Hospitality activations need to feel welcoming, informative and unmistakably connected to the brand they represent. For Visit Saudi at the Dubai 7s on 2–3 December 2023, Evolution Scenic delivered the internal fit-out for a dedicated hospitality tent designed to introduce visitors to Saudi Arabia through branded content, information and interactive engagement.

Commissioned by Falcon Golf Management Limited, the environment combined custom-fabricated structures, information counters, interactive zones, vibrant branding and natural wood finishes. The result was a refined and approachable hospitality space that balanced strong visual identity with the warmth and accessibility expected from a tourism-led visitor experience.

The Challenge

The hospitality tent needed to function as both a branded destination and a practical information hub within the wider Dubai 7s environment.

Visitors needed clear places to engage with hostesses, access tourism information and explore interactive content, while the overall space still had to feel premium, welcoming and visually cohesive.

The interior also needed to balance bold Visit Saudi branding with softer natural materials so that the environment felt distinctive without becoming overly graphic or visually heavy.

The Solution

Evolution Scenic delivered a complete internal fit-out tailored to the operational and visual requirements of the hospitality tent.

Custom scenic structures were fabricated throughout the space and finished to a high standard to create a polished visitor environment.

Two dedicated information counters were designed and installed as key functional touchpoints, giving hostesses clear positions from which to engage guests and provide tourism information.

Branded scenic features were integrated alongside natural wood finishes, creating contrast between colourful visual identity and warmer material tones.

Interactive guest engagement zones were also developed within the space, giving visitors additional ways to connect with the Visit Saudi initiative beyond conventional information display.

By coordinating structure, branding, counters, finishes and interactive areas as one interior package, Evolution Scenic created a hospitality environment that felt both functional and carefully considered.

Delivery Highlights

• Visit Saudi hospitality tent at Dubai 7s.

• Event dates: 2–3 December 2023.

• Commissioned by Falcon Golf Management Limited.

• Complete internal fit-out.

• Custom-fabricated scenic structures.

• Premium interior finishes.

• Two bespoke information counters.

• Hostess engagement points.

• Tourism information areas.

• Vibrant Visit Saudi branding.

• Natural wood finishes.

• Decorative scenic elements.

• Interactive visitor zones.

• Guest engagement features.

• Delivery and installation.

Outcome

The completed Visit Saudi Hospitality Tent provided a refined and engaging environment for guests attending the Dubai 7s.

The two information counters created clear points for direct visitor interaction, while the combination of branded scenic features and natural finishes established a visual identity that felt both vibrant and welcoming.

Interactive areas extended the experience beyond static branding and helped create a more participatory environment for visitors exploring the Visit Saudi initiative.

The project demonstrates Evolution Scenic’s ability to deliver hospitality interiors where brand identity, visitor engagement, information delivery and material finish all need to work together within a temporary event environment.

Project Ecosystem

Evolution Scenic – Internal fit-out, scenic fabrication, information counters, branded features, natural finish integration, interactive guest areas, delivery and installation.

Falcon Golf Management Limited – Project commissioning partner.

Climate-focused forums require event environments that support serious international dialogue while remaining welcoming, professional and visually coherent. For Heriot-Watt University’s Climate Hub in Dubai, Evolution supported a two-week COP28-affiliated initiative created to encourage discussion, collaboration and partnerships around global climate action.

Launched in late November 2023, the Climate Hub welcomed an international audience and included the attendance of His Majesty King Charles III. Evolution’s role included creative design, scenic elements, furniture, backdrops, signage, decorative features and branded collateral, helping transform the venue into a cohesive environment suited to the profile and purpose of the programme.

The Challenge

The Climate Hub needed to function as a credible and engaging platform for international climate dialogue over a two-week period.

The environment had to support discussions, meetings and stakeholder engagement while maintaining a professional appearance appropriate to a COP28-affiliated initiative and a high-profile audience.

The scenic treatment also needed to communicate the identity of the Climate Hub clearly without overwhelming the content or conversations taking place within it.

In addition to the physical venue environment, collateral and branding materials had to work consistently across multiple guest touchpoints.

The Solution

Evolution developed and delivered a coordinated package of scenic, furniture and branded elements to transform the venue.

Backdrops, signage and decorative components were introduced throughout the space to create a consistent visual language and strengthen the identity of the Climate Hub.

Furniture was selected and provided to support the functional requirements of the programme while contributing to a polished and welcoming environment for attendees.

Creative design was applied across the wider setup to ensure that scenic elements, furniture and branding worked together as a single event environment.

Evolution also designed and produced supporting collateral, including brochures, banners and additional branding elements, extending the event identity beyond the principal scenic installations.

The venue setup and operational delivery were coordinated to meet the standards required for a high-profile COP28-affiliated programme.

Delivery Highlights

• Scenic support for the Heriot-Watt University Climate Hub.

• COP28-affiliated initiative.

• Two-week programme launched in late November 2023.

• International climate dialogue and partnership environment.

• Attendance by His Majesty King Charles III.

• Creative event design.

• Scenic backdrops.

• Event furniture.

• Custom signage.

• Decorative scenic elements.

• Branded venue treatment.

• Brochure design and production.

• Event banners.

• Additional branding collateral.

• Venue transformation.

• Event setup and operational support.

Outcome

The completed Climate Hub provided a professional and engaging environment for discussions, collaborations and partnership-building around climate action.

The combination of scenic elements, furniture, signage, decorative features and branded collateral created a consistent identity across the two-week programme while supporting the functional requirements of the event.

The project demonstrates Evolution Scenic’s ability to support high-profile conference and dialogue environments where scenic presentation, furniture, branding and operational setup need to work together without distracting from the purpose of the event itself.

Project Ecosystem

Evolution Scenic – Creative design, scenic production, furniture, backdrops, signage, decorative elements, branding collateral, venue transformation, setup and operational support.

Campaign environments need to communicate purpose clearly while also giving visitors reasons to stop, engage and interact. For the UAE Food Bank Campaign in Dubai, delivered in partnership with Madinat Jumeirah LLC, Evolution Scenic created a custom stand designed around sustainability, community engagement and strong visual identity.

The installation combined illuminated flooring, feature walls, integrated screens, a polycarbonate roof structure, interactive digital elements, etched glass branding and suspended signage. Together, these components created a cohesive campaign environment that balanced functionality, visibility and visitor engagement.

The Challenge

The stand needed to represent the objectives of the UAE Food Bank Campaign within a compact but visually impactful environment.

The design had to support digital content, public interaction, ceremonial activity and campaign branding while maintaining a clean and coherent overall appearance.

Multiple materials and technologies also needed to be integrated into the stand, including vinyl flooring, LED lighting, digital screens, polycarbonate, glass panels and interactive touchpoints.

The challenge was therefore to bring these elements together as one coordinated scenic installation rather than allowing each component to operate independently.

The Solution

Evolution Scenic developed a bespoke stand combining architectural scenic features, digital integration and branded detailing.

Durable vinyl flooring was installed with integrated lighting effects to create a stronger visual base for the stand.

A triangular-themed feature wall was designed and fabricated with LED lighting, built-in screens and prominent branding. A separate central wall incorporated a large LED screen, providing a focal point for dynamic digital content.

Overhead, a polycarbonate roof structure was installed with a suspended central logo, creating a strong visual identifier and helping define the stand within the surrounding event environment.

An interactive iPad stand was also developed to support guest engagement and ceremonial use.

To reinforce the campaign identity, glass panels were etched with the Mohammed Bin Rashid Al Maktoum logo, while illuminated signage added further branded visibility across the installation.

By combining scenic fabrication with digital and interactive elements, the stand provided both a strong visual presence and practical tools for engagement.

Delivery Highlights

• Custom campaign stand for the UAE Food Bank.

• Partnership with Madinat Jumeirah LLC.

• Durable vinyl flooring.

• Integrated floor lighting effects.

• Triangular-themed feature wall.

• Integrated LED lighting.

• Built-in digital screens.

• Central wall with large LED screen.

• Polycarbonate roof structure.

• Suspended central logo.

• Touch-enabled iPad stand.

• Interactive guest engagement feature.

• Ceremonial-use installation.

• Etched glass branding panels.

• Mohammed Bin Rashid Al Maktoum logo integration.

• Illuminated signage.

• Scenic fabrication and installation.

Outcome

The completed Food Bank Campaign stand created a clear and engaging environment that combined campaign messaging with interactive and digital content.

Illuminated flooring, large-format screens and branded feature walls established a strong visual identity, while the iPad station introduced a direct point of visitor participation.

The suspended logo, etched glass panels and illuminated signage reinforced the campaign branding throughout the stand.

The project demonstrates Evolution Scenic’s ability to deliver campaign environments where scenic fabrication, digital technology, branding and interactive engagement need to work together within one coordinated installation.

Project Ecosystem

Evolution Scenic – Scenic fabrication, flooring, feature walls, LED integration, screen integration, polycarbonate roof structure, interactive iPad installation, etched glass branding, illuminated signage, delivery and installation.

Exhibition stands need to combine brand visibility with practical functionality, giving visitors a clear and engaging environment while supporting the operational needs of the exhibitor. For the Saudi Event Show 2024 in Riyadh, Evolution Scenic was commissioned by THA to design, fabricate and install a bespoke exhibition stand built around clean architectural lines, integrated branding and functional display elements.

The stand incorporated custom wooden slat walls, TV screens, raised flooring, structural pillars with LED lightboxes, concealed storage, illuminated branding panels and carefully arranged furniture. Together, these elements created a professional and cohesive environment designed to support visitor engagement while maintaining a polished visual identity.

The Challenge

The stand needed to achieve a strong visual presence within the wider exhibition while remaining practical for day-to-day use throughout the show.

Branding, digital content and display features had to be integrated cleanly into the structure rather than applied as separate elements. At the same time, the stand required concealed storage and comfortable furniture without allowing these functional requirements to compromise the overall appearance.

The challenge was therefore to balance visual impact, brand communication, visitor comfort and operational practicality within one compact exhibition environment.

The Solution

Evolution Scenic developed the stand as a coordinated package of scenic fabrication, lighting integration and spatial planning.

Custom wooden slat walls and backdrops were fabricated as primary architectural features, with integrated TV screens and branded panels incorporated directly into the structures.

A raised platform was installed to define the stand footprint and provide a clean, durable floor finish across the environment.

Structural pillars were designed with integrated LED lightboxes to increase brand visibility while also incorporating concealed storage, allowing practical requirements to be absorbed into the scenic architecture.

Additional LED-backlit branding panels were installed throughout the stand to create clear and illuminated brand messaging.

Furniture was sourced through rental and arranged to complement the layout, providing comfortable meeting and engagement areas without disrupting circulation or the visual balance of the stand.

Delivery Highlights

• Bespoke THA exhibition stand for Saudi Event Show 2024.

• Stand design, fabrication and installation.

• Custom wooden slat walls.

• Branded scenic backdrops.

• Integrated TV screens.

• Raised exhibition platform.

• Structural display pillars.

• Integrated LED lightboxes.

• Concealed storage within scenic structures.

• LED-backlit branding panels.

• Illuminated brand messaging.

• Furniture rental coordination.

• Visitor seating and engagement areas.

• Functional stand layout planning.

• High-quality scenic finishes.

• Delivery and installation in Riyadh.

Outcome

The completed THA stand created a clear and professional exhibition presence at the Saudi Event Show 2024.

The wooden slat walls, integrated screens and illuminated branding established a strong visual identity, while concealed storage, furniture and the raised platform supported the practical requirements of the stand throughout the event.

The project demonstrates Evolution Scenic’s ability to deliver compact exhibition environments where branding, digital integration, storage, furniture and scenic fabrication need to work together as part of one coordinated design.

Project Ecosystem

Evolution Scenic – Exhibition stand design, scenic fabrication, wooden slat walls, TV integration, raised platform, structural pillars, LED lightboxes, concealed storage, illuminated branding, furniture coordination, delivery and installation.

Hospitality installations need to enhance the guest experience without compromising the operation of the venue around them. For Ramadan 2022, Evolution Scenic delivered a fixed seasonal installation at SUQ Restaurant within Four Seasons Jumeirah Beach Resort, transforming the dining environment through a combination of traditional architectural references, bespoke scenic fabrication and ambient lighting.

The project included six custom mashrabiya arches, decorative walkway features, a stage constructed above the existing water fountain, fairy lighting and branded scenic elements. Every part of the installation was developed to create a cohesive Ramadan atmosphere while working carefully around the restaurant’s existing architecture and operating hours.

The Challenge

The installation needed to create a strong visual transformation while remaining sensitive to the daily operation of a luxury hospitality environment.

SUQ Restaurant remained active during the installation period, so fabrication and on-site works had to be planned around guest access and operating hours. Unfinished scenic elements could not be left exposed within the customer environment.

The existing layout also introduced spatial constraints, particularly around the water fountain, where the entertainment stage had to be integrated without compromising the surrounding architecture or circulation.

The challenge was therefore to balance decorative impact, operational continuity and efficient use of the available space.

The Solution

Evolution Scenic developed a bespoke Ramadan installation centred around architectural scenic features and warm decorative lighting.

Six mashrabiya arches were designed and fabricated using intricate geometric patterns inspired by traditional regional architecture. Internal upright lighting was incorporated into the structures to add depth and create a warm visual effect throughout the dining environment.

Additional decorative arches were positioned along key walkways, helping guide guests through the restaurant while extending the same visual language across the space.

A custom entertainment stage was constructed above the existing water fountain. This required the scenic structure to work around the existing feature rather than replace or obscure it. Custom lighting and fabric embellishments were incorporated into the stage treatment to maintain consistency with the Ramadan aesthetic.

Fairy lights were installed throughout the dining area to provide an additional layer of ambient illumination, while bespoke branded elements reinforced the identity of the seasonal activation.

Installation sequencing was carefully planned around restaurant operations so that work could progress without disrupting guests or leaving incomplete elements visible during service hours.

Delivery Highlights

• Ramadan installation for Four Seasons Jumeirah Beach Resort.

• Installation at SUQ Restaurant.

• Six bespoke mashrabiya arches.

• Traditional geometric scenic detailing.

• Integrated upright lighting within the arches.

• Decorative walkway arches.

• Guest circulation enhancements.

• Custom entertainment stage.

• Stage constructed above the existing water fountain.

• Bespoke lighting treatment.

• Fabric embellishments.

• Decorative fairy lighting.

• Custom branded elements.

• Live hospitality environment installation.

• Works coordinated around restaurant operating hours.

• Space-efficient scenic integration.

Outcome

The completed installation transformed SUQ Restaurant into a cohesive Ramadan dining environment while preserving the functionality and character of the existing venue.

The mashrabiya arches established the primary visual language, while integrated lighting, walkway treatments and fairy lights created a warmer and more atmospheric guest experience. The stage above the fountain introduced an entertainment focal point without requiring major changes to the existing restaurant layout.

The project demonstrates Evolution Scenic’s ability to deliver seasonal hospitality installations within live venues, where scenic fabrication, architectural integration, installation sequencing and guest experience all need to be considered together.

Project Ecosystem

Evolution Scenic – Scenic design and fabrication, mashrabiya arches, decorative walkway structures, stage construction, lighting integration, fabric embellishments, branded scenic elements, live-site installation and delivery.

Corporate innovation events require environments that can support presentations, exhibitions and brand communication within one cohesive visual framework. For the AD Port Group Innovation event in Abu Dhabi, Evolution Scenic delivered a coordinated package of scenic fabrication and branded installations designed to balance functionality with strong visual presentation.

The scope included custom exhibition booths, a central main stage, a branded welcome wall, illuminated lightboxes, modular branding panels, boat cladding and bleacher covers. Together, these elements created a polished event environment that supported both content delivery and audience engagement.

The Challenge

The event required several different scenic and exhibition functions to operate within one consistent branded environment.

Exhibition booths needed to provide professional presentation spaces, while the main stage had to support key presentations and discussions. Additional branding features were required at arrival points and throughout the venue to maintain a clear event identity.

Existing elements such as the boat and bleacher seating also needed to be visually integrated into the wider event environment, requiring bespoke cladding and cover solutions rather than leaving them visually disconnected from the rest of the space.

The Solution

Evolution Scenic designed and fabricated a series of custom exhibition booths tailored to the event layout and presentation requirements.

A central main stage was constructed with premium scenic finishes to provide a strong focal point for presentations, discussions and programmed content.

At the entrance, a branded welcome wall was fabricated to establish a clear arrival moment and reinforce the identity of the event from the outset.

Illuminated lightbox panels were installed throughout the environment to increase brand visibility and create stronger visual focal points.

Modular branding panels were also supplied, providing a flexible solution for event messaging and content changes across different areas.

Custom boat cladding was produced to visually integrate the vessel into the wider event setting, while bespoke bleacher covers were added to refine the appearance of the seating areas and maintain consistency across the venue.

Delivery Highlights

• Scenic fabrication for the AD Port Group Innovation event.

• Custom exhibition booths.

• Central main stage.

• Premium scenic stage finishes.

• Branded welcome wall.

• Illuminated lightbox displays.

• Modular branding panels.

• Flexible event messaging solutions.

• Custom boat cladding.

• Bespoke bleacher covers.

• Multi-zone branding integration.

• Exhibition and presentation environments.

• Delivery and installation.

Outcome

The completed AD Port Group Innovation environment combined exhibition functionality, presentation spaces and branded scenic elements within one coordinated event setting.

The custom booths provided structured areas for exhibition content, while the main stage supported the core presentation programme. Lightboxes, modular panels and the welcome wall reinforced the event identity throughout the venue, while the boat cladding and bleacher covers helped integrate existing site elements into the overall design.

The project demonstrates Evolution Scenic’s ability to deliver corporate innovation environments where exhibition fabrication, staging, branding and venue integration need to work together as part of a single visual system.

Project Ecosystem

Evolution Scenic – Exhibition booth fabrication, main stage construction, branded welcome wall, lightboxes, modular branding panels, boat cladding, bleacher covers, delivery and installation.