Programme launches require environments that communicate purpose clearly while creating opportunities for guests to understand, explore and engage with the initiative being introduced.

For the Medeem Launch Event at Erth Hotel in Abu Dhabi, Evolution Scenic delivered a comprehensive scenic and branding package for the Department of Community Development, in collaboration with Fazaa. The initiative was created to support Emirati youth preparing for marriage, with the launch bringing together more than 100 attendees from different sectors.

From the main stage and branded partitions to interactive booths, digital touchpoints and wayfinding, Evolution Scenic created a cohesive physical environment that supported both the formal launch and the programme's interactive content.

The Challenge

The event required several distinct environments to operate within one consistent visual identity. A formal main stage was needed for the launch programme, while interactive areas had to communicate Medeem's services and allow guests to engage directly with tools including the Wedding Calculator.

The scenic solution therefore needed to integrate LED, touchscreens, television displays, printed graphics and branded architectural elements without creating visual inconsistency across the venue.

The team also needed to respond to last-minute branding requirements while maintaining the quality of finish and completing installation ahead of the event schedule.

The Solution

Evolution Scenic fabricated a series of bespoke scenic and branded elements designed around the different functions of the launch.

The main stage incorporated a 4.5-metre-wide LED wall, framed by printed fabric backdrops and positioned above a sisal-carpeted platform with integrated LED strip lighting. This created a clean focal point for presentations while maintaining the event's visual identity.

Double-sided branded partition walls were fabricated using durable carpentry construction, providing both space division and additional branding surfaces throughout the venue.

For the interactive experience, Evolution Scenic created a dedicated stage incorporating touch-screen kiosks, TV screens and branded fabric backdrops to present the Wedding Calculator. Additional interactive booths integrated screens, branding and display elements to communicate other aspects of the initiative.

Outdoor branded flags, wayfinding signage, custom counters and bespoke lecterns extended the visual language throughout the wider guest journey.

The team also responded to last-minute branding requirements and coordinated logistics and installation to ensure all scenic elements were completed ahead of schedule.

Delivery Highlights

• Bespoke launch event scenic fabrication
• 4.5-metre-wide LED wall
• Printed fabric stage backdrops
• Sisal-carpeted stage platform
• Integrated LED strip lighting
• Double-sided branded partition walls
• Bespoke carpentry fabrication
• Interactive Wedding Calculator stage
• Touch-screen kiosk integration
• TV screen integration
• Interactive branded booths
• Outdoor branded flags
• Wayfinding signage
• Custom event counters
• Bespoke lecterns
• Last-minute branding production
• On-site logistics and installation

Outcome

The completed environment provided Medeem with a professional and cohesive platform for introducing the initiative to more than 100 attendees.

The combination of formal staging, interactive installations, digital displays and branded scenic elements allowed guests to experience the programme through multiple touchpoints while maintaining a consistent visual identity across the venue.

By responding to last-minute requirements while coordinating fabrication and installation ahead of schedule, Evolution Scenic demonstrated its ability to deliver complex launch environments where bespoke construction, digital integration, branding and interactive visitor experiences must work together.

Project Ecosystem

Evolution Scenic – Scenic fabrication, stage construction, branded partition walls, interactive booths, digital display integration, custom counters, lecterns, signage, branding production and on-site installation.

Public artworks displayed outdoors must preserve the artist’s creative intent while meeting demanding structural, environmental and visitor-safety requirements.

For the Dubai Light Art Festival, held at Expo City Dubai from 26 January to 4 February 2024, AGB Events commissioned Evolution Scenic to fabricate and install three large-scale illuminated artworks.

The project included Minaret 2.0 by Abdullah Al-Mulla, Musk Spectre by Dr Najat Makki and Afterlife by Maitha Hamdan. Each installation required a distinct combination of metal fabrication, structural calculations, specialist materials, integrated RGBW or LED lighting and secure outdoor installation.

The Challenge

The artists’ concepts needed to be translated into engineered structures capable of operating safely in a public outdoor environment.

Structural calculations had to consider wind loading, material durability, environmental exposure, base design and counterweight requirements. Each installation also needed to protect visitors while maintaining the visual proportions and material character of the original artwork.

The scale and geometry of Minaret 2.0 created a particular transportation challenge. Measuring approximately 2.1 metres wide, 2.1 metres deep and 10 metres high, its finished acrylic elevations required careful handling during delivery.

Musk Spectre extended across 180 square metres and combined seven connected figures with fabric, internal lighting and three tonnes of sand. Afterlife required a six-metre cylindrical structure with a continuous 360-degree light curtain.

All three installations needed to be coordinated, transported and securely positioned within the festival programme.

Building Seven Interconnected Musk Spectre Figures

Musk Spectre Sculpture occupied a much wider footprint. Evolution Scenic fabricated seven custom mild-steel figure structures and installed them across an area of approximately 180 square metres. The individual forms were elongated and relatively narrow, creating a strong visual contrast between their height and their lightweight translucent surfaces. Metal base plates interconnected the figures and helped establish their relationship across the completed composition. Accurate setting-out was required so that the spacing and orientation of all seven structures remained consistent with the intended arrangement.

Stretch tulle fabric was fitted over the steel frames. The textile transformed the fabricated skeletons into softly defined illuminated figures while allowing the internal RGBW lighting to remain visible. Fabric tension needed to be controlled to preserve each silhouette without producing heavy creases or uneven areas that could disrupt the lighting effect.

The RGBW fixtures created colour and shadow within the textile surfaces. Their positions had to account for the geometry of each figure and the visual behaviour of the tulle. Three tonnes of sand were installed around the completed structures. The sand formed part of the visible scenic environment, connecting the seven figures to the ground plane and extending the artwork beyond the fabricated forms themselves. Its installation was sequenced after the main structures had been connected so that the bases, cabling and access points could be completed first.

The Solution

Minaret 2.0 by Abdullah Al-Mulla

Evolution Scenic fabricated a custom metal structure weighing approximately 1,000 kilograms. Geometric acrylic frames with reflective vinyl were incorporated into its elevations, strengthening the form’s interaction with daylight and artificial illumination.

A two-tonne metal base structure and counterweights provided the stability required for outdoor display. Detailed calculations addressed wind loading and the behaviour of the tall installation in changing environmental conditions.

Internal RGBW lighting introduced gradual colour transitions representing the five daily prayer times, supporting the artist’s exploration of time and the spiritual rhythm of life in Dubai.

The completed structure’s height and delicate acrylic geometry required a planned transportation method to protect its finished surfaces during delivery to Expo City.

Musk Spectre by Dr Najat Makki

Seven custom metal structures were fabricated and connected through metal base plates to form the installation’s individual figures.

The structures were wrapped in stretch tulle, creating translucent sculptural surfaces through which internal RGBW lighting could produce shadows and changing visual effects.

The installation occupied an area of approximately 180 square metres. Three tonnes of sand were placed around the figures, supporting the artwork’s representation of women emerging from the ground and the transition of Dubai’s natural environment from water to sand.

Afterlife by Maitha Hamdan

Evolution Scenic fabricated a cylindrical metal structure measuring 2.4 metres in diameter and six metres high.

A custom LED light curtain was installed around the full circumference of the cylinder, creating a continuous 360-degree illuminated surface.

The structure provided the physical framework for Maitha Hamdan’s textile-led exploration of social boundaries, religion and personal memory.

Engineering and installation

Across all three artworks, Evolution Scenic combined technical calculations with custom metal fabrication, scenic material integration and secure base structures.

Installation methods were developed to comply with the required specifications and public-safety standards. A coordinated delivery schedule enabled the artworks, counterweights, lighting components and three tonnes of sand to be transported and installed within the festival timeframe.

Delivery Highlights

• Three large-scale outdoor art installations
• Custom structural calculations
• Wind-load and environmental considerations
• Visitor-safety planning
• Bespoke metal fabrication
• Secure base structures and counterweights
• Integration of RGBW and LED lighting
• Minaret 2.0 by Abdullah Al-Mulla
• 1,000-kilogram minaret structure
• Two-tonne metal base and counterweights
• Geometric acrylic frames
• Reflective vinyl finishes
• Structure approximately 10 metres high
• Musk Spectre by Dr Najat Makki
• Seven interconnected metal figures
• Stretch-tulle fabric surfaces
• Installation covering 180 square metres
• Three tonnes of sand
• Afterlife by Maitha Hamdan
• 2.4-metre-diameter cylindrical structure
• Six-metre installation height
• 360-degree LED light curtain
• Complex transport and logistical planning
• Secure installation at Expo City Dubai

Outcome

The three completed installations translated distinct artistic concepts into structurally developed outdoor artworks for public display at Expo City Dubai.

Minaret 2.0 combined geometric acrylic forms, reflective surfaces and changing RGBW lighting within a tall counterweighted structure. Musk Spectre used illuminated fabric figures and sand to create a sculptural landscape across 180 square metres. Afterlife transformed a cylindrical metal framework into a continuous surface of light.

Through structural calculations, specialist metal fabrication and planned installation, Evolution Scenic delivered each artwork in a form suited to the environmental and safety requirements of the festival.

The project demonstrated how close coordination between artists, scenic fabricators, engineers and lighting specialists can protect creative intent while resolving the practical demands of large-scale public art.

Project Ecosystem

Evolution Scenic – Structural development, design calculations, metal fabrication, acrylic and reflective finishes, fabric integration, base structures, counterweights, transportation and outdoor installation.

Evolution Technical – RGBW lighting control, internal illumination and technical integration across the artworks.

Milestone celebrations require scenic environments that can communicate heritage, achievement and identity through both visual impact and visitor interaction. For the ADNOC Jubilee Festival at ADNOC HQ from 26–28 November 2021, Evolution Scenic delivered a series of custom scenic installations created to celebrate 50 years of ADNOC’s achievements and innovation.

The project combined large-scale branded features, interactive elements, technical flooring and heavy-duty structural fabrication. Key installations included the ADNOC 50 Faces gallery stands, a main stage platform, giant hashtag signage, a pledge booth and custom branded backdrops. CNC and laser cutting were used throughout the fabrication process to achieve the precision required by the design.

The Challenge

The festival required multiple scenic elements to express the significance of ADNOC’s 50th anniversary while also functioning safely within a live public event environment.

Several elements combined decorative treatment with technical or structural requirements. The 50 Faces gallery stands had to achieve a highly specific form, while the main stage needed to support repeated use and provide safe ramp access.

The 336m² technical flooring system also required structural planning to ensure stability and even load distribution across the gallery environment.

The project therefore demanded close coordination between design interpretation, detailed fabrication, structural support and installation, all within a tight production programme.

The Solution

Evolution Scenic translated the detailed design concepts into a coordinated package of scenic and structural installations.

The ADNOC 50 Faces gallery stands were fabricated in the shape of the number “50,” using technical PVC flooring and reflective vinyl to reinforce the anniversary theme and create a strong visual focal point.

A heavy-duty main stage platform was constructed with PVC flooring and custom ramp access, providing a functional central area for the festival programme.

A large freestanding hashtag installation was also fabricated as both a visual landmark and an interactive photo feature.

The pledge booth introduced a participatory element, giving attendees a dedicated space to engage with the celebration and contribute their own messages.

Custom backdrops and branded scenic elements were produced across the wider event environment to maintain consistency in the overall visual identity.

Advanced CNC and laser cutting were used throughout the fabrication process to achieve accurate profiles and repeatable components. The 336m² technical flooring system was supported by metal tube gallery frames, with calculations and planning carried out to ensure structural stability and even load distribution.

Delivery Highlights

• Scenic production for the ADNOC Jubilee Festival.

• Event held at ADNOC HQ.

• Event dates: 26–28 November 2021.

• Celebration of ADNOC’s 50th anniversary.

• ADNOC 50 Faces gallery stands.

• Gallery structures formed in the shape of the number “50.”

• Technical PVC flooring.

• Reflective vinyl finishes.

• Heavy-duty main stage platform.

• Custom ramp access.

• Giant freestanding hashtag signage.

• Interactive pledge booth.

• Custom event backdrops.

• Branded scenic elements.

• CNC fabrication.

• Laser cutting.

• 336m² technical flooring system.

• Metal tube gallery frame supports.

• Structural planning for stability and load distribution.

• Fast-track fabrication and installation.

Outcome

The completed ADNOC Jubilee Festival environment combined large-scale visual features with interactive and functional scenic elements to create a cohesive 50th anniversary celebration.

The 50 Faces gallery, main stage, hashtag installation and pledge booth each contributed a distinct role within the visitor experience, while the branded backdrops and reflective finishes maintained a consistent anniversary identity.

The project demonstrates Evolution Scenic’s ability to deliver precision-led event fabrication where decorative form, structural performance, interactive features and technical flooring all need to be developed as part of one coordinated scenic package.

Why The Cheapest Fabrication Quote Often Becomes The Most Expensive

Every fabrication company has encountered the same situation. A client requests several quotations for a scenic structure, exhibition environment or temporary installation. One proposal arrives at a noticeably lower price than the others, making it appear to be the obvious commercial choice.

The difference may look like a saving during procurement. Once technical development, manufacturing and installation begin, however, unresolved items can quickly turn that saving into additional expenditure. The issue is rarely the quoted price alone. The real challenge is that fabrication quotations do not always compare like for like.

The Same Design Can Represent Very Different Scopes

A concept render communicates the intended appearance of a project, but it does not always explain how the structure will be engineered, manufactured, transported or installed. Two fabricators may therefore price the same visual concept using very different assumptions.

One quotation might include:

• Technical design development
• Structural engineering reviews
• Detailed fabrication drawings
• Material samples and finish approvals
• CNC programming and production
• Trial assembly
• Protective packaging
• Transport planning
• Site supervision
• Installation labour
• Access equipment
• Final adjustments and snagging support

Another quotation may cover only the physical manufacture of the visible elements. Neither approach is automatically incorrect. The difficulty begins when the exclusions, assumptions and responsibilities are not clearly understood. A lower headline figure may simply mean that important parts of the project remain unpriced.

A meaningful quotation comparison should therefore examine scope before cost. The key question is not only, “How much is the structure?” It is also, “What work is required to deliver it successfully, and who is responsible for each stage?”

Engineering Work Is Easy to Overlook

Engineering reviews, technical drawings and buildability studies are often less visible than finished scenic surfaces, yet they can influence almost every part of a fabrication project.

Before manufacturing begins, the fabrication team may need to determine:

• How loads move through the structure
• Where steel or aluminium reinforcement is required
• How separate components will connect
• Whether the installation can be safely lifted
• How the structure will be restrained on site
• Whether floor, rigging or venue loading limits apply
• How maintenance or technology access will be provided
• How the structure will be divided for transport

This work takes time, but it also resolves problems while they are still relatively inexpensive to correct. When engineering development is excluded or reduced, technical decisions may be postponed until the workshop or installation stage. By that point, materials may already have been purchased, components manufactured and transport booked. Alterations become slower, more disruptive and more expensive.

The value of technical development is not always obvious in the final appearance. Its benefit is often measured by the problems that never occur.

Material Substitutions Can Change More Than Appearance

Material selection is another area where quotations can differ significantly. Two structures may appear identical in a render but perform very differently depending on how they are built. A wall could be manufactured using timber framing, lightweight steel, aluminium extrusion, composite panels, MDF, plywood or a hybrid construction method. Each option affects weight, durability, finish quality, fire performance, handling and installation.

Material substitution is not necessarily a negative practice. It can form part of responsible value engineering when the alternative has been properly assessed. The problem arises when a cheaper material changes the performance of the structure without that difference being clearly communicated.

A lower-cost board, for example, may require additional support, more careful handling or greater finishing time. A heavier structural system may increase vehicle requirements, lifting arrangements and installation labour. A finish that performs well in a controlled exhibition hall may be unsuitable for an outdoor public installation exposed to heat, moisture, dust or repeated handling. The cost of a material should therefore be considered alongside its effect on the complete build methodology.

Installation Is Where Omissions Become Visible

Many hidden costs only become apparent once a project reaches site. A structure may have been manufactured correctly in isolation but still be difficult to assemble within the available installation window. Connections may be inaccessible. Modules may be too large for venue entrances. Components may require more labour than anticipated. Fixing points may conflict with existing services or venue restrictions.

When installation planning has been considered from the beginning, scenic components can be designed around practical site conditions. Modules can be sized for access routes, connections can be positioned where installers can reach them, and the build sequence can be coordinated with flooring, graphics, lighting and audiovisual systems.

Without that preparation, the site team may need to improvise. Additional labour, overnight working, access equipment, cutting, welding, repainting and last-minute hardware can quickly increase the final cost. Delays may also affect other contractors whose work depends on the scenic installation being completed. Installation support is therefore not simply an optional service added after fabrication. It is part of the overall construction methodology.

Transportation Is Part of the Design

Transport costs are sometimes treated as a separate logistical item, but transportation requirements are often established by design and fabrication decisions. A structure that cannot be dismantled efficiently may require larger vehicles or multiple journeys. Fragile finishes may need specialist crates. Oversized components may require permits, escorts or alternative delivery routes. Poorly planned loading can increase handling time and the risk of damage.

Experienced fabrication teams consider transportation while the structure is still being developed. Components may be divided into practical modules, nesting arrangements may be planned, lifting points incorporated and protective packaging designed around vulnerable surfaces. These decisions can reduce vehicle space, improve loading efficiency and minimise site handling.

A cheaper manufacturing method can become expensive when it produces oversized, heavy or difficult-to-protect components. The relevant comparison is therefore not only the workshop price, but the total cost of delivering the fabricated work to its final position.

Rework Is Rarely Limited to One Cost

Rework is one of the most common ways an apparently economical quotation becomes expensive.

A single fabrication issue can create several connected costs:

• Replacement materials
• Additional workshop labour
• Revised technical drawings
• Repeat finishing
• New transport arrangements
• Additional installation labour
• Extended equipment hire
• Delays to dependent trades
• Damage to completed scenic finishes

There may also be a quality impact. Repairs carried out under severe time pressure do not always achieve the same finish as work completed in controlled workshop conditions. This is why experienced scenic teams place such importance on technical reviews, material testing, prototypes and trial assemblies.

These activities add effort before installation, but they help identify dimensional conflicts, connection issues and finish problems early. The objective is not to make the quotation larger. It is to make the delivery process more predictable.

Value Engineering Is Different From Cost Cutting

A well-developed quotation should not prevent a project from being economical. In many cases, technical expertise creates opportunities to reduce cost without weakening the finished result. This is the purpose of value engineering.

Effective value engineering may involve:

• Simplifying concealed framing
• Standardising repeated components
• Reducing unnecessary material thickness
• Selecting lighter structural systems
• Using CNC machining to improve production efficiency
• Dividing components to optimise transport
• Designing reusable modular assemblies
• Concentrating premium finishes where they have the greatest visual impact
• Adjusting connection details to reduce installation time

These decisions preserve the design intent while improving how the project is manufactured and installed. Cost cutting takes a different approach. It removes expenditure without always considering the wider consequences. The immediate quotation becomes lower, but the saving may transfer risk into durability, coordination, transportation or site installation.

Good value engineering looks at the complete project. It considers the relationship between material cost, labour, logistics, programme, performance and finish quality.

How to Compare Fabrication Quotations Properly

A useful quotation review should examine more than the final total.

Before selecting a supplier, clients and project teams should confirm:

• Scope: What is included, excluded and assumed?
• Engineering: Are structural reviews and technical drawings included?
• Materials: Are the proposed materials clearly specified?
• Finishes: Are samples, testing and approval processes covered?
• Transport: Is packaging, loading and delivery included?
• Installation: Who provides labour, supervision, tools and access equipment?
• Site conditions: Have access restrictions, working hours and venue rules been considered?
• Coordination: Who manages interfaces with lighting, graphics, audiovisual systems and other contractors?
• Revisions: How are design changes and additional work handled?
• Handover: Are snagging, final adjustments and completion support included?

This does not mean the most expensive quotation is automatically the best. A high price can also contain inefficiencies or unnecessary allowances. The aim is to compare the same responsibilities, performance standards and delivery requirements. Only then does the price comparison become meaningful.

Large education forums require event environments that can support plenary sessions, smaller breakout discussions, informal networking and consistent branding across multiple spaces. For the Qudwa Global Teachers’ Forum at Emirates Palace in Abu Dhabi, Evolution delivered a comprehensive scenic package for an international gathering of more than 800 educators.

Supported by the Education Affairs Office within the Crown Prince Court of Abu Dhabi, the forum welcomed senior dignitaries including His Highness Sheikh Abdullah bin Zayed Al Nahyan and His Excellency Sheikh Nahyan bin Mubarak Al Nahyan. Evolution’s scope included a fully customised main auditorium, nine breakout rooms, bespoke stages and backdrops, corridor infographic installations, furnished outdoor terraces and branded scenic and digital elements throughout the venue.

The Challenge

The forum required Emirates Palace to be transformed into a cohesive education event environment spanning multiple rooms and guest areas.

The main conference needed a professional auditorium for keynote content, while nine breakout rooms had to support smaller sessions and discussions. Six of these rooms were created within the ballroom itself, requiring careful scenic division and individual staging within a shared venue.

The event also needed to extend beyond formal presentation areas. Corridors had to communicate useful content, outdoor terraces needed to support lunch breaks and informal interaction, and the Qudwa brand had to remain consistent across all scenic and digital touchpoints.

The Solution

Evolution developed a multi-zone scenic solution tailored to the programme and layout of the forum.

Six breakout rooms were constructed inside the ballroom, each with its own bespoke stage and backdrop. Three additional breakout rooms were created elsewhere within the venue, giving the event nine dedicated smaller-session environments in total.

For the main conference programme, Evolution delivered a fully customised auditorium designed to provide a clear and professional setting for keynote presentations and large-format sessions.

Corridors were transformed into informative spaces through custom infographic installations highlighting key insights and takeaways from the forum. This extended the event content beyond the conference rooms and created additional points of engagement for attendees moving through the venue.

Outdoor terraces were furnished with custom-designed furniture, providing more relaxed spaces for lunch breaks and informal discussion.

The Qudwa identity was applied consistently across scenic and digital elements, ensuring that the main auditorium, breakout rooms, circulation spaces and hospitality areas all felt part of one coordinated event environment.

Delivery Highlights

• Scenic production for the Qudwa Global Teachers’ Forum.

• Event held at Emirates Palace, Abu Dhabi.

• More than 800 educators in attendance.

• Six breakout rooms constructed inside the ballroom.

• Three additional breakout rooms elsewhere in the venue.

• Nine breakout environments in total.

• Bespoke stages for breakout sessions.

• Custom scenic backdrops.

• Fully customised main auditorium.

• Main conference environment for keynote sessions.

• Corridor infographic installations.

• Informative attendee engagement features.

• Custom-designed terrace furniture.

• Outdoor lunch and networking areas.

• Qudwa branding across scenic elements.

• Brand integration across digital elements.

• Multi-zone event transformation.

• Delivery and installation.

Outcome

The completed environment transformed Emirates Palace into a coordinated forum setting capable of supporting large plenary sessions, smaller breakout discussions, content-led circulation spaces and informal networking.

The nine breakout rooms provided dedicated environments for focused sessions, while the custom auditorium established a clear focal point for the main conference programme. Infographic-lined corridors extended the learning experience beyond formal rooms, and the furnished terraces created additional spaces for attendee interaction.

The project demonstrates Evolution Scenic’s ability to deliver complex multi-room conference environments where staging, spatial division, branding, educational content and hospitality areas all need to operate together within one venue.

Project Ecosystem

Evolution Scenic – Scenic design and fabrication, breakout room construction, bespoke stages, scenic backdrops, auditorium development, infographic installations, terrace furniture, branding integration, delivery and installation.

Data-focused forums require event environments that make complex information easier to understand while still supporting presentations, workshops, networking and audience movement. For the Abu Dhabi Tourism & Data Analytics Forum, hosted by the Department of Culture and Tourism, Evolution delivered a coordinated scenic and branding package designed around both formal programme content and interactive data presentation.

The scope included a main forum stage, branded workshop and keynote areas, a Tourism Data Lab, bespoke infographic walls, presentation booths, networking zones and custom wayfinding. Together, these elements created a clear and visually consistent environment for industry professionals exploring data-driven trends and innovation within Abu Dhabi’s tourism sector.

The Challenge

The forum needed to support several different event functions while maintaining one cohesive visual identity.

The main programme required a professional stage for keynote speeches and panel discussions, while separate workshop areas needed to facilitate more focused and interactive sessions.

A further challenge was presenting tourism data in a way that felt accessible and visually engaging. The Tourism Data Lab, infographic walls and branded booths needed to communicate information clearly without making the environment feel overly technical or visually fragmented.

Networking and wayfinding also had to be integrated into the scenic package so that attendees could move easily between the different forum areas.

The Solution

Evolution developed and installed a coordinated series of scenic and branded environments across the venue.

The main forum space was built around a high-end stage setup with custom scenic elements aligned to the event branding, providing a focal point for keynote presentations and panel discussions.

Branded workshop and keynote areas were also created with tailored backdrops, signage and digital integration to support interactive sessions.

For the Tourism Data Lab, Evolution produced bespoke infographic walls and branded presentation booths to create a more immersive way of communicating key tourism data and insights.

Dedicated networking zones were fabricated with custom scenic branding, providing clearly defined areas for stakeholder discussion and informal engagement.

Custom signage and pathfinding elements were installed throughout the venue to support navigation and connect the different event spaces into one coherent guest journey.

Delivery Highlights

• Scenic production for the Abu Dhabi Tourism & Data Analytics Forum.

• Event hosted by the Department of Culture and Tourism.

• Custom main forum stage.

• Bespoke scenic stage elements.

• Branded workshop areas.

• Keynote presentation environments.

• Digital integration within workshop spaces.

• Tourism Data Lab installation.

• Bespoke infographic walls.

• Branded data presentation booths.

• Custom networking zones.

• Scenic branding across stakeholder areas.

• Custom event signage.

• Pathfinding and wayfinding elements.

• Multi-zone scenic integration.

• Delivery and installation.

Outcome

The completed forum environment supported presentations, workshops, data interpretation and networking within one coordinated scenic framework.

The main stage established a professional setting for keynote content and discussions, while the Tourism Data Lab and infographic walls gave data a more physical and accessible presence within the event.

Networking zones and wayfinding helped structure the wider guest journey, allowing the different parts of the programme to function clearly without losing visual consistency.

The project demonstrates Evolution Scenic’s ability to create conference and forum environments where scenic fabrication, branding, digital content and information-led installations need to work together as part of a single visitor experience.

Project Ecosystem

Evolution Scenic – Scenic production, main stage fabrication, branded workshop environments, Tourism Data Lab installations, infographic walls, presentation booths, networking zones, signage, wayfinding, delivery and installation.