Building a Data-Led Forum Environment at Manarat Al Saadiyat
The Abu Dhabi Tourism & Data Analytics Forum was established in 2019 as a platform for tourism professionals to exchange data, research and insights affecting the future of the sector. Hosted by the Department of Culture and Tourism – Abu Dhabi, the inaugural forum examined the role of analytics and technology in developing Abu Dhabi’s tourism industry. The event took place at Manarat Al Saadiyat on Saadiyat Island.
Evolution Scenic was appointed to deliver the forum’s scenic and branding environment. Working from a client-supplied concept, the team fabricated and installed the physical elements required to organise the venue into a series of distinct but connected spaces. The scope included the main stage, workshop environments, Tourism Data Lab structures, infographic walls, registration facilities, networking areas, monitor kiosks, branded plinths, partitions, signage and floor-applied wayfinding.
Translating the Supplied Concept into Buildable Scenery
A creative concept establishes the visual direction of an environment, but it does not automatically resolve how each element will be constructed. Evolution Scenic’s role required the supplied design to be interpreted as a practical fabrication package. Scenic walls needed supporting frames. Counters required usable working surfaces and enclosed structures. Display panels had to remain stable and flat. Monitor kiosks needed to accommodate technical equipment, while the stage required safe access and accurate integration with presentation systems.
The project used MDF, plywood, timber framing, metal framing and acrylic across its different scenic elements. These materials allowed the fabrication team to respond to the changing structural and visual requirements of the venue. MDF provided smooth finished faces. Plywood offered strength where components needed to resist handling or carry fixings. Timber and metal framing created the supporting construction, while acrylic was used for precisely formed display and branding details. Painted finishes, printed panels and vinyl graphics transformed the structural components into a consistent branded environment.
Fabricating the Main Presentation Environment
The main forum space was centred on a purpose-built scenic stage. Evolution Scenic fabricated the stage deck, access steps and backdrop walls. Custom lecterns were produced to complete the setting and provide functional presentation positions aligned with the surrounding scenic treatment. The relationship between the stage and the backdrop was important. The deck created a defined presentation plane, while the scenic walls provided architectural scale and held the forum identity around the main content area.
Stage steps needed to be positioned for direct movement without interrupting the visual composition. Fascias, junctions and painted surfaces had to remain consistent when viewed from across the room. The original Evolution Scenic project record identifies the main forum stage as one of several coordinated areas delivered for the event.
Constructing the Tourism Data Lab
Beyond the main stage, the Tourism Data Lab created a more spatial and interactive setting for information. Evolution Scenic fabricated open timber-framed structures that defined the area without closing it off from the wider venue. The repeated framing established an architectural rhythm and made the Data Lab identifiable from different approaches. Unlike a conventional solid partition, the open structure preserved visibility and allowed the space to remain connected to surrounding circulation.
Monitor kiosks, branded plinths and information displays were incorporated into this environment. The scenic elements supported the presentation of digital and printed content while giving the Data Lab its own physical character. The visible framing also required a high standard of finish. Structural components that remain exposed need accurate joints, consistent spacing and cleanly resolved connections because there are fewer applied surfaces available to conceal construction tolerances.
Producing Freestanding Infographic Environments
The forum used freestanding infographic walls to present information beyond the stage and Data Lab. These scenic structures combined graphic communication with temporary construction. Each wall needed to provide a smooth, accurately aligned surface for printed data while remaining stable within a public circulation area. MDF and plywood supplied the rigid faces, while timber or metal framing provided the supporting structure. Printed panels and vinyl graphics carried the information across the completed surfaces.
Monitor kiosks and branded plinths introduced additional formats for displaying content. Together, the physical displays created a layered environment in which information could be read from walls, viewed on monitors or encountered at individual stations. This distributed approach allowed the data content to become part of the venue architecture rather than remaining confined to the main presentation screen.
Creating Functional Scenic Joinery
Registration and networking areas required scenery that could also function as working furniture. The registration counter needed to present a finished public-facing surface while providing a practical operating position behind it. Counter dimensions, worktop construction, internal framing and graphic placement all contributed to its performance. Networking counters provided points for informal discussion throughout the venue. Partitions helped define these areas and distinguish them from the more formal stage and workshop settings.
Although these pieces were smaller than the main backdrop walls, their construction quality remained important. Visitors encountered them at close range, making alignment, paintwork, vinyl application and edge finishing particularly visible. The joinery therefore needed to be robust enough for operational use while retaining the visual language established across the larger scenic package.
Extending the Environment Through Graphics and Wayfinding
The forum identity continued beyond the fabricated stage and display structures. Evolution Scenic installed printed panels, applied vinyl, signage, floor graphics and pathfinding elements across the venue. The original project record confirms that the wayfinding package was intended to support a cohesive and functional journey between the forum’s different spaces.
Floor graphics were particularly effective because they introduced direction and branding without requiring additional freestanding structures. Signage identified individual areas, while applied graphics connected counters, partitions, walls and plinths to the same visual system. The combination of scenic construction and environmental graphics allowed the venue to be read as one complete temporary installation rather than a series of separately branded rooms.
Coordinating Multiple Scenic Systems
Delivering the forum required several fabrication disciplines to operate together. Carpentry formed the stage decks, walls, counters and display structures. Timber and metal framing supplied structural support. Acrylic components created refined branded details, while paint and graphics completed the visible surfaces. These processes needed to follow a coordinated production sequence.
Frames and substrates had to be completed before final finishing. Graphic dimensions had to correspond with the fabricated faces. Monitor openings and equipment supports needed to be established before kiosks were closed and finished. Consistency was equally important. Repeated graphic alignments, panel details, counter proportions and material transitions allowed elements of different sizes to appear related. This coordination is what turns a collection of scenic components into a complete environment.
Installing the Forum at Manarat Al Saadiyat
The fabricated elements were delivered and installed across the selected areas of Manarat Al Saadiyat. The main stage established the central presentation setting. The Tourism Data Lab, infographic walls and monitor kiosks formed the information environment. Registration and networking joinery supported the operational areas, while graphics and signage connected the different zones across the venue.
The screens and monitors were supplied and installed by Evolution Technical. This allowed the scenic structures and audiovisual equipment to be coordinated within the same wider production team, including the integration of display openings, equipment positions and monitor kiosks. Temporary scenic projects are normally planned around restricted access periods and the activities of other production departments. Scenic installation must therefore be sequenced with technical systems, venue operations, graphics and final dressing.
Delivering a Cohesive Physical Environment
The completed scenic package gave each part of the forum an identifiable purpose. The main stage provided a formal architectural setting for keynote content. The open-framed Tourism Data Lab created a recognisable destination for analytical material. Freestanding infographic walls and monitor kiosks distributed information throughout the venue.
Registration counters, networking joinery, partitions and wayfinding supported the movement and operation of the forum. Each element performed a separate role, but the shared materials, graphics and finishes allowed the components to operate as one visual system. Evolution Scenic’s contribution lay in turning the supplied concept into a functioning temporary environment through coordinated fabrication, scenic joinery, material construction, graphic integration and on-site installation.