Corporate innovation events require environments that can support presentations, exhibitions and brand communication within one cohesive visual framework. For the AD Port Group Innovation event in Abu Dhabi, Evolution Scenic delivered a coordinated package of scenic fabrication and branded installations designed to balance functionality with strong visual presentation.

The scope included custom exhibition booths, a central main stage, a branded welcome wall, illuminated lightboxes, modular branding panels, boat cladding and bleacher covers. Together, these elements created a polished event environment that supported both content delivery and audience engagement.

The Challenge

The event required several different scenic and exhibition functions to operate within one consistent branded environment.

Exhibition booths needed to provide professional presentation spaces, while the main stage had to support key presentations and discussions. Additional branding features were required at arrival points and throughout the venue to maintain a clear event identity.

Existing elements such as the boat and bleacher seating also needed to be visually integrated into the wider event environment, requiring bespoke cladding and cover solutions rather than leaving them visually disconnected from the rest of the space.

The Solution

Evolution Scenic designed and fabricated a series of custom exhibition booths tailored to the event layout and presentation requirements.

A central main stage was constructed with premium scenic finishes to provide a strong focal point for presentations, discussions and programmed content.

At the entrance, a branded welcome wall was fabricated to establish a clear arrival moment and reinforce the identity of the event from the outset.

Illuminated lightbox panels were installed throughout the environment to increase brand visibility and create stronger visual focal points.

Modular branding panels were also supplied, providing a flexible solution for event messaging and content changes across different areas.

Custom boat cladding was produced to visually integrate the vessel into the wider event setting, while bespoke bleacher covers were added to refine the appearance of the seating areas and maintain consistency across the venue.

Delivery Highlights

• Scenic fabrication for the AD Port Group Innovation event.

• Custom exhibition booths.

• Central main stage.

• Premium scenic stage finishes.

• Branded welcome wall.

• Illuminated lightbox displays.

• Modular branding panels.

• Flexible event messaging solutions.

• Custom boat cladding.

• Bespoke bleacher covers.

• Multi-zone branding integration.

• Exhibition and presentation environments.

• Delivery and installation.

Outcome

The completed AD Port Group Innovation environment combined exhibition functionality, presentation spaces and branded scenic elements within one coordinated event setting.

The custom booths provided structured areas for exhibition content, while the main stage supported the core presentation programme. Lightboxes, modular panels and the welcome wall reinforced the event identity throughout the venue, while the boat cladding and bleacher covers helped integrate existing site elements into the overall design.

The project demonstrates Evolution Scenic’s ability to deliver corporate innovation environments where exhibition fabrication, staging, branding and venue integration need to work together as part of a single visual system.

Project Ecosystem

Evolution Scenic – Exhibition booth fabrication, main stage construction, branded welcome wall, lightboxes, modular branding panels, boat cladding, bleacher covers, delivery and installation.

Large investment forums require event environments that support keynote content, press activity, networking, private meetings and hospitality while maintaining one consistent visual identity. For the second edition of Investopia in Abu Dhabi in March 2023, Evolution Scenic delivered a broad scenic package for a two-day forum attended by more than 1,400 industry leaders, policymakers and investors.

Hosted by the Ministry of Economy at the Hilton in Abu Dhabi, the event included a 21-metre-wide main stage, two additional breakout and press stages, a six-metre-high circular ring logo, 35 custom B2B meeting booths, branded TV studio backdrops, interactive pre-function areas and an outdoor Gala Dinner environment.

The Challenge

Investopia required multiple event functions to operate simultaneously across several spaces while maintaining a cohesive visual language.

The main conference needed a high-impact stage suitable for keynote sessions, while breakout discussions and press conferences required their own dedicated presentation environments.

The event also depended heavily on one-to-one networking, meaning 35 private B2B meeting booths had to be incorporated efficiently into the venue.

A further challenge was the fabrication of the large circular ring logo, which needed to achieve significant scale and a highly reflective metallic finish while remaining suitable for installation within the wider scenic environment.

The pre-function and Gala Dinner areas also needed their own visual treatment, extending the event identity beyond the main conference spaces.

The Solution

Evolution Scenic developed and installed a coordinated scenic package across all primary event zones.

The main stage measured 21 metres wide and incorporated a circular scenic centrepiece with programmable lighting, creating a strong focal point for keynote presentations and major sessions.

Two additional stages were delivered for breakout discussions and press conferences, maintaining consistency in branding and scenic treatment across the wider event programme.

A six-metre-high circular ring logo was fabricated using a combination of styrofoam, gelcoat, metal square tubing and MDF cladding. The finished structure was treated with a reflective silver metallic chrome finish, giving the element a strong sculptural presence within the event environment.

For business networking, Evolution Scenic built 35 custom B2B meeting booths designed to balance privacy with efficient use of space.

The pre-function area included branded TV studio backdrops and interactive zones for interviews and promotional content, creating additional engagement points outside the main conference rooms.

For the Gala Dinner, an outdoor scenic environment was created on the Hilton terrace using ambient lighting and bespoke scenic elements to establish a more refined evening setting.

Delivery Highlights

• Scenic production for Investopia 2023.

• Event hosted by the Ministry of Economy.

• More than 1,400 attendees.

• Two-day global investment forum.

• 21m-wide main stage.

• Circular scenic centrepiece.

• Programmable stage lighting.

• Two additional breakout and press stages.

• 6m-high circular ring logo.

• Styrofoam, gelcoat, metal square tubing and MDF construction.

• Reflective silver metallic chrome finish.

• 35 custom B2B meeting booths.

• Branded TV studio backdrops.

• Interactive pre-function areas.

• Interview and promotional content zones.

• Outdoor Gala Dinner scenic setup.

• Ambient terrace lighting.

• Bespoke scenic elements.

• Multi-zone delivery and installation.

Outcome

The completed Investopia environment supported the full range of conference, networking, media and hospitality functions across the two-day programme.

The main stage and circular scenic centrepiece created a strong visual identity for keynote sessions, while the breakout and press stages extended the same design language into secondary spaces.

The 35 B2B meeting booths provided dedicated environments for one-to-one discussions, and the pre-function areas supported interviews, media engagement and promotional content. The Gala Dinner setup added a separate hospitality layer without losing connection to the overall event identity.

The project demonstrates Evolution Scenic’s ability to deliver complex multi-zone business forums where large-scale scenic fabrication, private meeting infrastructure, media environments and hospitality settings all need to be coordinated within one event.

Project Ecosystem

Evolution Scenic – Main stage fabrication, circular scenic feature, programmable lighting integration, breakout and press stages, custom ring logo fabrication, B2B meeting booths, TV studio backdrops, interactive areas, Gala Dinner scenery, delivery and installation.

Large industry forums require a coordinated environment that can support exhibitions, keynote content, sponsor visibility, breakout sessions and high-volume guest movement within one consistent visual language. For the second edition of the Make It In The Emirates Forum at the Abu Dhabi Energy Centre in 2023, Evolution Scenic delivered a full turnkey scenic solution for the event.

Organised by ADNOC in partnership with the Ministry of Industry and Advanced Technology and the Department of Economic Development, the forum supported local manufacturing and industrial development. Evolution Scenic’s scope covered the overall event concept, forced-perspective scenic design, sponsor exhibition areas, the main stage, breakout stages, an arrival feature, branding and signage.

The Challenge

The forum required multiple event functions to operate together across one integrated environment.

The exhibition area needed to accommodate six diamond sponsors and 30 additional sponsors while maintaining a clear and cohesive visual identity. At the same time, the venue required a strong central stage, breakout presentation areas, an impactful arrival sequence and consistent branding throughout.

Because the event served as a major platform for industrial development and investment, the scenic environment also needed to feel contemporary, high-profile and aligned with the forum’s wider message of innovation and manufacturing progress.

The Solution

Evolution Scenic developed the overall event concept and delivered the scenic environment as a coordinated turnkey package.

Forced-perspective design techniques were incorporated into the wider visual approach to increase depth and strengthen the impact of key scenic features.

A dedicated exhibition area was designed and fabricated to accommodate six diamond sponsors and 30 additional sponsors. The layout balanced sponsor visibility with visitor movement and created a consistent framework across the different exhibition spaces.

A bespoke main stage was delivered as the central presentation environment, supported by additional breakout stages for smaller sessions and discussions.

At the arrival point, Evolution Scenic created a custom entry arch incorporating dynamic content, establishing a strong first impression and introducing the visual language of the event from the outset.

Branding and signage were produced across the wider environment to connect the exhibition, stage and arrival areas and maintain continuity throughout the venue.

Delivery Highlights

• Turnkey scenic solution for Make It In The Emirates Forum 2023.

• Event held at Abu Dhabi Energy Centre.

• Overall event concept development.

• Forced-perspective scenic design.

• Custom exhibition environment.

• Space for six diamond sponsors.

• Space for 30 additional sponsors.

• Bespoke main stage.

• Multiple breakout stages.

• Custom arrival arch feature.

• Dynamic content integration at the entrance.

• Event branding.

• Branded signage.

• Multi-zone scenic integration.

• Exhibition fabrication and installation.

Outcome

The completed environment provided a cohesive setting for the second edition of Make It In The Emirates Forum, supporting sponsor exhibition areas, keynote content, breakout discussions and wider industry engagement.

The combination of forced-perspective scenic features, sponsor spaces, staging and arrival treatment created a more distinctive visitor journey while maintaining consistent branding throughout the venue.

The project demonstrates Evolution Scenic’s ability to deliver large-scale turnkey event environments where concept development, exhibition fabrication, sponsor integration, staging and branding all need to function as part of one coordinated system.

Project Ecosystem

Evolution Scenic – Event concept development, scenic design, forced-perspective features, exhibition fabrication, sponsor environments, main stage, breakout stages, arrival feature, branding, signage, delivery and installation.

Multi-level exhibition stands need to combine visual impact with structural performance, clear visitor circulation and practical business functionality. For DUCAB at the Middle East Electricity exhibition at Dubai World Trade Centre, Evolution Scenic designed and fabricated a custom-built double-decker stand incorporating a mezzanine-level meeting space above a product showcase and reception environment.

Measuring 12 metres by 10 metres, the stand combined custom shelving, integrated LED lighting, branded focal points, patterned vinyl flooring, furniture and decorative elements. The mezzanine structure was also load tested in accordance with Dubai Municipality requirements, ensuring that the finished stand met both operational and safety standards within a limited delivery programme.

The Challenge

The stand needed to accommodate several functions within one compact exhibition footprint.

Private meetings were required at mezzanine level, while the ground floor needed to support product display, reception and visitor engagement. These areas had to remain visually connected while operating independently.

The elevated floor introduced additional structural and compliance requirements, including load testing in line with Dubai Municipality regulations. At the same time, the fabrication and installation had to be completed within a restricted exhibition build programme.

The challenge was therefore to coordinate scenic fabrication, structural performance, branding, furniture and finishes within one multi-level environment.

The Solution

Evolution Scenic designed and built a 12m x 10m double-decker exhibition stand with a dedicated mezzanine floor for private meetings.

The lower level was developed as the main visitor-facing area, incorporating reception functions and product display.

Custom spray-painted shelving was fabricated throughout the stand and fitted with integrated LED strip lighting to enhance product presentation. DUCAB logos were positioned at key focal points to maintain strong brand visibility across the environment.

Circular-patterned vinyl flooring was installed to introduce a more distinctive visual treatment while creating a consistent finish across the ground-level space.

Furniture and decorative elements were supplied to complete the exhibition environment and support both visitor engagement and business use.

To confirm the structural performance of the elevated floor, mezzanine load testing was carried out in accordance with Dubai Municipality regulations.

By coordinating the structural and scenic elements from the outset, Evolution Scenic delivered a stand that combined a strong branded presence with practical meeting and exhibition functionality.

Delivery Highlights

• Custom DUCAB exhibition stand for MEE.

• Installation at Dubai World Trade Centre.

• 12m x 10m stand footprint.

• Double-decker exhibition structure.

• Mezzanine-level private meeting space.

• Ground-floor reception area.

• Product showcase environment.

• Custom spray-painted shelving.

• Integrated LED strip lighting.

• Branded DUCAB focal points.

• Circular-patterned vinyl flooring.

• Furniture and decorative elements.

• Mezzanine load testing.

• Dubai Municipality compliance.

• Multi-level scenic fabrication.

• Fast-track exhibition delivery and installation.

Outcome

The completed DUCAB stand created a strong multi-level presence within the exhibition while supporting both public engagement and private business activity.

The mezzanine provided a dedicated meeting environment above the main exhibition floor, allowing the available footprint to be used more efficiently. Below, custom displays, lighting, branded elements and flooring created a cohesive visitor-facing environment for product presentation and reception.

The project demonstrates Evolution Scenic’s ability to deliver double-decker exhibition stands where scenic fabrication, structural compliance, visitor functionality and brand presentation all need to be resolved together within a restricted exhibition build programme.

Project Ecosystem

Evolution Scenic – Exhibition stand design and fabrication, double-decker structure, mezzanine construction, custom shelving, integrated lighting, flooring, furniture, decorative elements, load-testing coordination, delivery and installation.

Festival brand environments need to work as more than visual statements. They must support retail, hospitality, audience engagement and safe public use while remaining closely aligned with the identity of the brand. For Adidas at Sole DXB 2019, Evolution Scenic was commissioned by Jack Morton Worldwide to design and construct a striking triple-deck stand inspired by the gritty visual language of London’s Underground system.

The structure operated as both a retail and experiential environment, combining branded architecture, product display, visitor circulation and a second-level VIP viewing deck overlooking the festival’s main stage. Alongside the scenic design and fabrication, Evolution Scenic also carried out structural analysis to secure Municipality approval and verify the integrity of the build.

The Challenge

The Adidas installation needed to create a strong, immersive presence within the highly competitive visual environment of Sole DXB while also supporting multiple practical functions.

The structure had to accommodate retail displays, visitor movement and elevated VIP viewing within one integrated footprint. At the same time, the overall form needed to reflect the raw, urban aesthetic of London’s Underground and remain consistent with Adidas’s brand direction.

Because the build incorporated multiple levels and an elevated viewing deck, structural safety and regulatory compliance were also critical. The design therefore needed to balance scenic expression with engineering performance and public-event requirements.

The Solution

Evolution Scenic designed and constructed the triple-deck installation using a TSG hybrid system, creating a substantial multi-level structure capable of supporting both experiential and operational functions.

The scenic treatment drew directly from the visual character of London’s Underground, using the architecture of the stand itself to establish the urban identity of the activation.

Retail display areas were integrated throughout the structure to showcase Adidas products without separating the commercial elements from the wider visitor experience.

A second-level VIP viewing deck was incorporated into the build, giving invited guests an elevated perspective of the festival’s main stage while adding a premium hospitality component to the overall activation.

To confirm structural performance and support Municipality approval, Evolution Scenic completed a detailed STAAD analysis. This ensured that the multi-level structure was assessed against the required standards before final execution.

By coordinating scenic design, structural planning, retail functionality and VIP hospitality within one build, the installation operated as a complete branded environment rather than a conventional exhibition stand.

Delivery Highlights

• Adidas activation for Sole DXB 2019.

• Commissioned by Jack Morton Worldwide.

• Triple-deck scenic structure.

• TSG hybrid structural system.

• London Underground-inspired visual treatment.

• Integrated retail displays.

• Multi-level visitor environment.

• Second-level VIP viewing deck.

• Views towards the festival main stage.

• Branded experiential environment.

• Structural engineering coordination.

• Detailed STAAD analysis.

• Municipality approval support.

• Public-event safety and compliance.

• Large-scale scenic fabrication.

• Delivery and installation.

Outcome

The completed Adidas installation created a bold and highly visible presence at Sole DXB 2019 while supporting retail, hospitality and visitor engagement within one multi-level structure.

The triple-deck format allowed the activation to operate on several levels at once, with product displays integrated into the lower areas and the VIP viewing deck providing an elevated festival experience.

The project demonstrates Evolution Scenic’s ability to deliver structurally complex brand activations where immersive scenic design, retail integration, guest experience and engineering compliance all need to work together within a single environment.

Project Ecosystem

Evolution Scenic – Scenic design, triple-deck structural fabrication, TSG hybrid system integration, retail display fabrication, VIP viewing deck construction, STAAD analysis, compliance coordination, delivery and installation.

Large technology exhibitions require stands that combine strong brand presentation with practical spaces for meetings, demonstrations and visitor engagement. For GITEX 2022 at Dubai World Trade Centre, Evolution Scenic partnered with Nteractive Consulting and Events Limited to deliver a custom-built exhibition stand for Hewlett Packard Enterprises (HPE).

Measuring 25 metres by 12 metres, the stand incorporated four enclosed meeting rooms, bespoke counters, overhead structures, integrated lighting, AV-ready meeting spaces, branded wall finishes and carpeted flooring. The result was a large-scale exhibition environment designed to support both brand visibility and day-to-day functionality throughout the show.

The Challenge

The HPE stand needed to accommodate a substantial footprint while remaining organised, professional and easy to navigate.

The design required multiple enclosed meeting rooms alongside open visitor areas, branded architectural features and functional counters. These elements needed to sit within one cohesive stand while supporting presentations, private discussions and general exhibition activity.

The stand also needed to maintain consistent branding across a large 25m x 12m footprint, requiring careful coordination of wall finishes, graphics, lighting and overhead elements.

The Solution

Evolution Scenic delivered the stand as a coordinated package of bespoke exhibition fabrication and finishes.

Four meeting rooms were constructed, each measuring 4m x 4m and incorporating glass walls, double glass doors and custom-built tables. AV setups were integrated into the rooms to support presentations and business discussions during the event.

Custom counters were fabricated throughout the stand to support visitor interaction and operational use.

Overhead hanging structures were also produced with integrated lighting, adding visual presence and helping define the stand within the wider exhibition hall.

All wall surfaces were finished with vinyl graphics to maintain consistent HPE branding across the environment.

Carpet was installed throughout the 25m x 12m stand, providing a uniform and professional floor finish across both meeting and visitor areas.

Delivery Highlights

• Custom exhibition stand for HPE at GITEX 2022.

• Partnership with Nteractive Consulting and Events Limited.

• Exhibition at Dubai World Trade Centre.

• 25m x 12m stand footprint.

• Four custom 4m x 4m meeting rooms.

• Glass meeting room walls.

• Double glass doors.

• Bespoke meeting tables.

• Integrated AV setups.

• Custom exhibition counters.

• Bespoke overhead hanging structures.

• Integrated lighting.

• Vinyl graphics across wall surfaces.

• Full carpet installation.

• Large-scale exhibition fabrication.

• Delivery and installation.

Outcome

The completed HPE stand provided a polished and functional exhibition environment capable of supporting both customer engagement and private business meetings.

The four enclosed meeting rooms created dedicated spaces for presentations and discussions, while the custom counters, overhead structures and branded wall finishes gave the wider stand a strong and consistent visual identity.

The project demonstrates Evolution Scenic’s ability to deliver large-format exhibition stands where architectural fabrication, meeting spaces, branding, lighting and AV integration need to operate together within one coordinated environment.

Project Ecosystem

Evolution Scenic – Exhibition stand fabrication, meeting room construction, custom counters, overhead structures, integrated lighting, branded wall finishes, carpet installation, delivery and installation.

Nteractive Consulting and Events Limited – Project partner for the HPE exhibition stand at GITEX 2022.