Building More Than 24 Bespoke Exhibition Environments
The 2022 Make it in the Emirates forum required a large-scale exhibition environment capable of presenting a diverse collection of UAE companies and organisations within the Abu Dhabi Energy Center. The space needed to accommodate multiple exhibitors while maintaining a consistent overall visual language throughout the venue.
Evolution Scenic designed and built more than 24 bespoke exhibition stands, with each environment tailored to the identity, branding and presentation requirements of the organisation it represented. This allowed every exhibitor to retain its own character while remaining part of a cohesive event environment.
From a fabrication perspective, this created a substantial requirement for repeatable scenic construction across multiple custom-built spaces. Although each stand had its own layout, graphics and configuration, the structures needed to be manufactured to a consistent standard and installed efficiently as part of one larger temporary environment.
The resulting exhibition featured custom scenic walls, portals, counters, display areas and architectural elements, with integrated graphics, screens and lighting helping to create complete branded environments across the exhibition floor.
Creating Architectural Forms From Scenic Fabrication
The exhibition was developed around a consistent architectural language, using angular portals, projecting canopies, recessed wall sections and freestanding scenic structures to create depth and visual interest across the individual stands.
MDF scenic cladding formed the finished surface for many of these structures, allowing clean edges, precise geometric profiles and smooth architectural finishes. Behind the visible panels, timber and metal framing provided the necessary support for the larger fabricated forms and helped maintain their overall shape and stability.
A custom-made 3D Make it in the Emirates logo installation was also fabricated as a prominent feature within the event environment. The dimensional logo was constructed on a purpose-built platform, finished with paint and enhanced with integrated lighting to define the angular forms and create a strong illuminated presence.
The combination of structured framing, scenic cladding and custom 3D fabrication made it possible to create more refined exhibition environments than conventional modular stand systems. Careful coordination between the internal structure, finished surfaces and integrated lighting ensured that each element maintained a clean and consistent architectural appearance throughout the venue.
MDF Cladding and Scenic Finishes
The visible surfaces across the exhibition were predominantly clean and architectural, with light-coloured finishes giving the structures a refined stone or concrete-inspired appearance. MDF was used as the principal scenic cladding material, providing a smooth and versatile surface for the custom-built walls, counters, portals and feature structures.
Its machinability allowed the fabrication team to produce crisp corners, straight runs and precise angular profiles across the stands, supporting the strong geometric language of the overall design. The MDF surfaces were then finished through the scenic paint and finishing process to achieve a consistent appearance across the different fabricated elements.
The finishing palette was further developed through a combination of stone-effect surfaces, high-gloss black feature panels and carefully detailed counter fronts. Integrated downlighting within the projecting canopy structures added depth to the finished MDF forms, while green wall elements introduced a natural contrast against the hard architectural finishes and helped define individual exhibition spaces.
This combination of accurate fabrication and carefully applied finishes helped create a polished architectural look throughout the exhibition, while maintaining visual consistency between individual stands and the wider event environment
Building Around LED Display Technology
Digital screens were incorporated into numerous exhibition structures, forming an important part of the presentation and communication strategy across the event environment.
The screens were recessed within fabricated walls and feature panels, creating clean, integrated presentation areas for digital content while maintaining the architectural character of each stand. This approach allowed the technology to feel like part of the scenic design rather than a separate add-on.
The scenic fabrication was developed to accommodate the dimensions and depth of the display hardware while maintaining a neat finished surround. Openings, panel depths and framing needed to be coordinated carefully so that each screen sat correctly within the structure and aligned with the surrounding surfaces.
By integrating the displays directly into the scenic architecture, the stands achieved a more refined and cohesive appearance while still providing flexible digital platforms for branded content, presentations and visual communication.
The integration of display technology was supported by complementary scenic elements including illuminated portals, feature towers and interactive presentation points, allowing digital content to be distributed throughout the exhibition environment. This combination of screens, lighting and custom-built structures created a layered visitor experience, while maintaining a consistent architectural finish across the individual stands.
Main Stage and Branded Scenic Architecture
The project extended beyond the exhibition floor into the main presentation environment, where the scenic language was carried through into a large-scale stage designed for keynote speeches, panel discussions and official ceremonies.
Evolution fabricated a high-impact main stage incorporating custom scenic structures, branded finishes and a substantial digital presentation surface. The stage was developed with a strong architectural composition, using layered platforms, illuminated steps, scenic side towers and integrated branding to create a clear focal point within the auditorium.
The large digital screen formed the central backdrop for presentations and event content, while the surrounding scenic elements framed the display and helped create a more complete branded environment. Dedicated seating areas, presentation positions and stage access were incorporated into the overall layout to support the different programme requirements.
Integrated lighting within the stage edges, steps and scenic features added definition to the structure and strengthened the overall visual impact. The main stage followed the same fabrication approach as the exhibition stands, bringing together custom scenic architecture, branding, digital technology and lighting as one coordinated event environment.
Panel Discussion and Signing Environments
Dedicated panel discussion and signing zones were also constructed as part of the project, extending the scenic environment beyond the exhibition stands into more formal presentation and agreement-signing spaces.
These areas required a different configuration from the exhibition floor, with the layout designed to support official meetings, presentations and signing activities. Custom scenic backdrops, branded side panels and a purpose-built signing desk helped create a professional and clearly defined environment for these functions.
The signing area also incorporated a large digital backdrop, raised carpeted platform and coordinated branded graphics, creating a strong visual setting for photography, media coverage and formal ceremonies. The surrounding scenic elements helped frame the space while maintaining the same design language used throughout the wider event.
A total of 32 Memoranda of Understanding were signed during the forum, making these dedicated environments an important part of the overall event delivery. Evolution’s role included constructing the physical settings required for these activities, extending the scenic scope from exhibition fabrication into temporary presentation and ceremonial architecture.
Custom Furniture and Supporting Scenic Infrastructure
The exhibition environments were completed with custom-built furniture, display counters and supporting structural elements, helping each area function as a complete and practical event space while remaining consistent with the overall scenic design.
Counters were integrated directly into the scenic architecture rather than treated as separate furniture pieces. Reception and information points incorporated branded finishes, directional information and venue mapping, allowing functional visitor services to become part of the wider visual environment.
Furniture and seating were positioned throughout the exhibition to create comfortable meeting, networking and presentation areas. Dedicated lounge settings incorporated upholstered seating, occasional tables and raised carpeted platforms, supported by custom scenic backdrops and integrated lighting to create clearly defined spaces within the venue.
Supporting scenic infrastructure also included branded information walls, display features and purpose-built structures that helped organise visitor movement and communication across the event. This combination of scenic construction, custom furniture and functional elements allowed Evolution to deliver fully resolved environments rather than isolated fabricated walls.
Coordinating a Multi-Zone Installation
The scale of the project required multiple fabrication disciplines to come together within one coordinated installation, with numerous exhibition stands and shared spaces needing to operate as part of a unified environment.
Carpentry and scenic construction formed the physical basis of the stands, while paintwork, graphics, lighting, greenery and digital displays completed the finished environments. Consistent architectural forms and material finishes helped maintain a clear visual language across the different zones.
The installation also required careful coordination between circulation routes, individual stand layouts and shared presentation areas. Each display screen needed to fit its scenic opening, graphics had to align with finished panels, counters and furniture needed to sit correctly within the fabricated structures, and integrated lighting had to complement the overall scenic design.
This level of coordination was essential to delivering a large-scale exhibition environment in which multiple bespoke spaces could function independently while still reading as one cohesive temporary architecture.
Delivering a Consistent Scenic Finish Across Diverse Stands
The finished installation demonstrates the value of maintaining a consistent fabrication standard across a large number of individual exhibition spaces, each with its own branding, layout and functional requirements.
Although the stands represented different organisations and industries, the use of clean architectural forms, fabricated walls, integrated displays, graphics, coordinated lighting and carefully finished surfaces created a coherent visual environment throughout the Abu Dhabi Energy Center.
Evolution's role covered the design and execution of the exhibition setup, ensuring that scenic, structural and branded elements were integrated consistently across multiple zones. Careful attention to proportions, finishes and detailing helped the individual stands retain their own identity while still belonging to the wider event environment.
The completed project therefore demonstrates not simply the ability to fabricate an individual exhibition stand, but the ability to coordinate multiple bespoke scenic builds as one large temporary architectural installation with a unified level of finish and presentation.