Multi-level exhibition stands need to combine visual impact with structural performance, clear visitor circulation and practical business functionality. For DUCAB at the Middle East Electricity exhibition at Dubai World Trade Centre, Evolution Scenic designed and fabricated a custom-built double-decker stand incorporating a mezzanine-level meeting space above a product showcase and reception environment.

Measuring 12 metres by 10 metres, the stand combined custom shelving, integrated LED lighting, branded focal points, patterned vinyl flooring, furniture and decorative elements. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, ensuring that the finished stand met both operational and safety standards within a limited delivery programme.

The Challenge

The stand needed to accommodate several functions within one compact exhibition footprint.

Private meetings were required at mezzanine level, while the ground floor needed to support product display, reception and visitor engagement. These areas had to remain visually connected while operating independently.

The elevated floor introduced additional structural and compliance requirements, including load testing in line with Dubai Municipality regulations. At the same time, the fabrication and installation had to be completed within a restricted exhibition build programme.

The challenge was therefore to coordinate scenic fabrication, structural performance, branding, furniture and finishes within one multi-level environment.

The Solution

Evolution Scenic designed and built a 12m x 10m double-decker exhibition stand with a dedicated mezzanine floor for private meetings.

The lower level was developed as the main visitor-facing area, incorporating reception functions and product display.

Custom spray-painted shelving was fabricated throughout the stand and fitted with integrated LED strip lighting to enhance product presentation. DUCAB logos were positioned at key focal points to maintain strong brand visibility across the environment.

Circular-patterned vinyl flooring was installed to introduce a more distinctive visual treatment while creating a consistent finish across the ground-level space.

Furniture and decorative elements were supplied to complete the exhibition environment and support both visitor engagement and business use.

To confirm the structural performance of the elevated floor, mezzanine load testing was carried out in accordance with Dubai Municipality regulations.

By coordinating the structural and scenic elements from the outset, Evolution Scenic delivered a stand that combined a strong branded presence with practical meeting and exhibition functionality.

Delivery Highlights

• Custom DUCAB exhibition stand for MEE.

• Installation at Dubai World Trade Centre.

• 12m x 10m stand footprint.

• Double-decker exhibition structure.

• Mezzanine-level private meeting space.

• Ground-floor reception area.

• Product showcase environment.

• Custom spray-painted shelving.

• Integrated LED strip lighting.

• Branded DUCAB focal points.

• Circular-patterned vinyl flooring.

• Furniture and decorative elements.

• Mezzanine load testing.

• Dubai Municipality compliance.

• Multi-level scenic fabrication.

• Fast-track exhibition delivery and installation.

Outcome

The completed DUCAB stand created a strong multi-level presence within the exhibition while supporting both public engagement and private business activity.

The mezzanine provided a dedicated meeting environment above the main exhibition floor, allowing the available footprint to be used more efficiently. Below, custom displays, lighting, branded elements and flooring created a cohesive visitor-facing environment for product presentation and reception.

The project demonstrates Evolution Scenic’s ability to deliver double-decker exhibition stands where scenic fabrication, structural compliance, visitor functionality and brand presentation all need to be resolved together within a restricted exhibition build programme.

Project Ecosystem

Evolution Scenic – Exhibition stand design and fabrication, double-decker structure, mezzanine construction, custom shelving, integrated lighting, flooring, furniture, decorative elements, load-testing coordination, delivery and installation.

Large education forums require environments that support formal presentations, collaborative discussion and clear communication across a substantial audience. For The Principals Symposium in Dubai, Evolution delivered scenic production and event support for a national education gathering attended by more than 1,100 school principals from across the UAE.

Hosted by the Crown Prince Court of Abu Dhabi in March 2017 at the Intercontinental Hotel in Dubai Festival City, the symposium introduced the UAE’s newly developed Moral Education curriculum. Evolution’s scope included a custom main stage, interactive workshop environments, bespoke branding and signage, creating a professional setting for keynote presentations, panel discussions and collaborative sessions.

The Challenge

The symposium needed to accommodate more than 1,100 school principals while supporting several different types of activity within one coordinated event environment.

The main programme required a professional stage suitable for keynote speeches and panel discussions, while additional areas needed to support smaller workshops, collaborative sessions and audience participation.

Because the event introduced a major national education initiative, the visual environment also needed to communicate the Moral Education programme clearly and consistently across the venue.

The Solution

Evolution created a tailored scenic package designed around the operational requirements of the symposium.

A custom main stage was developed to provide a clear focal point for keynote presentations and panel discussions. The stage environment was designed to support the formal nature of the programme while maintaining a professional and visually coherent appearance.

Dedicated workshop zones were also created to support smaller group discussions, collaboration and more detailed engagement with the curriculum.

Bespoke signage and branded scenic elements were produced throughout the event environment to reinforce the symposium identity and the wider messaging of the Moral Education initiative.

By coordinating staging, workshop environments and branding as one integrated package, Evolution helped create a venue that could support both large-format presentations and more focused educational interaction.

Delivery Highlights

• Scenic production for The Principals Symposium.

• Event held at the Intercontinental Hotel, Dubai Festival City.

• Hosted by the Crown Prince Court of Abu Dhabi.

• More than 1,100 school principals in attendance.

• Introduction of the UAE’s Moral Education curriculum.

• Custom main stage.

• Keynote presentation environment.

• Panel discussion setup.

• Interactive workshop zones.

• Collaborative discussion spaces.

• Bespoke event branding.

• Custom signage.

• Coordinated scenic and event environment.

• Delivery and installation.

Outcome

The completed event environment supported both the formal presentation and collaborative objectives of The Principals Symposium.

The custom stage provided a strong setting for keynote speeches and panel discussions, while the workshop zones created more focused spaces for participation and discussion among attendees.

The project demonstrates Evolution Scenic’s ability to deliver education-focused event environments where large audience management, presentation spaces, workshop functionality and branded communication all need to operate together within one cohesive setting.

Project Ecosystem

Evolution Scenic – Scenic production, custom stage fabrication, workshop environments, branded scenic elements, signage, delivery and installation.

Large technology exhibitions require stands that combine strong brand presentation with practical spaces for meetings, demonstrations and visitor engagement. For GITEX 2022 at Dubai World Trade Centre, Evolution Scenic partnered with Nteractive Consulting and Events Limited to deliver a custom-built exhibition stand for Hewlett Packard Enterprises (HPE).

Measuring 25 metres by 12 metres, the stand incorporated four enclosed meeting rooms, bespoke counters, overhead structures, integrated lighting, AV-ready meeting spaces, branded wall finishes and carpeted flooring. The result was a large-scale exhibition environment designed to support both brand visibility and day-to-day functionality throughout the show.

The Challenge

The HPE stand needed to accommodate a substantial footprint while remaining organised, professional and easy to navigate.

The design required multiple enclosed meeting rooms alongside open visitor areas, branded architectural features and functional counters. These elements needed to sit within one cohesive stand while supporting presentations, private discussions and general exhibition activity.

The stand also needed to maintain consistent branding across a large 25m x 12m footprint, requiring careful coordination of wall finishes, graphics, lighting and overhead elements.

The Solution

Evolution Scenic delivered the stand as a coordinated package of bespoke exhibition fabrication and finishes.

Four meeting rooms were constructed, each measuring 4m x 4m and incorporating glass walls, double glass doors and custom-built tables. AV setups were integrated into the rooms to support presentations and business discussions during the event.

Custom counters were fabricated throughout the stand to support visitor interaction and operational use.

Overhead hanging structures were also produced with integrated lighting, adding visual presence and helping define the stand within the wider exhibition hall.

All wall surfaces were finished with vinyl graphics to maintain consistent HPE branding across the environment.

Carpet was installed throughout the 25m x 12m stand, providing a uniform and professional floor finish across both meeting and visitor areas.

Delivery Highlights

• Custom exhibition stand for HPE at GITEX 2022.

• Partnership with Nteractive Consulting and Events Limited.

• Exhibition at Dubai World Trade Centre.

• 25m x 12m stand footprint.

• Four custom 4m x 4m meeting rooms.

• Glass meeting room walls.

• Double glass doors.

• Bespoke meeting tables.

• Integrated AV setups.

• Custom exhibition counters.

• Bespoke overhead hanging structures.

• Integrated lighting.

• Vinyl graphics across wall surfaces.

• Full carpet installation.

• Large-scale exhibition fabrication.

• Delivery and installation.

Outcome

The completed HPE stand provided a polished and functional exhibition environment capable of supporting both customer engagement and private business meetings.

The four enclosed meeting rooms created dedicated spaces for presentations and discussions, while the custom counters, overhead structures and branded wall finishes gave the wider stand a strong and consistent visual identity.

The project demonstrates Evolution Scenic’s ability to deliver large-format exhibition stands where architectural fabrication, meeting spaces, branding, lighting and AV integration need to operate together within one coordinated environment.

Project Ecosystem

Evolution Scenic – Exhibition stand fabrication, meeting room construction, custom counters, overhead structures, integrated lighting, branded wall finishes, carpet installation, delivery and installation.

Nteractive Consulting and Events Limited – Project partner for the HPE exhibition stand at GITEX 2022.

Executive retreats require environments that do more than provide a backdrop. The physical space needs to support discussion, participation, idea-sharing and decision-making while maintaining the level of finish expected from a high-profile leadership event. For the Abu Dhabi Executive Office EC Retreat, Evolution Scenic designed and fabricated a coordinated range of interactive installations and branded scenic elements.

The project combined engagement walls, feature walls, workshop stations, acrylic displays, voting installations and feedback areas to create a refined environment built around participation. Each element contributed to the wider event identity while providing practical tools for strategic discussion and collaborative working.

The Challenge

The retreat required a premium executive environment capable of supporting strategic discussions while actively encouraging participant engagement.

Rather than relying solely on conventional event branding, the scenic environment needed to incorporate physical tools that participants could use throughout workshops and discussions. Interactive walls, voting areas, feedback displays and collaborative stations all needed to function clearly while remaining visually consistent with the overall event identity.

The challenge was therefore to combine scenic fabrication, branding and interactivity within an environment appropriate for senior-level participants, ensuring that practical workshop functionality did not compromise the refined visual treatment of the space.

The Solution

Evolution Scenic developed a series of custom interactive and branded installations designed around the retreat programme.

Interactive engagement walls were created to allow participants to respond to key themes, contribute ideas and engage directly with the content presented during the sessions.

Branded scenic walls and feature displays were fabricated and installed throughout the environment, creating a consistent visual framework and reinforcing the retreat’s identity and messaging.

Dedicated workshop stations were produced as practical tools for collaborative sessions, providing defined locations for idea-sharing, discussion and participant contributions.

Freestanding acrylic stands and signage introduced a lighter visual treatment within the space. Clear acrylic elements and contemporary finishes helped maintain the premium aesthetic while ensuring information remained easy to identify and navigate.

Voting walls and feedback displays provided additional points of interaction, enabling participants to contribute responses and engage with workshop content in a physical and visible format.

By treating these installations as both scenic elements and working tools, Evolution Scenic created an environment where fabrication supported the operational requirements of the retreat rather than simply decorating the space.

Delivery Highlights

• Interactive scenic fabrication for the ADEO EC Retreat.
• Custom participant engagement walls.
• Branded scenic feature walls.
• Interactive workshop stations.
• Collaborative idea-sharing installations.
• Freestanding acrylic displays.
• Clear acrylic scenic elements.
• Branded event signage.
• Interactive voting walls.
• Feedback and participation displays.
• Executive-level scenic finishes.
• Integrated branding across the retreat environment.
• Delivery and installation.

Outcome

The completed ADEO EC Retreat environment combined premium scenic presentation with practical tools for participation, discussion and collaborative working.

Interactive walls, workshop stations, voting features and feedback displays gave participants multiple ways to engage with the retreat programme, while branded walls, acrylic elements and signage maintained a consistent and refined visual identity throughout the space.

The project demonstrates Evolution Scenic’s ability to develop interactive executive environments where scenic fabrication serves an operational purpose, supporting workshops, strategic conversations and participant engagement while maintaining a high standard of presentation.

Project Ecosystem

Evolution Scenic – Interactive scenic design and fabrication, engagement walls, branded feature walls, workshop stations, acrylic displays, voting installations, feedback areas, signage, delivery and installation.

Major sporting events rely on strong arrival experiences and memorable fan activations to establish energy from the first point of contact. For the first-ever LIV Golf event in Riyadh, Evolution Scenic designed and fabricated a series of high-impact scenic environments and interactive installations that combined bold branding, immersive lighting and audience engagement.

The scope included a custom main entrance feature, a branded wayfinding tower, an immersive IBC container maze and an interactive putting activation. Across these elements, the project brought together scenic fabrication, branded structures, controlled lighting and experiential design to create a visually striking event environment aligned with the LIV Golf identity.

The Challenge

The event required multiple scenic and experiential elements to work together as one cohesive branded environment while also serving different operational and visitor functions.

The main entrance needed to deliver a strong first impression, combining architectural treatment, scenic branding and lighting with a central focal feature. Elsewhere across the site, additional installations needed to support wayfinding, visitor immersion and interactive participation.

Each element also required a distinct technical and fabrication approach. ACP cladding, scaffolding integration, DMX-controlled lighting, LED systems, Resolume-driven effects and interactive scenic features all had to be incorporated into installations that were visually consistent and engaging for attendees.

The Solution

Evolution Scenic designed and built the main entrance experience around the supplied scaffolding structure, cladding it in ACP to create a more refined and event-specific architectural finish. DMX-controlled signage and accent lightboxes were integrated into the entrance to strengthen visibility and deliver a more dynamic arrival experience.

At the centre of the entrance composition, a branded 2-metre golf ball was mounted on a rotation system within a custom-fabricated roundabout structure, creating a clear focal point that reinforced the event identity. The entrance floor was painted in a striped pattern and carefully matched to the client’s Pantone colours to extend the branded treatment across the full arrival zone.

For The Range Sign, Evolution Scenic constructed a 6-metre-high branded scaffolding tower incorporating a fully DMX-controlled lightbox. This functioned as both a wayfinding element and a large-format scenic branding feature.

The IBC Maze was developed as an immersive walkthrough installation using IBC containers fitted with custom LED lighting systems. These were controlled via Resolume, allowing colour changes and dynamic visual effects to animate the space and enhance the visitor journey.

Within the IBC maze, Evolution Scenic also developed The 19th Hole Experience, an interactive putting game that introduced an additional layer of audience participation and experiential engagement.

Delivery Highlights

• Scenic design and fabrication for LIV Golf Riyadh.
• First-ever LIV Golf event in Riyadh.
• Custom main entrance experience.
• ACP cladding over supplied scaffolding structure.
• DMX-controlled entrance signage.
• Integrated accent lightboxes.
• Branded 2m rotating golf ball feature.
• Custom-fabricated roundabout structure.
• Pantone-matched striped floor painting.
• 6m-high branded scaffolding tower.
• Fully DMX-controlled lightbox for The Range Sign.
• Immersive IBC container maze.
• Custom LED lighting integrated into the maze.
• Resolume-controlled lighting effects.
• Interactive 19th Hole putting experience.
• Branded fan engagement installations.

Outcome

LIV Golf Riyadh was delivered as a visually distinctive and highly engaging branded environment combining entrance scenic, lighting integration and interactive visitor experiences.

The completed installations gave the event a strong identity at multiple touchpoints, from the main arrival sequence through to immersive walkthrough features and audience participation zones. The result was an activation that combined scenic fabrication with experiential engagement in a way that reflected the energy and visual character of LIV Golf.

The project demonstrates Evolution Scenic’s ability to deliver scenic environments that move beyond static branding, integrating fabrication, lighting control and interactive design to support live sporting events and fan-focused activations.

Project Ecosystem

Evolution Scenic – Scenic design, scenic fabrication, ACP cladding, branded entrance features, rotating focal elements, scaffolding tower treatment, DMX-integrated scenic elements, IBC maze fabrication, interactive putting activation, floor finishes, delivery and installation.

Transforming an open site into a complete entertainment destination requires scenic production to operate at an exceptional scale. For Diriyah Season 2019, the Diriyah Oasis Festival transformed a 130,000-square-metre car park into a fully functioning entertainment hub comprising four major festival zones.

Delivered within an intensive 90-day programme, the destination welcomed more than one million visitors during its two-month run. Evolution Scenic worked alongside local scenic providers to translate creative concepts into immersive environments, large-scale scenic elements, bespoke landscaping and illuminated installations.

The project required coordinated delivery across a vast site, combining specialist fabrication with local collaboration, logistical management and consistent quality control.

The Challenge

The primary challenge was the scale and speed of delivery. A 130,000-square-metre car park needed to become an operational entertainment destination containing four distinctive festival zones within 90 days.

Each zone required its own immersive visual environment while remaining part of the wider Diriyah Oasis identity. Scenic structures, custom props, landscaping, flooring and lighting all needed to be coordinated across the extensive venue.

Delivering this volume of work required Evolution Scenic to collaborate with and manage multiple local scenic providers. The combined teams needed to work efficiently while maintaining consistent fabrication, finishing and installation standards across every zone.

The Solution

Evolution Scenic translated the creative concepts into practical scenic-delivery requirements for the four principal festival zones.

Large-scale scenic elements and custom props were fabricated to establish the individual character of each environment. Bespoke landscaping and flooring treatments helped transform the original car park into a more complete and engaging visitor destination.

Illuminated scenic installations and wider lighting solutions introduced colour, energy and atmosphere across the site, supporting both the visual identity of the zones and the festival’s evening operation.

Evolution Scenic worked closely with local scenic providers, coordinating their specialist capabilities with its own team and overseeing delivery across the project. This multi-company approach enabled production to scale in response to the size of the build while maintaining common quality expectations.

Logistics and installation were managed across all four festival zones, allowing multiple workstreams to progress within the demanding 90-day programme.

Delivery Highlights

• Transformation of a 130,000-square-metre car park
• Intensive 90-day delivery programme
• Four major festival zones
• Immersive scenic environments
• Large-scale scenic fabrication
• Custom props
• Bespoke landscaping
• Festival flooring treatments
• Illuminated scenic installations
• Coordinated lighting solutions
• Management of local scenic providers
• Multi-company production collaboration
• Site-wide logistics and installation
• Two-month public operation
• More than one million visitors

Outcome

Diriyah Oasis opened as the entertainment hub of Diriyah Season 2019 and welcomed more than one million visitors during its two-month operation.

The four completed festival zones transformed the original car park into a varied and visually engaging destination. Scenic fabrication, landscaping, flooring and illuminated features gave each area its own identity while contributing to the atmosphere of the wider festival.

By coordinating multiple local providers and managing simultaneous workstreams across a substantial site, Evolution Scenic delivered the large-scale scenic package within the 90-day programme. The project demonstrated the company’s ability to scale its delivery model for complex festival environments in Saudi Arabia.

Project Ecosystem

Evolution Scenic – Scenic development, large-scale fabrication, custom props, landscaping, flooring, illuminated installations, local-provider management, logistical coordination and site-wide installation.