Annual celebrations require a scenic approach that can evolve with each edition while maintaining continuity with the organisation’s identity and values. On 28 August 2023, ADNOC celebrated Emirati Women’s Day at the Abu Dhabi Energy Center and Al Dhannah under the theme We Collaborate for Tomorrow.

The event honoured the contributions of Emirati women within ADNOC and the wider community, creating opportunities for empowerment, networking and collaboration through a curated programme of activities.

For the fourth consecutive year, Evolution Scenic was selected to design and fabricate the event’s scenic elements. The delivery included stage backdrops, interactive installations, workshop environments, thematic food and beverage stations and sustainable scenic materials.

The Challenge

The scenic environment needed to communicate the We Collaborate for Tomorrow theme while supporting the professional, cultural and participatory dimensions of the event.

Delivery across the Abu Dhabi Energy Center and Al Dhannah required a consistent creative approach across two locations. Stage environments, interactive features, workshops and hospitality areas all needed to feel connected while fulfilling different functions.

The project also needed to reflect Emirati heritage and support ADNOC’s sustainability initiatives without compromising the quality, elegance or durability of the scenic finish.

The Solution

Evolution Scenic designed and produced stage backdrops and scenic installations that established an inspiring and professional setting for the event programme.

Interactive features, including photo booths and decorative panels, were fabricated to encourage guest participation. These installations introduced more informal engagement opportunities alongside the event’s stage content and networking activities.

For the Bead of Excellence workshop, Evolution Scenic created custom scenic elements incorporating materials that reflected Emirati heritage. The workshop environment connected the activity with the wider cultural purpose of Emirati Women’s Day.

Thematic food and beverage stations were also designed and built as part of the scenic environment. Their visual treatment supported the event’s storytelling and extended the theme into the hospitality experience.

Eco-friendly materials were used across the scenic delivery in alignment with ADNOC’s sustainability initiatives.

Delivery Highlights

• Fourth consecutive Emirati Women’s Day delivery for ADNOC
• Scenic environments across two locations
• Abu Dhabi Energy Center installation
• Al Dhannah installation
• Custom stage backdrops
• Bespoke scenic décor
• Interactive photo booths
• Decorative scenic panels
• Participatory installations
• Bead of Excellence workshop environment
• Materials reflecting Emirati heritage
• Thematic food and beverage stations
• Eco-friendly scenic materials
• Scenic fabrication and installation
• Alignment with the We Collaborate for Tomorrow theme

Outcome

The completed scenic environments provided a consistent visual identity across the Abu Dhabi Energy Center and Al Dhannah while supporting the event’s varied programme.

Stage backdrops established the central event setting, while photo booths, decorative panels and workshop elements encouraged participation and interaction. Thematic serving stations extended the experience into the hospitality areas.

By combining cultural references, sustainable materials and functional scenic design, Evolution Scenic created an engaging environment that supported ADNOC’s message of collaboration, empowerment and future-focused progress.

Project Ecosystem

Evolution Scenic – Scenic design, stage backdrops, decorative installations, photo booths, workshop environments, thematic serving stations, sustainable material integration, fabrication and installation.

Milestone gala dinners require event environments that recognise the importance of the occasion while respecting the character of their venue. On 15 January 2018, the Zayed Future Energy Prize marked its tenth anniversary with a Winners Dinner at Louvre Abu Dhabi during Abu Dhabi Sustainability Week.

The event also formed part of the 100 Years of Zayed initiative, bringing together previous winners, beneficiaries and 2018 finalists. It celebrated a prize whose programmes had positively affected more than 307 million people worldwide.

Evolution Scenic delivered a bespoke stage, branded backdrops, decorative scenery and custom furnishings, creating an elegant environment for speeches, presentations, hospitality and media activity.

The Challenge

The dinner needed to reflect the global significance of the Zayed Future Energy Prize and its decade-long legacy of supporting innovation and sustainability.

Louvre Abu Dhabi provided an architecturally distinctive setting. The scenic elements needed to establish a clear identity for the dinner while remaining visually compatible with the scale, materials and character of the venue.

The environment also had to support several practical requirements, including speeches, presentations, guest hospitality, photography and media coverage, without allowing any single element to dominate the wider setting.

The Solution

Evolution Scenic designed and fabricated a bespoke stage with integrated branding, creating the principal setting for speeches and presentations. Its proportions and visual treatment were developed to reflect the formal status of the occasion.

Additional scenic installations and decorative features were created to complement the architecture of Louvre Abu Dhabi and connect the stage with the wider dinner environment.

Custom branded backdrops provided dedicated locations for guest photography and media coverage. These installations strengthened the event identity while ensuring that official imagery had a consistent visual background.

Bespoke furniture was produced to coordinate with the venue and scenic treatment while providing the comfort and functionality required for guests.

Floral arrangements and ambient lighting completed the environment, adding depth and warmth to the dinner setting without competing with the surrounding architecture.

Delivery Highlights

• Tenth-anniversary Winners Dinner
• Event at Louvre Abu Dhabi
• Delivery during Abu Dhabi Sustainability Week 2018
• Bespoke stage design and fabrication
• Integrated stage branding
• Setting for speeches and presentations
• Architectural scenic installations
• Decorative event features
• Custom media backdrops
• Branded photography settings
• Bespoke event furniture
• Floral arrangements
• Ambient lighting
• Coordinated gala-dinner environment
• Support for the 100 Years of Zayed initiative

Outcome

The completed environment provided an elegant setting for the Zayed Future Energy Prize’s tenth-anniversary celebration.

The bespoke stage supported the formal programme, while branded backdrops created dedicated locations for photography and media activity. Furniture, decorative scenery, floral arrangements and ambient lighting worked together to establish a cohesive dinner environment within Louvre Abu Dhabi.

Through considered scenic fabrication and attention to the venue’s architecture, Evolution Scenic delivered a setting appropriate to the prize’s history, international reach and focus on innovation and sustainability.

Project Ecosystem

Evolution Scenic – Stage design and fabrication, integrated branding, scenic installations, photography backdrops, bespoke furniture, decorative elements and venue installation.

Ceremonial events rely on clear visual identity, strong arrival moments and carefully coordinated guest-facing environments. For the Stern Ribbon Cutting Ceremony in Abu Dhabi, Evolution Scenic delivered a package of bespoke scenic fabrication and branded event elements designed to create a cohesive and high-impact setting for attendees.

The scope included branded walls, photo frames, banners, entrance arches, backdrops, lightboxes, interactive features, TV cladding, majlis backdrops and letter signage. Together, these elements created a consistent visual language across the event while supporting photography, guest engagement and key ceremonial moments.

The Challenge

The event required a coordinated scenic and branding package capable of creating a strong visual presence across multiple guest touchpoints.

The environment needed to support arrival, photography, branded content, multimedia elements and majlis areas while maintaining a consistent identity throughout the venue.

With numerous scenic components forming part of the overall event experience, the challenge was to ensure that walls, arches, backdrops, signage, lightboxes and interactive features worked together as a unified environment rather than as separate installations.

The Solution

Evolution Scenic supplied and installed a range of bespoke scenic and branding elements tailored to the event requirements.

Custom walls were fabricated to provide the foundation for key branding applications and to establish a strong visual backdrop throughout the space.

Entrance arches were created as prominent arrival features, providing a clear branded focal point for guests entering the event. Photo frames and banners were installed to extend the visual identity and create additional guest-facing branding opportunities.

Backdrops and illuminated lightboxes were produced to reinforce the event branding while also creating suitable locations for photography and key event moments.

Interactive elements and TV cladding were integrated into the environment to support multimedia content and increase guest engagement.

Majlis backdrops were also designed and built to create a more refined setting within hospitality areas, while letter signage added further branded detail across the event.

By coordinating fabrication, branding and installation across the different components, Evolution Scenic created a consistent event environment from arrival through to the principal guest areas.

Delivery Highlights

• Bespoke scenic fabrication.

• Branded event walls.

• Custom photo frames.

• Event banners.

• Branded entrance arches.

• Custom backdrops.

• Illuminated lightboxes.

• Interactive event elements.

• TV cladding.

• Majlis backdrops.

• Letter signage.

• Guest-facing branding features.

• Photography backdrops.

• Delivery and installation.

Outcome

The Stern Ribbon Cutting Ceremony was delivered as a visually cohesive event environment combining scenic fabrication, branding and guest-facing installations.

The entrance arches established a strong arrival moment, while backdrops, lightboxes, photo features and signage extended the event identity throughout the venue. Interactive elements and TV cladding added multimedia functionality, while the majlis backdrops created a more refined hospitality setting.

The project demonstrates Evolution Scenic's ability to deliver coordinated scenic and branding packages for ceremonial events where arrival experience, photography, guest engagement and visual consistency all need to work together within one environment.

Project Ecosystem

Evolution Scenic – Scenic fabrication, branded walls, entrance arches, backdrops, lightboxes, photo features, TV cladding, interactive elements, majlis backdrops, letter signage, delivery and installation.

Luxury product launches require environments where every scenic element reinforces the identity of the brand and the product being introduced. From the main focal point to the surrounding finishes, the physical environment becomes part of how guests experience the launch.

For the Victoria’s Secret Perfume Launch in Dubai, Evolution Scenic designed and delivered an immersive boutique activation centred around the visual identity of the new fragrance.

Bespoke perfume bottle-shaped video walls, branded scenic features, decorative backdrops, projections and soft drapery transformed the boutique for the launch. The experience extended beyond the physical retail environment with a branded projection on the Burj Khalifa for the exclusive launch night, before the activation opened to the wider public over the weekend.

The Challenge

The project required the existing boutique to be transformed into a distinctive launch environment while maintaining the premium character associated with Victoria’s Secret.

The fragrance needed a strong visual focal point that could immediately connect the physical environment with the product, while signage, backdrops, projection and decorative treatments needed to work together as one cohesive brand experience.

The activation also had to accommodate different audiences, beginning with an exclusive launch for media and influencers before transitioning into a public-facing experience over the weekend without losing the quality or character of the original installation.

The Solution

Evolution Scenic developed the activation around a series of bespoke scenic elements inspired directly by the fragrance and its visual identity.

The centrepiece was a collection of custom-shaped video walls fabricated in the silhouette of the perfume bottle. By translating the product form into a large-scale scenic feature, the displays created an immediate connection between the fragrance and the launch environment while providing a platform for digital content.

Branded signage, decorative backdrops and graphic projections were integrated throughout the boutique to extend the visual identity beyond the central installation. Soft, flowing drapery introduced additional texture and helped create a more immersive and refined setting.

For the exclusive launch night, a Victoria’s Secret brand projection was coordinated on the Burj Khalifa, extending the activation beyond the boutique and creating a high-visibility moment for the launch.

The scenic environment remained in place for the public activation over the weekend, allowing a wider audience to experience the launch environment.

Delivery Highlights

• Luxury fragrance launch environment
• Bespoke scenic fabrication
• Perfume bottle silhouette video walls
• Custom-shaped digital display structures
• Branded scenic elements
• High-end event signage
• Decorative branded backdrops
• Graphic projection integration
• Soft drapery installation
• Boutique transformation
• Burj Khalifa brand projection
• Media and influencer launch environment
• Weekend public activation
• Retail brand experience

Outcome

The completed activation transformed the Victoria’s Secret boutique into an immersive environment built around the identity of the new fragrance.

The perfume bottle-shaped video walls created a distinctive centrepiece, while branded scenic elements, drapery and projection extended the visual language throughout the space. The Burj Khalifa projection provided an additional high-profile moment for the exclusive launch night, while the weekend activation enabled the experience to reach the wider public.

The project demonstrates Evolution Scenic’s ability to deliver luxury brand activations where bespoke fabrication, digital integration, scenic finishing and brand identity combine to create a cohesive physical experience.

Project Ecosystem

Evolution Scenic – Scenic design, bespoke fabrication, custom video wall structures, branded scenic elements, decorative backdrops, drapery, projection integration and installation.

International pavilions require interior environments that communicate identity while supporting the practical demands of exhibitions, events and continuous visitor engagement.

For the UK Pavilion at Expo 2020 Dubai, Evolution Scenic delivered a bespoke interior fit-out designed to support the pavilion's presentation of British heritage, culture and innovation.

The environment combined contemporary design with traditional references, creating a setting that could communicate the pavilion's narrative while remaining functional throughout the Expo programme.

Through custom fabrication, carefully selected materials and detailed installation, Evolution Scenic translated the design intent into a finished interior suitable for a high-profile international showcase.

The Challenge

The pavilion required an interior environment capable of representing the United Kingdom on a global stage while balancing visual storytelling with practical functionality.

Bespoke elements needed to reflect both traditional British references and a contemporary design language, while the wider environment had to accommodate exhibitions and events throughout Expo 2020.

With large numbers of visitors experiencing the pavilion, material quality, durability and consistency of finish were also important considerations across the completed interior.

The Solution

Evolution Scenic delivered bespoke interior elements that supported the creative direction and functional requirements of the UK Pavilion.

Custom installations were fabricated to integrate cultural references within a contemporary interior aesthetic, creating visual features that contributed to the wider visitor experience.

Artistic displays were coordinated with functional areas so the pavilion could support both exhibitions and hosted events without compromising its overall visual identity.

Materials were selected to provide the durability required for an extended international exhibition while maintaining the high-quality finish expected of a national pavilion.

From fabrication through to installation, each element was carefully executed to ensure the completed interior aligned with the pavilion's design language and operational purpose.

Delivery Highlights

• Bespoke pavilion interior fit-out
• Custom scenic fabrication
• Bespoke interior installations
• Contemporary interpretation of British cultural references
• Artistic and functional display elements
• Exhibition environment fabrication
• Event-ready interior spaces
• High-quality material finishes
• Fabrication for extended public use
• Detailed on-site installation
• Expo 2020 pavilion delivery

Outcome

The completed interior provided the UK Pavilion with a distinctive environment that supported its cultural and technological narrative while meeting the practical requirements of an international exhibition venue.

Bespoke installations, functional spaces and carefully executed finishes worked together to create an engaging visitor environment capable of supporting exhibitions and events throughout Expo 2020.

The project demonstrates Evolution Scenic's ability to deliver high-profile pavilion interiors where bespoke fabrication, material quality, installation and functionality must work together within a single visitor experience.

Project Ecosystem

Evolution Scenic – Bespoke interior fabrication, custom installations, exhibition elements, material finishing and on-site installation.

Programme launches require environments that communicate purpose clearly while creating opportunities for guests to understand, explore and engage with the initiative being introduced.

For the Medeem Launch Event at Erth Hotel in Abu Dhabi, Evolution Scenic delivered a comprehensive scenic and branding package for the Department of Community Development, in collaboration with Fazaa. The initiative was created to support Emirati youth preparing for marriage, with the launch bringing together more than 100 attendees from different sectors.

From the main stage and branded partitions to interactive booths, digital touchpoints and wayfinding, Evolution Scenic created a cohesive physical environment that supported both the formal launch and the programme's interactive content.

The Challenge

The event required several distinct environments to operate within one consistent visual identity. A formal main stage was needed for the launch programme, while interactive areas had to communicate Medeem's services and allow guests to engage directly with tools including the Wedding Calculator.

The scenic solution therefore needed to integrate LED, touchscreens, television displays, printed graphics and branded architectural elements without creating visual inconsistency across the venue.

The team also needed to respond to last-minute branding requirements while maintaining the quality of finish and completing installation ahead of the event schedule.

The Solution

Evolution Scenic fabricated a series of bespoke scenic and branded elements designed around the different functions of the launch.

The main stage incorporated a 4.5-metre-wide LED wall, framed by printed fabric backdrops and positioned above a sisal-carpeted platform with integrated LED strip lighting. This created a clean focal point for presentations while maintaining the event's visual identity.

Double-sided branded partition walls were fabricated using durable carpentry construction, providing both space division and additional branding surfaces throughout the venue.

For the interactive experience, Evolution Scenic created a dedicated stage incorporating touch-screen kiosks, TV screens and branded fabric backdrops to present the Wedding Calculator. Additional interactive booths integrated screens, branding and display elements to communicate other aspects of the initiative.

Outdoor branded flags, wayfinding signage, custom counters and bespoke lecterns extended the visual language throughout the wider guest journey.

The team also responded to last-minute branding requirements and coordinated logistics and installation to ensure all scenic elements were completed ahead of schedule.

Delivery Highlights

• Bespoke launch event scenic fabrication
• 4.5-metre-wide LED wall
• Printed fabric stage backdrops
• Sisal-carpeted stage platform
• Integrated LED strip lighting
• Double-sided branded partition walls
• Bespoke carpentry fabrication
• Interactive Wedding Calculator stage
• Touch-screen kiosk integration
• TV screen integration
• Interactive branded booths
• Outdoor branded flags
• Wayfinding signage
• Custom event counters
• Bespoke lecterns
• Last-minute branding production
• On-site logistics and installation

Outcome

The completed environment provided Medeem with a professional and cohesive platform for introducing the initiative to more than 100 attendees.

The combination of formal staging, interactive installations, digital displays and branded scenic elements allowed guests to experience the programme through multiple touchpoints while maintaining a consistent visual identity across the venue.

By responding to last-minute requirements while coordinating fabrication and installation ahead of schedule, Evolution Scenic demonstrated its ability to deliver complex launch environments where bespoke construction, digital integration, branding and interactive visitor experiences must work together.

Project Ecosystem

Evolution Scenic – Scenic fabrication, stage construction, branded partition walls, interactive booths, digital display integration, custom counters, lecterns, signage, branding production and on-site installation.