Project Overview and Creative Scope
From 26–28 November 2021, ADNOC Headquarters in Abu Dhabi hosted the ADNOC Jubilee Festival, celebrating 50 years of achievements, innovation and service to the nation. The anniversary required an event environment that could reflect the significance of the milestone while supporting the practical requirements of a large-scale festival.
Evolution Scenic was responsible for translating the event's design concepts into a coordinated collection of custom scenic installations. Rather than producing a single feature, the project involved multiple fabricated environments that needed to function together as one consistent visual experience.
The scenic scope included the distinctive ADNOC 50 Faces gallery stands, created around the number "50", a heavy-duty main stage platform, a large freestanding hashtag installation, an interactive pledge booth, as well as custom backdrops and supporting branded scenic elements.
Each installation had its own purpose, scale and construction requirements, but all needed to communicate the same ADNOC Jubilee identity. This made coordination between fabrication, finishing and installation an important part of the overall delivery.
Design and Fabrication Challenges
One of the main challenges of the ADNOC Jubilee project was the variety of scenic structures required within a single event environment. Each feature presented a different fabrication requirement, meaning the production team had to manage several construction approaches simultaneously while maintaining a consistent visual standard.
The 50 Faces gallery installations, for example, required shaped scenic fabrication built around the recognizable "50" anniversary form. Their construction also incorporated technical PVC flooring and reflective vinyl, adding both practical surface treatment and visual impact.
The main stage presented a different challenge. As one of the central functional structures within the festival, it required a heavy-duty platform capable of supporting the event's operational needs. Custom ramp access also had to be incorporated into the platform design.
Meanwhile, the giant hashtag installation needed to function as a substantial freestanding scenic feature. Unlike elements supported by existing architecture, it had to create a strong standalone visual presence within the wider festival environment. The pledge booth, custom backdrops and additional branded elements further increased the diversity of the fabrication programme.
All of these components also had to be completed against a tight project timeline. The production process therefore required careful coordination so that fabrication, finishing and preparation for installation could progress efficiently without compromising consistency across the different scenic elements.
Scenic Fabrication, Engineering and Construction
Evolution Scenic's fabrication approach focused on turning graphic and architectural concepts into practical physical structures suitable for a live festival environment.
The ADNOC 50 Faces gallery stands were among the project's most visually distinctive elements. Scenic construction was shaped around the anniversary number "50", transforming the graphic identity of the celebration into a three-dimensional visitor experience. Technical PVC flooring and reflective vinyl were incorporated into the finished installations, reinforcing the visual character of the structures.
The main stage platform required a more substantial construction approach because of its functional role within the festival. A heavy-duty platform formed the structural foundation, while PVC flooring provided the finished stage surface. A custom ramp was integrated into the platform to provide controlled access to the stage.
For the giant hashtag, the scenic fabrication had to produce a structure capable of operating independently as a freestanding feature. Its scale and positioning allowed it to act as a prominent visual landmark within the event environment.
Evolution Scenic also fabricated the interactive pledge booth, custom backdrops and supporting branded installations. Although each element had a different function, the fabrication process ensured that branding, finishes and visual proportions worked together across the complete festival site. This coordinated construction approach allowed multiple individual structures to appear as parts of one carefully designed scenic environment rather than unrelated standalone pieces.
Materials, Finishes and Branded Environment
Materials and finishes played an important role in transforming the fabricated structures into a coherent ADNOC Jubilee environment.
Technical PVC flooring and reflective vinyl were used on the 50 Faces gallery installations to create a polished and visually striking finish. The reflective vinyl enhanced the anniversary-themed structures, helping the distinctive “50” forms stand out throughout the festival environment. The technical PVC flooring provided a practical and clean finished surface for the gallery installations while supporting the overall presentation of the scenic environment.
The main stage platform also incorporated PVC flooring as part of its finished construction. Beneath the visible surface, the heavy-duty platform provided the structural support required for the central stage environment. Maintaining visual consistency across the different scenic elements was also an important part of the project. The gallery structures, main stage, pledge booth, hashtag installation and branded backdrops were designed to work together as part of one unified event identity.
Careful attention to finishes, branding and the relationship between individual structures helped create a cohesive visual experience across the site. By coordinating these scenic treatments, ADNOC’s anniversary branding extended beyond graphics and signage into the physical environment of the festival.
The result was a professionally finished scenic environment where materials, surfaces and branded elements worked together to strengthen the overall presentation of the ADNOC Jubilee celebration.
Installation, Delivery and Project Outcome
The completed scenic package was delivered to ADNOC HQ in Abu Dhabi ahead of the Jubilee Festival, which took place from 26–28 November 2021.
Installation involved bringing together several different types of scenic structures across the venue. Gallery installations, the heavy-duty main stage, freestanding signage, the interactive pledge booth, branded backdrops and supporting scenic elements all had to be positioned and integrated into the overall festival environment.
The main stage required its custom ramp to be incorporated into the completed platform, while the giant hashtag needed to be positioned as a prominent standalone feature. At the same time, the gallery structures and supporting branded elements had to work together visually across the site. Despite the demanding programme, Evolution Scenic successfully delivered the scenic installations within the project's tight timeline.
The completed environment gave the ADNOC Jubilee Festival a combination of custom-built architecture, branded scenic finishes and functional event infrastructure. The 50 Faces gallery stands provided a distinctive architectural interpretation of the anniversary theme, while the main stage created the central functional platform for the event. The giant hashtag, pledge booth, custom backdrops and additional branded elements extended the Jubilee identity throughout the venue and created multiple visual touchpoints for guests.
Overall, the project demonstrated Evolution Scenic's ability to translate detailed creative concepts into physical scenic environments while coordinating varied construction methods, finishes and functional requirements as part of a single large-scale event delivery.