branded flagpoles created height and visibility across the area. Because the seating and AstroTurf remained comparatively low, the flags helped identify the space from a distance and established the Visit Saudi presence before the internal architecture became visible.

Six planted elements softened the edges of the area and provided a transition between the event surroundings, the furniture and the tent entrance. Planting can be particularly useful in temporary environments because it introduces irregular natural form against repeated furniture and fabricated structures.

The use of timber, barasti and planting created a material connection between the exterior and interior. The outside area did not repeat the scenic wall system or ceiling construction, but it still felt related through natural textures, branded elements and a controlled floor treatment.

Branding was carried through the complete project using several methods. The external entrance and flagpoles established the identity outdoors. Inside, vinyl graphics, printed banners and acrylic panels extended it across the walls, counters and display features.

Using more than one branding technique prevented the environment from feeling overly repetitive. Printed graphics were appropriate for larger surfaces and information, while acrylic panels provided a more dimensional treatment at focal positions. Barasti backdrops gave those acrylic elements a distinctive material setting, and the custom joinery allowed branding to be incorporated into physical objects rather than applied only to walls.

In practice, a hospitality space feels more resolved when branding follows the hierarchy of the architecture. The entrance needs clear recognition, focal walls can carry stronger identity treatments and smaller joinery elements can use more restrained details. Repeating the same logo at the same scale throughout the space would not have produced the same result.

INSTALLATION, HANDOVER AND DE-RIG

Evolution Scenic delivered the complete on-site build-up of the environment. The wall systems, aluminium ceiling frame, barasti finish, flooring, counters, shelves, acrylic panels, television screens, scenic lighting, equipment covers, furniture and external elements all needed to be assembled in their final positions.

The three zones required different installation sequences. The main tent fit-out depended on establishing walls, overhead construction and floor finishes before much of the fitted joinery and furniture could be completed. The outdoor area required AstroTurf, furniture, umbrellas, planting and flagpoles, while the rear catering tent needed to be prepared around the operational requirements of the service team.

The overhead frame and wall systems would naturally influence much of the main installation programme. Once those elements were in place, graphics, lighting and fitted details could be completed without major structural work continuing around finished surfaces.

Flooring also needed to be coordinated with the scenic footprints. Carpet had to finish cleanly around walls, counters and furniture positions, while AstroTurf needed controlled edges across the external area.

A complete hospitality environment is not ready for handover simply because the scenic fabrication is finished. Television screens, lighting and cooling equipment need to be checked, furniture must be positioned, and catering and reception teams require access to prepare their areas.

This is one reason early coordination with the operational teams matters. The scenic installation defines the physical space, but the people using it need sufficient time to stock counters, test equipment and understand how the environment works before guests arrive.

Following the event, Evolution Scenic completed the full de-rig. The walling, ceiling treatment, counters, shelves, graphics, lighting features, furniture and outdoor elements were removed after the installation had served its operational period.

De-rig is not simply installation in reverse. Some connections become less accessible once finishes and operational equipment have been added, and the sequence must prevent partially dismantled overhead or wall structures from becoming unstable.

The temporary nature of the project therefore affected the construction from the beginning. Elements needed to be strong enough for use, refined enough for a hospitality environment and practical enough to remove once the event had finished.

WHEN A TENT BECOMES A COMPLETE HOSPITALITY ENVIRONMENT

The completed Visit Saudi installation brought together temporary architecture, scenic fabrication and operational fit-out within one coordinated project.

The barasti ceiling, textured walls, acrylic branding, natural timber furniture and custom lighting established the interior character. Buffet counters, reception joinery, screens, cooling equipment and fire-safety positions were integrated into the same environment rather than treated as unavoidable additions.

Outside, AstroTurf, umbrellas, high tables, flags and planting extended the project beyond the main tent and created a clear arrival space. Behind the hospitality environment, the separate catering tent provided the practical support required to keep the principal areas operating.

Evolution Scenic’s role covered design, technical development, fabrication, installation and de-rig, allowing the architectural, scenic and operational decisions to remain connected throughout the project.

The result demonstrates an important point about temporary hospitality construction. A tent provides shelter, but it does not create an environment on its own. The quality of the finished space comes from the way walls, ceilings, materials, furniture, branding, lighting and practical systems are developed together.

When those elements are coordinated properly, the temporary structure stops feeling like an enclosure filled for an event. It begins to operate as a purpose-built hospitality space.

Creating a Complete Visit Saudi Hospitality Environment

The Visit Saudi Hospitality Tent was developed as a welcoming hub for guests attending Dubai 7s on 2–3 December 2023. Evolution Scenic handled the complete design, technical development, fabrication, installation and de-rig, creating a temporary hospitality environment that extended beyond the main tent into dedicated outdoor and back-of-house areas.

The project combined scenic construction, branded architecture, furniture, catering infrastructure, digital media and operational equipment within one coordinated environment. The outdoor entrance zone provided branded seating, shade and visibility before guests entered the main hospitality space, helping establish the Visit Saudi identity from the point of arrival.

Inside, the main tent combined reception, dining, buffet service, informal seating, displays and wall-mounted media within a custom-fabricated scenic interior. These different functions were planned as part of one overall spatial arrangement, allowing guest circulation, seating and catering activity to operate without visually fragmenting the environment.

A separate catering tent positioned behind the main structure supported the operational requirements of the hospitality environment without occupying the principal guest-facing space. This allowed catering support to remain closely connected to the main tent while keeping service activity separate from the primary hospitality areas.

Across the project, Evolution Scenic used aluminium framing, MDF scenic construction, textured finishes, barasti pole treatments, vinyl graphics, acrylic branding, custom counters, selected carpet and integrated scenic lighting to establish a consistent visual language. Natural textures and neutral scenic finishes provided a controlled architectural base for the stronger Visit Saudi graphics and branded elements.

The completed installation demonstrated how a temporary event footprint could be developed into a complete hospitality environment through coordinated scenic fabrication, technical development and site delivery. Outdoor seating, interior architecture, branding and operational support were brought together as one integrated temporary environment rather than treated as separate elements.

Planning Three Connected Operational Zones

The project was organised across three distinct but connected areas. A 15-by-10-metre outdoor seating zone formed the entrance and first point of engagement. A 15-by-15-metre main hospitality tent contained the reception, seating, catering, display and branded-engagement functions. A separate 5-by-5-metre tent positioned behind the main structure provided back-of-house catering support.

Each area required a different operational approach. The outdoor zone needed to accommodate informal hospitality while maintaining a clear route towards the main entrance. Evolution Scenic supplied ten branded high tables, each configured for six guests and paired with Arrow barstools.

Four cantilever umbrellas provided shade across the seating area, while six branded flagpoles strengthened visibility within the wider event environment. Six plants were incorporated into the layout to soften the relationship between the freestanding furniture, branding and temporary surroundings. Inside the main tent, the spatial plan needed to coordinate dining, lounge seating, reception, buffet service, display areas, screens and operational equipment within one 15-by-15-metre footprint.

The separate back-of-house tent supported catering requirements connected to the three buffet counters without placing these functions within the principal guest environment. This three-zone approach allowed arrival, hospitality and operational support to work together while retaining clear functional separation.

Building an Interior Architecture Inside the Tent

The main hospitality tent was transformed from a standard temporary enclosure into a more defined scenic interior through custom walling, ceiling construction, floor finishes and integrated architectural features. One of the principal elements was the aluminium-framed ceiling finished with barasti poles. This overhead treatment helped establish a stronger architectural character within the tent and visually separated the guest environment from the temporary structure above.

The aluminium framework provided the supporting structure for the repeated timber treatment, creating a warmer architectural plane beneath the tent roof. The regular spacing of the barasti poles introduced texture and rhythm across the ceiling while reinforcing the natural material language used throughout the interior. The linear barasti finish also helped visually control the scale of the 15-by-15-metre space, giving the large tent a more contained and considered interior character.

Custom scenic lighting features were incorporated across the ceiling and walls, strengthening the relationship between the overhead treatment, wall features and branded focal points. The lighting became part of the scenic composition rather than functioning only as general illumination. The scenic walls were clad in MDF and finished with textured paint. This created a consistent architectural surface while allowing selected branding, digital displays and decorative features to remain visually prominent.

Barasti was also incorporated into selected wall features, particularly behind branded acrylic panels. Repeating the same material across both vertical and overhead surfaces helped connect the different parts of the interior and maintain a consistent visual language. Together, the ceiling, scenic walling, textured finishes, lighting and branded features gave the temporary tent a more complete interior architecture, allowing the hospitality space to function as a purpose-designed environment rather than a standard event enclosure.

Fabricating Functional Scenic and Branded Features

Evolution Scenic fabricated a series of functional scenic elements that supported reception, catering, display and brand communication within the main tent. Three buffet counters provided the principal guest-facing catering service points.

A separate reception counter established a clear welcome position within the interior and formed part of the wider scenic composition rather than operating as a standalone furniture item. One custom display plinth provided a dedicated presentation feature, while four timber floating shelves were mounted onto the scenic walls to introduce additional display surfaces without taking up floor space.

Branding was integrated throughout the scenic architecture. Selected vinyl graphics were applied across designated wall surfaces, while branded acrylic panels were mounted against barasti backdrops to create a layered combination of dimensional branding and natural texture. Wall-mounted television screens introduced digital content into the environment and were coordinated with the surrounding scenic walls and guest areas.

The project also incorporated logo branding, printed banner graphics, flags and a branded entrance. Outside, the branding continued across the ten high tables and six flagpoles, extending the visual identity beyond the main tent. Using a combination of dimensional acrylic elements, vinyl graphics, printed banners, screens and freestanding branding allowed Visit Saudi’s identity to appear at different scales throughout the complete hospitality environment.

Coordinating Furniture, Finishes and Guest Areas

Selected carpet was installed across the floor of the main hospitality tent, establishing a continuous finished surface beneath the seating, counters and display features. The carpet also visually separated the main guest interior from the outdoor entrance area. Eight natural-finished solid-wood round tables were arranged as four-seat hospitality settings.

Their repeated layout created structured dining areas while retaining smaller group configurations throughout the tent. Sofa seating introduced lower and more informal hospitality settings alongside the dining arrangements. The natural timber furniture complemented the barasti ceiling and wall treatments, creating a connection between the loose furniture and the fabricated scenic architecture.

Furniture positioning was coordinated with the three buffet counters, reception point, display plinth, wall-mounted television screens and floating shelves. This meant the furniture layout formed part of the overall spatial planning rather than being introduced only as final dressing.

Clear relationships between fixed scenic elements and movable furniture allowed the different hospitality functions to remain identifiable without visually fragmenting the main tent. The combination of textured scenic surfaces, natural timber finishes and selected carpet created a restrained background for the stronger Visit Saudi graphics and branding.

 Integrating Operational Equipment and Catering Support

The main hospitality tent required four freestanding air-conditioning units and six fire extinguishers. Rather than allowing this equipment to remain visually disconnected from the scenic interior, Evolution Scenic produced custom covers to integrate it into the wider environment. The air-conditioning covers were fabricated from MDF and finished with paint.

CNC-cut openings were incorporated into the front fascias to provide ventilation while maintaining a controlled scenic appearance. The backs of the covers remained open, providing access to cables and operational connections. This approach allowed the units to remain functional while reducing their visual impact within the finished interior. Six fire extinguishers were also incorporated using custom scenic covers.

The detailed construction, opening arrangement and identification treatment of these covers have not been supplied and should therefore not be described beyond the confirmed project information. Catering operations were supported by the dedicated 5-by-5-metre back-of-house tent positioned behind the main hospitality space.

This separate area supported the three buffet counters while keeping operational catering activity outside the principal guest environment. Together, the equipment covers and dedicated catering zone demonstrate how operational requirements were considered as part of the scenic planning rather than treated as separate elements after the interior had been developed.

Installing, Delivering and De-Rigging the Complete Environment

Evolution Scenic managed the complete site installation and de-rig across the outdoor seating zone, main hospitality tent and back-of-house catering area. Installation required coordination between scenic walling, ceiling construction, flooring, furniture, branding, lighting, digital screens, counters and operational equipment.

Within the main tent, the aluminium-framed barasti ceiling and MDF-clad scenic walls formed the principal architectural elements. The selected carpet, reception counter, three buffet counters, display plinth, timber floating shelves and furniture then needed to be positioned around the established guest circulation and service requirements. Wall-mounted acrylic branding panels, television screens, vinyl graphics and custom scenic lighting features required coordinated positions across the completed wall and ceiling surfaces.

The outdoor area required the installation and positioning of ten branded high tables with Arrow barstools, four cantilever umbrellas, six branding flagpoles and six plants. Behind the main tent, the separate catering structure supported the operational delivery of the hospitality environment.

Following the event, Evolution Scenic also managed the de-rig of the complete temporary installation. The exact fabrication programme, installation duration, crew size, transport arrangements and de-rig schedule have not been supplied.

The completed project brought together outdoor hospitality, custom scenic interiors, branded fabrication, furniture, catering support and operational equipment within one coordinated temporary environment. It demonstrates Evolution Scenic’s capability across complete design, technical development, scenic fabrication, temporary architecture, installation and de-rig.

Fabricating A Compact UAE Food Bank Campaign Stand

The UAE Food Bank partnered with Madinat Jumeirah LLC to develop a campaign stand in Dubai during 2023. The project required a compact but visually defined environment that could combine campaign branding, digital content, interactive technology and integrated lighting within a restricted stand footprint.

Evolution Scenic was responsible for the complete scope of work, covering design, technical development, scenic fabrication, graphics production, installation and de-rig. Managing the full package allowed the structural, scenic and branded elements to be developed together rather than introduced as separate components during installation.

The completed stand measured 4.6 metres by 4.6 metres. Within this footprint, Evolution Scenic fabricated steel-framed walls with MDF scenic cladding and textured wallpaper finishes, together with a sloped polycarbonate roof structure. Integrated screens, LED lighting, illuminated flooring and custom branding elements were incorporated throughout the stand.

The interior also included a purpose-built MDF iPad unit for touch-enabled interaction, while the central wall housed a large LED screen. Additional built-in screens were integrated into the triangular feature wall, allowing digital content to become part of the scenic architecture rather than relying on freestanding display equipment.

The completed environment brought structural metalwork, scenic carpentry, graphics, lighting and digital integration into one coordinated system. By developing the roof, walls, screens, illuminated flooring and interactive elements as part of the same fabrication approach, Evolution Scenic created a compact campaign stand with a consistent physical and visual language.

Organising The Environment Within A Restricted Footprint

The 4.6-by-4.6-metre stand required careful use of the available wall and floor area. Within this compact footprint, Evolution Scenic needed to integrate structural walling, digital displays, interactive technology, lighting and campaign branding without making the space feel visually fragmented.

A large central LED screen formed the principal digital focal point, while additional built-in screens were incorporated into the triangular feature wall. These display elements had to be coordinated with the surrounding scenic construction so that the screens appeared as part of the fabricated wall system rather than as separate technical installations.

The walls therefore performed several functions at the same time. Steel-framed structures established the stand footprint, MDF cladding created the finished scenic surfaces, and the wall elevations provided dedicated locations for screens, LED lighting and branded features. This allowed the available vertical surfaces to work efficiently within the restricted plan.

At floor level, the vinyl finish incorporated integrated lighting effects. The illuminated lines extended the geometric language of the feature walls across the horizontal surface, helping visually connect the central screen, interactive iPad unit and surrounding branded elements.

The resulting arrangement allowed several different functions to operate within a relatively small stand. Digital content, interaction, branding and lighting were distributed across the environment while the overall scenic construction remained clear, coordinated and visually consistent.

Engineering The Sloped Steel-Framed Roof

The stand was constructed with a controlled change in height, measuring 3.3 metres at the rear and 3.2 metres at the front. This 100-millimetre difference created the sloped roof profile and gave the upper structure a more defined architectural form.

Evolution Scenic fabricated the roof around a steel structural frame. The steelwork established the perimeter of the overhead structure, connected with the supporting scenic walls and provided the rigidity required for the roof assembly within the compact 4.6-by-4.6-metre footprint.

Polycarbonate panels were installed across the steel frame to complete the roof surface.

Compared with a fully solid scenic ceiling, the polycarbonate treatment kept the overhead element visually lighter while still creating a clearly defined roof plane above the stand.

The roof also had an important functional role in supporting the suspended central logo. A custom MDF logo with a paint finish was hung beneath the structure using steel rope supports, making the roof part of both the architectural and branding system rather than simply an overhead covering.

Accurate coordination between the front and rear wall heights, steel frame, polycarbonate panels and suspended feature was essential to maintain the intended slope. The completed assembly created a clean upper profile while providing a secure structural framework for one of the stand’s principal scenic elements.

Suspending The Central Scenic Logo

A custom scenic logo was suspended beneath the centre of the sloped roof, creating one of the stand’s most prominent overhead features. Its position allowed the branding to remain clearly visible within the compact 4.6-by-4.6-metre environment without using any additional floor space.

Evolution Scenic fabricated the logo as a custom MDF structure and completed it with a paint finish. Rather than applying the branding directly to a wall or fascia, the logo was developed as a separate three-dimensional scenic element with its own physical depth and presence.

The finished logo was suspended from the steel roof structure using steel rope supports. These connections needed to be coordinated with the roof frame so that the logo could be positioned centrally beneath the polycarbonate panels while remaining visually balanced within the stand.

Dimensional accuracy was important during both fabrication and installation. The location of the suspension points, the size of the MDF structure and the relationship between the logo and the sloped roof all needed to align correctly so the feature remained centred and visually consistent.

The completed suspended element reinforced the campaign identity at high level and added another layer to the stand’s scenic construction. By integrating the logo into the roof structure, Evolution Scenic created a strong branded focal point while preserving the limited floor area for screens, interaction and circulation.

Constructing The Triangular Feature Walls

The stand’s visual language was developed around a series of triangular wall forms that gave the environment a distinctive geometric character. These shapes helped define the main display areas while creating a consistent relationship between the scenic construction, integrated technology and campaign branding.

Evolution Scenic fabricated the feature walls using steel-framed structures clad with MDF. The steelwork provided the underlying support, while the MDF created the finished scenic surfaces required for the integrated screens, lighting details and applied branding. Textured wallpaper was then used across the visible front faces to complete the wall treatment.

The triangular-themed wall incorporated LED lighting, built-in screens and prominent branding elements within the same fabricated assembly. Openings for the screens, illuminated details and finished wall surfaces therefore needed to be coordinated during fabrication rather than introduced as separate elements after installation.

The triangular geometry was also carried through the illuminated detailing. Accurate setting-out was required so the LED lines followed the intended angles and remained visually consistent around the screen openings and surrounding scenic surfaces. This helped reinforce the geometric character of the stand across both the physical wall construction and the lighting treatment.

The completed feature walls combined structural support, scenic cladding, digital displays, lighting and branding within one coordinated elevation. Rather than treating the screens as standalone technical equipment, Evolution Scenic integrated them directly into the fabricated wall system, allowing the digital content to become part of the overall scenic architecture.

Integrating The Central LED Screen Wall

A separate central feature wall was developed to house the stand’s principal LED screen and create the main digital focal point within the environment. Its position gave the screen a strong visual presence while keeping it integrated with the surrounding scenic architecture.

Evolution Scenic fabricated the wall using a steel-framed structure clad with MDF. The LED screen was incorporated directly into the wall assembly rather than positioned as freestanding technical equipment, allowing the display to sit within a controlled architectural frame.

Textured wallpaper continued across the visible wall surfaces around the screen. This finish connected the central display wall with the rest of the stand and helped maintain a consistent scenic treatment across the different fabricated elements.

The screen opening, MDF cladding and surrounding finishes were coordinated during fabrication so that the digital equipment could be integrated cleanly into the completed wall. This reduced the visual separation between the technical display and the scenic structure, allowing both to read as part of one designed environment.

The completed central wall acted as the primary digital presentation surface, while the additional built-in screens within the triangular feature wall extended screen-based content across the wider stand. Together, these elements created a coordinated display system integrated directly into the scenic construction.

Fabricating The Ribbed Branding Wall

A further scenic wall treatment introduced painted rib panels with a backlit logo positioned above them. This created a more dimensional surface within the stand and provided a clear visual contrast to the flatter textured-wallpaper finishes used across the other fabricated walls.

Evolution Scenic fabricated the ribbed wall elements as part of the wider scenic package and completed them with a paint finish. The repeated vertical detailing added depth to the wall surface while creating a structured backdrop for the illuminated branding.

The backlit logo was then fixed above the ribbed section in its designated position. Integrating the logo directly into the wall composition allowed the illumination to reinforce the campaign identity without relying on a separate freestanding sign or additional display structure.

This wall-mounted branding feature worked differently from the suspended MDF logo beneath the roof. Together, the two elements created branding at different levels within the stand, with one integrated into the scenic wall elevation and the other suspended overhead as a three-dimensional focal point.

Additional illuminated signage was also incorporated elsewhere within the stand. By combining ribbed scenic detailing, painted finishes and backlit branding, Evolution Scenic created a more layered wall treatment while maintaining consistency with the wider fabricated environment.

Creating The Interactive iPad Stand

Evolution Scenic fabricated a custom MDF stand to hold an iPad, creating a dedicated interactive element within the stand rather than relying on a standard technology pedestal. The upper section of the unit incorporated a purpose-made provision for the device, allowing the iPad to sit securely within the fabricated structure and operate as a touch-enabled interaction point.

Developing the unit as a bespoke scenic element helped it relate visually to the surrounding walls, digital displays and branded features. Its form could therefore be coordinated with the wider stand rather than appearing as a separate technical addition.

The iPad stand supported both guest interaction and ceremonial use, giving the stand a functional digital touchpoint within the compact 4.6-by-4.6-metre footprint.

Positioning the unit close to the main display area allowed the interactive and screen-based elements to work together as one coordinated zone. The finished piece combined practical device integration with the same MDF fabrication approach used across the wider scenic environment.

Coordinating Flooring, Lighting And Glass Branding

Durable vinyl flooring was installed throughout the stand, providing a practical finished surface across the compact 4.6-by-4.6-metre footprint while also contributing to the overall scenic treatment.

Integrated lighting effects were incorporated into the floor finish, creating illuminated linear details that extended the stand’s geometric language from the walls into the horizontal plane. This helped connect the central screen wall, triangular feature walls and interactive iPad unit through one consistent visual approach.

The floor lighting also added definition without introducing additional freestanding scenic elements. By integrating the illuminated details directly into the flooring, Evolution Scenic was able to reinforce the stand’s visual identity while keeping the circulation area clear and uncluttered.

Glass panels etched with the Mohammed bin Rashid Al Maktoum logo introduced a contrasting material treatment within the environment. Their transparent appearance provided a lighter visual counterpoint to the solid MDF-clad walls, textured wallpaper and painted rib-panel surfaces.

Together with the illuminated signage, backlit wall logo and suspended roof feature, the etched glass panels formed part of a layered branding system. Different materials, lighting methods and mounting positions were used to reinforce the campaign identity while maintaining consistency across the complete scenic installation.

Installing And Completing The Stand

Evolution Scenic handled the complete installation and subsequent de-rig, bringing together the structural, scenic, digital and branding packages within the compact 4.6-by-4.6-metre footprint.

The installation sequence coordinated the steel-framed walls, MDF cladding, textured wallpaper finishes, sloped polycarbonate roof, integrated screens, lighting, glass branding and custom scenic elements. Each component needed to be positioned accurately so the finished stand maintained the intended geometry and visual consistency.

The roof structure and suspended MDF logo required careful alignment above the completed walls, while the central LED screen, built-in displays and interactive iPad stand needed to correspond precisely with their fabricated openings and provisions. The illuminated floor lines also had to align with the wall geometry and feature details.

These interfaces were important to the overall result. Misalignment between the screen wall, triangular feature elements, illuminated flooring or suspended logo would have disrupted the clarity of the design and weakened the relationship between the different scenic components.

The stand was completed in accordance with the client schedule and instructions. The finished environment demonstrated Evolution Scenic’s ability to coordinate structural metalwork, scenic fabrication, finishes, digital integration, lighting and custom branding within a compact temporary installation.